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Can advertisers use dead people however they wish

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  • 06-11-2022 10:28pm
    #1
    kirk.
    Registered Users Posts: 4,958 ✭✭✭


    There's adverts running in the UK featuring Albert Einstein promoting smart meters

    Can they just do this I'm sure he'd turn in his grave the words they're putting in his mouth



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    #2
    L1011
    Moderators, Business & Finance Moderators, Motoring & Transport Moderators, Society & Culture Moderators Posts: 67,871 Mod ✭✭✭✭L1011


    No, they will be paying his estate to do that.



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    #3
    Jim_Hodge
    Registered Users Posts: 10,503 ✭✭✭✭Jim_Hodge


    https://www.boards.ie/discussion/2058270736/can-advertisers-use-dead-people-however-they-wish

    All those adverts have a note at the bottom of the screen regarding the right to use the image.



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    #4
    Gregor Samsa
    Registered Users Posts: 8,940 ✭✭✭Gregor Samsa


    https://www.boards.ie/discussion/comment/119842859#Comment_119842859

    The Hebrew University of Jerusalem (in Israel) actually owns the rights to Einstein's image. He left it to them in his will.

    And in 2012, they lost a case against General Motors for this ad that featured his likeness without authorisation:

    Untitled Image


    https://www.cnbc.com/id/100186915




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    #5
    kirk.
    Registered Users Posts: 4,958 ✭✭✭kirk.


    Well that's the thing isn't it

    Using a likeness hard one to stop



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    #6
    EmmetSpiceland
    Registered Users Posts: 10,568 ✭✭✭✭EmmetSpiceland


    You've got poor old Vincent Price floating around in a toilet keg telling me about the horrors of an unfresh bowl!

    “It is not blood that makes you Irish but a willingness to be part of the Irish nation” - Thomas Davis



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    #7
    L1011
    Moderators, Business & Finance Moderators, Motoring & Transport Moderators, Society & Culture Moderators Posts: 67,871 Mod ✭✭✭✭L1011


    https://www.boards.ie/discussion/comment/119842919#Comment_119842919

    US laws on this sort of thing are incredibly weak compared to here.



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    #8
    kirk.
    Registered Users Posts: 4,958 ✭✭✭kirk.


    It just seems ridiculous having him promoting this stuff

    He'd have an opinion of his his own on the matter which would probably be contrary to what he's saying



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    #9
    Quantum Erasure
    Registered Users Posts: 8,267 ✭✭✭Quantum Erasure


    https://www.boards.ie/discussion/2058270736/can-advertisers-use-dead-people-however-they-wish

    Spinning in his grave...

    Connect a few wires and magnets and you've got free electricity, and probably broken a few of his equations, making him spin faster...



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    #10
    bnt
    Registered Users Posts: 12,962 ✭✭✭✭bnt


    I remember the Estate of Fred Astaire threatened the band James when they made a song called “Fred Astaire”. Changing the title to “(Just Like) Fred Astaire” was sufficient to keep the Estate happy.

    From out there on the moon, international politics look so petty. You want to grab a politician by the scruff of the neck and drag him a quarter of a million miles out and say, ‘Look at that, you son of a bitch’.

    — Edgar Mitchell, Apollo 14 Astronaut



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    #11
    Capt'n Midnight
    Moderators, Recreation & Hobbies Moderators, Science, Health & Environment Moderators, Technology & Internet Moderators Posts: 90,852 Mod ✭✭✭✭Capt'n Midnight


    The selling of cadavers is for the most part unregulated by US law.

    Bodies donated for medical research have been sold to the US Army and blown up to measure the effect of explosives. ... A special investigation by Reuters brought to light the figure of $5,893 (USD) was paid for each body, roughly £4,800 GBP. ..BRC sold over 20,000 body parts from 5000 persons over a decade.

    So yes advertisers can use some dead people how they wish.



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    #12
    Quantum Erasure
    Registered Users Posts: 8,267 ✭✭✭Quantum Erasure


    Wouldn't you hate to donate your body to science, only to have it blown up on a US firing range, I'd rather have it left outside to rot under various conditions so the CSI lads could extrapolate time of death



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