Even more adverts you despise

rubadub wrote: »

The screaming an post kid one has 11 dislikes and 4 likes, no doubt the marketing company and the kids parents.

https://www.youtube.com/watch?v=uKdvr1l8KDg.

The advertisers confirmed that the story was centred on a grandmother and granddaughter scenario where they were enjoying watching television together until an ‘embarrassing’ scene happened. They considered that most families had experienced such a moment.
They said the premise behind their advertising had been to promote one of their TV’s key features – Wireless Multiroom, which enabled numerous people to have access to Vodafone TV from different rooms within the same house and thus avoid embarrassing situations as outlined above.
The advertisers said it had never been their intention to disrespect the grandmother or the elderly in more general terms nor had their advertising, in their opinion, portrayed the grandmother’s behaviour in an inappropriate fashion. The said the girl depicted was not disgusted by her grandmother; she was embarrassed for herself. They considered that the scene which unfolded demonstrated an intergenerational experience that many families could relate to.
In addressing the main areas of concern expressed by the complainants, and taking the relevant sections of the Code into account, the advertisers made the following points:
Code 3.16: Humour and satire used to ridicule the elderly – they did not believe their advertising was ageist or ridiculed the elderly and pointed out that this had never been their intent. They said the grandmother in question was not awkward or embarrassed; she was simply enjoying the movie, and had no issue with the kissing scene. Neither did they believe that she was being ridiculed.
Code 3.17: Not respecting the dignity of a person, thereby causing offence on the grounds of age. Vodafone said they did not agree that the granddaughter was being disrespectful to her grandmother either explicitly or by implication. They said the young girl had left the room to watch the movie alone, where she would be more comfortable due to her own feelings of awkwardness. The granddaughter’s reaction, they said, was a typical reaction which took place in sitting rooms all over the country.
Code 3.20: Exploitation of Sexuality/use of coarseness – the advertisers did not believe that their advertising was distasteful in its use of sexuality. There had been no intention on their part to suggest that the grandmother was sexually aroused by the scene she was viewing. They said their aim had been to reflect a common truth that watching any form of romance or sex scene with someone of a different generation within a family can at times be awkward. In the case to hand the said it was the granddaughter who had encountered the feeling of awkwardness.
In conclusion the advertisers said they prided themselves in their commitment to diversity and serving a wide spectrum across society. They said it had never been their intention to portray either character in a bad light or to cause offence with their advertising. They said likewise it had not been their intention to portray the behaviour of the grandmother in a sexual manner and their intention had been to portray the behaviour of the young girl as being the normal reaction of any young teenager given the circumstances.

https://www.youtube.com/watch?v=4nKeWbcN1rk

my3cents wrote: »

You don't have to like an ad for the ad campaign to have worked.

You aren't going to forget that ad are you? Therefor it worked.

Now the trick I guess is not to make the ad so annoying that it make you think I'm never going to use there stuff/services because their ad annoys me.

Gen.Zhukov wrote: »

I don't agree that if people are talking about the ad it has worked.
The holy grail of advertising is to make an ad that people find amusing/interesting/likeable ie. the early Russian Meerkats Insurance campaign. I would say very few hit the mute or changed channel with those.
The Meerkats are still going, albeit a bit tired at this stage.

Another flawless TV ad (imo) was the Dogs Trust one and while not much talk about it, it was a great ad. https://www.youtube.com/watch?v=_HKLDJ-PvR4

The Skoda radio ad with Barry and son had people ringing radio stations telling them to stop playing it. Lots of people talking about that one and it was a massive fail. People on here even saying 'I was going to look at Skoda, but not now' etc.

That An Post ad. I (and I guess a lot of others too) always hit the mute, always. Is that what a good ad should do ?

Luis21 wrote: »

The tesco ad with the young boy eating with his hands. The mother just lets him. He deserves a talking to.

tylercheribini wrote: »

The An Post is proof of the existence of Satan.

-=al=- wrote:

This is by far the worst ad ever. It's excruciating!