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What will INM Buy?

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    #32
    IRE60
    Registered Users Posts: 1,880 ✭✭✭IRE60


    There seems to be a tipping point reached. DMGT, the Daily Mail publishers issued a profit warning a few days back on the back of print ad revenue. The Telegraph are looking for head count on the back of their revenue.

    The World and Star were always up on the same press and it makes sence. The capacity of the citywest plant in limited. Distribution is getting leaner and it was the correct thing to do. When papers fought tooth and nail each morning there was no way they woud have distributed collectively. Now that the dynamics of the game have changed I think, as the fat lady is gargling, this a matter of extracting the most out of print, reinvest in digital, and pray!

    A very interesting guy yesterday talking about the Fastnet race. He said you should always climb into a liferaft, never step on to it, if you can get the difference. Stay till the bitter end on your vessel!!!


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    #33
    mrsdewinter
    Registered Users Posts: 2,128 ✭✭✭mrsdewinter


    "A very interesting guy yesterday talking about the Fastnet race. He said you should always climb into a liferaft, never step on to it, if you can get the difference. Stay till the bitter end on your vessel!!!"

    That quote tells us a lot about that man's mindset and possibly something about the macho culture of sailing but how does it relate to the newspaper industry or indeed what you wrote just above??


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    #34
    JTMan
    Registered Users Posts: 5,538 ✭✭✭JTMan


    Back to distribution costs and printing costs, the 2014 Irish Daily Star accounts give clues as to how much it costs.

    The Irish Daily Star paid INM 6.02 million EUR for both distribution costs and printing costs in 2014. (2013: 5.7 million EUR). Separately, the accounts state that 3.5 million EUR was spent on distribution and promotion expenses. Hence, roughly speaking, assuming no more than 0.5 million was spent on promos and adverts, national distribution costs 3 million EUR per year and printing a national title costs 3 million EUR per year. Granted, Irish Daily Star have possibly reduced the costs by moving to using Irish Times facilities in 2015.

    One can debate just how fixed distribution and printing costs are but 6 million EUR is a guide price to what it costs. Add staff costs and admin costs and you realise that many of the 'Irish' editions of the UK press must be sailing very close to a break even cliff-edge point.


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    #35
    IRE60
    Registered Users Posts: 1,880 ✭✭✭IRE60


    mrsdewinter wrote: »
    "A very interesting guy yesterday talking about the Fastnet race. He said you should always climb into a liferaft, never step on to it, if you can get the difference. Stay till the bitter end on your vessel!!!"

    That quote tells us a lot about that man's mindset and possibly something about the macho culture of sailing but how does it relate to the newspaper industry or indeed what you wrote just above??

    To completely deviate as way of explanation. The quote means that the life raft is a the vessel of last resort and should only be used when your ship is a gonner. My comparison is about the publishing business having to stick with print until the bitter end - then abandon that vessel.


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