Liverpool FC Team Talk, Gossip, Rumours 2020/2021

BorneTobyWilde wrote: »

Arenal in the Shield ,
at least it will be a good footballing game.

Jaysus the charity shield forgot about that. When did we last contest that? Feels strange to be playing in it as champions. :pac:

Speak Now wrote: »

12 months ago!

That's gargle doing my brain cells in. :P

Agent Coulson wrote: »

Read what I wrote again.

I said it wasn't down to where they made it. It was down to there outrageous pricing for so so clothing using Penny's to compare with outrageous pricing for so so clothing would be really wrong as Penny's don't pretend to anything more than cheap.

Penny's clothes haven't a patch on Nike clothes for the quality of them?
Nike gear is as good as any of its competitors,

yourdeadwright wrote: »

Penny's clothes haven't a patch on Nike clothes for the quality of them?
Nike gear is as good as any of its competitors,

the cost of Nike clothes to even Puma is not right.
No difference in quality but Nike costs much more

Adidas originals is quite dear but have better stuff than Nike.

The best part about New Balance was that the largest Junior size was the same as the smallest adult size.

Have to see how how the Nike fit is. Was a good money saver for a few years there getting the XS for a good bit cheaper

Goal Suarez!

I see Odsonne Edouard knocked in a hattrick in Scotland to open the season for Celtic.

Honestly could be an astute buy right now - really does look a player. Quick, strong, great vision, great finisher, good feet in tight spaces. Celtic dominate their games obviously, so well used to scoring goals against packed defenses. Still only 22, so a nice compliment for the three lads.

Moussa Dembele left Celtic when equally (or more) established for 20million, so Edouard could probably be got for a similar price. Be especially ideal if Divock fancied going the other direction and being a hero there for a few years.

DVDM93 wrote: »

new zip top & pre-match tee.

Christ....it's all slowly morphing into the Manchester United gear. I'd almost swear they had a carbon copy of that black training top.

I understand why the Nike deal was done but it's a shame to lose the unique gear of NB.

brevity wrote: »

Goal Suarez!

Bite Suarez

The White Wolf wrote: »

Were they not with Nike until recently?

Must be around 5 or 6 years now.

Liverpool have only signed Van den Berg, free transfer keepers Adrian and Andy Lonergan and Japan forward Takumi Minamino in the past two transfer windows.
Are we ever going to spend big again. This window could come and go too. It's pretty remarkable to be as competitive as we are considering it's over two years since we signed a first team player. Last one was Becker in 2018.

Salah 150m
Mane 150m
Firmino 100m
VVD 150m
Trent 120m
Keita 70m
Robertson 50m
Becker 100m
Gomez 30m
Fabinho 80m

1 Billion

rob316 wrote: »

All the giant clubs use Nike or Adidas. Others just can't compete with their distribution channels and brand exposure

A lot gets made of the Nike distribution channels but it would be interesting to know what % of shirts are sold online and what is high street retail. Likes of Sports Direct buy the shirts whole sale at discounts between 25% and 50% so the % commission for LFC is not as high as a shirt sold online from the club store or Nike themselves. The Twitter thread above gave the example of a £70 shirt sold online by the club garners £14 for the club but if sold through Sports Direct it results in only £8.40.



Nike said they are targetting the sale of 3 million shirts this season which at £70 per unit gives a total pot of £210 million just for shirts and not including all the other stuff like training tops, hoodies, etc which collectively will outsell the actual shirts. Liverpools end of the deal will be circa £75m for the year.



Id wonder as online sales increase if the value of a Nike or Adidas distribution channel via Sports Direct and similar is worth it. By the time their margins are factored in the clubs commission gets pretty low. Perhaps clubs in future might go down the road of manufacturing their own shirts (in the exact same Asian factories they are made in now) and only selling online direct. Amazon and Aliexpress as a distribution channel cover much of the world and they take about 15-20% commission on sales. Even if a club sold less shirts by going online direct only they would be getting much higher margins than a Nike/Adidas deal. Theres around about £400m-£500m on the table for LFC merch this year and the club will come out of that with around £75-£100m. But you'd wonder if a club went down the Amazon/Aliexpress route could they net £200m or even £300m by taking Nike/Sports Direct out of the loop.



Nike are sports marketing experts and everything but when the split is 80% to them and 20% to the club when alternative and much cheaper distribution channels are readily available you'd wonder is there a better way of doing it that would double or even more than double what the club gets out of it.