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Why is Lyric FM national and RTE Gold not?

11-09-2017 09:52AM

#1

dense

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Seems not to make sense in terms of broadening RTE branding and commercial appeal*

I listen to Lyric but don't see it having the mass appeal that golden oldies stations have, particularly in the sticks where choice is extremely limited when on the move.

*I guess it's RTE's attempt at helping us to better ourselves.

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#2 11-09-2017 12:54PM

Basal

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ermm because lyric has been around since the 80s (as FM3) and until relatively recently 2fm was playing lots of oldies.

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#3 11-09-2017 09:23PM

Basal

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dense wrote: »

But would an oldies station not be more appealing?

In spite of it being around since the 80s Lyric is broadcasting a very niche area attracting 2% listenership.

I can't stomach 2fm, haven't for years, it's dumbed down too much.

Lyric is actually getting about 5% in Dublin now.. RTE gold is just a jukebox playing mostly 10 a penny oldies, 4fm started out as an oldies station staffed almost entirely by ex rte pros but didn't attract much listeners either.

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