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RnaG to allow advertising

Comments

  • Registered Users, Registered Users 2 Posts: 808 ✭✭✭TheBMG


    Just because they can run ads doesn’t mean they’ll get any. Does this see them included in the JNLR too I wonder?



  • Registered Users, Registered Users 2 Posts: 919 ✭✭✭radiotrickster


    Making Irish ads will be an extra expense that most places won’t bother with. Only ones will likely be the government ads



  • Registered Users, Registered Users 2 Posts: 1,464 ✭✭✭monseiur


    Radio / TV advertising in English not to mention Irish is a cut throat business now with fierce competition from social media in all it's forms. The vast majority of the under 30's brigade don't listen to radio or watch TV much any more - they get their news etc. from laptops / phones etc. Adverts as Irish is a very tiny and niche market and, unless dirt cheap, will not make economic sense for the advertiser.

    I would guess that 99.9% of those who can follow the Irish language and watch TV / listen to radio regularly have a good understanding of English - the opposite is not the case. No doubt it will be a novelty for the first 6 months after that the Euros will follow the market.



  • Registered Users, Registered Users 2 Posts: 9 sekefhiijj


    When exactly did government advertising become so prominent on Irish radio?



  • Registered Users, Registered Users 2 Posts: 2,440 ✭✭✭StaticNoise


    I think it is more prevalent now since COVID. Whilst you see Government adverts within more niche or regional titles, the continued need for large advertising in national titles during the pandemic has created a precedent. Government is now far more commonplace in adverts in print, radio, and TV.



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  • Registered Users, Registered Users 2 Posts: 29,314 ✭✭✭✭zell12


    Heard a commercial break in the morning, threes ads all government: limerick mayoral elections, mabs.ie, gov.ie/genderpaygap



  • Registered Users, Registered Users 2 Posts: 29,314 ✭✭✭✭zell12


    Tá sin fíor. Is níor chloiseas ceann amháin acu i gcanúint thír chonaill



  • Registered Users, Registered Users 2 Posts: 2,946 ✭✭✭CrabRevolution


    Not sure what else could be expected; the driver of this was the requirements for government ads to be broadcast as Gaeilge and RnaG wanting a slice of that pie.

    The new requirements are propping up a new industry, with the Independent's Seachtain ballooning from about 4 pages to 10 with the extra ads. An entire new Irish newspaper was launched last year with the goal of getting some of that government ad money (Tried a few issues but had to stop after finding its "international" news wasn't so much pro-Russian as absurd conspiracy theories).



  • Registered Users, Registered Users 2 Posts: 808 ✭✭✭TheBMG




  • Registered Users, Registered Users 2 Posts: 2,091 ✭✭✭Jizique


    Like most of the rest of the media, " brought to you by the govt of Ireland" when the mean the taxpayer



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  • Registered Users, Registered Users 2 Posts: 72,148 ✭✭✭✭L1011


    The only ad in Irish I've ever heard that wasn't a state body was Homestead; who really don't advertise much anymore (they do still exist!) as the market of independent, no chain shops that sell Homestead products is dying off.



  • Registered Users, Registered Users 2 Posts: 2,915 ✭✭✭tinytobe


    I think the advertisement on RnaG should also be in Gaelic / Irish. After all the mission of RnaG is to promote Irish.



  • Registered Users, Registered Users 2 Posts: 2,946 ✭✭✭CrabRevolution


    Well there's his stuff alright, but I'm well used to that from Tuairisc.ie and other places. At least his stuff is presented as his opinion.

    I was more concerned about "articles" with no author attributed, purporting to be news but which are blatant parroting of Russian propaganda. No cushioning of claims or "Russia claims that….", just flat out "NATO has caused/escalated the war in Ukraine by…." Or the one that just made me quit was a claim that Ukraine was developing bioweapons to target the "Russian genome".

    Now it wouldn't be a wild swing to guess who the author was, but like I said they're curiously unattributed….



  • Registered Users, Registered Users 2 Posts: 72,148 ✭✭✭✭L1011


    They all are, as already covered on this thread.



  • Registered Users, Registered Users 2 Posts: 2,623 ✭✭✭Glaceon


    TnaG had Irish language ads in its early days. I remember specifically a Donegal Catch one.



  • Registered Users, Registered Users 2 Posts: 3,785 ✭✭✭ford fiesta


    TNaG had international brands such as Toyota ads in Irish.



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