Toyota Auris Hybrid ad "Forget plug in" Should it make me angry?

reboot

The Toyota ad running every night, end shot showing a cobweb over a charge point with the strapline, "Forget plug in" Am I missing something, what's the point in EVs?

KCross

Thats Toyota clinging to Fuel Cell tech and not wanting to admit defeat. They want hybrid and hydrogen fuel cell to take over from BEV.

homer911

reboot wrote: »

The Toyota ad running every night, end shot showing a cobweb over a charge point with the strapline, "Forget plug in" Am I missing something, what's the point in EVs?

How many BEV models do Toyota produce compared to HEVs? :rolleyes:

ELM327

Ever since the days of EV1, big oil is always opposed to EV, they want hydrogen cars as they would be similar to ICE cars with dealer networks to repair the engine and easily taxable fuel.

September1

This ad is targeted at nonEV drivers, which assume that this is downside of EV. Currently the biggest issue I have now after owing EV is refueling ICE.

oinkely

September1 wrote: »

Currently the biggest issue I have now after owing EV is refueling ICE.

100% agree - i now detest filling up the van - it's dirty, smelly and expensive!

serfboard

reboot wrote: »

The Toyota ad running every night, end shot showing a cobweb over a charge point with the strapline, "Forget plug in"

That's just Toyota having very good marketing and emphasising an area that they are good at - Hybrids - since they are behind the curve (Tesla/Nissan/Hyundai/Renault) on BEVs.

However, Toyota is finally pivoting to fully electric:

Digital Trends wrote:

After years of trash talking battery electric cars and promoting hydrogen fuel cells, Toyota is in the midst of a major strategy shift. The Japanese automaker is assembling a team to develop a mass-market electric car. Its choice of leader for that team indicates Toyota is taking the project very seriously.

CEO Akio Toyoda — who is also the grandson of company founder Kiichiro Toyoda — will personally lead the electric car team, a Toyota spokesperson told Reuters earlier this week.

And when they've developed the full-electric car, they'll just change their marketing line from "Forget Plug-in" to "Forget Filling Up".

To me, it makes total sense from their point of view.

zilog_jones

And this is the same month they're launching the Prius Plug-in in this country? Great job, Toyota Ireland :rolleyes:

J.pilkington

Couldn't it just simply be a retaliation from Toyota to the electric car manufacturer who has ads running slating their hybrid models (it goes something like thanks Toyota for starting the revolution now let us take over)

Seems like clever marketing from Toyota, they know rightly that the fully electric isn't quiet there yet so they are prolonging their highly successful hybrid models to those not willing to take on the downsides of the electric car

reboot

I don't find plugging my EV in for the last 4 years to obtain thousands of pounds of free fuel as a "downside"?

J.pilkington

reboot wrote: »

I don't find plugging my EV in for the last 4 years to obtain thousands of pounds of free fuel as a "downside"?

You know very well what I meant.

Anyways the campaign is targeted at Irish buyers not UK people like yourself

zilog_jones

It's just pandering to the masses, i.e. most advertising.

In reality, Toyota are not making any new diesels which I think is a brave move. The hybrid versions of the Auris, C-HR, RAV4 and Yaris are selling well. I'd prefer if they targeted diesels in their advertising rather than plug-in vehicles.

ei9go

Surely, it's false advertising to state in the ad that the hybrid runs for up to 50% of the time in EV mode.

This is obviously untrue

ELM327

ei9go wrote: »

Surely, it's false advertising to state in the ad that the hybrid runs for up to 50% of the time in EV mode.

This is obviously untrue

Not if you only drive double the real world EV range it isnt.

Soarer

ei9go wrote: »

Surely, it's false advertising to state in the ad that the hybrid runs for up to 50% of the time in EV mode.

This is obviously untrue

Technically they could've said up to 100% of the time, and they'd still be correct.

oppenheimer1

reboot wrote: »

The Toyota ad running every night, end shot showing a cobweb over a charge point with the strapline, "Forget plug in" Am I missing something, what's the point in EVs?

A lot of EV users are forgetting plug in (public charging). I was at the Enfield eastbound services yesterday and the public charger had been used something like 350 times (based on the kWh on the meter). They have even taken one of the chargers away.

With such under-utilisation (even granted the small numbers of EV's on the road) how can a public network can be sustainable without access to it being extremely expensive.

ELM327

oppenheimer1 wrote: »

A lot of EV users are forgetting plug in (public charging). I was at the Enfield eastbound services yesterday and the public charger had been used something like 350 times (based on the kWh on the meter). They have even taken one of the fast chargers away.

With such under-utilisation (even granted the small numbers of EV's on the road) how can a public network can be sustainable without access to it being extremely expensive.

No they have not.
What was removed was a SCP or "Standard Charge Point".
It charges at max of 22kW AC but in reality most cars can take 3-7 kW.

oppenheimer1

ELM327 wrote: »

No they have not.
What was removed was a SCP or "Standard Charge Point".
It charges at max of 22kW AC but in reality most cars can take 3-7 kW.

Corrected. The point still stands though

ELM327

oppenheimer1 wrote: »

Corrected. The point still stands though

They removed it as they changed a Chademo only unit for an Efacec triple header.
There may be not enough electricity supply to allow Chademo/CCS taking 50kW, Fast AC taking 43kW and someone using the SCP taking 22kW so they removed it.

I've been in queues at dublin chargepoints which are often 2 cars deep excluding the person charging so your point is invalid.

Hang on, are you the poster with 2 diesels who believes in the NEDC ranges??
-> checked post history
=> yes it is you, therefore I have no interest in continuing this discussion with you. Thanks and have a great day.

oppenheimer1

ELM327 wrote: »

They removed it as they changed a Chademo only unit for an Efacec triple header.
There may be not enough electricity supply to allow Chademo/CCS taking 50kW, Fast AC taking 43kW and someone using the SCP taking 22kW so they removed it.

I've been in queues at dublin chargepoints which are often 2 cars deep excluding the person charging so your point is invalid.

Hang on, are you the poster with 2 diesels who believes in the NEDC ranges??
-> checked post history
=> yes it is you, therefore I have no interest in continuing this discussion with you. Thanks and have a great day.

Not enough electricity at a brand new MSA, that doesn't bode well for a roll out of more fast chargers on existing infrastructure.

That's not a great advertisement for EV if you are sometimes waiting an hour and a half to continue your journey

zilog_jones

ei9go wrote: »

Surely, it's false advertising to state in the ad that the hybrid runs for up to 50% of the time in EV mode.

This is obviously untrue

In mixed driving, it sounds about right. I can reliably get around 40% in my previous generation Prius in normal hybrid mode (I have the plug-in, but in hybrid mode with low SOC it operates pretty much the same as the 3rd gen Prius). The new ones are more efficient again.

I drove from Limerick to Cork (about 95km recorded, 16km motorway, avg. speed 71 km/h) and 25% of the time was EV driving. At lower speeds (e.g. urban driving), 40-50% EV is much more likely - possibly more in heavy traffic.

ELM327 wrote: »

Not if you only drive double the real world EV range it isnt.

There's no real defined EV range when driving the car normally. I assume it's talking about how often the ICE is off when driving, i.e. the "EV" icon is illuminated, not actual "EV Mode" (operated by button) which isn't that practical to use (maybe for parking manoeuvres). The small traction battery is regularly charged from regen, and from the ICE either when the SOC reaches low threshold or is efficient to do so.

ELM327

oppenheimer1 wrote: »

Not enough electricity at a brand new MSA, that doesn't bode well for a roll out of more fast chargers on existing infrastructure.

That's not a great advertisement for EV if you are sometimes waiting an hour and a half to continue your journey

yes it is you, therefore I have no interest in continuing this discussion with you. Thanks, enjoy your fossil cars and have a great day.

J.pilkington

Im confused

@ 2.30pm

ELM327 wrote: »

therefore I have no interest in continuing this discussion with you. Thanks and have a great day.

@3pm

ELM327 wrote: »

yes it is you, therefore I have no interest in continuing this discussion with you. Thanks, enjoy your fossil cars and have a great day.

Orebro

J.pilkington wrote: »

Im confused

@ 2.30pm



@3pm

oppenheimer1 is a troll basically, better off not engaging.

reboot

J.pilkington wrote: »

reboot wrote: »

I don't find plugging my EV in for the last 4 years to obtain thousands of pounds of free fuel as a "downside"?

You know very well what I meant.

Anyways the campaign is targeted at Irish buyers not UK people like yourself

Sorry, I don't really know what you mean. If I'm not Irish, maybe I should call the Passport office??

reboot

Just a footnote on hybrids.

BBC radio pointing out that hybrids wil be banned 5 years after ice vehicles in the UK.

Interesting that they mentioned a number of companies , having bought hybrids for fleet vehicles,only to find the staff can't be bothered switching over to electric,sure it's the company paying for the diesel.

Resulting in them driving around a very heavy battery,they're not using,and polluting as much as ice cars.

creedp

https://www.boards.ie/discussion/comment/119893965#Comment_119893965

Maybe the company should ask their pampered employees to contribute to cost of fuel. It would be amazing how quickly they would become interested in environmentally friendly EV propulsion. Just shows many people have feck all interest in the environment.

the_amazing_raisin

https://www.boards.ie/discussion/comment/119893965#Comment_119893965

Did they mean PHEVs?

There was a wave of PHEVs bought in the UK because they didn't pay BIK on company cars for a while

You're correct that a lot of those cars never got charged. I think that there was some gap where employees didn't get the charger grant and companies weren't bothered paying for it

And since they got free petrol and nobody was enforcing a minimum amount of electric miles, they were just driven as petrol cars

They removed the BIK exemption a few years ago and suddenly there was a flood of PHEVs on the market

the_amazing_raisin

https://www.boards.ie/discussion/2057751764/toyota-auris-hybrid-ad-forget-plug-in-should-it-make-me-angry

Probably not worth getting angry about, like other EV drivers you know better than Toyota who are only making EVs because they're basically being forced to

The market knows where the future is. EV sales doubling year after year, diesel's on the way out and petrol and hybrids will be next

By 2030 most new car sales will be EV or PHEV (a proper PHEV with more than 30km electric range and fast charging)

reboot

https://www.boards.ie/discussion/comment/119894537#Comment_119894537

Agreed,thanks for that,think you meant 300 km range..I've worked with lithium batteries for many decades and never been a fan of fast charging,but wouldn't want to cross threads,or swords.

reboot

https://www.boards.ie/discussion/comment/119894526#Comment_119894526

Well said, Your right to say some folk are almost anti EVs, as can be witness around these parts,where Ecar N.I deliberately only painted one of the two bays,not indicating to Ice drivers,that they were blocking a charge point bay..But if you pointed it out to some Ice blockers,they could get hostile very quickly..

Haven't seen roadside checks on diesel cars in decades,to see if its red.!