Peter Mark price gouging

jim salter

Ms Salter used to get her hair done in Peter Mark almost monthly and it was a costly trip, usually over €120.

Now it looks like Peter Mark will try rip off customers by charging €60 extra if the customer had dyed their hair during lockdown and €45 if the colour has faded more than 2cm since their last trip to Peter Mark.

In my opinion this is a total disgrace. Peter Mark (and all hairdressers/barbers) are not the only ones who have been hit by this pandemic.

The only word I would describe Peter Mark's new pricing structure with is disgusting

Tabnabs

One of the many positives of a free market capitalist economy is the ability to take your business to the competition who don't charge in this manner.

It's a very good system.

SEPT 23 1989

Very foolish move by Peter Mark

Let women vote with their feet and send the company to the wall

thomas anderson.

Thats the Wimmins Tax in full swing right there

ExMachina1000

SEPT 23 1989 wrote: »

Very foolish move by Peter Mark

Let women vote with their feet and send the company to the wall

Surely it takes more time and product to get the hair back to pre lockdown condition.

Price rise justified.

Mitch Connor

Well if they need to perform extra work over and above the usual, in light of needing to correct colour issues caused by home dye then it stands to reason the cost is higher than normal. If they have to go through a correction process this will take longer. Time = Money.

Does a first colouring visit cost the same as follow up visits, assuming a periodic cadance? If not then this is probably easier to point at as being unfair, but if it costs more to start a colour process than to maintain it then this is the same.

I know the wifes hairdresser has told all their customers they are going to have to do phone consultations before coming in so that it is known how much correction will be needed (especially in cases people dyed at home) but I don't know if they charge more for it.

limnam

Are they hiding it?


Will you get charged 180e now not knowingly?


If not. It's not a rip off.

GinSoaked

ExMachina1000 wrote: »

Surely it takes more time and product to get the hair back to pre lockdown condition.

Price rise justified.

Not really thats what you have apprentices for.

Flickerfusion

People need to shop around. The only justification is that people are willing to pay it.

stargazer 68

Folks I have had my hair done at the salon and in times of need (couldn't get an appointment) have put a box colour in
I have never been charged extra to 'correct it'.

My salon rang me yesterday to give me an appointment and told me of their new systems in place - masks and screens etc. She also said that there had to be a small price increase - now she increased her prices in January so I will see how much of a difference there is now and I may or may not return (she is overpriced anyway!)

Darc19

Looks like the op read the hysterical or the daily muck and is jumping on a bandwagon with "I'm so affected"

Here's a tip, never ever take hysterical headlines and believe them without understanding FULLY the situation.

Most prices have not changed, but that's not mentioned by the rags.

Some people will need extra treatments if they have full color and it's been a few months since last job.
Guess what, extra treatment takes extra time.

Some people did botched diy jobs on their hair. That needs to be reversed. Guess what, that is an extra treatment and takes extra time.


It's in black and white, as clear as can be, but some people just read the bullsh1t in rags and jump on the "affected" bandwagon.

Hurrache

ExMachina1000 wrote: »

Surely it takes more time and product to get the hair back to pre lockdown condition.

Price rise justified.

Mitch Connor wrote: »

Well if they need to perform extra work over and above the usual, in light of needing to correct colour issues caused by home dye then it stands to reason the cost is higher than normal.

Darc19 wrote: »

Here's a tip, never ever take hysterical headlines and believe them without understanding FULLY the situation.

Most prices have not changed, but that's not mentioned by the rags.

Some people will need extra treatments if they have full color and it's been a few months since last job.
Guess what, extra treatment takes extra time.

Some people did botched diy jobs on their hair. That needs to be reversed. Guess what, that is an extra treatment and takes extra time.


It's in black and white, as clear as can be, but some people just read the bullsh1t in rags and jump on the "affected" bandwagon.

They don't charge more if you normally haven't been in a while or make a mess of your hair yourself, so it's just profiteering post lockdown.

The reactions to the people having issues with the pricing are the ones that are hysterical, just look at the last post I quoted, and not the people themselves who ordinarily go and are loaded automatically.

"affected", jaysus would you listen to that.

ExMachina1000

GinSoaked wrote: »

Not really thats what you have apprentices for.

Will it not take the apprentices more time and will they not use more product?

Seamai

I heard several comments on TV and radio over the last three months from hairdressers "advising" women not to be tampering with their hair as they would damage it. I know they're only looking after their own patches but IMO most women are being charged far too much by hairdressers but from a guy's perspective what would I know? I'd imagine some women not having been to a hairdressers in three months has made them realise that maybe they don't need to be going quite so often.

Flimsy_Boat

Darc19 wrote: »

Looks like the op read the hysterical or the daily muck and is jumping on a bandwagon with "I'm so affected"

Here's a tip, never ever take hysterical headlines and believe them without understanding FULLY the situation.

Most prices have not changed, but that's not mentioned by the rags.

Some people will need extra treatments if they have full color and it's been a few months since last job.
Guess what, extra treatment takes extra time.

Some people did botched diy jobs on their hair. That needs to be reversed. Guess what, that is an extra treatment and takes extra time.


It's in black and white, as clear as can be, but some people just read the bullsh1t in rags and jump on the "affected" bandwagon.

Except this is an across the board charge for anyone who has dyed their hair at home. I go to Peter Mark and because I don't fancy spending 1200 per year on my hair, my typical routine is to go to Peter Mark every 3 months. In between, I do home root applications and have NEVER been charged more in my quarterly visits. I think the OP is doing the right thing to name and shame businesses who are increasing prices for all clients, even myself where a colour correction would not be necessary because I know how to dye my own hair.

Seamai

stargazer 68 wrote: »

Folks I have had my hair done at the salon and in times of need (couldn't get an appointment) have put a box colour in
I have never been charged extra to 'correct it'.

My salon rang me yesterday to give me an appointment and told me of their new systems in place - masks and screens etc. She also said that there had to be a small price increase - now she increased her prices in January so I will see how much of a difference there is now and I may or may not return (she is overpriced anyway!)

You're admiting that your hairdresser is overpriced. I hear women friends all the time bitching and moaning about how much a trip to the hairdresser costs but keep going back.

stargazer 68

Seamai wrote: »

You're admiting that your hairdresser is overpriced. I hear women friend bitching and moaning about how much a trip to the hairdresser costs but keep going back.

Gotta go to the hairdresser! Its about finding one you like and at a price you like too. Mine moved to a new salon and I followed her as I like the job she does. She doesn't set the prices - the owner does - but its getting to a point now that I may need to move again. Us women have a loyalty to our stylists and feel guilty cheating on them :P

GinSoaked

ExMachina1000 wrote: »

Will it not take the apprentices more time and will they not use more product?

The point is they allowed the hairdressers to get on and do the same number as customers as they would have before. The products cost peanuts. But covid-19 is the problem and the reason prices are going up.

sunshinew

This is an absolute rip off. Hairdressing for women is already a rip off for women in Ireland (esp. in Dublin).
I've box dyed my hair with semi perm (washes out after 24 washes) colour since I was a teenager, twice a year I might get some highlights, root touch ups. Never have I been charged more and I'd have told my hairdresser about the home dyes. This is utter price gouging. And of course anybody that hadn't dyed their hair will have more than 2cm growth. It's not going to take double the amount of time to dye a 2cm root Vs a 1cm root. Charge an extra tenner for the product maybe, but 45 quid!
I've two friends that booked in with Peter marks...they were just told the prices would be a bit more expensive when they booked. Not double the price! It should be a case by case basis. Bad bad form on Peter marks... Meanwhile IKEA is returning the covid payment they received to the government as they feel they are back on track already.

Flimsy_Boat

This is what I'm doing.

Get your colour formula from your stylist (dyes are numbered like 3N or 10C) and the peroxide concentration (ie: 10% volume for toner and 30% for bleach). Then buy the products yourself from an internet beauty supply shop or amazon, and apply it yourself with a plastic brush, all for under 20 euro.

If you can get a friend involved, they can help with the application. If you can paint a wall, you can dye hair. It isn't rocket science.

You will get better with time and save yourselves a fortune, and not 'ruin your hair with box dye.'

The whole 'colouring your hair at home is a mortal sin' rhetoric from hair stylists suits their agenda. If you learn how to do your own colour safely, you won't need to spend money on their services.

Next level tip: Get a filter for your shower for 20 euro if you live in a hard water area (which is anywhere except Kerry or parts of Donegal) and use professional products such as L'Oreal Series, Bumble and Bumble or Kerastase. You will have super soft hair as you do in the salon and won't damage it with harsh sulfate laden products.

Dempo1

It's astonishing the ineptitude of the companies PR department. Perhaps they are living in cuckoo land and I hope sensible clients will go elsewhere and become ex clients

Hairdressers near to any Peter Mark salon should use this to their advantage.

One of the quotes I saw online

I rang Peter Mark in Liffey Valley yesterday and I was given a price for 220euro. The Girl explained I may need a treatment for the regrowth which will cost 60euro alone and then 160 for my hair cut and highlights even though I have short hair above my shoulders.

Another was given a price of 300 euro for short hair!!!

I pay approx 75 for highlights and cut and blow dry and I have long hair.

kevcos

The great thing about Peter Marks is they have this policy where if you don't like it you don't have to buy it
.
I'd say take them up on that offer if it make sense to you.

Darc19

Strawberry Milkshake wrote: »

Hairdressers near to any Peter Mark salon should use this to their advantage.

One of the quotes I saw online


Another was given a price of 300 euro for short hair!!!

I pay approx 75 for highlights and cut and blow dry and I have long hair.

You'll always find that most of what is said online by whiners is totally made up.

€300 for short hair even with multiple additional treatments is most likely bull.

The price of €220 would be inclusive of the extra treatment IF NEEDED.

Now Peter Mark could have handled this an awful lot better, they made the error of not checking how it could be construed. They thought they were being transparent, but as usual, certain media will report it to get click bait hits.

c.p.w.g.w

jim salter wrote: »

Ms Salter used to get her hair done in Peter Mark almost monthly and it was a costly trip, usually over €120.

Now it looks like Peter Mark will try rip off customers by charging €60 extra if the customer had dyed their hair during lockdown and €45 if the colour has faded more than 2cm since their last trip to Peter Mark.

In my opinion this is a total disgrace. Peter Mark (and all hairdressers/barbers) are not the only ones who have been hit by this pandemic.

The only word I would describe Peter Mark's new pricing structure with is disgusting

A colour change/correction could take 4-5 hours(especially if you used a box colour)...

Before the restrictions while the different chemical reactions are taking place the hairdresser could tend to other clients but now they can't just pop between 2-3 different ladies...

Also the prices of those products used for colouring are queit expensive(even directly purchased from Wella)

So to cover the hairdressers wage(or if they are on commission) cost need to increase as in the past colourist could see 5-6 clients a day, now thats potentially down to 1-3...

Also i can't understate how difficult it is to correct a poor box colour job

A friend is a hairdresser. No idea what she will be charging but she does highlights for Mrs SW for 85. Along with a cut etc.
I remember us talking about her costs to buy the highlight pack .She makes very little out of that 85.

gmisk

This looks to have seriously backfired if you are going by online reaction.

But then again...they are also having to close bookings because they are full....lol

Timberrrrrrrr

Ahhhh the joys of being half bald and having my own hair clippers

Mitch Connor

The wife (who goes somewhere local) booked in for friday week. Her hairdresser has told anyone who has been dying they own hair over covid it is likely they will need a full colour correction upon reopening, and will be charged for that. Which is what PM are doing. The wife thinks this is a perfectly reasonable stance to have been taken.

charlietheminxx

Mitch Connor wrote: »

The wife (who goes somewhere local) booked in for friday week. Her hairdresser has told anyone who has been dying they own hair over covid it is likely they will need a full colour correction upon reopening, and will be charged for that. Which is what PM are doing. The wife thinks this is a perfectly reasonable stance to have been taken.

See this bit is fair enough, people knew that when they used a box dye, they'd probably have to pay a bit extra for colour correction. However, for those who didn't and waited for the hairdressers to reopen, they are now being charged an extra 40-60 euro because they either have roots or the colour has faded. That's just silly?

I have no colour in my hair, so if I go for a full head of highlights it will cost me around €160. Someone who has gone there every 3 months for the last 4 years to get their highlights will have to pay around €220, even though my hair will use more dye. How does that make sense?

screamer

The truth is they are charging more because they can’t squeeze enough people into their salons, so now, a bum on a seat will pay extra for the privilege. As for color corrections unless someone has made a total horses arse of their hair that’s a pile of junk too. It’s nothing to do with extra product or time, it’s reduced capacity meaning that if they average half the clients they used to, those clients will pay twice the price. I don’t agree with it at all, it is total gouging. I learned to highlight my own hair and they can keep their high prices, I’ll do DIY, for a quarter the cost.

c.p.w.g.w

screamer wrote: »

The truth is they are charging more because they can’t squeeze enough people into their salons, so now, a bum on a seat will pay extra for the privilege. As for color corrections unless someone has made a total horses arse of their hair that’s a pile of junk too. It’s nothing to do with extra product or time, it’s reduced capacity meaning that if they average half the clients they used to, those clients will pay twice the price. I don’t agree with it at all, it is total gouging. I learned to highlight my own hair and they can keep their high prices, I’ll do DIY, for a quarter the cost.

Its not price gouging...

So you expect a hairdresser to work at a loss? Colour corrections can take 4-5 hours...

Just look all over instagram to see people making a balls of their hair...

I did a bit of work with a hairdressers a few years back...(not cutting, just business driven)

The costs associated with colouring someone's hair was mind-boggling, as was the time required as its basically a chemical reaction and takes time...

I suggested itemized bills/invoices just to show where the money went and increase transparency to the clients, when implemented it stopped a lot of complaints about the costs...

Peter Marks operate on the high street, have much bigger overheads...Now i'm show their suppliers give them better deals but imagine their rent & insurance bills compared to a hairdressers down some side street or retail park in a residential estate

GinSoaked

c.p.w.g.w wrote: »

Its not price gouging...

So you expect a hairdresser to work at a loss? Colour corrections can take 4-5 hours...

Just look all over instagram to see people making a balls of their hair...

I did a bit of work with a hairdressers a few years back...(not cutting, just business driven)

The costs associated with colouring someone's hair was mind-boggling, as was the time required as its basically a chemical reaction and takes time...

I suggested itemized bills/invoices just to show where the money went and increase transparency to the clients, when implemented it stopped a lot of complaints about the costs...

Peter Marks operate on the high street, have much bigger overheads...Now i'm show their suppliers give them better deals but imagine their rent & insurance bills compared to a hairdressers down some side street or retail park in a residential estate

So you are saying a trained hairdresser will stay with a customer for 4-5 hours and do nothing else?

screamer

c.p.w.g.w wrote: »

Its not price gouging...

So you expect a hairdresser to work at a loss? Colour corrections can take 4-5 hours...

Just look all over instagram to see people making a balls of their hair...

I did a bit of work with a hairdressers a few years back...(not cutting, just business driven)

The costs associated with colouring someone's hair was mind-boggling, as was the time required as its basically a chemical reaction and takes time...

I suggested itemized bills/invoices just to show where the money went and increase transparency to the clients, when implemented it stopped a lot of complaints about the costs...

Peter Marks operate on the high street, have much bigger overheads...Now i'm show their suppliers give them better deals but imagine their rent & insurance bills compared to a hairdressers down some side street or retail park in a residential estate

they can cut staff to cut costs, half the clients equals half the staff..... but I expect to see a lot closing down after the initial surge they’ll have between staff who will open on the side and take clients with them and people not willing to pay the ridiculous prices.

c.p.w.g.w

GinSoaked wrote: »

So you are telling a trained hairdresser will stay with a customer for 4-5 hours and do nothing else?

With the current restrictions they can't just pop between clients as easily...

If peroxide takes 30 minutes to develop, the hairdresser will need to change PPE, disinfect work station...Lets say that 5 minutes, between each client...The hairdresser has 20 minutes...What they can do in that time is limited in the Post-CoVid world...

In the past the hairdresser would move between 2-3 clients in that time, doing cuts, maybe blow drys, washes etc...But with limited capacity and ppe rules and disinfection rules its very hard to work on numerous clients at the same time

Also 4-5 hours is a big correction or change...Depending on loads of factors...

If its just cuts that very different, but will colours there is lot of waiting...

I know my barber, has to leave 5 minutes between appointments, disinfect the chair and all equipment, wear all new ppe and that for each client...Those all affect costs

c.p.w.g.w

screamer wrote: »

they can cut staff to cut costs, half the clients equals half the staff..... but I expect to see a lot closing down after the initial surge they’ll have between staff who will open on the side and take clients with them and people not willing to pay the ridiculous prices.

You cut staff number, you in affect cut the capacity of clients you can take...Most places will be open 6 days a week now for extended hours to cope with demand and adhere to the guidelines

screamer

c.p.w.g.w wrote: »

You cut staff number, you in affect cut the capacity of clients you can take...Most places will be open 6 days a week now for extended hours to cope with demand and adhere to the guidelines

Exactly, you’ll be able to take less clients so you need less staff...... that’s exactly my point. So staff cuts will be needed.
If there’s not enough hours in the day to get everyone through the door well charging extra can’t fix that.

c.p.w.g.w

screamer wrote: »

Exactly, you’ll be able to take less clients so you need less staff...... that’s exactly my point. So staff cuts will be needed.
If there’s not enough hours in the day to get everyone through the door well charging extra can’t fix that.

Overheads are fixed costs in most cases, so they don't change, rent, rates, insurance...Cutting staff who you have work is isn't a good business decision

Well my barber is booked for 3 weeks straight already, his actually able to give all his staff full time hours for the next 3 months due to extended opening hours...

Peter Marks is fairly well booked too so they don't need to cut staff...

To accommodate the staff & guidelines many places will open an extra day or 2 a week

US2

So if you coloured it yourself during lockdown = extra fees

Or if you left it alone and your hair grew 2cms = extra fees.


Why didnt they just put the extra fees across the board?

I'm a man but lockdown has made me realise I waste 25e a month on haircuts , the wife has given me 3 fine cuts since march

sunshinew

c.p.w.g.w wrote: »

With the current restrictions they can't just pop between clients as easily...

If peroxide takes 30 minutes to develop, the hairdresser will need to change PPE, disinfect work station...Lets say that 5 minutes, between each client...The hairdresser has 20 minutes...What they can do in that time is limited in the Post-CoVid world...

In the past the hairdresser would move between 2-3 clients in that time, doing cuts, maybe blow drys, washes etc...But with limited capacity and ppe rules and disinfection rules its very hard to work on numerous clients at the same time

Also 4-5 hours is a big correction or change...Depending on loads of factors...

If its just cuts that very different, but will colours there is lot of waiting...

I know my barber, has to leave 5 minutes between appointments, disinfect the chair and all equipment, wear all new ppe and that for each client...Those all affect costs

Then that's what they should have used as their explanation for price hikes.... Explain the reduced capacity Vs viability of business.... Not blame the customer for their hair growing!!!! It's farcical.

I go to Peter Marks for a trim about 4 times a year, get my hair dyed about twice a year. I put in those wash out dyes at home all the time, go in with roots 3 inches long...and never, ever been charged more. They would have had way more understanding from the public if they had taken the approach that the new way of working is costing them loads more money in overheads, instead of blaming the customer.

beachhead

Peter Marks were always a ripoff.Never needed Covid to empty a person's account.Apprentices spend more time on the hair compared to "experienced" stylist in my opinion.Go bald or get a Sinead.

screamer

c.p.w.g.w wrote: »

Overheads are fixed costs in most cases, so they don't change, rent, rates, insurance...Cutting staff who you have work is isn't a good business decision

Well my barber is booked for 3 weeks straight already, his actually able to give all his staff full time hours for the next 3 months due to extended opening hours...

Peter Marks is fairly well booked too so they don't need to cut staff...

To accommodate the staff & guidelines many places will open an extra day or 2 a week

I’m not going to bother arguing with you over it, but it’s a basic thing less work is less staff, regardless they’re booked out, there’s now a limit on productivity, and the more staff in a salon the fewer clients they’ll be able to accommodate with social distancing, so there will be no need for 20 staff in a salon to work on 6 clients... that’s unnecessary overhead and cost right there, and unjustified to charge extra to clients. Business models will need to change and be more streamlined, gouging will only get them so far.

jrosen

Most salons I would imagine will be working at less capacity. They will be loosing every second seat to maintain distance between clients and staff, they wont be able to use every basin like the normally would. Staff wont be able to all be in the color room at once. Some salons are also opening later, opening on their Monday they would usually close to try and accommodate customers. Less customers per day doesnt equal needing less staff. The staff will take longer to get through each client therefore less able to accommodate their usual client numbers per day.

But hey this is what the public wanted wasnt it, what the IHF wanted too. Salons back open. This comes at a cost.

c.p.w.g.w

screamer wrote: »

I’m not going to bother arguing with you over it, but it’s a basic thing less work is less staff, regardless they’re booked out, there’s now a limit on productivity, and the more staff in a salon the fewer clients they’ll be able to accommodate with social distancing, so there will be no need for 20 staff in a salon to work on 6 clients... that’s unnecessary overhead and cost right there, and unjustified to charge extra to clients. Business models will need to change and be more streamlined, gouging will only get them so far.

Each Hairdresser is only allowed 1 client in the salon at the time(depending on how you interpret the guidelines) so for a big colour change of 4 hours you need to cover overhead, ppe, colours etc & hairdressers wage...

I'm not defending the cost of womens hair, its very expensive, but the colours, treatments, highlights etc cost a decent chuck of money...My mother gets her hair coloured, it required 4 tubes of colour @ €5-6 each and it takes roughly 90-120 minutes

road_high

I see a well known barbers where I line (Kilkenny ) advertising men’s haircuts have gone up to €25!
Now I’m not sure how much they charged previously but can’t imagine it was any more than the €12-18 range. Fair enough the ppe needed but seems like an extremely steep price increase.
Thing is once these higher prices come in they tend to stick around. €25 for a mans haircut is very expensive on a regular basis. I pay half that usually

L1011

€25 would be extremely dear even compared to other places increased prices; if its the price for a conventional cut. Skin fades could be costing that much though.

road_high

L1011 wrote: »

€25 would be extremely dear even compared to other places increased prices; if its the price for a conventional cut. Skin fades could be costing that much though.

It just mans haircut so I assume a short back and sides and cut on top.
Top trendy Dublin barbers maybe but seems excessive to me. I wouldn’t pay that for a cut unless it was something exceptional
https://www.facebook.com/141843474859/posts/10158448458674860/

L1011

Yeah, that's not going to go well for them I'd think!

https://twitter.com/paultreyvaud/status/1277325901315944449?s=21

road_high

L1011 wrote: »

Yeah, that's not going to go well for them I'd think!

Your man tries to be fairly high profile (got a haircut there once, thought it was ****e, your man full of ****e) and it was more expensive than my usual spot.
Not sure how representative the price increase are nationally but thats a massive increase

Mrsmum

Haven't read all the posts but before Covid if you went to PM having spent your previous whole life using box colours, you were not charged extra to 'fix it'. And you never got berated for it either. I know as I was often that person and I know many other women who did the same. The extra charge now is due to them having to take less customers per day/week, nothing to do with the state of anyone's hair.