Tudor - hard sell or good buy?

fat bloke · 20-03-2026 12:41PM #1

I don't really know my eggs at all when it comes to Tudor, but they do look nice. However, it seems buying new is a sure fire way to burn a couple of grand on re-sale. On adverts there's always seems to be the same handful of them for sale around the 2500 euro mark, with a long list of lowball- or nearly- offers and a slow drip of gradual, reluctant, price drops from the seller.

How representative is Adverts of Tudor values, and what is their true value on the used market? What represents a good deal for a fella thinking of buying?

Big, broad, general questions I know but…

Pablo_Flox · 20-03-2026 01:56PM

If you are already stressing out over the resale value, I'd say that you should take a pass.

IMHO, you should be going into every watch purchase assuming that you will take a bath if you sell. If don't, then it's a nice surprise.

Pablo_Flox · 20-03-2026 01:57PM

With the above said, you won't find better value than a second hand Tudor.

fat bloke · 20-03-2026 02:10PM

https://www.boards.ie/discussion/comment/124326879#Comment_124326879

That's kinda what I was thinking alright, based on new prices v's lightly used. But if they're such a great value buy second hand, they do seem to slow to move on. I'd have a big problem with buying one brand new for 4500 or whatever and then struggling to sell for 2500, but you'd imagine if you bought for 2500 then you're fairly guaranteed its retention of a decent chunk of that from there on.

I'd have a lot more research to do though I suppose on the fickle-ties of this reference v's that reference, dis blackbay over dat blackbay etc.:)

fat bloke · 21-03-2026 12:12PM

Well. Seems lads are no more interested in talking about Tudors than buyin' em.

#tumbleweed.

Cyclingtourist · 21-03-2026 12:19PM

https://www.boards.ie/discussion/comment/124329317#Comment_124329317

I'd buy a Tudor Ranger but never new. Buying new is just handing money to the AD benevolent fund.

dave_o_brien · 21-03-2026 01:20PM

I have a Tudor Heritage Black Bay 41 and a Black Bay GMT. Got both 2 d hand at a price I'm very happy with and confident I won't lose more than a few hundred on if I decide to cash out. But, most importantly, I don't want to cash out. They're great watches. I think new is a tough one to justify, though that's just my view. Given the alternatives, it's hard to see what beats it in terms of value brand new - Longines possibly?

mik_da_man · 22-03-2026 12:41PM

I've got a black bay GMT and really like it.

I did buy at an AD, but that was with the intention of getting a Rolex (,Which worked out)

But, if I was buying another (perhaps a BB 58) I'd definitely grab a lightly used one, they are holding value and I think are a good buy

Deep Thought · 22-03-2026 08:42PM

I would prob buy a Pelagos if any

mailforkev · 22-03-2026 11:22PM

I just can’t get into Tudor. I was browsing aimlessly in Weirs a couple of years ago and overheard a conversation between a salesman at the Tudor counter and a couple, where the woman was deffo buying the guy a watch as a gift. The sales guy lasted less than a minute before mentioning Rolex. They can’t even stand on their own merit for the people selling them.

Deep Thought · 23-03-2026 11:04AM

this is not bad

https://www.chrono24.com/tudor/pelagos--id44723736.htm?SETLANG=en_IE&SETCURR=EUR

fat bloke · 23-03-2026 01:03PM

That is nice. I like the sort of matt black instead of the shiny. Is the Pelagos range sort of their proper divers?

LuckyLloyd · 23-03-2026 02:05PM

I think in general, never buy full retail. The vast majority of watches lose a chunk of value the minute the stickers come off, and that value will stay lost forevermore, barring a tiny minority of references.

Regarding Tudor, as someone more into dressier watches, I think there's great value out there in the vintage catalogue. Stuff like the Oyster Prince 7965 is iconic and timeless in their own right. A lot of very dressy, neo-vintage, day date type references that you can get in good condition for a fair price.

dave_o_brien · 23-03-2026 09:11PM

https://www.boards.ie/discussion/comment/124334464#Comment_124334464

Yeah, the pelagos is their professional diver. A really well made thing, has to be said.

Tudor - hard sell or good buy?

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