The Ryan Tubridy Show **Mod: Read OP**

If they want to keep control of the narrative and save face, the next step is Ryan's return to Dublin and to Q102. We'll hear how Ryan loved London but really there's no place like home. Where things go from there, who knows? What they really can't let get out into the open are the dismal ratings from the UK. Perhaps Virgin don't want to hang him out to dry publically, so it's in everybody's interests to send him home.

Oh no, P, wasn’t referring to him. Was he site banned twice like ButtSuki/Alser100 was?

It really felt like the hubris of the Bertie bubble continued on within RTE up until then. I don't doubt that there's still lifers in there getting far in excess of any return, but it does seem like Montrose culture merely genuflected when every one else got kneecapped.

No, sure he’s still active and don’t think he’s ever been sitebanned, let alone twice!

Even RTE lifers got paycapped while Tubridy claimed to have taken a paycut.

Regards…jmcc

I've referenced this before,that posters MO is to tell everybody how he's not obsessed,spew some bile, have a meltdown and rereg.

No matter how he spins it,that is the reality.....going on for a good few years at this stage.

Strange fish.

I only caught a snippet of one his lls on a gogglebox repeat and I was stunned by how terrible it was.

As I said before I was without a tv for twenty years so missed his tenure so I find it fascinating in him as an example of how wasteful the tv license is.

Im sure he has some fans, but they can elect to tune into his current slot without any license fee involved.

THe longer he is away from Ireland, the harder it will be for him to get a job back here.

People are forgetting about him. But they'll remember him enough to get annoyed if he was offered a job again in rte any time in the next 5 years at least.

Best he could do is to return to take up a radio position on newstalk or such. But it would be a brave company to employ him on big wages at present.

The Irish Mail on Sunday isn't a major national newspaper. The way that people read newspapers has changed too. They no longer read every article and some people will glance at the main news section and then go to the sports or other section.

With RTE radio, there is no discernable cost for people who listened to Tubridy's radio show. With his newspaper column, people have to buy the newspaper (or read it online). One involves spending real money just to read his column. Tubridy's podcast is a sponsored one and the sponsor will be concerned about whether the podcast recommendations convert to book sales. If they do, then Eason will continue sponsoring it.

Podcasts are very different to broadcast. With Tubridy's programme on RTE1, he had ample time to promote his book choices to an audience of hundreds of thousands that was listening to the show or even just to RTE1 waiting for the news and weather. Think of it as a "push" model with the content being broadcast to the audience.

With podcasts, it is a completely different model. It is a "pull" model where the audience has to make a decision to actively download and listen to or watch the podcast.

Not all of Tubridy's audience are interested in his book choices. That cuts down the potential market size for his podcast. That changes his podcast from being a general interest podcast like the "Paths To Power" podcast (the most successful NKM podcast) to a niche podcast with a much smaller audience.

Tubridy is no longer on RTE television (the LLS) or national Irish radio. That means that the obvious advertising routes are not available for the podcast. He's on Virgin Radio and the audience may not be interested in having to download or watch a podcast. The syndication deal with Q102 gives him some access to an Irish audience but the same argument applies.

Book review podcasts seem to be popular but for every market leading podcast, there are thousands of also-rans with small audiences. On the Youtube figures, Tubridy's podcast seems to be one of these. Tubridy is no Joe Rogan.

The only podcast episodes with significant audience figures are the ones with Vogue Williams and Doireann Garrihy. They are influencers in their own rights and have their own audiences. Those audiences seem to have "tuned in" to listen them rather than Tubridy. Eason might have sold a few more books as the result of their appearances.

Tubridy is in a position of being formerly famous. He and NKM have to keep his media profile current in Ireland if he is to have a future in Irish broadcasting. But with so much younger competition coming up through the ranks and his former RTE audience staying with RTE's new programmes and presenters it is like Tubridy's RTE audience was never Tubridy's audience.

Even a book show or Jazz/Lounge music show on Lyric FM seems out of reach for him at the moment.

Regards…jmcc

Becoming? He's into last week at this stage.

I see threadbans don't appear to be applicable anymore either.

You just reminded jmcc, was in Eason's the other day and his annoying ad isn't playing anymore. Complaints perhaps?

Or the podcast and ad are not converting into book sales.

Regards…jmcc