Antar Bolaeisk wrote: »
They really haven't capitalised on the whole 50th anniversary thing. I was expecting something at least at big as all the events surrounding the Doctor Who 50th.
I wonder why they didn't push the premier of Star Trek Beyond to bring it in-line with the actual anniversary date. I'm sure it's got to do with earning potential being higher at the start of summer rather than at the end but with the right build-up they could have had the release as the culmination of some Star Trek celebration potentially resulting in a higher grossing release, particularly since the fanbase would likely have helped bolster the advertising campaign.