Diet Coke - New Flavours - Twisted Mango and Fiesty Cherry

krsnaAH

Hey ,

Diet Coke - New Flavours - Twisted Mango and Fiesty Cherry will be there in Irish market from next week.

What you think the marketing strategy will be of Coke as part of diet coke re-branding to increase their new product sales?

I think people will like twisted mango as cherry was already available in classic coke.

Yes something new but not the green coke ....

krsnaAH

Below is how those will look..

https://mms.businesswire.com/media/20180110005986/en/634479/5/DKO-Family-HiRes-EN.jpg?download=1


https://www.businesswire.com/news/home/20180110005986/en/What%E2%80%99s-Happening-Diet-Coke%C2%AE

http://www.adweek.com/brand-marketing/drinking-diet-coke-twisted-mango-causes-spontaneous-fits-of-dancing-in-the-brands-super-bowl-ad/

https://www.her.ie/food/diet-coke-cans-changing-alongside-addition-four-new-flavours-383200

CeilingFly

All I'll say is "Guinness lite"

As the advert said

"they said it couldn't be done"

And they were right.

With exception of cherry coke, i don't think any coke variant has ever worked and I can't see that changing.

krsnaAH

CeilingFly wrote: »

All I'll say is "Guinness lite"

As the advert said

"they said it couldn't be done"

And they were right.

With exception of cherry coke, i don't think any coke variant has ever worked and I can't see that changing.

Yes I agree, I think Mango flavor would be near to some mango juice with soda like Fanta is Orange with Soda... Classic Red Coke will always be winner in taste I think.

porsche boy

Crystal Pepsi anyone??