What is Joe dot ie?

expectationlost

What is http://www.Joe.ie , is it a news site is it a branded content site, is it a lifestyle site ? it calls itself "The Voice of Irish People at Home and Abroad." https://twitter.com/JOEdotie https://www.joe.ie/about

With a phenomenal 3.5m unique users each month, JOE really is the voice of Irish people at home and abroad.

JOE is part of your daily conversation and if something is happening that's relevant to you, we'll be across it with fresh, up-to-date and informed coverage.
JOE has always been and remains the go-to place for viral content in Ireland and is your one-stop shop for news, music, sport, fitness and everything else important that is happening right now.

I've tried to avoid joe dot ie as much as possible rarley anything worth clicking on but is it any more a less a vehicle for selling products then any other news org?

Paddy McKenna‏Verified account @PaddyMcKennaReally thrilled that @ellenmcoyne is JOE's first Head of Politics. I'm pleased that the best young journalist in Ireland is joining JOE's brilliant content team, where she will be spearheading campaigning political projects on all platforms.

is campaigning or journalism they are doing?



considering the stories that Ellen Coyne is noted for it seems that it will continue as Joe.ie

Owner "see's his JOE brand become the media brand of choice for men the world over"

https://www.maximummedia.ie/team/


curiously it not listed as a member of the press council http://presscouncil.ie/member-publications/web-based-publications

its UK news site is quite opinionated too

Elmo

Is her.ie not their sister site for women?

expectationlost

Elmo wrote: »

Is her.ie not their sister site for women?

yes it is, it doens't list news at all.

Mr Rubicon Conundrum

I check it occasionally, I like there 'movies on TV tonight' recommendations, saves me looking it up.

I also enjoy their quizzes, however, they cant get them right, they never put in the links to click to the quiz. They have been doing these for so long now, how hard can it be? very frustrating.

Elmo

joe.ie seems to be a tabloid online newspaper. It's soft news really, I don't think they report on crime, largely sport, entertainment and as for investigative journalism!, they don't seem to do much of that, but I don't read this site enough.

It avoids anything controversial and everything that is done is great, there is no real criticism of anything.

her.ie seems to do the same, indeed many of the articles that appear on joe.ie also appear on her.ie, or a similar varitation that everything is good in the world.

Really inoffensive stuff. Other than the clear gender divide in both sites.

Elmo

expectationlost wrote: »

yes it is, it doens't list news at all.

Yeah took me a while to find it, sure girls their not interested in news, its under the MORE menu

https://www.her.ie/news

expectationlost

Elmo wrote: »

joe.ie seems to be a tabloid online newspaper. It's soft news really, I don't think they report on crime, largely sport, entertainment and as for investigative journalism!, they don't seem to do much of that, but I don't read this site enough.

It avoids anything controversial and everything that is done is great, there is no real criticism of anything.

her.ie seems to do the same, indeed many of the articles that appear on joe.ie also appear on her.ie, or a similar varitation that everything is good in the world.

Really inoffensive stuff. Other than the clear gender divide in both sites.

its seems to be have set up to be a branded content website more so then any other news site, it does had garda category at the top of the site, its very easy to repost garda statements https://www.joe.ie/news/an-garda-siochana

Elmo

expectationlost wrote: »

its seems to be have set up to be a branded content website more so then any other news site, it does had garda category at the top of the site, its very easy to repost garda statements https://www.joe.ie/news/an-garda-siochana

They seem to be getting into video and podcasting allot more.

Yeah tabloid is probably not the best way to describe joe.ie/her.ie more Branded content with inoffensive news reporting.

Elmo

Their whole market is that you criticize nothing, you bandwagon and tweet to your articles “O.M.G”, “brilliant news”, “Cannot wait”, “you won’t want to miss this” and so on.

expectationlost

Elmo wrote: »

Their whole market is that you criticize nothing, you bandwagon and tweet to your articles “O.M.G”, “brilliant news”, “Cannot wait”, “you won’t want to miss this” and so on.

is it ? https://www.joe.ie/author/ellen-coynejoe-ie/205

Elmo

expectationlost wrote: »

is it ? https://www.joe.ie/author/ellen-coynejoe-ie/205

The 1st article seems to be a report about an interview with the minister for finance by joe.ie, her reports are very irregular.

NIMAN

From listening to the work colleagues, is it not a place to see the latest funny video?

dohboy

They are trying to move into campaigning newsy stuff, hence why they made Ellen Coyne head of politics. Though I doubt there are any other politics reporters there.

MEGA BRO WOLF 5000

It's a site for morons.

The high horse brigade

It's click bait. No journalism, just copy and paste articles from other sites

dohboy

The high horse brigade wrote: »

It's click bait. No journalism, just copy and paste articles from other sites

It's not really. It was, but it has its own content now.

The high horse brigade

dohboy wrote: »

It's not really. It was, but it has its own content now.

Maybe they create the odd article, it's still click bait. I avoid so I'm not really up to what they're at

HopsAndJumps

I couldn't bare their Facebook account. No content of any substance at all. They are constantly click and comment bating. Asking questions like whats your favorite colour or chocolate bar from the 90s, so people would go mad in the comments and joe.ie's Facebook rank would improve.

callaway92

'Tag someone with a better left peg than Paddy McBrearty'

gwalk

Clickbait merchants

Their facebook is full of lad banter, and they dont like being corrected when they are wrong

They post some absolute scutter and the boyos lap it up tagging their mates with the ok emojis and a big circle jerk ensues

one thing i will give them though is their TKO Podcast with Carl Frampton and the Football one with Kelly Cates are quite good

MEGA BRO WOLF 5000

HopsAndJumps wrote: »

I couldn't bare their Facebook account. No content of any substance at all. They are constantly click and comment bating. Asking questions like whats your favorite colour or chocolate bar from the 90s, so people would go mad in the comments and joe.ie's Facebook rank would improve.

Content stealers and putting their joe.ie logo in the corner. Scumbags.

Mehaffey1

Jerk Off Entertainment.ie

expectationlost

people really need to read the OP not just the title

dohboy

expectationlost wrote: »

people really need to read the OP not just the title

Most folk commenting are just mouthing off as the thread has popped up on 'latest posts', I'm guessing.

MEGA BRO WOLF 5000

Joe.ie

Extracting those funny videos from your private WhatsApp groups, sticking their logo on it and writing an article on it that looks like a five year old wrote it.

“You won’t believe what happens next...”

Absolute garbage.

Sonny noggs

Load of *******.

gwalk

the fact that they rimlick a suspected double-rapist is also quite worrying

Rapist: *breaths*

Joe.ie: You'll never believe what this man did, lets all **** off over him notoriously

Bdjsjsjs

Pretends to neutral or inoffensive but often, strays into incredibly biased and poorly argued opinion

zurbfoundation

Hunky Monster wrote: »

Content stealers and putting their joe.ie logo in the corner. Scumbags.

In fairness they also steal their own content regularly :


joe.jpg

dohboy

Maximum Media in a bit of bother over inflating its podcast listenership figures and other underhand dealings... https://twitter.com/BowlerDerek/status/1198633274333188098

dohboy

Niall McGarry has now left the Irish side of the business. Most curious...

https://www.irishtimes.com/business/media-and-marketing/niall-mcgarry-steps-away-from-maximum-media-business-in-ireland-1.4098499

road_high

What is it? Far left politically correct drivel...

dohboy

Layoffs at Maximum Media https://www.newstalk.com/news/maximum-media-restructuring-959334

dohboy

More layoffs at Joe and Her judging by Twitter...

Titclamp

Garbage tabloid geared towards the brain dead of Ireland

Now its got a new brainwashing agent to pump all the zombies full of political crap.

dohboy

Titclamp wrote: »

Garbage tabloid geared towards the brain dead of Ireland

Now its got a new brainwashing agent to pump all the zombies full of political crap.

Who's that?

Elmo

What's happening with this company? A number of their staff have been let go. What's happening with their UK site?

L1011

Elmo wrote: »

What's happening with this company? A number of their staff have been let go. What's happening with their UK site?

Advertisers have lost confidence in the entire group over the inflated podcast listens scandal and there's been multiple rounds of layoffs.

MrMusician18

Elmo wrote: »

What's happening with this company? A number of their staff have been let go. What's happening with their UK site?

The story so far, to my knowledge is:

They were caught using a click farm to boost there viewership of a podcast they produced.

The fall out from that revelation had led to advertisers abandoning them, this they've had to cut costs by laying off staff.

RobbingBandit

Click bait nothing more nothing less

MrMusician18

Maybe they should rebrand from Maximum Media to Skeleton Staff Media?

CrabRevolution

Elmo wrote: »

They seem to be getting into video and podcasting allot more.

Yeah tabloid is probably not the best way to describe joe.ie/her.ie more Branded content with inoffensive news reporting.

Maybe they're coming full circle now as I remember their launch about a decade ago and it was meant to be a kind of men's magazine type website with lifestyle, sport, interviews, original content etc.

Of course it has since degenerated into clickbait drivel. Most of their content is geared towards getting clicks on facebook. There will be a vague article headline with an accompanying tag line like "huge boost for Man United" or "this could be the end of Dublin's winning run." or a photo of a major GAA star accompanied by "tag a friend who'd nail a 65" or "who has the sweetest strike in Ireland?" so hundreds of lads will tag their friends in it.

That said their content must work because I know a bunch of lads I went to school with who for several years without fail have tagged each other in every single joe.ie hurling post. It doesn't seem to be in an ironic or sarcastic sense either. They just seem to never tire of the joke.

whiskeyman

It's been a facinating watch for media and marketing folk to see such a rise and equally tragic downfall.

Digital advertising coming under the spotlight for many and the clickfarm scandal was the knockout blow.

Sad many jobs lost though. Hopefully they can get places elsewhere, but these 'content generators' mightn't be in much demand.

Granadino

MrMusician18 wrote: »

The story so far, to my knowledge is:

They were caught using a click farm to boost there viewership of a podcast they produced.

The fall out from that revelation had led to advertisers abandoning them, this they've had to cut costs by laying off staff.

What about the initial scenario with Core media? Was it a case that they weren't aware that this stuff went on anyway?
A few years ago, there was also a controversy around a Mercedes banner ad that appeared on an Islamic terrorist blog or something like that. All of a sudden, the middlemen stopped their display/YT campaigns until Google got to the bottom of it. I can't remember the result to be honest other than Google saying they couldn't monitor every single bit of content that went up online...

Elmo

Granadino wrote: »

What about the initial scenario with Core media? Was it a case that they weren't aware that this stuff went on anyway?
A few years ago, there was also a controversy around a Mercedes banner ad that appeared on an Islamic terrorist blog or something like that. All of a sudden, the middlemen stopped their display/YT campaigns until Google got to the bottom of it. I can't remember the result to be honest other than Google saying they couldn't monitor every single bit of content that went up online...

I think it is a case of Maximum Media suggesting higher audiences rather than the content that appeared with those ads.

Core were the first to remove their ads AFAIK.

Elmo

Well RTÉ seem to have seen something in it according to the SBP, I wonder if the journalist spoke with Willie O'Reilly about RTÉ plan to buy a 49% share in the company. I would have thought this would have been one of his ideas.

I can only imagine what RTÉ's plans where, launch a TV station branded Joe, you hope that the 12m investment was just some of RTÉ's programming rights to air on the channel along side an on-demand service.

But with 12m I think RTÉ could easily set up a Joe type service if they really wanted to, RTÉ TEN!!!!

To get with the yuff and all.

L1011

RTE's interest was in 2018 pre-scandal and income collapse etc; not now.

Elmo

L1011 wrote: »

RTE's interest was in 2018 pre-scandal and income collapse etc; not now.

Okay, but that still doesn’t explain their interest in the “publication” here’s a publicly owned and funded company willing to pay out 12million for 2 brands that they could easily set up themselves with little fuss, at a time when RTÉ is in dire straits begging for money.

jmcc

L1011 wrote: »

RTE's interest was in 2018 pre-scandal and income collapse etc; not now.

Back when clickbait was easy money and a lifetime ago in search engine algorithm terms? But this whole trailing after the Zeitgeist has been a characteristic of RTE for decades. 2FM was set up to counter pirate radio and is a commercial disaster. The market changes but RTE management does not.

Regards...jmcc