Beer ! In a gym !

D3V!L

Still bleary eyed at 7am this morning i walked into Flyefit CHQ to be greeted by non other than FREE BEER !! :eek:





Yes I know its non-alcoholic but should a gym be offering / promoting beer to its clients ? Seems a bit counter intuitive and irresponsible.

Mr. CooL ICE

False advertising to be calling that beer tbh

What's the point anyway? Only reason I drink is to forget how much of a crappy lifter I am.

silverharp

Doesn’t the US chain Planet Fitness often get a slagging for giving out free pizza? A zero alcohol beer is a damn sight healthier than most of the usual crap found in gym vending machines

Alf Veedersane

It's awful pîss but not sure how egregious it is to be offering non-alcoholic drinks. If anything, it would probably put people off Heineken

ted1

Mark Rippetoe wrote: »

False advertising to be calling that beer tbh

What's the point anyway? Only reason I drink is to forget how much of a crappy lifter I am.

The tax man doesn’t differentiate...

MarkY91

Flyefit tallaght have the same branded fridge. Didn't realise there was actual beer in it lol

Paddigol

What's the issue exactly? I'm no nutritionist, so correct me if I'm wrong, but I would guess that it contains as much alcohol as any sports drink, more nutrients and less sugar. Its a commercial brand engaging in commercial marketing through another commercial business.

OP clearly has an issue with it, I'm just struggling to see what exactly it is.

Augme

It's a very smart business move. The aim will be to make Heineken zero an acceptable drink anytime, anywhere. Hence the reason to push it in a gym.

Dutchy

Is it free? That is my only question.

rubadub

Winter Olympics: Is non-alcoholic beer behind Germany's medal success?

caviardreams

Augme wrote: »

It's a very smart business move. The aim will be to make Heineken zero an acceptable drink anytime, anywhere. Hence the reason to push it in a gym.

Yes it's free - they probably see teh fitness community as a target market for non-alcoholic beer as some pay a lot of attention to their diet and area health conscious etc.
I can absolutely see the overlap (I don't drink myself)

punisher5112

It ain't no beer aye but it's sure is alcohol free..,.

Nice idea to promote a product and nobody could surely be giving out about getting something free ....

AlphabetCards

ted1 wrote: »

The tax man doesn’t differentiate...

That isn't true. Where did you get that from?

Mellor

D3V!L wrote: »

Yes I know its non-alcoholic but should a gym be offering / promoting beer to its clients ? Seems a bit counter intuitive and irresponsible.

How is it counter intuitive?
The negative aspect of beer is the alcohol. With that removed I don’t see what the issue is.
If anything if it helps people cut down on alcohol it’s probably positive.

ted1 wrote: »

The tax man doesn’t differentiate...

Except for the part where it’s taxed differently.

d15ude

Many non-alcoholic beers are isotonic, therefore perfect for rehydration!

endacl

Non alcoholic beer is

like going down on your sister. Tastes the same, but you know it’s not right

.

Spoiler tags for decorum. You were warned.

silverharp

d15ude wrote: »

Many non-alcoholic beers are isotonic, therefore perfect for rehydration!

Germany have that attitude to them.

D3V!L

Little update:

The beer fridge was gone the next day after I posted this. Clearly wasn't many takers.

Mellor

D3V!L wrote: »

Little update:

The beer fridge was gone the next day after I posted this. Clearly wasn't many takers.

Free sample promotions only last a few days usually.