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Fullers sells up.

  • 25-01-2019 03:33PM
    #1
    Losty Dublin
    Registered Users, Registered Users 2 Posts: 13,298 ✭✭✭✭


    Another of the "Small Guys" goes to the big boys.

    https://www.rte.ie/news/business/2019/0125/1025462-japans-asahi-to-buy-fullers-beer-business/

    Interesting to see if they will stay in the market as a soft and easy "real ale" brewer or will Asahi push them out as some sort of old time traditional UK brand. And with Brexit looming is this a badly timed purchase or a timely cash in for what now becomes exclusively a Landlord?


Comments

  • #2
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 12,102 Mod ✭✭✭✭BeerNut


    Losty Dublin wrote: »
    will stay in the market as a soft and easy "real ale" brewer or will Asahi push them out as some sort of old time traditional UK brand.
    You've a funny picture of Fuller's there. It was already a big international beer brand, one that had long been in the business of buying up and closing down other breweries. They'll definitely get an international push from it: in several countries I've been in pubs with some sort of supply tie to Asahi, so there's Urquell, Meantime and Peroni together on the same menu. Now there'll be Fuller's too.

    My beer blog | Bluesky | My other beer blog



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