Bloggers and #ad (Naming bloggers means a ban!)

NewUser123456 · 22-12-2016 02:11AM

Sunny Dayz · 22-12-2016 09:22AM

I'm not sure if Revenue have the resources to audit this sector. A client in the beauty industry was audited and the Revenue auditors didn't really seem to know what shellac and hd brows were.

biko · 22-12-2016 09:55AM

I see some posters having difficulties with the no names rule.
Posts snipped

I will step up it a bit. Naming anyone in a way that can identify them will mean a short ban now.

Hopeful2016 · 22-12-2016 10:26AM

Sunny Dayz wrote: »

I'm not sure if Revenue have the resources to audit this sector. A client in the beauty industry was audited and the Revenue auditors didn't really seem to know what shellac and hd brows were.

Unless they were in for the actual treatments it wouldn't really matter if they knew what every different treatment was or not. That wouldn't be relevant, there are companies with thousands of different products, the auditors wouldn't have any need to know each item and same applies to treatments.

Sunny Dayz · 22-12-2016 10:55AM

Hopeful2016 wrote: »

Unless they were in for the actual treatments it wouldn't really matter if they knew what every different treatment was or not. That wouldn't be relevant, there are companies with thousands of different products, the auditors wouldn't have any need to know each item and same applies to treatments.

While I agree to an extent, the Revenue auditors should have at least done their homework in relation to trends in industries, be it beauty, construction, cafes etc. But they have been sniffing around the beauty sector and any cash business.

Hopeful2016 · 22-12-2016 11:58AM

Sunny Dayz wrote: »

While I agree to an extent, the Revenue auditors should have at least done their homework in relation to trends in industries, be it beauty, construction, cafes etc. But they have been sniffing around the beauty sector and any cash business.

They will have certainly been working off industry norms and expected margins for the business and region and would not have gone in blind. Revenue audits are rarely random these days, they are usually a specific industry being targeted or a business whose returns are not within expectations and have raised a red flag. The Irish Revenue are surprisingly progressive, which is why I think they'll eventually address the current situation.

retro:electro · 22-12-2016 12:15PM

Would love to see a Prime Time investigates on beauty bloggers lol.

blairbear · 22-12-2016 12:43PM

On a slightly more positive note, my colleague's partner sent the Cork blogger a gift that was shown via a few snaps and an instagram post a couple of days ago. It was just a gift and not an ad or with any agreement to promote it.

The company saw a good surge in orders as a result. It's a small company so really glad that the blogger featured it!

Nice that not everything is an ad!

Hopeful2016 · 22-12-2016 01:43PM

blairbear wrote: »

On a slightly more positive note, my colleague's partner sent the Cork blogger a gift that was shown via a few snaps and an instagram post a couple of days ago. It was just a gift and not an ad or with any agreement to promote it.

The company saw a good surge in orders as a result. It's a small company so really glad that the blogger featured it!

Nice that not everything is an ad!

This highlights the impact a mention or a post about a product by a blogger has on product sales, which further supports the expectation of and need for full disclosure when when a blogger is being paid for such a post.

People need to be made aware it's an ad if it is an ad so they can make an informed decision.

bigpink · 22-12-2016 02:22PM

blairbear wrote: »

On a slightly more positive note, my colleague's partner sent the Cork blogger a gift that was shown via a few snaps and an instagram post a couple of days ago. It was just a gift and not an ad or with any agreement to promote it.

The company saw a good surge in orders as a result. It's a small company so really glad that the blogger featured it!

Nice that not everything is an ad!

What was the product?Would they have paid her if asked or contacted her again if not mentioned

IRE60 · 22-12-2016 03:22PM

anna080 wrote: »

Would love to see a Prime Time investigates on beauty bloggers lol.

I'd say a few of them have mates in RTE!

heretogetreal · 22-12-2016 09:40PM

Just saw that the main culperate decided to 'randomly' post about one thing in her apartment she *purchased* *bought* on Insta just there after having to change the text on 'treating herself' to a perfume she was paid to talk about ðŸ˜‚ðŸ˜‚ðŸ˜‚ðŸ˜‚ðŸ˜‚ looooooll

Does she not see how transparent she is!?

Amberjack · 22-12-2016 09:55PM

Ha, the bed? Sure the other one obviously did it's job this time last year as they've a 3 month old

I think the culture of bloggers is that they get so much for free that they almost expect it.
Did anyone see the blonde blogger/model with the 2 kids and hubby off on holidays. They had an Instagram vid peo of them in business class, kids and all, wonder was that a freebie?

expectationlost · 22-12-2016 11:33PM

blairbear wrote: »

On a slightly more positive note, my colleague's partner sent the Cork blogger a gift that was shown via a few snaps and an instagram post a couple of days ago. It was just a gift and not an ad or with any agreement to promote it.

The company saw a good surge in orders as a result. It's a small company so really glad that the blogger featured it!

Nice that not everything is an ad!

how is that not an ad?

heretogetreal · 22-12-2016 11:49PM

expectationlost wrote: »

how is that not an ad?

Because the brand didn't pay her to talk about it, simply. She shared because she liked, not cause she was paid to advertise it.

If a brand sees a individual's reach as so powerful they're willing to pay to access it and, the blogger accepts said payment along with captions guidelines and agreed posting times then THATS an #ad

Seeing every person who talks about a product they own (gifted or otherwise) on social media as an #ad means that you expect everyone worldwide to use the hashtag every time they're wearing visible logos or mention a shop/brand/beauty product/food/person in their caption!!

blairbear · 22-12-2016 11:59PM

The gift was a personalised book for her baby. It was actually gorgeous.

I have no idea whether they would have paid her to promote it. I didn't quiz my colleague on his wife's business plan!

I definitely wouldn't regard that as an ad. It was sent as a surprise.

SpillingTheTea · 23-12-2016 12:10AM

It may not be an ad (and obviously I'm happy for your colleagues wife's business being successful) but obviously the company knows they are going to get promoted by sending it to the blogger. This in my opinion isn't really bad because if no money exchanged hands then it's their own opinions that they are promoting.
I do think that it's hard to tell with other things because when most of the same bloggers get the same things and only some mark it as #ad it's hard to differentiate which is which

meeeeh · 23-12-2016 12:12AM

It was sent out as promotion. However there was no onus on blogger to write about it so it can't really be an ad.

Babyspice13 · 23-12-2016 12:14AM

I see the tanning boss talking about this very subject on Snapchat this evening

expectationlost · 23-12-2016 12:20AM

meeeeh wrote: »

It was sent out as promotion. However there was no onus on blogger to write about it so it can't really be an ad.

how is a promotion not an ad?

expectationlost · 23-12-2016 12:21AM

blairbear wrote: »

The gift was a personalised book for her baby. It was actually gorgeous.

I have no idea whether they would have paid her to promote it. I didn't quiz my colleague on his wife's business plan!

I definitely wouldn't regard that as an ad. It was sent as a surprise.

so was it a product of theirs or just a kind of corporate gift?

idunno78 · 23-12-2016 12:36AM

Babyspice13 wrote: »

I see the tanning boss talking about this very subject on Snapchat this evening

Just saw her snaps! She seems to think the same as the posters here! Nice to see her talking honestly about her thoughts on it all!

Cria · 23-12-2016 12:37AM

heretogetreal wrote: »

Just saw that the main culperate decided to 'randomly' post about one thing in her apartment she *purchased* *bought* on Insta just there after having to change the text on 'treating herself' to a perfume she was paid to talk about ðŸ˜‚ðŸ˜‚ðŸ˜‚ðŸ˜‚ðŸ˜‚ looooooll

Does she not see how transparent she is!?

That's her best friends dads furniture company she's doing some advertising there

heretogetreal · 23-12-2016 12:39AM

Amberjack wrote: »

Ha, the bed? Sure the other one obviously did it's job this time last year as they've a 3 month old
I think the culture of bloggers is that they get so much for free that they almost expect it.
Did anyone see the blonde blogger/model with the 2 kids and hubby off on holidays. They had an Instagram vid peo of them in business class, kids and all, wonder was that a freebie?

Yep. Look at this thing I BOUGHT, I PURCHASED it with my own money. Hardly an image worth sharing so clearly done to try & scramble a point together. You bought your own bed?? Well.Done.

idunno78 · 23-12-2016 12:50AM

I wonder did the comments on the post about the perfume an ad effect the entires! There is only 21 entires.

I wrote the above and said I'd look at the FB page. There is about 5000 entries! BUT no #ad on the post. F sake is she for real?!!! I'm gonna unfollow her on snapchat now. I don't look at her pages so can't be bothered! Nothing she does is interesting and everything she shows is shown by other so won't be missing much!!!

blairbear · 23-12-2016 12:58AM

expectationlost wrote: »

so was it a product of theirs or just a kind of corporate gift?

A product! The company just makes these books.

meeeeh · 23-12-2016 04:59AM

expectationlost wrote: »

how is a promotion not an ad?

it is part of promotional activities of supplier not of whoever got it. Supplier sent it out, she chose to mention it. By your definition mention of any free sample that you like is advertising. If you get a tester in Boots, try it and mention it in Product Reviews in Beauty Forum you are advertising then.

I am well aware that this wasn't criticized just because the bloggers intentons were vouched for by a third person here and because it's a children's book from a small supplier nobody cares about. Still do you really want to brand any kind of positive opinion about something advertising?

expectationlost · 23-12-2016 04:24PM

meeeeh wrote: »

it is part of promotional activities of supplier not of whoever got it. Supplier sent it out, she chose to mention it. By your definition mention of any free sample that you like is advertising. If you get a tester in Boots, try it and mention it in Product Reviews in Beauty Forum you are advertising then.

I am well aware that this wasn't criticized just because the bloggers intentons were vouched for by a third person here and because it's a children's book from a small supplier nobody cares about. Still do you really want to brand any kind of positive opinion about something advertising?

yes when they send it to them for free, yes.

expectationlost · 23-12-2016 04:26PM

blairbear wrote: »

A product! The company just makes these books.

so it wasn't gift so much as promo, and thus ad by the blogger who spoke about it.

Lotus Flower · 23-12-2016 04:35PM

expectationlost wrote: »

so it wasn't gift so much as promo, and thus ad by the blogger who spoke about it.

She didn't get paid for it so it's not an ad. She was sent a gift by a company in the hope that she would write/ tweet/ whatever about it and she did

Bloggers and #ad (Naming bloggers means a ban!)

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