RnaG to allow advertising

zell12

RTÉ Raidió na Gaeltachta to allow radio advertising as gaeilge. 😑

The Official Languages (Amendment) Act 2021 requires public bodies to ensure that minimum 20% of their advertising is in Irish, and that 5% of their advertising budget is allocated to Irish-language media.

https://about.rte.ie/2024/02/29/fograiocht-i-ngaeilge-le-cur-ar-fail-ar-rte-raidio-na-gaeltachta-den-chead-uair-le-50-bliain-irish-language-advertising-set-to-run-on-rte-raidio-na-gaeltachta-for-the-first-time-in-its-50-year-hist/

This is upsetting news, one of the attractions is that RnaG has no ads.

TheBMG

https://www.boards.ie/discussion/2058338668/rnag-to-allow-advertising

Just because they can run ads doesn’t mean they’ll get any. Does this see them included in the JNLR too I wonder?

radiotrickster

Making Irish ads will be an extra expense that most places won’t bother with. Only ones will likely be the government ads

monseiur

Radio / TV advertising in English not to mention Irish is a cut throat business now with fierce competition from social media in all it's forms. The vast majority of the under 30's brigade don't listen to radio or watch TV much any more - they get their news etc. from laptops / phones etc. Adverts as Irish is a very tiny and niche market and, unless dirt cheap, will not make economic sense for the advertiser.

I would guess that 99.9% of those who can follow the Irish language and watch TV / listen to radio regularly have a good understanding of English - the opposite is not the case. No doubt it will be a novelty for the first 6 months after that the Euros will follow the market.

sekefhiijj

When exactly did government advertising become so prominent on Irish radio?

StaticNoise

I think it is more prevalent now since COVID. Whilst you see Government adverts within more niche or regional titles, the continued need for large advertising in national titles during the pandemic has created a precedent. Government is now far more commonplace in adverts in print, radio, and TV.

zell12

Heard a commercial break in the morning, threes ads all government: limerick mayoral elections, mabs.ie, gov.ie/genderpaygap

zell12

Tá sin fíor. Is níor chloiseas ceann amháin acu i gcanúint thír chonaill

CrabRevolution

https://www.boards.ie/discussion/comment/123124004#Comment_123124004

Not sure what else could be expected; the driver of this was the requirements for government ads to be broadcast as Gaeilge and RnaG wanting a slice of that pie.

The new requirements are propping up a new industry, with the Independent's Seachtain ballooning from about 4 pages to 10 with the extra ads. An entire new Irish newspaper was launched last year with the goal of getting some of that government ad money (Tried a few issues but had to stop after finding its "international" news wasn't so much pro-Russian as absurd conspiracy theories).

TheBMG

https://www.boards.ie/discussion/comment/123125099#Comment_123125099

let me guess, Eoin O’Murchú?

Jizique

https://www.boards.ie/discussion/comment/123124004#Comment_123124004

Like most of the rest of the media, " brought to you by the govt of Ireland" when the mean the taxpayer

L1011

The only ad in Irish I've ever heard that wasn't a state body was Homestead; who really don't advertise much anymore (they do still exist!) as the market of independent, no chain shops that sell Homestead products is dying off.

tinytobe

I think the advertisement on RnaG should also be in Gaelic / Irish. After all the mission of RnaG is to promote Irish.

CrabRevolution

https://www.boards.ie/discussion/comment/123125117#Comment_123125117

Well there's his stuff alright, but I'm well used to that from Tuairisc.ie and other places. At least his stuff is presented as his opinion.

I was more concerned about "articles" with no author attributed, purporting to be news but which are blatant parroting of Russian propaganda. No cushioning of claims or "Russia claims that….", just flat out "NATO has caused/escalated the war in Ukraine by…." Or the one that just made me quit was a claim that Ukraine was developing bioweapons to target the "Russian genome".

Now it wouldn't be a wild swing to guess who the author was, but like I said they're curiously unattributed….

L1011

https://www.boards.ie/discussion/comment/123125174#Comment_123125174

They all are, as already covered on this thread.

Glaceon

https://www.boards.ie/discussion/comment/123125143#Comment_123125143

TnaG had Irish language ads in its early days. I remember specifically a Donegal Catch one.

ford fiesta

TNaG had international brands such as Toyota ads in Irish.