150KTubs - future career in Virgin Radio and other soulful pursuits **Mod: Read OP**

It's really to get back to Ireland and Irish broadcasting.

It looks like this interview takes place in Dublin?

She remembers a lot, not very like her father!

It looks like this interview takes place in Dublin?

This could explain the week off 2 weeks ago! get over to Dublin and record the entire series in a few days…

Two may not be enough for a pattern:

David Walliams. Publisher: Harper Collins.

Cecelia Ahern. Publisher: HarperCollins.

May be just coincidence. Don't think that Easons would have sponsored it if it was a mini-LLS so there may be more authors than RTE canteen dwellers on the next ones.

Regards…jmcc

They do hence the book tour aspect of Tubridy's podcast. Easons will want value for money and to see that those links translate into sales. But the HarperCollins publisher connection is interesting because of the owner of HarperCollins. Perhaps the next guest authors will have different publishers but two is not enough for a pattern.

So far, the podcast guests would appeal to Tubridy's demographics. It might be unusual if the guest list strayed too far from the books they would buy. Next up might be a detective/true crime author.

Regards…jmcc

Whatever happened to this project? https://m.independent.ie/style/celebrity/celebrity-news/ryan-tubridy-and-vogue-williams-tease-secret-project-as-pair-share-video-from-london/a202828284.html

Vogue most likely realised (as someone who'd probably fairly tuned into social media/public opinion etc..) that association with Tubridy would likely be toxic to her own brand and interests, so quickly backed away from whatever was being discussed.

JNLR due in ~2 weeks and RAJAR on the 16th of May. I suspect the JNLR figures won't be thrown around press releases unless they're very good; so it'll need someone with access to the books to release them - only the station % and top ten shows make the press release.

While I'm loath to take on the duties of back-seat booker, I wish Tubs would use his platform to promote writers with lower profiles. In the vein of thriller writers, the likes of, say, Catherine Ryan Howard or Erin Kelly may not have the star power of Walliams and Ahern, but they must be prodigious readers and would no doubt have useful contributions to make. Or is the concept of the pod just 'famous people - they read!'

It's going to continue being a celebfest. Tubridy is obsessed with celebrity, he still sees himself as one. There's no substance to him, so will be just about getting big names on and getting the highest amount of clicks as possible. Every interview or article he writes is always littered with references to celebs. Thinks of himself as a higher being.

JNLR are too secretive, though you could FoI RTÉ for a full list of figures.

Q102 would highlight the positives, if there are any.

these figures won’t be particularly important for Tubbs/Q. It’s a 12 month book and he’s only been on for 3 months.

Listened to Cecilia Ahern. Sure it's grand. Maybe of interest to some but not quite sure who.

Ryan again makes no comments or has any questions that someone interested in books would ask or pushes to reveal a love of books. In fact, uses all his times to talk about anything else. Guess the sponsors mean they have to go through the motions.

One thing that was funny. To prevent the revealing of spoilers, Ryan told his audience to turn off and come back in a few minutes. Not quite sure how that would work on Youtube or Spotify.

I don't know who finds this good.

Was in an Eason's trying to spend a voucher which is really difficult if you like a good read. Heard the horrible Tubs ad on the shop tannoy, I asked at the till why was he on and they replied in unison that it's dreadful, they had no say in it and have to listen to it all day long.

I'll probably ruin it 🤣

That's not Tub's MO. He is only about celebrity, fawning to them, massaging their ego, trying to appear as one of them. It's funny when you think how antithetical that is to the philosophy of the Late Late under Gay Byrne and Pat Kenny, which always made every effort to promote new artists in various fields.

Tub has zero interest in writers, the craft of writing or talking about the issues covered in any given book. It's all just a very obvious vehicle for him to have a career and to rub shoulders with the rich and famous. Looks at his diary. It's a weekly dose (and I mean dose) of "This week, I have been mostly meeting………..(insert celeb name drop)

What I find funny is if he wrote the London diary from the perspective of a 50 year old man, catapulted out of his comfortable life and into the unknown, and admitted to some weakness and doubt around that, he would garner a lot more support. I could see him writing about taking a long train journey across England and asking himself……."Why am I here… Am I mad… Have I made a mistake?" etc and it would make for much more compelling reading.

Instead he gives us a weekly celebrity gossip column about who is has seen and who he wishes he'd bump into in London. It would be tragic if it were a 30 year old at this, but to see someone of Tubs vintage at it is just ridiculous.

The internet and all it's trappings are a real killer for Tubs. So much of new media is based on having a real talent, getting eyeballs on your content because it's actually worthwhile and allowing your audience to have a voice and contribute feedback.

Tubs would have been much more comfortable operating in the old world where there was 2 channels, everyone had to watch your rubbish because they had no other choice and they had no voice or input on proceedings. All you had to do was put out your pet projects and collect a vast salary. As he would admit himself, he was born in the wrong age.

One of the reasons I knew he was a wrong'un long ago was his decision to close his Twitter account. Not that theres anything wrong with avoiding social media, plenty of people I admire as commentators avoid it like the plague, but they are generally people that have no truck with celebrity, or getting likes or plastering their face onto everything they can in order to promote themselves. But that's exactly who Tubs is, so it was frankly odd when he removed himself of it. But when you realize he doesn't want any feedback and certainly has no interest in communicating with the plebs who he sees as below him, then it makes perfect sense. He just wants one way traffic. Like state propaganda.

In real terms and if it an annual contract, it would take that long. The first indications will be with the next two JNLR and RAJAR figures. The podcast, especially if it becomes a version of the RTE canteen for HarperCollins authors is an interesting move because it seems to be trying to hold on to some of the more technologically literate members of his RTE audience. He's no Joe Rogan or Vogue Williams.The viewer figures on Youtube for his podcast episodes are interesting (approximately 300 views a day) in that they are not JNLR or RAJAR dependent.

Regards…jmcc

I though the rule was that the broadcaster can release any information about their own station but not about others, and that if they are to compare one to another they must use the figures released by the other broadcaster not information that is contained in the JNLR. Didn't 2fm get into trouble for this a few years ago?

The JNLRs only make their broadcaster look good and are issued large via press release from the broadcasters themselves.

Fair point. That phenomenon has played out across the world since the advent of Youtube/streaming services. As we see in US television, what were once more sober, thoughtful programmes aimed at a mature audience have now devolved into a series of clickbait segments. Those shows have an economic imperative to attract new viewers aka the internet generation.

The Late Late show under Tubridy avoided that, partially I'm sure because the people behind the scenes believed it to be too low brow, and partly because of a big wodge of free money coming in every year in the form of the licence fee. This insulated them from worrying about having to cater for a market that might not be already tuning in.

It makes sense really. If the internet is going to turn private media on it's head and completely re-write the rules on how you make money in the industry, there is no way the public service media and state broadcasters couldn't have been affected also.

Must be a big fall for Tubridy in going from fronting the LLS with about 300K viewers to a podcast on Youtube that only gets about 300 views a day. Would Virgin Rado/News UK fire him on one quarter's RAJAR figures if they show a major loss for the slot? Has any UK radio station done such a thing?

Regards…jmcc

When Pat Kenny left RTÉ my mam was getting her bathroom renovated by a neighbour. Really nice family really down to earth. They don't change they are very regimented, all highly successful children, always think their regimented no change lifestyle had much to do with it. Everyday for the renovation the builder would come sit in the kitchen and Mam would have Radio 1 on, over the years she might swap to hear what Gerry Ryan might say and when Today FM first started she might switch to see who's on, late nights over the years was always the late night call in shows, but largely it was Radio 1, like many other women of her age and generation. So on one of the afternoons as they were having lunch with the builder Mam switched over to Pat Kenny.

The builder was surprised to hear him on the radio, the family were never going to turn that dial, the regiment consisted of Ireland AM in the morning followed by This Morning and then on to Liveline and I doubt that will ever change. But Pat hasn't really crossed their mind since he left Radio 1.

I imagine many have largely moved on from Tubs, he'll slowly drift and to be honest if he can come back in 5 years to the public eye it will be like he never left, however after that most will have forgotten him and I doubt many will remember his time as presenter of TLLS, or care, though this could be said of his successor as well. For many Pat Kenny is part of nostalgia at this point and not much more, but sure he's making a buck so who really cares.