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Bloggers and #ad (Naming bloggers means a ban!)

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Comments

  • Closed Accounts Posts: 430 ✭✭Hopeful2016


    anna080 wrote: »

    I thought you had unfollowed her?

    I have. I didn't post about her posts this morning?! That was Cria. You e quoted both our posts together.

    Last I watched she was posting about the cat, some friend's baby in costa. People on this thread mentioned a wedding a few days ago.


  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    I have. I didn't post about her posts this morning?! That was Cria. You e quoted both our posts together.

    Last I watched she was posting about the cat, some friend's baby in costa. People on this thread mentioned a wedding a few days ago.

    Ya sorry I was quoting Cria. She said she had unfollowed her the other day.


  • Registered Users, Registered Users 2 Posts: 348 ✭✭hearmehearye


    wyrn wrote: »
    I think this might be the crux of the issue - there doesn't seem to be (or maybe there is) any formal classification system for what constitutes as benefit in kind / sponsored / ad / brand ambassador etc...


    Out of interest I've just read the ASAI guidelines and section 46 of the consumer protection act (07). I'd imagine if I was a blogger/vlogger/influencer I would do more than read them, I'd study them.

    I found the following pretty apt for the tea ambassador:

    >When a blogger enters into a commercial arrangement with an advertiser to promote the company’s products
    or services through their blog then they are effectively acting as a publisher and they have a responsibility to
    indicate to their readers what material is marketing communications (marcom) material.


    Edit - There's also this:

    >If a brand sponsors a blogger but has no control over the material, then it is not likely to be marcom, but good
    practice would suggest that the commercial relationship is disclosed.

    but because there was such a big ordeal made over the relationship it's not exactly a secret. I also highly doubt she's being given free reign on what she says about the products.


  • Registered Users, Registered Users 2 Posts: 697 ✭✭✭Cria


    anna080 wrote: »
    Cria wrote: »

    I thought you had unfollowed her?

    Did I ?????


  • Registered Users, Registered Users 2 Posts: 697 ✭✭✭Cria


    anna080 wrote: »
    Ya sorry I was quoting Cria. She said she had unfollowed her the other day.

    I musn't have in the end probably forgot because I was busy ??


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  • Closed Accounts Posts: 430 ✭✭Hopeful2016


    anna080 wrote: »
    Ya sorry I was quoting Cria. She said she had unfollowed her the other day.

    I'll sometimes refollow one I have unfollowed to see something specific if people are discussing it here, such as the lady who reviewed the fairy wands. I previously unfollowed her but wanted to see her snaps about that whole commotion. I'll generally unfollow them again after. Another is the fake tan blogger. I refollowed her over Xmas because I read here she was addressing the # issue on a Q&A one day on Snapchat and I wanted to hear what she had to say. I find her snaps v annoying though generally so unfollowed her again very quickly after.


  • Registered Users, Registered Users 2 Posts: 697 ✭✭✭Cria


    Her mother has no privacy since the daughter moved in. I wonder did she want 50k people to see her cleaning out under the stairs or was she even aware. My mother would be mortified if anyone seen the junk that's under our stairs.
    My mother would kill me A) for filming her and putting it on Snapchat and B) for not helping her especially after the bloggers mother said it was all her crap she just walked off and left her lol


  • Registered Users, Registered Users 2 Posts: 957 ✭✭✭MuffinTop86


    Also on the topic of supplements, I started to think about the whole vitamin D thing that the Miss Fit brand started.
    The pharmacist said that particular brand was just hype and you can get a multivitamin that contans 100% of your vitamin D intake plus a number of others for the same price.

    I also tend to avoid the pharmacies that heavily affiliate themselves with bloggers, like Meaghers and Cara. i was hoping to see a sample of the silk pillowcase but was told they don't do that.


  • Registered Users, Registered Users 2 Posts: 697 ✭✭✭Cria


    I'll sometimes refollow one I have unfollowed to see something specific if people are discussing it here, such as the lady who reviewed the fairy wands. I previously unfollowed her but wanted to see her snaps about that whole commotion. I'll generally unfollow them again after. Another is the fake tan blogger. I refollowed her over Xmas because I read here she was addressing the # issue on a Q&A one day on Snapchat and I wanted to hear what she had to say. I find her snaps v annoying though generally so unfollowed her again very quickly after.
    That's what I do unfollow read something here and re add to watch that snap and sometimes forget to unfollow again actually that why i re added her the other day because of the baby formula thing I might even re add her if I read something else on this lol


  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    Cria wrote: »
    I unfollowed for the same reason her baby is lovely but it's endless snaps I feel like I'm intruding too as she never stops snapping not even for xmas or at a family event how does she not just enjoy the moment she's in instead of constant snapping the one thing that made me want to delete was she was in her sisters job and she zoomed in on people shopping for veg and mocked them and I just thought that if that was my mother or family she was slagging and showing in snapchat I'd be disgusted and in sure the super market her sister works in would be disgusted at their customers lack of privacy

    This is your reply from the other day. You seem to be really irritated by her snaps yet you continue to watch her. I've no interest in her daily life it seems so mundane to me so I unfollowed her. I suggest you do the same? Start off the new year afresh. Sometimes you have to ask yourself what is it you're actually getting from watching these people.


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  • Registered Users, Registered Users 2 Posts: 697 ✭✭✭Cria


    anna080 wrote: »
    This is your reply from the other day. You seem to be really irritated by her snaps yet you continue to watch her. I've no interest in her daily life it seems so mundane to me so I unfollowed her. I suggest you do the same? Start off the new year afresh. Sometimes you have to ask yourself what is it you're actually getting from watching these people.
    I'm perplexed as to why your interested in what I have to say it appears like your irritated by me to be honest I wouldn't be able to quote you because after I read the comments I go on with my day and forget exactly what anyone else said I re added her by the looks of it someone probably messaged me to look at something she did it's really not a big deal is it I'm happy doing what I do I'll continue to conduct myself how I feel tbh this isn't the first time or thread you've remarked in this manner to my comments have I done something to offend you ??


  • Registered Users, Registered Users 2 Posts: 370 ✭✭heyjude88


    I do think the blogger I wrote about today follows this thread. It was only after I posted that she added a heap of snaps about not having to #ad it as shes an ambassador. In case people think I was picking on her or jumping to conclusions, she only added those snaps afterwards!

    She should still have to #ad it. I do think that the company should address this issue, as they have they own snapchat etc.


  • Registered Users, Registered Users 2 Posts: 21,039 ✭✭✭✭retro:electro


    Cria wrote: »
    I'm perplexed as to why your interested in what I have to say it appears like your irritated by me to be honest I wouldn't be able to quote you because after I read the comments I go on with my day and forget exactly what anyone else said I re added her by the looks of it someone probably messaged me to look at something she did it's really not a big deal is it I'm happy doing what I do I'll continue to conduct myself how I feel tbh this isn't the first time or thread you've remarked in this manner to my comments have I done something to offend you ??

    No. But this thread is about non disclose of ads, but you seem to dislike the majority of this girls content and seem to want to have a rant about that. So, why are you following her?


  • Registered Users, Registered Users 2 Posts: 697 ✭✭✭Cria


    heyjude88 wrote: »
    I do think the blogger I wrote about today follows this thread. It was only after I posted that she added a heap of snaps about not having to #ad it as shes an ambassador. In case people think I was picking on her or jumping to conclusions, she only added those snaps afterwards!

    She should still have to #ad it. I do think that the company should address this issue, as they have they own snapchat etc.

    Did she I must look .. I agree with you the company has a duty to make sure these bloggers are following guidelines


  • Registered Users, Registered Users 2 Posts: 697 ✭✭✭Cria


    anna080 wrote: »
    No. But this thread is about non disclose of ads, but you seem to dislike the majority of this girls content and seem to want to have a rant about that. So, why are you following her?[/
    I'm a glutton for punishment lol it's no big deal don't worry about it :D


  • Registered Users, Registered Users 2 Posts: 398 ✭✭SpillingTheTea


    Tbh, it makes me uneasy when bloggers become brand ambassadors for supplements and vitamins etc. I mean there is such a thing as overdosing on supplements. They may be just reading from a script but they aren't healthcare professionals and I know that doesn't mean much because you can basically pick up supplements with your groceries, but I can't help but feel uneasy about it.

    The tea blogger is really fit and really healthy but that's not down to taking supplements and drinking detox tea's, it's down to her hard work in the gym and with her diet so it really irks me that she is peddling this stuff. It's almost like false advertising in my eyes because if you never knew who she was and you found her through her tea promotion, one could assume that's the cause and effect of using said tea's (or that's what they want you to believe).

    It's shady IMO


  • Registered Users, Registered Users 2 Posts: 957 ✭✭✭MuffinTop86


    To be fair, she has stated that drinking detox teas has not made her fit and toned and they must be taken with a balanced diet. Generally everytime she says this she directs people to her blog.
    If people are stupid enough to go blindly into anything it's the marketer's dream, but not the bloggers fault. Even if it was written from a script, you'd only have to follow her snaps for a few hours to see it's not as if she sits around eating chocolate and saying it's all down to some tea.


  • Registered Users, Registered Users 2 Posts: 398 ✭✭SpillingTheTea


    To be fair, she has stated that drinking detox teas has not made her fit and toned and they must be taken with a balanced diet. Generally everytime she says this she directs people to her blog.
    If people are stupid enough to go blindly into anything it's the marketer's dream, but not the bloggers fault. Even if it was written from a script, you'd only have to follow her snaps for a few hours to see it's not as if she sits around eating chocolate and saying it's all down to some tea.


    Yeah I completely agree with you, but there are people out there that believe the hype. Clearly it's only about money for her because if I worked my butt off as much as she has, I wouldn't promote something that seems like it's a 'shortcut'. Tbh it just seems contradictory to me imo


  • Registered Users, Registered Users 2 Posts: 39 heretogetreal


    I find her incredibly boring to watch, I honestly don't know how she's amassed 50,000 followers. Like she snaps the most mundane things, like making tea, making her boring dinners, lying in bed, constant pics of her cat and her child. I'd get a cat if I wanted to see endless videos of it walking around.

    Can someone explain to me how she has so many followers?!

    It's baffling!!! She is clearly milking the industry for money, doesn't produce ANY quality content & seems to not actually have a life outside of SC... I unfollowed her before she even got pregnant & her snaps were dull as dishwater then so I can only imagine how boring they are now!

    Why people follow her is literally BEYOND me.


  • Registered Users, Registered Users 2 Posts: 3,963 ✭✭✭Meangadh


    Been reading this thread for a while... not sure why, cos I stopped following almost all of the people you've mentioned ages ago. And to be honest, I'm not quite sure why I started following *them* in the first place. Curiosity, maybe. Or FOMO- I mean, so many other women around my age were following these various "influencers", so I said I would too. But I've kind of reached my peak of the whole snapchat thing really. Most of them post the same stuff, and very few of them anymore do any actual decent blogging. I don't even care about the whole #ad thing anymore, as I don't mind them making money- just snapchat alone seems like such a cop out. Even of those that do write up blog posts, it seems like they are just token entries or have poor grammar/spelling/layout. That *really* bugs me. It's so lazy- and to be honest (and I acknowledge this may seem snobby), it just means I can't take the person seriously as a blogger at all.

    I dunno, I think as well as all that, the novelty just wore off and I feel it's all a bit cringe. I LOVE makeup, and will still continue to read the blogs I feel are decent on that front. There are a few YouTube accounts I find interesting too, whether they do sponsored content or not. But as far as snapchat is concerned, I've pretty much reached the end of that road with the vast majority of the accounts I follow. Actually, I kind of wince when I think of the time I wasted last year watching pure $hite talk on snapchat, and I'm not doing that again in 2017- not when I could be doing things like housework, exercise, calling a friend- or reading a decent blog! It all just seems so vacuous. Snapchat, despite maybe raising profiles, has not been good for blogging itself, and it's definitely led to people buying way more stuff than they need (and I include myself in that). So, no more for me.

    Anyway, that's my two cents. On with the cull!


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  • Registered Users, Registered Users 2 Posts: 39 heretogetreal


    https://www.businessoffashion.com/articles/news-analysis/ftc-to-crack-down-on-paid-celebrity-posts-that-arent-clear-ads

    The worst culperate would be screwed!

    It's funny cause she's managed to amass a following who seem to see her as the girl next door when all the while she's the least genuine Irish blogger who'll only peddle things to her unsuspecting 'fans' for a 4 figure sum.


  • Registered Users, Registered Users 2 Posts: 398 ✭✭SpillingTheTea


    https://www.youtube.com/watch?v=pu0Zkfnyksk

    Just thought I would share this video (hope it's ok to post as its not specific to and Irish influencer).
    Even though this is originally about a specific US influencer, at the 3:20 ish minute mark, this video really gives us an in-depth explaination on how sponsored/affiliate/brand ambassador content is explained and how some of the biggest beauty guru's/influencers disguise the way they are being paid.

    Hope this is ok to post


  • Registered Users, Registered Users 2 Posts: 370 ✭✭heyjude88


    https://www.youtube.com/watch?v=pu0Zkfnyksk

    Just thought I would share this video (hope it's ok to post as its not specific to and Irish influencer).
    Even though this is originally about a specific US influencer, at the 3:20 ish minute mark, this video really gives us an in-depth explaination on how sponsored/affiliate/brand ambassador content is explained and how some of the biggest beauty guru's/influencers disguise the way they are being paid.

    Hope this is ok to post

    So interesting. Knew most of it already, but hopefully some followers will see the bigger picture if they watch this!
    Theres a pharmacy and a tea company that has different bloggers (or influencers.....) involved and always give out discount codes, so its interesting as these bloggers are obviously making lots of money if their followers use their specific codes.


  • Registered Users, Registered Users 2 Posts: 398 ✭✭SpillingTheTea


    I think it kinda could explain how like the Curry's blogger didn't put #ad on her snapchat on some Meaghers Pharmacy stuff before Christmas where others had.
    I think this is something that should definitely become more transparent.


  • Registered Users, Registered Users 2 Posts: 709 ✭✭✭frogstar


    When I watched it it reminded me off the narrative to making a murderer... It was very like investigative journalism :)

    In relation to the discount codes, I don't think that happens here in that if a code gives you 10% off, it actually means 10% off? From the video it made it sound like one big con and only the blogger received a %?


  • Registered Users, Registered Users 2 Posts: 348 ✭✭hearmehearye


    frogstar wrote: »
    When I watched it it reminded me off the narrative to making a murderer... It was very like investigative journalism :)

    In relation to the discount codes, I don't think that happens here in that if a code gives you 10% off, it actually means 10% off? From the video it made it sound like one big con and only the blogger received a %?


    From my own understanding any code that was specific to a certain blogger/influencer resulted in a percentage for the blogger/influencer. So while the customer might get 10/20% off, the blogger/influencer that the discount is associated to gets a cut. It doesn't make a difference to the customer, but the blogger still gets their bit.



    As to the video mentioned above, I could only watch the first 5 minutes. Yer ones accent drove me mad!


    But it does make the point of affiliates. Shadey as f.


  • Registered Users, Registered Users 2 Posts: 398 ✭✭SpillingTheTea


    frogstar wrote: »
    When I watched it it reminded me off the narrative to making a murderer... It was very like investigative journalism :)

    In relation to the discount codes, I don't think that happens here in that if a code gives you 10% off, it actually means 10% off? From the video it made it sound like one big con and only the blogger received a %?

    Haha I find her voice really soothing I dunno why ha.

    What I think she was saying and what I got from the % thing was (and I'm possibly 100% wrong here ha) that the say for example Meaghers knew that they were willing to try push a certain item, for example, the brush cleaner, they would give an affiliate a coupon code so like Currys10 but they were already counting on the price being 10% cheaper because they've made the discount code available to nearly every influencer. So say they bought the brush cleaner wholesale for example €4 with and RRP of €7 or €8 and then instead of selling it at like €10, it's now €9 (paying the Influencer €1 per sale) so they make the consumer think they've made a 10% savings when in fact they probably haven't, all in all they've still made a €1-2 profit on said item.

    I could be wholly wrong and I'm most likely am, but that's what I got from what she was saying haha


  • Registered Users, Registered Users 2 Posts: 370 ✭✭heyjude88


    Haha I find her voice really soothing I dunno why ha.

    What I think she was saying and what I got from the % thing was (and I'm possibly 100% wrong here ha) that the say for example Meaghers knew that they were willing to try push a certain item, for example, the brush cleaner, they would give an affiliate a coupon code so like Currys10 but they were already counting on the price being 10% cheaper because they've made the discount code available to nearly every influencer. So say they bought the brush cleaner wholesale for example €4 with and RRP of €7 or €8 and then instead of selling it at like €10, it's now €9 (paying the Influencer €1 per sale) so they make the consumer think they've made a 10% savings when in fact they probably haven't, all in all they've still made a €1-2 profit on said item.

    I could be wholly wrong and I'm most likely am, but that's what I got from what she was saying haha

    "Currys10" :P :P :P Too funny

    Yeah i would agree with you thats how it happens price wise!


  • Registered Users, Registered Users 2 Posts: 348 ✭✭hearmehearye


    Haha I find her voice really soothing I dunno why ha.

    What I think she was saying and what I got from the % thing was (and I'm possibly 100% wrong here ha) that the say for example Meaghers knew that they were willing to try push a certain item, for example, the brush cleaner, they would give an affiliate a coupon code so like Currys10 but they were already counting on the price being 10% cheaper because they've made the discount code available to nearly every influencer. So say they bought the brush cleaner wholesale for example €4 with and RRP of €7 or €8 and then instead of selling it at like €10, it's now €9 (paying the Influencer €1 per sale) so they make the consumer think they've made a 10% savings when in fact they probably haven't, all in all they've still made a €1-2 profit on said item.

    I could be wholly wrong and I'm most likely am, but that's what I got from what she was saying haha



    It's highly likely because the same discount % was given to a few bloggers with regards to numerous brands. Only thing that changes was the name.. e.g.. Mary10, John10, etc


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  • Registered Users, Registered Users 2 Posts: 697 ✭✭✭Cria


    So what's basically happening is mentioning the company and the code they get paid for followers using the code it's just a way around advertising a company without having to #ad or #spon one more way for them to be non transparent and shady making out they are doing the follower a favour when in actual fact they are getting paid and is this not considered advertising by the ASAI ??


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