A long road but my business is finally live!

tacofries

Hi Everyone,

I am a regular enough poster here so thought I would ask you to take a look at my website and let me know what you think of it? It has taken a long long time to get this stage but so happy, and sort of proud, to finally be here!

In particular what do you think of its appearance, wording/text, mobile layout and page load speeds? Also any thoughts on the videos and how best to market the ShowerGem?

https://showergem.com/

Constructive opinions very much welcome!
Taco

ted1

What’s you target market ? Site seems very American focused. Change the dollar sign for Euro and use videos with different accents

cart man

I think you are missing a key thing at the start - an introduction that says what the product is. You go straight to easy order then feature then benefit. I would swap that round and say 1/ what it is 2/ features 3/ benefits 4/ order.

The site is centered on a single product this will make it very difficult to expand the range and increase your offering. It may be better for you long term if you said Company A is a company that brings unique bathroom accessories/ products to market the first of which is shower gem.

bren2002

Constructively the buy now landing page on my mobile (P10, Chrome) does not scroll down to the 2 products under the top 2. So I can only chose from the top 2 products.

Less constructively, that's a very expensive bit of plastic. Stylish yes, but expensive.

Have you considered the hospitality sector?
Also as above, I think selling on amazon (FBA) is a good idea.

RobinPearson

Looks like Impreza WP theme to me.... Worst - their diamond icon used in your business logo.

_Brian

I think the website is fine, but feel the product is massively overpriced.

tacofries

Thanks for the replies! Glad you like The ShowerGem. It was my father that actually created it and in fairness to him, he got it spot on. It is actually brilliant to use and once you have a ShowerGem you can never not have one again. The metal baskets really are that bad in comparison.

Will look at changing the fonts, favicons (I did not spot the white actually!) and double email address. Yep the voiceover is Fiverr. I went with that style as Ireland is way too small for me to make money so yep, primarily it is aimed at the US. Once I have a few sales I will get a voiceover for Ireland and the UK but need to get sales in first. Launching on Amazon in about 2 weeks time.

Going to do all the standard online marketing including influencers, ads etc. Actually got a few sales from random people, that weren't sympathy buys, within 24 hours of the website you going live after spending €10 on fb ads. Also have a few other plans in progress but can't say anything about those here.

Regarding the price, The ShowerGem is certainly not the cheapest and nor will it ever be. The reason it was designed was to fix problems with the current metal caddies and it does indeed do that. Materials are all premium quality, and the product is made and assembled in Ireland except for an adhesive which is made in Germany. Also people can say it is just a piece of plastic but that is a big over simplification. It is a grade of plastic that was specifically chosen for performance rather than cost and why make it out of metal if the M-ABS plastic that we use works so much better? I could have went for cheap stuff that would fissure and break but instead I choose quality materials and so I have no problem charging for that. Am I excluding a lot of the market, yes but I was always aiming the ShowerGem towards people that like nice design, premium quality materials and a product that will make their shower more enjoyable every single time that they have one. Once you use the ShowerGem you will realise how annoying it is to have to reach to the ground to pick up your shampoo, then your conditioner and then your shower gel. Even worse is the rust covered metal baskets that swing side to side or that fall of your wall cause suction cups don't work and don't even talk to me about balancing your shampoo bottles on top of the shower unit!!!

P.s. to get a serious quality adhesive into small tubes is extremely expensive and it does make up a large enough part of the product cost. I can assure you that the ShowerGem is not cheap to manufacture (unfortunately).

tacofries

Not an impreza theme. Actually a shopify theme that is pretty customised. Will check out the issue with not being able to scroll downwards to see 2 other products so thanks for letting me know.

The reason I did not give an introduction at the start is because I wanted to give people an entire image of what they are buying into. We are not cheap so wanted people to really see that they are buying a luxury lifestyle product. Also I don't intend on ranking well on Google for quite a while so thought since people will mainly arrive on our page due to hearing about the product elsewhere then they dont need to see a description straight away. Potentially this could be the wrong choice but I'm going to give it a few weeks to test it out. Ideally i will do some AB testing at some stage.

The single product is a bit of a worry. If we do come up with other ideas then I was planning on starting a new website altogether. This would be hard work however...

Birdsong

Love your product & will be ordering.

My mum has been on the lookout for a plastic tray for sitting accross the bath, the metal ones which rust drive her nuts.

Twenty Grand

Looks really nice.

Question on pricing though.

Why is there a 10 euro increase from one to two, but a 20 increase from 2 to 3?

vectorvictor

Clean site but selling this product in Ireland you are likely to need to build reassurance and your site isn't going to do the complete sales process for you.

You need a phone number and someone at the end of it to complete the sales process . It's Ireland, we like to talk, and for a new business/product it's essential to offer that option

tacofries

Birdsong wrote: »

Love your product & will be ordering.

My mum has been on the lookout for a plastic tray for sitting accross the bath, the metal ones which rust drive her nuts.

Birdsong, your comment made my evening. Sometimes I would doubt myself but reading this makes me know I am not totally mad !! It honestly does mean a lot to me

Twenty Grand wrote: »

Looks really nice.

Question on pricing though.

Why is there a 10 euro increase from one to two, but a 20 increase from 2 to 3?

A 2Pack is only 35% more expensive to manufacture & deliver than a 1Pack. The main reasons are because: One tube of adhesive is sufficient to put up two ShowerGems. This means that we do not have to supply a second tube of expensive adhesive when a 2Pack is ordered. Postage rates are the same for the different pack sizes. Added packing cost for a 2Pack is negligible. We pass all these savings on to the customer when they order a 2Pack.

When we get an order for a 3Pack we have to post out a 2Pack + 1Pack together which means we now have to supply two tubes of glue, 2 boxes etc and so the price for 3 units increases by a bigger margin.

vectorvictor wrote: »

Clean site but selling this product in Ireland you are likely to need to build reassurance and your site isn't going to do the complete sales process for you.

You need a phone number and someone at the end of it to complete the sales process . It's Ireland, we like to talk, and for a new business/product it's essential to offer that option

Agree with the sales process. I am working on a marketing funnel to sort this out. Unfortunately this market is a high volume game. This means we can't offer a phoneline as it would take away from other parts of the business. I am going to try and get a lot of reviews to help with the reassurance questions. I will also be uploading quite a lot of videos to answer any common questions.

Eric Cartman

so it sticks to the wall using this expensive adhesive, yet in the pictures I see screw holes on it, why either not kill the screw holes for a more sleek design or make the adhesive a separate buy ?

tacofries

Eric Cartman wrote: »

so it sticks to the wall using this expensive adhesive, yet in the pictures I see screw holes on it, why either not kill the screw holes for a more sleek design or make the adhesive a separate buy ?

I think what you may be looking at are two slots rather than key holes? Explained poorly on the website so apologies. You receive a wall bracket which you stick to your wall. You then clip the ShowerGem onto the wall bracket. This means you can take it off your wall for easy cleaning. Take a look here to see if I am answering your question? https://showergem.com/pages/install

Once the ShowerGem is up on your wall you won't actually notice the slots, or even the bracket, to much as they are transparent and bottles will be obstructing their view.

Eric Cartman

tacofries wrote: »

I think what you may be looking at are two slots rather than key holes? Explained poorly on the website so apologies. You receive a wall bracket which you stick to your wall. You then clip the ShowerGem onto the wall bracket. This means you can take it off your wall for easy cleaning. Take a look here to see if I am answering your question? https://showergem.com/pages/install

ahh yes that explains it a bit better. Is the adhesive proprietary or off the shelf ?

Noveight

Tiny thing I've spotted. Under the "No Tools Required" heading, it should be "off your wall" as opposed to "of your wall". I'm a sucker for small details

Fine looking product, very best of luck.

tacofries

Eric Cartman wrote: »

ahh yes that explains it a bit better. Is the adhesive proprietary or off the shelf ?

It's not proprietary to us, however you definitely cannot buy it off the shelf. I won't even talk about the MOQ's for the adhesive that we use. It is pretty unique stuff. We tested over 30 different adhesives, before we got the one that we are happy with. Literally took years to get it right.

Noveight, thanks for pointing this out. I will get it changed! Glad you like the ShowerGem and thanks for the best wishes

igCorcaigh

cart man wrote: »

I think you are missing a key thing at the start - an introduction that says what the product is. You go straight to easy order then feature then benefit.

Totally this. No charm or explanation, just big Buy Now buttons.

Too pushy tbh.

igCorcaigh

Basically, you've made it what you want to see, rather than what you're potential customer wants to see.

igCorcaigh

And no one trusts testimonials on a commercial website anyway. I wouldn't be convinced.

Your product may be good, but it's hidden by marketing schmuzz.

gctest50

vectorvictor wrote: »

Clean site but selling this product in Ireland you are likely to need to build reassurance and your site isn't going to do the complete sales process for you.

You need a phone number and someone at the end of it to complete the sales process . It's Ireland, we like to talk, and for a new business/product it's essential to offer that option

vectorvictor wrote: »

.............

You need a phone number and someone at the end of it to complete the sales process .[/b]

It's a shower caddy, no you don't - don't put a phone number near it

Or you'll have the kind of f**wit who phones asking :

why are there screw holes in it ?

but they look like screw holes

could you screw it to the wall then ?

etc etc

Do you have any in blue ?

igCorcaigh

Don't want to come across negative, I'm no expert, wish you the best of luck in the new business. Just feels a bit blunt to me.

tacofries

igCorcaigh wrote: »

And no one trusts testimonials on a commercial website anyway. I wouldn't be convinced.

Your product may be good, but it's hidden by marketing schmuzz.

When I get some more sales I want to redo the video with a different voice and then make a second landing page with a video on top left, short description on top right and a buy now button below. Potentially I am overselling at the moment but I just want people to realise that we aren't in the business of selling rusty metal baskets.

Once comments are constructive and are said with the intention of helping me then I do appreciate them so thanks for your response

Taltos

Like the others the videos immediately turned me off of it, I had to look beyond the voices, music and the repetition of the key phrases on both.

One thing I looked for on both the videos and the highlights was how to deal with water collecting in the mounting.
It took me to zoom into the photos to see what you did there - very clever.
Maybe think of drawing attention to the no water mess/collection in the units?

tacofries

Taltos wrote: »

Like the others the videos immediately turned me off of it, I had to look beyond the voices, music and the repetition of the key phrases on both.

One thing I looked for on both the videos and the highlights was how to deal with water collecting in the mounting.
It took me to zoom into the photos to see what you did there - very clever.
Maybe think of drawing attention to the no water mess/collection in the units?

Would you prefer a subtitled video with no voiceover?

There are a few things that I have not made clear about the unit. As you point out, the ShowerGem has being designed to make sure that water is not retained on the product so that your soap doesn't go soft and your razors are not sitting in water.

People also think that the shelves sit perpendicular to the wall which means that bottles will roll off. This is definitely not the case as the shelves are slanted towards that wall which means bottles are securely held. It actually took an awful lot of prototyping to get the angles right while also keeping the units slimline aesthetic design.

Also some people think the unit won't hold large bottles. At an estimate, the two lower shelves holds around 80% of different sized shower bottles on the market while the the top shelves are made to hold even the big Tresemme bottles that are 1 litre in size!

It is so hard to fit everything in on the website!!

Taltos

No don’t get me wrong, I think what you’ve done here is great, but to me that no mess feature should be a great selling point. Anyone who’s used the simple tray’s with a hole in them know the hassle of getting stale water out. Your design with them off the wall and with the shape of the bracket (you don’t want me to say it), is a great selling feature.

Maybe a live demo of water flowing over them with a no mess from the bottle and a no mess or no clean up required on the unit...

As I said above - very clever. I don’t say that lightly.

As to the video’s, that maybe is just me, once I hear those shopping channels on the TV I flip across immediately. But you’ve a target market in mind so that makes sense. Maybe approach some of the larger stores there to stock for you too - but make sure your covered for all patents.

Very nice.
No issue with price or your site, very easy to use.

Westernyelp

nice product. 'click here' link not active on the relocation question, chrome.

SweetCaliber

Westernyelp wrote: »

nice product. 'click here' link not active on the relocation question, chrome.

Same here, in fact on the FAQ page all the "Click Here" links are not working. There is no hyperlink for it.

Water John

Fair play to you, best of luck with that.

meforever

tacofries wrote: »

Hi Everyone,

I am a regular enough poster here so thought I would ask you to take a look at my website and let me know what you think of it? It has taken a long long time to get this stage but so happy, and sort of proud, to finally be here!

In particular what do you think of its appearance, wording/text, mobile layout and page load speeds? Also any thoughts on the videos and how best to market the ShowerGem?

https://showergem.com/

Constructive opinions very much welcome!
Taco

Looks good to me.... nice concept.. wishing you well with it✔

tacofries

SweetCaliber wrote: »

Same here, in fact on the FAQ page all the "Click Here" links are not working. There is no hyperlink for it.

There are 2 links that I can see that don't work as I am still creating the page to redirect them too. The other ones should be fine. What browser are you using and is it on desktop, mobile or tablet?

tacofries

Water John wrote: »

Fair play to you, best of luck with that.

meforever wrote: »

Looks good to me.... nice concept.. wishing you well with it✔

Thank you both

Anyone that has bought one from Boards, there were quite a lot of you actually so thank you, did you find the payment processing okay? Had some issues where it took a while for the payment to verify.

Interesting stat, over 500 people visited https://showergem.com/ due to this thread. I thought about 40 people would take a look so pleasantly surprised!

lucky john

the product is very well thought out and does solve a problem. I'm not sure the website portrays a luxury product put it's perfectly good and gets the product benefits across clearly. Someone mentioned that moving the shipping,returns, payments section to below the sell button would be a good idea and i agree.

Where you may have a problem is pricing. It's too expensive for what it is. When someone looks at it they see a very nicely designed piece of plastic costing €30. The actual added value you can't see, even though its one of your USP's..the special glue.

I'll make a few suggestions, not to be critical in an way but to be constructive hopefully.

The product looks very well as a pair so maybe sell them in just 2 packs. At the present price I doubt many will ever order a 3 pack anyway. If someone wants 4 they can but 2 x 2pack. Maximum, the price needs to be €29.99 per 2 pack. It will also save you having to deal with right hand or left hand units orders. Stream line packaging as well and save a bit.

This might be a bit controversial for you and I think you will feel not true to your idea and effort. As the glue is a big % of the cost to you would you consider offering units with just simple screws. Absolutely, the glue is a USP but price wise it would be very attractive.
Customers would still have the convenient glue option . There would be a value on the glue option for you and the customer then. It's difficult to see clearly but I think there are 2 holes in the bit that glues to the wall already or you have the option of leaving that bit out altogether and use the slots in the shelf part. that would be less aesthetically pleasing of course. It's a compromise but business is about selling and profit so it comes down to what the customer will pay for and gives to a margin.

It take guts and persistence to get to where you are now so I hope the product makes you a million. best of luck with it.

davindub

tacofries wrote: »

Hi Everyone,

I am a regular enough poster here so thought I would ask you to take a look at my website and let me know what you think of it? It has taken a long long time to get this stage but so happy, and sort of proud, to finally be here!

In particular what do you think of its appearance, wording/text, mobile layout and page load speeds? Also any thoughts on the videos and how best to market the ShowerGem?

https://showergem.com/

Constructive opinions very much welcome!
Taco

Well done.

Pagespeed can be optimized a bit more https://developers.google.com/speed/pagespeed/insights/?url=www.showergem.com but not bad to start.

The review video is could be a lot better unfortunately, better to get short reviews saying a lot less, when you try and sell the product through a review it shows and becomes boring (think of those ads did you know "waffle"). If you are going to do a long review, maybe talk about the issue in real terms, i.e. I was constantly buying suction cups and could never get them to stick or products fell out of baskets easily, maybe show the user trying to stick them on or demo how easily things were falling out.....then simply show your product and the items are neat, no need to spell out the types of products that can be there....

But good that you have the videos named for SEO.

The website looks professional but there is a css misalignment on edge anyway on the buy now modal window, the most popular banner pushes down the box, looks a little funny.

Privacy policy etc should be present.

You have a dot.com domain, which is arguably either US or international, but you have made in Ireland in your faq, if your target market is Ireland / UK maybe consider .ie and .co.uk versions of the site. You could consider focusing on SEO now, shower caddy would be a search term? You can use localization to get started, e.g. aim to be top of shower caddy Mayo, then Ireland etc. Never ending battle unfortunately! Consider adwords spend to bridge the gap.

It looks like a fantastic product if it works, but maybe the price point is a little high (it looks like plastic / vinyl) for one, postage is obviously part of this but buying two is 10 euros cheaper per unit, sometimes you push for multi buys but the market is much larger for one unit sales and would benefit from the cheaper cost. You would need your accountant and marketing people to look at unit cost/ responsiveness to price.


Best of luck, I hope it goes well.

Axwell

Just some feedback on the website more so than the product.

Your website doesnt have a UVP - Unique Value Proposition.
This should be the foremost piece of text at the top of the website and cover the following:

Who its for
What problem you solve for them
How you solve it

If I know nothing about your product and land on the website I see a picture and the ShowerGem could be the shower head, the shower itself, the 3 controls of the shower. I would probably have the ShowerGem as the last thing I would consider. Yes a lot of traffic will be coming from somewhere else and have seen the product and then go to the website but you should be working off the assumption they havent.

Features - A feature is a factual statement about the product, a benefit is an outcome or result of using the product. Some of your features could be worded better so they have more impact and then tie in the benefit of this feature in the paragraph of text that follows.

Example:
Rust Proof
Our product is made from a specialised plastic which is super tough, durable and 100% rust proof unlike many other shower shelving solutions.

Dont tell me some gimick about 'Never Rust Guarantee' tell me the facts, its made of a really strong plastic not metal like most others so it wont rust.

Easy Installation With No Tools
Our product can be installed effortlessly using our specially engineered glue with no need for any drilling, screws or DIY.

Point out that I dont need a drill, screws or DIY so anyone can put one up, most shelves require DIY or handyman. Not falling off the wall is an assumption of any product put up properly, its not something unique to you.

Visually your headings are off font size wise.
Heading should be bigger than sub heading.
Example Why is the showergem better should be larger than rust proof, long lasting, durable.

Is the product called ShowerGem or Shower Gem...one word or two?
Your logo is two words, in the copy its one word. In the heading title its one word. As a result your SEO is all optimised around one word ShowerGem and if I search for that I will find you - if I search for shower gem (which someone would if they heard the name rather than saw it) then you dontappear at all. Even if you are using it as one word you should be factoring in that people will search for it as two words and making sure you rank for that as well.

Under the place for everything I would get rid of the second video - it serves no purpose, its not a legit product review from a customer and is more a repeat of the features. Also her accent makes it hard to udnerstand her saying the ''largest of my bottles". Instead I would move the first video higher up the page - if I watch it then I get it straight away, what it is, how it works, the benefits and how easy it is to install. That video should be prominent and be one of the first things I see when I land on the website.

Just from a minor point for SEO is it possible to remove the 'pages' permalink on shopify? I dont use it so am not sure if you can in the backend. Also rename your pages - install should be how-to-install and the contact page should just be contact us or contact, having shower caddy in there is uncecessary and just confusing when the product is called the shower gem.

SimpleDimples

Congratulations. Really nice product.

A lot of my observations have been mentioned already in some way already.

The product needs some sort of strapline to quickly explain what is. It's new so it needs explanation rather than having to scroll down.

The font sizes are strange and weird use of full stops could be revisited. The list starting with A place for everything. Never rust (should it be never rusts?) would look better with tick like bullet points and removal of fullstops. Similar the fullstop after Happy Customers is neccessary.
"Every last drop" - it's hard to understand what you mean until I watch the video - could it be reworded as it is strange in isolation?

The video is cliched and cheapens your offering in somewhat. It reminds me of the shopping channel or an ad for JML products - the nicer slicer dicer and such like!

I also think if it does stock the last 1 litre shampoo maybe show that in the video. I have two of them standing in my shower and my first thoughts when watching the video was that it wouldn't hold them!

I'm also accessing the page on mobile and the drop down menu isn't working when I click on the options. Nor do some of the other links.

The 3 pack and the pricing is annoying, you might be better removing it. Also on your facebook shop page products are listed with most expensive options first - would look more attractive if reversed. I couldn't find any trace of it on linkedin either - could be very useful for getting the word out on the Irish market as friends will comment/share & do some of the work for you.

Apologies if appears negative, it is well intended. I will probably buy two although do think €29.99 is a better price point for 2 rather than 1!

Very best of luck with it.

meforever

Axwell wrote: »

Just some feedback on the website more so than the product.

Your website doesnt have a UVP - Unique Value Proposition.
This should be the foremost piece of text at the top of the website and cover the following:

Who its for
What problem you solve for them
How you solve it

If I know nothing about your product and land on the website I see a picture and the ShowerGem could be the shower head, the shower itself, the 3 controls of the shower. I would probably have the ShowerGem as the last thing I would consider. Yes a lot of traffic will be coming from somewhere else and have seen the product and then go to the website but you should be working off the assumption they havent.

Features - A feature is a factual statement about the product, a benefit is an outcome or result of using the product. Some of your features could be worded better so they have more impact and then tie in the benefit of this feature in the paragraph of text that follows.

Example:
Rust Proof
Our product is made from a specialised plastic which is super tough, durable and 100% rust proof unlike many other shower shelving solutions.

Dont tell me some gimick about 'Never Rust Guarantee' tell me the facts, its made of a really strong plastic not metal like most others so it wont rust.

Easy Installation With No Tools
Our product can be installed effortlessly using our specially engineered glue with no need for any drilling, screws or DIY.

Point out that I dont need a drill, screws or DIY so anyone can put one up, most shelves require DIY or handyman. Not falling off the wall is an assumption of any product put up properly, its not something unique to you.

Visually your headings are off font size wise.
Heading should be bigger than sub heading.
Example Why is the showergem better should be larger than rust proof, long lasting, durable.

Is the product called ShowerGem or Shower Gem...one word or two?
Your logo is two words, in the copy its one word. In the heading title its one word. As a result your SEO is all optimised around one word ShowerGem and if I search for that I will find you - if I search for shower gem (which someone would if they heard the name rather than saw it) then you dontappear at all. Even if you are using it as one word you should be factoring in that people will search for it as two words and making sure you rank for that as well.

Under the place for everything I would get rid of the second video - it serves no purpose, its not a legit product review from a customer and is more a repeat of the features. Also her accent makes it hard to udnerstand her saying the ''largest of my bottles". Instead I would move the first video higher up the page - if I watch it then I get it straight away, what it is, how it works, the benefits and how easy it is to install. That video should be prominent and be one of the first things I see when I land on the website.

Just from a minor point for SEO is it possible to remove the 'pages' permalink on shopify? I dont use it so am not sure if you can in the backend. Also rename your pages - install should be how-to-install and the contact page should just be contact us or contact, having shower caddy in there is uncecessary and just confusing when the product is called the shower gem.

Wow ... That was a brilliant lesson on the inner works of a website. Very informative. Thanks for sharing

bmm

Site is fine!

Options should be Qty. 1,2 or 4 .

tacofries

Hi Everyone, sorry for not replying for so long. Some brilliant advice here so rather then reply I wanted to change bits of the website to actually put your words into action and then show you the goods! It has taken longer than I had hoped but should have an updated website by the end of next week. Just getting bogged down in other stuff at the moment.

Thanks again, genuinely great advice given here.

tricky D

A few things:

No privacy policy which is a must.

Lack of prices is not usually a good thing. Prices are a fundamental to purchase decision making.

Some easing in would be better than going straight to the sale.

FAQ

What if I want to move The ShowerGem to a different location?

If you would like to relocate your ShowerGem then you must reorder a new tube of glue by clicking here. Click Here.

Click here duplicated and neither are working links.

Contact page needs work:
Chat is via Messenger only so non-users of Messanger are neglected. Use a nonwalled garden chatr solution.
No phone number which should be clickable to call. Fundamental despite what you later say.
Email address sh/could be just a simple clickable mailto.

igCorcaigh wrote: »

Basically, you've made it what you want to see, rather than what you're potential customer wants to see.

This. You do need to put yourself in the customer's shoes more re content and packaging options.

Content and Strategy
Content is a bit thin on the ground and mainly on a single page. Post #8 above has content which could be considered.

Post #9 makes me want to scream No, No, No. Your SEO should never, ever be tacked on later for a venture like this. It is a core component of your content and general marketing strategy. Influencers and word of mouth are Advocacy which is at the end of the marketing funnel and is the end goal of that funnel. By neglecting the path from Brand Awareness > Engagement > Conversion > Advocacy, you are putting your eggs in one basket but neglecting the main path to that basket. A Really Bad Idea(tm).

I would advise taking a good look at diversifying your keywords into more content. Use the Adwords and other Google resources to research keywords and investigate some advertising. If you got some leads from a small FB ads campaign, consider the better ad networks: Display and Search Networks which generally provide much more value than FB which has a really low click through rate.

Like the product but it doesn't provide for hanging my shower brush - an idea for you.

Hth and best of fortune.

tacofries

Firstly, thank you all for the replies. Some absolutely brilliant comments and advice which I think I have taken on board with the new website which will be ready by Monday. Everything said makes perfect sense.

Secondly, I exhibited at the Ideal Home Show and after talking to a thousand people I now have a real insight into what sells the ShowerGem. I hope the new landing page will reflect this. I will post a link to the site early next week but have a few comments below (some are repetitive).

Thanks again for everyone's time,

lucky john wrote: »

1. When someone looks at it they see a very nicely designed piece of plastic costing €30. The actual added value you can't see, even though its one of your USP's..the special glue.

2. The product looks very well as a pair so maybe sell them in just 2 packs.

3. This might be a bit controversial for you and I think you will feel not true to your idea and effort. As the glue is a big % of the cost to you would you consider offering units with just simple screws. Absolutely, the glue is a USP but price wise it would be very attractive.

4. It take guts and persistence to get to where you are now so I hope the product makes you a million. best of luck with it.

1. You hit the nail on the head with the glue. I did not realise that this was the USP until doing the Ideal Home Show. Great call!!
2. 2 or 4Packs is the aim for the future but I have 1Packs in stock so need to sell them for the time being.
3. I couldn't do the screws I think. This may change in the future but the glue is brilliant to use. I am going to give the glue a solid push for the foreseable future and will then reevaluate if needs be.
4. Thank you

davindub wrote: »

Well done.

1.The review video is could be a lot better unfortunately.

2. If you are going to do a long review, maybe talk about the issue in real terms, i.e. I was constantly buying suction cups and could never get them to stick or products fell out of baskets easily.

3. The website looks professional but there is a css misalignment on edge anyway on the buy now modal window, the most popular banner pushes down the box, looks a little funny.

4. Privacy policy etc should be present.

5. You have a dot.com domain, which is arguably either US or international, but you have made in Ireland in your faq, if your target market is Ireland / UK maybe consider .ie and .co.uk versions of the site.

6. It looks like a fantastic product if it works, but maybe the price point is a little high for one. Sometimes you push for multi buys but the market is much larger for one unit sales and would benefit from the cheaper cost.

1. Agree and removed on new website.
2. I now understand why people like the SHowerGem so in future reviews will be long but focus on one subject in detail.
3. I am hoping this is fixed now.
4. Privacy policy is ready in a few days.
5. Going to try and set these up but using shopify which is a bit of a pain to have multiple sites on.
6. I am trying to push people towards 2 and as it turns out everybody is buying the 2 and 4Packs which suits me much better (same postage cost, similar manufacturing price).

Axwell wrote: »

1. Your website doesnt have a UVP - Unique Value Proposition.
This should be the foremost piece of text at the top of the website.

2. If I know nothing about your product and land on the website I see a picture and the ShowerGem could be the shower head, the shower itself, the 3 controls of the shower.

3. Some of your features could be worded better so they have more impact and then tie in the benefit of this feature in the paragraph of text that follows.

4. Visually your headings are off font size wise.

5. Is the product called ShowerGem or Shower Gem...one word or two?
Your logo is two words, in the copy its one word.

6. Your SEO is all optimised around one word ShowerGem and if I search for that I will find you - if I search for shower gem (which someone would if they heard the name rather than saw it) then you dontappear at all.

7. Under the place for everything I would get rid of the second video.

8. I would move the first video higher up the page.

9. Just from a minor point for SEO is it possible to remove the 'pages' permalink on shopify?

1. Fixed in new website hopefully.
2. Agree. Moved video to top to help with this.
3. Your examples were great and opened up my eyes.
4. Fixed for new website I think.
5. Logo changed on new website.
6. Changed wording to suit seo for both words for new website.
7. Removed in new website.
8. Done in new website.
9. Not possible unfortunately.

SimpleDimples wrote: »

Congratulations. Really nice product.

1. The product needs some sort of strapline to quickly explain what is. It's new so it needs explanation rather than having to scroll down.

2. The font sizes are strange and weird use of full stops could be revisited. The list starting with A place for everything. Never rust (should it be never rusts?) would look better with tick like bullet points.

3. "Every last drop" - it's hard to understand what you mean until I watch the video - could it be reworded as it is strange in isolation?

4. The video is cliched and cheapens your offering in somewhat.

5. I also think if it does stock the last 1 litre shampoo maybe show that in the video. I have two of them standing in my shower and my first thoughts when watching the video was that it wouldn't hold them!

6. I'm also accessing the page on mobile and the drop down menu isn't working when I click on the options. Nor do some of the other links.

7.Apologies if appears negative, it is well intended. I will probably buy two although do think €29.99 is a better price point for 2 rather than 1!

1. I now realise it is the glue that is the key USP. New website reflects this.
2. Tick icons used in new website and I think font sizes are more aligned.
3. Removed this bullet point. It is to hard to understand as you say.
4. Agree. This is due to the voiceover which will be changed eventually. It just wont be changed for a few weeks but it is on the agenda.
5. It does hold the 1litre tresemme on top. I will look into getting a clip of this taken.
6. This should be fixed now.
7. I understand your thoughts on price however I really don't think 29.99 is feasible. At the Ideal Home Show, basically everybody was willing to pay the Special Home show price of €35 for a 2Pack. I just need to learn how to connect with people online as well as I did in person. Not easy I know!

tricky D wrote: »

A few things:

1. No privacy policy which is a must.

2. Lack of prices is not usually a good thing. Prices are a fundamental to purchase decision making.


3.This. You do need to put yourself in the customer's shoes more re content and packaging options.


4. Post #9 makes me want to scream No, No, No. Your SEO should never, ever be tacked on later for a venture like this.


5. Like the product but it doesn't provide for hanging my shower brush - an idea for you.

1. Privacy policy is on the way.
2. Will be changed for new website.
3. I exhibited at the Ideal home show and I think I now have a much better understanding of what the customer wants.
4. Have an SEO plan in place now. It will be reflected in the new website.
5. there is a hook so if there is a string on the brush it will hold it! Any link to an image of a similar brush?

Pkiernan

I really like the product, but 2 for €40 is too much.
You need to get your price point down to 2 for €19.99 if you ask me.

Axwell

I disagree. You already have people at the ideal home show willing to pay the price. When you look at products similar in size in terms of the amount of products they can hold (ignoring the other benefits this has) you are going to pay anything from €15-25. Add in the fact there is no drilling the wall, no rust and it looks aesthetically better than the other usual metal trays you fix to the wall then the price point is fine for what should be considered a more premum product. Its also Irish made and not mass produced in Asia so I am sure the op has looked into his costs and margins to come up with this figure. Making it lower price just because people prefer the sound of 2 for €19.99 isn't good business and devalues the product to be honest.

limnam

Really great product and I definitely need/want one!


It's just priced at a point where I can convince myself but probably not that much.

It's just at the point where I have to think about it rather than just pull the trigger

Wish you all the best with it!

tacofries

limnam wrote: »

It's just at the point where I have to think about it rather than just pull the trigger

Wish you all the best with it!

I understand completely. I need to learn how to deliver the right message to convey the products worth. At the Ideal Home Show I had about 5 people say to me it was too expensive. Everyone else was able to see the merits once I had given the sales pitch. Easy to do in person, a different ball game online unfortunately...

Thanks for you best wishes (can't get over how encouraging people were at the show, literally everyone was saying welk done!).

Axwell

Just in addition to the previous feedback on the website and forgot to ask/point it out last time, do you have your retargetting pixel on the website?

tacofries

Axwell wrote: »

Just in addition to the previous feedback on the website and forgot to ask/point it out last time, do you have your retargetting pixel on the website?

I do Axwell although there is a question mark over it in that Facebook and Shopify both say it is working whereas a few friends said when they check the website it says no pixel is on it.

Axwell

Send me a pm and ill check for you

BnB

Hi - I loved the product and the website

RE the website - I want to know, what is the product, what does it do and how much does it cost...... and that was all answered very quickly and clearly

RE the product - It looks great - Certainly on the more expensive side, but I do think I will buy one (or two)

One small thing I would say is that from the pics and videos etc on the website (until I went to the pricing page), I thought the two units side by side in all of the pics was actually what one unit looked like. If a "Double Unit" was available, I would buy it. It would be easier to fit that two units side by side (Trying to make sure you keep them straight etc) and I am guessing could be cheaper than two singles. For me (with a family), going by the number of bottles fecked around, the single unit that holds only three bottles would be too small and I would have to buy two units for any shower in the house.

Anyway, best of luck - It looks great

DavyD_83

Looking purely as a perspective customer, I would like more pictures. From my quick look I'm really not sure what is be buying or if it could fit the bottles I actually use. The main picture on the site shows me more of the bathroom or is on, rather than the detail of the product.

Based on the quantity pricing mentioned earlier, it sounds like you would be better listing single unit or twin pack (whatever terms you want) as separate items on price list, which would make it much clearer than just picking a quantity and wondering about the calculations behind it.

Good luck with it

looksee

This was an interesting thread on marketing!

I assume by now you have all the points fixed, but my initial reaction to the first pic was 'what am I looking at' and the second was 'just think of all the gunge and water that will fill those pockets'.

Even searching I could not find an easy answer to that point. Is there a gap at the back of the bottles, does the water/gunge go down the back of the unit? As an unenthusiastic bathroom cleaner I had visions of having to take all the stuff off the racks and park it somewhere while I took the unit off the wall to clean it. Cheerfully telling me not to use abrasives didn't help the situation! I would also suspect that behind the unit would be a mould magnet on tile grout?

The only reason I did not immediately move on was because I was interested in the process of marketing. And I do agree that getting two to sit exactly in line would be frustrating - a double unit might be a better bet.

After all that - good luck with the product OP!