New Alternative News Channel "GB News" chaired by Andrew Neil launching - read OP before posting

What does this post even mean? It's like you're trying to attach your own meaning to words while (perhaps unintentionally?) being dismissive of others who hold opposite viewpoints.

Celebrating British culture does not make you culturally conservative, nor is cultural conservatism a sign that someone is a right winger. The whole point of CC is to preserve your culture (not celebrate or promote it). You can promote aspects of your culture while still being a filthy liberal, you know? Similarly, you can be proud to be British while not being an out and out racist, like some of the pond scum he has on the show.

Farage isn't attaching himself to CC.....he tries to attach himself to whatever populist issue he thinks will improve his lot. He's a one trick pony with a slick tongue who got famous off the back of populist nonsense that he himself doesn't even subscribe to. So he kept doing the same thing. Even now, he's like a dog chasing a car who's finally caught up with it....he doesn't know what to do with himself because he never thought he'd get this far, so has turned into a broken record, a caricature of himself.

He broke his bollocks on the Brexit campaign; lying, cheating and manipulating gullible idiots into voting for a fox in the henhouse. All that blood, sweat and tears to get it over the line and then what did he do almost instantaneously? Jumped ship like the proverbial rat that he is, claiming it was because UKIP were too anti-muslim.

He doesn't care about the poor or the downtrodden or the common British person on the street. He only cares about numero uno and would use anything as a tool to further his own cause. The facade of him drinking pints on his show (like the great unwashed in their shanties) is the perfect metaphor for how false and surface-level his faux concern is. He doesn't give a fcuk about any of them. Hell, he probably doesn't really give a fcuk about the Germans, French fishing rights or EU economic migrants either. It's probably all just a tool which he can use to improve his own stock in life.

A despicable, hateful human being and the fact that there are Irish people on here, regularly sucking his flute is disgraceful.

Why are social media and YouTube views etc. "worthless" for a TV channel?

Are BBC social media posts "worthless"? Are they simply wasting their time sharing these posts?

Are GMB wasting their time growing their YouTube and social media platforms?

Sounds like dismissive nonsense to me, but I'm open-minded as to why you dismiss an important chunk of the viewing market.

You are using a different value system to me, then.

It may well be true that social media does not earn TV channels a red cent. I'm willing to grant that, though I'm of the opinion that social media is an enormously powerful tool to facilitate growth for a TV channel - reaching out to a much wider audience. That may not be direct financial value, but it is indirect value nonetheless for any business. Otherwise, there would be no purpose whatsoever for businesses to establish a solid and growing social media presence.

And to that extent, yes, GB News is reaching out to much more than 1.8 million TV views. When you chuck in social media views and YouTube views and so on, that value mushrooms to perhaps 3-4 million views per month across all platforms.

Now you can dispute the financial value of these views and so on, but they do exist.

That slope is misleading - because the early phase of GB News launch / plus Farage's announcement in July, is always going to artificially elevated the figures.

That principle applies to any new TV channel. Curiosity is piqued at the outset launch etc. and then the dust settles - as the graph shows.