Heineken Cutting Jobs Due To Lower Demand For Beer

So beer demand is going down and their response is to raise prices. I thought basic economic theory says that you have to reduce prices to increase demand. Imagine a restaurant with falling sales, oh the solution is to raise prices of meals to compensate for falling sales. How do Heineken get away with breaking basic principles?

Anyone who reads the Wetherspoons or price of a pint thread will know my views - the day will come when the big breweries will be breaking their arses reducing prices to try boost sales - despite their puppets on here denying all economic realities.

It's global sales and sure are we not told that it's only Ireland getting ripped off and raising prices ?

Are the VFI to blame for sales in Timbuktu now ?

The sales will only get lower and lower over time. New generation coming through are more into the gym, sports and nutrition. Us 90's/00 gang have gotten old and dont drink as much

They are also alot more into weed. In my experience they claim beer does more damage to them and that they can't function for days after a few beers so they justify that weed is a natural product that the body comsumes and they can take that all day every day with no ill effects on them.😒

sadly this isnt the case for all, our rehab centers are over run with young adults with significant drug addictions, and other addictions, yes not all are engaging in such behaviors, but many are, disturbingly, very small numbers of kids(pre teens) have also been treated in such centers, but thankfully, some young people have turned their backs on alcohol and drug use

Its not by choice really. Cant get drunk anymore or you'll end up on the internet forever.

Someone in Heineken HQ needs to revisit their LC Economics and study demand curves again.
The notion that prices can continue to rise without customers seeking substitution?
Is naive and more than a little arrogant on the part of Heineken and other brewers.

A night out at the pub is an expense that has become almost unjustifiable in the face of other rising costs.
The notion of the Irish Pub as the centre of any sort of community or as a social life hub?
Was already declining but has had it's coffin hammered shut by the growth in all input costs.