The racial agenda in advertising...

MontgomeryClift

For a while I thought I was imagining things, and that advertisers were simply trying to be inclusive, but today I saw this:

This one didn't even include a white boy for the sake of subtlety.

It's from Aldi.

Collie D

It’s Saturday evening. Go enjoy yourself

branie2

The pub's open

ytpe2r5bxkn0c1

Get over yourself.

ceadaoin.

Is this another thread about how white men are the most oppressed people in the history of the world?

Cee-Jay-Cee

I’m outraged, I think. Wait, what was the question again?

MrMusician18

I for one am outraged.


Back to school on 11 July, they've barely got their summer holidays

ScallionAyter

As a parent from Greystones i'm outraged at the gender bias on display in this advert. My Johnny wants to wear a skirt.

How insensitive by Aldi!

Turtyturd

Real travesty here is advertising school uniforms a week after kids finish for the summer.

Harry Palmr

Back to school is now like the January Easter eggs.

boombang

No Maori or trans kids either. Definitely pushing an agenda.

Yer Da sells Avon

Imagine getting your knickers in a knot about the presence of a black child in an advert. Gemma O'Doherty levels of idiocy.

Cee-Jay-Cee

ScallionAyter wrote: »

As a parent from Greystones i'm outraged at the gender bias on display in this advert. My Johnny wants to wear a skirt.

How insensitive by Aldi!

I’ve had a look again and I think the child on the left wearing a pinafore is actually a boy so your Johnny is good to go!!

Junkyard Tom

dxhound2005

Only €3.49 for two shirts, and a jumper for a Euro. Great value.

Icaras

The white boys will have to go to school in their jocks......

jiltloop

They even have a ginger kid!

freshpopcorn

If it's any help to the OP. They are two white boys in school uniforms on page eight of the catalogue!

boombang

One definite thing that I do notice regarding race in advertising is that any black woman will often be quite light toned or mixed race, often with a big head if curly hair. Watch out for it and you'll see how common it is, especially in ads from the UK. I think there's a "safe" face of blackness that advertisers like to use: black, but not too black.

Omackeral

boombang wrote: »

No Maori or trans kids either. Definitely pushing an agenda.

Too busy dumping their rubbish on Traveller sites

Omackeral

boombang wrote: »

One definite thing that I do notice regarding race in advertising is that any black woman will often be quite light toned or mixed race, often with a big head if curly hair. Watch out for it and you'll see how common it is, especially in ads from the UK. I think there's a "safe" face of blackness that advertisers like to use: black, but not too black.

Reminds me of something I read after watching the NWA film Straight Outta Compton.

A casting call for extras for Straight Outta Compton was released on the Sande Alessi Casting Facebook page. The casting call was looking for African-American girls for the film using an A-D ranking scale. Though the "A girls" category was looking for "classy" women of all colors, the "B through D" categories were very explicitly linked with skin-tone. As the women get less attractive, the casting call wants the women's flesh tone to be darker, with the lowest listing calling for "African American girls. Poor, not in good shape. Medium to dark skin tone." The casting call post went viral as people expressed their outrage of what they call colorism, sexism, and racism in the categorizing of black women

Zaph

ceadaoin. wrote: »

Is this another thread about how white men are the most oppressed people in the history of the world?

No, they've now been replaced by white boys.

boombang

Smashed Up wrote: »

I'm noticing a lot of very dark, ultra skinny, short hairded black women in advertising.

Is that in fashion advertising?

The products I'm thinking about are tame sorts of products such as sofas, food and services like insurance and holidays. Fashion may be more daring.

suicide_circus

i think each cultural and racial demographic should be represented in advertising relative to their representation in the population as a whole. fair is fair.

rob316

Not enough black or too much black. No one is ever happy.
The problem is you for even noticing this, I just see 4 kids. I couldn't care if it was 4 black kids or 4 white kids

suicide_circus

rob316 wrote: »

The problem is you for even noticing this, I just see 4 kids. I couldn't care if it was 4 black kids or 4 white kids

the same cant be said for those making the ad

ScallionAyter

rob316 wrote: »

Not enough black or too much black. No one is ever happy.
The problem is you for even noticing this, I just see 4 kids. I couldn't care if it was 4 black kids or 4 white kids

Lots of people notice it, whether they care about it or not.

If you don't notice it, it's not because you're impartial, it's because you're not very perceptive.

marieholmfan

ScallionAyter wrote: »

Lots of people notice it, whether they care about it or not.

If you don't notice it, it's not because you're impartial, it's because you're not very perceptive.

Or have a bad memory !
There were no black kids!

Ninthlife

I notice a red haired kid is front and centre...

Ginger supremicists

FunLover18

suicide_circus wrote: »

i think each cultural and racial demographic should be represented in advertising relative to their representation in the population as a whole. fair is fair.

Why?

Lil Sally Anne Jnr.

fake thread is fake

If anything that advert is pushing female supremacy. Three girls and one boy? Obvious agenda at play there.

It really is the End of Times.

Birneybau

FunLover18 wrote: »

suicide_circus wrote: »

i think each cultural and racial demographic should be represented in advertising relative to their representation in the population as a whole. fair is fair.

Why?

So, one black kid for every 8 or 9 white kids? I'm even thinking that's an understatement.

looksee

Can anyone tell me what point the OP was trying to make? Maybe the OP could come back and explain. Was s/he being sarcastic or edgy or controversial (trolling) or offended or...what?

Harry Palmr

suicide_circus wrote: »

the same cant be said for those making the ad

Advertising agencies have other things to think about - like their clients. In this case Aldi probably have a larger % of ethnic minority shoppers. One demographic hardly mentioned in the Irish visual context is people from southern Asia which is odd given the numbers in certain part of the country.

kowloon

Harry Palmr wrote: »

Back to school is now like the January Easter eggs.

January Easter eggs are the opposite of a problem, but the back to school stuff is soul destroying.

Ninthlife

I reckon OP works for Aldi and was just 'influencing' us by trying to be edgy and controversial..

Rechuchote

Ads are for selling things.

boombang wrote: »

One definite thing that I do notice regarding race in advertising is that any black woman will often be quite light toned or mixed race, often with a big head if curly hair. Watch out for it and you'll see how common it is, especially in ads from the UK. I think there's a "safe" face of blackness that advertisers like to use: black, but not too black.

Yup. First time I looked at the ads for Savage by Fenty bras, quite a few of the models were deep deep black-skinned women, extraordinarily beautiful and graceful. Went back a few days later and it was café-au-lait-land. Had another look just now, and a few slightly darker models had crept back in, but only a few.

It's what sells; it's what the market likes. At least it's an improvement from the 1960s, when a professional window-dresser told me that no shop would use a black window mannequin, because any dress shown on that mannequin would not sell.

Ninthlife

Jumpers go to ****e in the wash anyway regardless of what colour the kid is who wears them

Odhinn

MontgomeryClift wrote: »

For a while I thought I was imagining things, and that advertisers were simply trying to be inclusive, but today I saw this:

This one didn't even include a white boy for the sake of subtlety.

It's from Aldi.

Hi Gemma

Rechuchote

I really hate uniforms. All uniforms. But especially school uniforms. I'd much sooner see kids dressed in clean, neat ordinary clothes.

Hurrache

Rechuchote wrote: »

I really hate uniforms. All uniforms. But especially school uniforms. I'd much sooner see kids dressed in clean, neat ordinary clothes.

Not if you're a parent you wouldn't. Uniforms keep things so much easier, and cheaper, on a daily basis.

Bobblehats

Looks like the front row at Longitude

He’ll be on that stage some day.... just because

Bobblehats

Gimme A Break wrote: »

****...

What’s the difference between that and a wigger

You can say the latter but it’s a far worse thing to be.

Gimme A Break

Gimme A Break wrote: »

****...

Gimme a break from your ignorance.

meeeeh

Hurrache wrote: »

Rechuchote wrote: »

I really hate uniforms. All uniforms. But especially school uniforms. I'd much sooner see kids dressed in clean, neat ordinary clothes.

Not if you're a parent you wouldn't. Uniforms keep things so much easier, and cheaper, on a daily basis.

As a parent I completely disagree.

Anyway I have an issue with black models, everything looks great on them. I saw that wite polka dot Zara dress on a tall athletic black model and thought to myself that won't work for me and I didn't but it. Now I realise that dress suits everyone but considering almost every woman has it there is no point buying it now.

I can sympathise with op. It's very hard to visualise a white boy in an Aldi uniform.

Muahahaha

boombang wrote: »

One definite thing that I do notice regarding race in advertising is that any black woman will often be quite light toned or mixed race, often with a big head if curly hair. Watch out for it and you'll see how common it is, especially in ads from the UK. I think there's a "safe" face of blackness that advertisers like to use: black, but not too black.

Not just in advertising but in real life. There was a study done a few years back on the black CEOs of Fortune 500 companies in the US and they are all a 'safe' black as you call it. Obama likewise, Oprah Winfrey, Bill Cosby, etc. Black-blacks dont rise up the ranks of acting or tv as much as the 'safe' blacks. They're more likely to reach fame as a sports star or rapper, in acting or tv the casting process filters them out.

kowloon

suicide_circus wrote: »

i think each cultural and racial demographic should be represented in advertising relative to their representation in the population as a whole. fair is fair.

Do we round up or down? Given something like 80% of the population is Irish born and white rounding down would mean nobody else would make it into a group of four.

Janeys gotta bun

Yeah lets not be racist and put the black young fella in the jumper. Ya know not used to the cold fresh from Africa. Great publicity.

Chris_Heilong

Is there a racial agenda in advertising...Yes is the answer, absolutely but at the same time who cares, When I lived in China most of the posters had white models, I do not like agendas but the easiest thing to do is just ignore it, it is not done for the minority groups as they just do not care as they are smart enough to understand they are living in a majority white country, this is done as a box ticking exercise in order to seem progressive among a contingent of other companies all doing the same thing.

Yer Da sells Avon

Muahahaha wrote: »

There was a study done a few years back on the black CEOs of Fortune 500 companies in the US and they are all a 'safe' black as you call it. Obama likewise, Oprah Winfrey, Bill Cosby, etc. Black-blacks dont rise up the ranks of acting or tv as much as the 'safe' blacks.

And even then, as 'safe' as Obama undoubtedly was, the right were terrified of him, subjecting him to bizarre levels of vitriol, including the false and blatantly racist accusation - pedalled most notably by his successor - that he wasn't American.