Bloggers / Influencers releasing products [Please read note in post #966]

MuffinTop86 wrote: »

At least she's working to try and promote them. It's not just releasing yet another product and posting fan photos.
I feel like people are gleeful that there may not have been much of a turnout.

I feel sorry for her but it was also a disastrous business move on her part. What was she thinking?
Weekends would have been ample sale time. Pharmacies are literally awash with young wans at weekends. She would have sold hundreds.

I really think that Joanne should start working with a hair care brand that has products for hair loss. She was so animated speaking about what she used last week! I had no idea products like that were on the market, and don't need them, but I really enjoyed her snaps about them.

I understand that she doesn't want to become synonymous with hair loss, for professional and personal reasons. Constantly talking about what you're self conscious about could really take it's toll. But she struck a chord with people and got great feedback.

The lipgloss market is saturated. All the make up markets are saturated. I saw Sue post a picture of Emily Ratajkowski and say "her eyeshadow is giving serious Hot Fire palette vibes", or something along those lines. 30 seconds on instagram later told me she was wearing shadows from the Marc Jacobs palette that is 49 dollars online.

Why would anyone buy blogger make up when you can buy high end designer cosmetics that Hollywood celebs use for a tenner more?!?

Joanne needs a new niché.

Think I might get that Stila eyeshadow Joanne has been wearing lately. It's beautiful on her.

greensheep777 wrote: »

Think I might get that Stila eyeshadow Joanne has been wearing lately. It's beautiful on her.

Which one is that?

LexieOnRale wrote: »

I thought she looked lovely in the unedited video on the chemists page too

I thought she looked like a completely different person to what she looks like on Insta and SC. She edits and filters her photos beyond recognition. It's sad cos she doesn't need to.

Why did she have the tour visits during the daytime and during the week? It doesn't make sense to me and I'm not involved in beauty, marketing, PR or anything like that. TBH it gives me the impression that she couldn't be ar$ed, maybe she was contractually obliged to do it with the supplier or her PR agency? Even the pharmacies involved could have or should have told her that footfall is lower on weekday afternoons. The pharmacies involved should have pushed her to have them in the evening times even for their own benefit, people going in for her tour would have bought other items surely. A local pharmacy to me has masterclasses, product evenings and demos every other week, they has some Lancevent last night. But they are held in the evening time, or a Fri or Sat afternoon.

Edit: who would have decided the time of the appearances, it doesn't make sense to me?

I don't know why people feel sorry for her and her event being a let down. She picked very obviously unsuitable times. Her products (She had the make up brushes in their hideous bag on the "tour" also) are not interesting or competitively priced. Using phrases like big fish in a small pond in respect of how she viewed her blogging in Ireland hasn't helped her. Making her "blog" content all about her boyfriend has possibly turned a lot of her followers off her. Looking as tiny as Victoria Beckham in her photoshopped photos and then turning up looking completey different in real life (And nothing at all wrong with how she looks in real life either) isn't doing her any favours either. People are copping onto her more and more in my opinion.

WhiteRoses wrote: »

I think the "big fish in a small pond" comment will haunt her for years to come. Her work seems to have totally dried up since she moved to the UK.

It does. She seems to have little work since moving. That comment was a case of her getting seriously ahead of herself I think and there was no need to say it.

Sunny Dayz wrote: »

Did she look into the UK blogging scene before she moved over there? I follow a couple of UK bloggers and they come across as very professional, regular blog posts, disclosure, proper looking websites and photos, well edited videos etc. Maybe they aren't indicative of the blogging scene in the UK, I don't know, but certainly the ones I follow come across as very professional and serious about blogging.

You only have to look at Zoella, Fleur de Force, Tanya Burr, Sprinkle of Glitter et al to see its a completely different ball game over there.
I'm not the biggest fan of most of the above but they are super professional, in every sense of the word and they have strong agencies behind them.
How she thought her reach and following was on par with them is beyond me.

Sunny Dayz wrote: »

Did she look into the UK blogging scene before she moved over there? I follow a couple of UK bloggers and they come across as very professional, regular blog posts, disclosure, proper looking websites and photos, well edited videos etc. Maybe they aren't indicative of the blogging scene in the UK, I don't know, but certainly the ones I follow come across as very professional and serious about blogging.

She said something along the lines of thinking about moving there anyway. Had she not met Paul, who knows if she would or not. Some of the British bloggers I follow sound exactly as you describe - very professional images, videos, interesting and very regular content,etc. In comparison, with social media showing very little more than a boyfriend, I'm not sure how MUF can compete over there. I feel that she herself is her brand and that's what the followers here like. Making it all about him now is turning followers off. Brand items that she has brought out don't seem to have the same appeal to her fans as Sue's products do for her fans. MUF would do well to realise that she is the most important element of her brand and get back to that instead of both making it all about the new fella and also allowing him take over her brand because that is how it is looking.

greensheep777 wrote: »

Think I might get that Stila eyeshadow Joanne has been wearing lately. It's beautiful on her.

It’s stunning I need to get it as far as I know the xmas version of them will be out soon pack of 3 smaller size for around the same price as one

It seems that she’s not as popular here as she used to be in fairness since she moved she barely does anything here just releases products ,, it was bad timing on her part but I also know a large number of secondary school children in Dublin close to Bradley’s finish early every Wednesday so I am surprised sh didn’t get a better turn out ,,,,
The footage they put up in Facebook of her shows how edited her content is she looks nothing like she does in her own posts she looks lovely in the Bradley’s video why she over filters everything is beyond me