Why is the white bread in Ireland so dire?

Because we are not willing to pay people enough to make a living baking that kind of bread.

And we are all so super busy and important now that we value people who can make fart videos on tiktok higher than those who can bake bread.

Stopped buying it from stores here just bake a few loafs ourselves every week

Every puff of wind and there's a rush on Brennan's, the blandest, most tasteless industrial bread going. Many people here have never graduated beyond the bland bread their Mammies bought.

"Cuisine De France"(sic.) frozen industrial bread is an insult to proper French bread.

French and Italian supermarket bread's even worse than here. And, believe it or not, there are bakery shops here too that sell decent White bread.

In saying ours is bad has anyone tried the American equivalent sliced breads that after a month sitting in a press is still edible

Very true! I visited US for first time nearly 40 yrs ago, the same sliced pan was still 'fresh' in the relatives house when we were leaving 2 weeks later, I used to call it the everlasting bread!

Plenty of good bread here if you buy from a good bakery, supermarket stuff is cheap for a reason and unfortunately most people can't or won't pay for dearer stuff. Buy a second hand breadmaker and off you go! It's considerably more expensive than buying supermarket bread but cheaper than good bakery bread.

If you read the list of ingredients on, say, a lot of white pans, you could be forgiven for thinking all the bakeries are just using the same industrial scale bread mix. All this sh!te has bloody soy in it!.

There are still some independent bakeries around the country making the traditional white pan.

Get one of those fresh and make a "hang sandwich" with it or cut a slice and put jam on it.

I think Lidl did a version here. It didn't sell

They still do the same "brand" as burger buns. Usually 2-3 weeks of shelf life.

In Spain, a sliced pan would have few uses, hence it needs 2 weeks shelf life (preservatives).

Wonder bread!

Wrong shops OP. As pp said a supermarket with a bakery is a good shout. SV, M+S, and Lidl are very good. There are some artisan bakeries around but not widely. I'm not a bread snob and love a doorstep of Batch loaf with ham, cheese and brown sauce just like the rest of them.

We make white and brown soda bread, and that has to be eaten quick or it goes like a rock, but it's gorgeous just out of the oven with real butter. We do buy mass produced stuff too. Faves are from Aldi, their Brown Bloomer is good for toast and for sandwiches, nice and thick bread. We have to live a little!

In Spain I did notice that the bread would last you through a siege, but it's ok. The crustless sliced pans there are great. Often wondered why we never see crustless bread here, they are great for la di da POSH sambos cut into triangles, therefore - sigh... I have to cut the bloody crusts off for Afternoon Tea cucumber sandwiches. It's a hard life.

arán artisan bakery in Kilkenny city has some of the best bread I've had here

If you think bread is bad here (imho it isn’t) try American bread….holy crap!

doesn’t go off after two weeks!

Thunders batch or turnover is shaking its head at your thread.