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Developing an App on iOS

  • 23-03-2015 8:54pm
    #1
    Registered Users, Registered Users 2 Posts: 30


    Hi all,

    If you're like me, you tend to waste a lot of time on social media applications, scrolling down the Facebook wall countlessly, checking Twitter and so on. You know you're wasting your time but you don't do anything about it.

    I have an idea for a phone app that helps you make the most of your time instead of wasting it on the phone. It should be customisable so that it would only apply when you are not at work, sleeping etc. The app would be like a bit of inspiration to go get up of your arse and do something productive.

    It should be integrated with the features of the phone to see if it (you) are moving or not. If you are moving, great. If not, and on social media for a considerable amount of time you'd get a notification detailing a different reason why you should get up and make the most of your time. Vice versa it could give an applicable notification as to why you should get up that bit earlier on a Saturday morning.

    I've never made an app before, nor have I done a lot of thinking about the concept, however I'd appreciate any opinions/suggestions as regards to it, and a rough cost I'd be looking at.

    Thanks


Comments

  • Registered Users, Registered Users 2 Posts: 539 ✭✭✭Buttercake


    There are many ways you can build an iPhone app, mostly down to time and costs.

    You can learn and do it yourself, find a student, hire a developer, hire a company here or offshore.

    If you think it's going to be the next big thing, approach your enterprise board - book a meeting with them

    See below for more info...
    Trojan wrote: »
    You might find the boards.ie Development forum useful:

    Threads of interest:

    Post a (well-specced out) project advertisement

    "I have an idea for an app..." discussion

    "Looking to get an app developed" discussion

    Also worth looking at Innovation Vouchers which can be used to fund development of a working prototype.



    HTH.


  • Registered Users, Registered Users 2 Posts: 636 ✭✭✭JMR


    I know the saying is that nowadays there is an app for just about everything but really...?
    An app that prompts the user to stop wasting their time using apps!


  • Closed Accounts Posts: 19,777 ✭✭✭✭The Corinthian


    I've never made an app before, nor have I done a lot of thinking about the concept, however I'd appreciate any opinions/suggestions as regards to it, and a rough cost I'd be looking at.
    Well, that's what you should be doing first. Research the concept, revenue streams, if there's even a market for it, what the functionality of it will be - how can you even guesstimate the cost unless you know what you're building? It's like asking how much will a property cost? A bungalow? A castle?

    You're going to be spending a lot of time in front of Google or Excel to do this. Bouncing your ideas off people you trust and, ideally, have a clue. If you do that, things such as cost will become far more self evident.


  • Moderators, Computer Games Moderators Posts: 10,462 Mod ✭✭✭✭Axwell


    Mod Edit:

    This would be better served in the relevant forum - this is app dev related not business and entrepreneurship. Moving thread.


  • Registered Users, Registered Users 2 Posts: 11,264 ✭✭✭✭jester77


    Well, those are very generic requirements.

    If you want someone to develop it then I would say you could use 10K as a very conservative baseline and work your way up from there depending on the features you want implemented.


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  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    How would an iOS app monitor the usage of other iOS apps?


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Graham wrote: »
    How would an iOS app monitor the usage of other iOS apps?
    I wouldn't know how. Perhaps it could just monitor the time spent on the phone in general.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    JMR wrote: »
    I know the saying is that nowadays there is an app for just about everything but really...?
    An app that prompts the user to stop wasting their time using apps!

    An app that stops users wasting their time on pointless apps.


  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    I wouldn't know how. Perhaps it could just monitor the time spent on the phone in general.

    I can't think how that would be possible on iOS, Apps are generally confined to their own sandbox.


  • Closed Accounts Posts: 22,648 ✭✭✭✭beauf


    Maybe the os it self tracks how much time is spent in each app. Windows phone does.

    Having a lock to the Internet, or certain sites is an app you can get for the PC. There must be some for mobiles.

    It's the same problem as all these app have to connect to the web, and to specific sites to work.

    http://www.google.ie/search?q=iphone+time+wasting+block+apps&gws_rd=cr&ei=3qkfVbXMLYO4aeOFgZgB


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  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    beauf wrote: »

    Thanks beauf, that pretty much confirms what I thought about this type of app not being able to reach outside of its own sandbox.

    The top result will only run on a jailbroken iOS device.

    The 2nd result requires the installation of a profile on the iOS device which appears to route all web traffic via the Curbi VPN, as such the blocking is done outside of the mobile device.

    Curbi does appear to be the closest to the OPs requirements though in which case a similar app for anti-timewasting would require an app, a back-end and a VPN infrastructure. That's not something you're going to easily put together via freelance marketplaces. Unless the OP is fairly technical across a broad spectrum of specialities you are going to be talking about a fairly substantial budget. I'd estimate well into 5 figures.


  • Closed Accounts Posts: 22,648 ✭✭✭✭beauf


    I think they are a little pointless as ultimately you can turn this stuff off, if you really want to.

    But maybe that doesn't matter. It just has to sell.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Graham wrote: »
    Thanks beauf, that pretty much confirms what I thought about this type of app not being able to reach outside of its own sandbox.

    The top result will only run on a jailbroken iOS device.

    The 2nd result requires the installation of a profile on the iOS device which appears to route all web traffic via the Curbi VPN, as such the blocking is done outside of the mobile device.

    Curbi does appear to be the closest to the OPs requirements though in which case a similar app for anti-timewasting would require an app, a back-end and a VPN infrastructure. That's not something you're going to easily put together via freelance marketplaces. Unless the OP is fairly technical across a broad spectrum of specialities you are going to be talking about a fairly substantial budget. I'd estimate well into 5 figures.

    Perhaps I could forget the idea of monitoring how much time is spent, and instead just send general notifications at peak times. The user could input the time ranges where they spend the most of their time on their phone, and then around that time, the person would receive notifications. The way I originally hoped sounds very complicated and costly!


  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    beauf wrote: »
    I think they are a little pointless as ultimately you can turn this stuff off, if you really want to.

    But maybe that doesn't matter. It just has to sell.

    There's definitely a market for this kind of app, I'm just not convinced it's enough of a market to justify the spend required or generate the revenue required.

    If a backend/VPN infrastructure is required (as I suspect) then you're not just talking about up-front development costs either. You have the ongoing costs of managing and maintaining that infrastructure and I suspect a not-insignificant cost of bandwidth required to carry all of the http traffic across a VPN.

    That's not something you could cover the cost of with a small up-front app purchase price so you'd be looking at a subscription model. Naturally that would add to the development costs and makes the whole thing a much harder sell to potential app buyers.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Graham wrote: »
    There's definitely a market for this kind of app, I'm just not convinced it's enough of a market to justify the spend required or generate the revenue required.

    If a backend/VPN infrastructure is required (as I suspect) then you're not just talking about up-front development costs either. You have the ongoing costs of managing and maintaining that infrastructure and I suspect a not-insignificant cost of bandwidth required to carry all of the http traffic across a VPN.

    That's not something you could cover the cost of with a small up-front app purchase price so you'd be looking at a subscription model. Naturally that would add to the development costs and makes the whole thing a much harder sell to potential app buyers.

    I believe with a successful promotional video and concept behind it, an app like this should be able to raise the required costs through a crowdfunding campaign ($10,000-$20,000 I would imagine).


  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    Perhaps I could forget the idea of monitoring how much time is spent, and instead just send general notifications at peak times. The user could input the time ranges where they spend the most of their time on their phone, and then around that time, the person would receive notifications. The way I originally hoped sounds very complicated and costly!

    Yeuch, so if you're not using your phone you get a message essentially prompting you to pick the phone up and start interacting with it??

    You can get an idea of the limitations of this kind of app from this similar idea:

    https://inthemoment.io/

    It looks like this app uses location data and accelerometer data to guesstimate the iPhone usage. This reinforces the fact that apps generally cannot reach outside of their own sandbox to see what else the device is doing/running and how long the device has been doing/running it for.


  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    I believe with a successful promotional video and concept behind it, an app like this should be able to raise the required costs through a crowdfunding campaign ($10,000-$20,000 I would imagine).

    I have to ask, what is that belief based upon?

    How did you imagine the costs?

    How were you planning to reward the crowd-funding backers?


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Graham wrote: »
    Yeuch, so if you're not using your phone you get a message essentially prompting you to pick the phone up and start interacting with it??

    The chances are you will be using the phone, due to you providing the info that the specified time is the time where you generally are using the phone.

    And it wouldn't be a reason to go on the phone, it'd be a reason to stay off it. Even if you weren't on the phone at the time, it'd reinforce the fact you are not on your phone, which will probably make the person feel better about themselves as they aren't wasting their time on their device. It would just reinforce what they already are doing.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Graham wrote: »
    I have to ask, what is that belief based upon?

    How did you imagine the costs?

    How were you planning to reward the crowd-funding backers?

    Based that it is a straight forward idea, I wouldn't bother investing too much so that it could monitor other apps. I'd go down the straight forward route, where the user customises at what time they are on their phone the majority of the time. Around those times, the user would get a couple of notifications.

    The costs were imagined due to no complicated things going on in the background - a straight forward library of applicable quotes, a feature to determine what time the person receives some of these quotes, and a feature to help the person get a notification on the mobile.

    I haven't thought over this yet, however I believe it would go like:

    1$ = thank you email.
    5$ = early access + email.
    10$ = early access + letter from all involved.
    25$ = t-shirt, early access + letter.


  • Closed Accounts Posts: 22,648 ✭✭✭✭beauf


    There are apps already to remind you about how productive your time is.

    I don't think you've done much if any research into this. You're kinda head butting a crowded space for these kinda of apps.

    I think you should do more research and pick something with a similar return for less effort. I admire your drive though.

    I wonder would a timetable app achieve what you want. Be simpler and a easier introduction.


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  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    Based that it is a straight forward idea, I wouldn't bother investing too much so that it could monitor other apps. I'd go down the straight forward route, where the user customises at what time they are on their phone the majority of the time. Around those times, the user would get a couple of notifications.

    The costs were imagined due to no complicated things going on in the background - a straight forward library of applicable quotes, a feature to determine what time the person receives some of these quotes, and a feature to help the person get a notification on the mobile.

    I haven't thought over this yet, however I believe it would go like:

    1$ = thank you email.
    5$ = early access + email.
    10$ = early access + letter from all involved.
    25$ = t-shirt, early access + letter.

    How were you planning to grant early access to an app on the app store?

    I admire your tenacity but I think you'd be much better directing it somewhere else.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    beauf wrote: »
    There are apps already to remind you about how productive your time is.

    I don't think you've done much if any research into this. You're kinda head butting a crowded space for these kinda of apps.

    I think you should do more research and pick something with a similar return for less effort. I admire your drive though.

    I wonder would a timetable app achieve what you want. Be simpler and a easier introduction.

    My motivation for this project is to help people, including myself be more productive. If this were moderately successful, in the years to come it would most definitely stand to my name. I'm 16 and along with other projects I am involved in it'll help me stand out in the future. I am not caught up in the fact whether it will make a profit or not, I don't plan on integrating advertisements unless there is a need to do so.

    You're right, I haven't done much research. However, the apps that are out there don't appear to be successful, because if they were, I would know about them/have them. I believe I could integrate more things on a broader spectrum into the app, for example it could also be goal oriented. A user could input what time they were to go to the gym, prior to that time the app could suggest relevant songs for the user to play while in workout, depending on the workout they were doing.

    Other apps may have successful concepts with little downloads, but I think whether an app like this would come down to the marketing. I'm connected with numerous Instagram celebrities in the fitness sector, that would love to endorse an app like this, but they haven't been approached regarding a proposal in this sector.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Graham wrote: »
    How were you planning to grant early access to an app on the app store?

    I admire your tenacity but I think you'd be much better directing it somewhere else.

    They did it with the popular messaging application BBM. I was one of the selected users, I had to go to their website to download the application as I was the one with early access. The release came about 1-2 weeks after, and it was downloadable on the app store.


  • Closed Accounts Posts: 5,191 ✭✭✭Eugene Norman


    My motivation for this project is to help people, including myself be more productive. If this were moderately successful, in the years to come it would most definitely stand to my name. I'm 16 and along with other projects I am involved in it'll help me stand out in the future. I am not caught up in the fact whether it will make a profit or not, I don't plan on integrating advertisements unless there is a need to do so.

    You're right, I haven't done much research. However, the apps that are out there don't appear to be successful, because if they were, I would know about them/have them. I believe I could integrate more things on a broader spectrum into the app, for example it could also be goal oriented. A user could input what time they were to go to the gym, prior to that time the app could suggest relevant songs for the user to play while in workout, depending on the workout they were doing.

    Other apps may have successful concepts with little downloads, but I think whether an app like this would come down to the marketing. I'm connected with numerous Instagram celebrities in the fitness sector, that would love to endorse an app like this, but they haven't been approached regarding a proposal in this sector.

    I don't know if you want to be a dev or not. If you do just learn to code and code up the simplified version of the app you described. If not then I don't think that you will raise the funding, maybe try find a geeky friend and work out a way to pay him.

    Far to many people -- including some people in the industry -- think the idea is the main thing. In fact the implementation is the main thing, including UI, UX and most importantly the code. Testing matters too.

    One more thing you are basically in the simplified idea describing an alarm system, which already exists. In fact I use the ios alarm to tell me to go to bed not just wake up. I could use it to tell me to stop looking at the phone at a time. Whether I am or not.

    Your original idea which might not be possible is better. Only alert the user if he is using the phone. Don't alert the user to excercise if he is moving.

    There may be api to do this it's been a while since I worked on iOS -- but you would drain battery because you have to be always on in the background.


  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    They did it with the popular messaging application BBM. I was one of the selected users, I had to go to their website to download the application as I was the one with early access. The release came about 1-2 weeks after, and it was downloadable on the app store.

    BBM is a free app, that makes a significant difference.

    Are you planning to make your app free or make your backers buy the app again?


  • Registered Users, Registered Users 2 Posts: 18,272 ✭✭✭✭Atomic Pineapple


    If you're young and you don't care about making a profit and you're planning on developing it yourself then I'm not sure what you're actually asking in this thread?

    There are apps that do what you've described in varying different ways and you say they aren't successful, if that's true then you should focus on why they aren't successful and bring something to the table that turns that around and differentiates your app from the rest.

    At the minute you just seem to have a high level thought, you need to dig deeper, research relentlessly and come up with a well thought out idea rather than just identifying a problem and saying you want to fix it.

    Then start looking at the technical requirements needed to implement your fully planned idea.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    beauf wrote: »

    I think you should do more research and pick something with a similar return for less effort. I admire your drive though.

    Actually regarding advertising, it would be possible as long as we have a general location of the user.

    We could take a few of the persons interests upon download, and then integrate advertisements into the app in line with their interests. It would need to be productive things, so it would ensure they are productive. We wouldn't work with advertisers who entice you to buy their products like clothing etc, instead an event in which you can actually benefit from.

    For example, there is a 5k road race happening in an area close to where the user is situated, there would be a page on the app where the user can view events happening, and could even receive a notification from the most promising one. It's the same with different events, like beginner painting classes, piano lessons etc etc I'm sure you get the idea. For charity events they could list for free, but for private events we could charge the advertiser a small fee.

    Does anyone think I am explaining too much and I'm at risk of somebody stealing the idea? :p


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    If you're young and you don't care about making a profit and you're planning on developing it yourself then I'm not sure what you're actually asking in this thread?

    I'm not planning on developing it myself.. In this thread I was looking for a bit of information regarding the background of apps. Information that I kindly received above.

    I'm not obsessed with making a profit, however in my last message above, I believe it is possible to make one with that concept.

    I'm going to research a bit more :)


  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    For example, there is a 5k road race happening in an area close to where the user is situated, there would be a page on the app where the user can view events happening, and could even receive a notification from the most promising one. It's the same with different events, like beginner painting classes, piano lessons etc etc I'm sure you get the idea. For charity events they could list for free, but for private events we could charge the advertiser a small fee.

    So this app to discourage iPhone use is going to send adverts to the phone? Kinda pick up your phone so we can tell you how to pick up your phone less?

    To me, that would be like taking an enormous chocolate cake and icing 'eat less cake' on the top of it.
    Does anyone think I am explaining too much and I'm at risk of somebody stealing the idea? :p

    I can say with hand on heart, I think you're safe.


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  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Graham wrote: »
    So this app to discourage iPhone use is going to send adverts to the phone? Kinda pick up your phone so we can tell you how to pick up your phone less?

    To me, that would be like taking an enormous chocolate cake and icing 'eat less cake' on the top of it.



    I can say with hand on heart, I think you're safe.

    I think you are getting the idea wrong. It's not like the phone would be spammed with an advert, maybe 1 advert notification per week on lets say a Sunday night when people are getting ready for the next week.

    On a Sunday night, you receive a notification on your phone, that there is a 10k race in your city next Friday. You click into the ad, sign up and that's that. You get a message saying congratulations etc, and directly afterwards another notification that will help you getting into a productive mindset for the week ahead.

    Throughout the week it would stick to it's concept. Optimising peoples time.


  • Closed Accounts Posts: 5,191 ✭✭✭Eugene Norman


    Actually regarding advertising, it would be possible as long as we have a general location of the user.

    We could take a few of the persons interests upon download, and then integrate advertisements into the app in line with their interests. It would need to be productive things, so it would ensure they are productive. We wouldn't work with advertisers who entice you to buy their products like clothing etc, instead an event in which you can actually benefit from.

    For example, there is a 5k road race happening in an area close to where the user is situated, there would be a page on the app where the user can view events happening, and could even receive a notification from the most promising one. It's the same with different events, like beginner painting classes, piano lessons etc etc I'm sure you get the idea. For charity events they could list for free, but for private events we could charge the advertiser a small fee.

    Does anyone think I am explaining too much and I'm at risk of somebody stealing the idea? :p

    You're describing different and more complex apps each time you post. It's all a bit pie in the sky.

    You're also not listening to people.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    You're describing different and more complex apps each time you post. It's all a bit pie in the sky.

    You're also not listening to people.

    As I think about it more, I get new ideas to better the potential application.

    Okay. Got it, thanks :)


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Graham wrote: »
    BBM is a free app, that makes a significant difference.

    Are you planning to make your app free or make your backers buy the app again?

    Only saw this now, apologies.

    Yes - I was planning on making it free. People my age and a small bit older are not very likely to pay for an app. The chances are unless it was going to make a great difference to my life, I wouldn't pay for one either.


  • Moderators, Society & Culture Moderators Posts: 17,643 Mod ✭✭✭✭Graham


    People my age and a small bit older are not very likely to pay for an app.

    Aren't these the same potential customer you're hoping will pony up €20,000 to fund the guessed development and marketing costs?


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Graham wrote: »
    Aren't these the same potential customer you're hoping will pony up €20,000 to fund the guessed development and marketing costs?

    No, crowdfunders have no problem backing a project if they feel there is a good reason for it, from my understanding. If there is a good, solid concept behind it, I think getting funding will be fine. It depends on the person, and whether they believe my project is worth backing.

    Anyways, only a very small amount of the users would need to back the project for it to be feasible for everybody.


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  • Closed Accounts Posts: 5,191 ✭✭✭Eugene Norman


    No, crowdfunders have no problem backing a project if they feel there is a good reason for it, from my understanding. If there is a good, solid concept behind it, I think getting funding will be fine. It depends on the person, and whether they believe my project is worth backing.

    Anyways, only a very small amount of the users would need to back the project for it to be feasible for everybody.

    You haven't sold anybody here. Each time you post you have a new app idea and no real technical clue how to do any of it, just a certainty that you will get funding.

    Why not cut the buzzwords and tell us what the final app will be. Many people here - myself included - have apps on the App Store and Google play.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    An app a user downloads to help them spend less time on their phone, so they spend more time doing things that may be productive. If they do not know what to do to be productive, the app could suggest to them some things.

    The app would need to be customisable, so that it would not function while you were at work or sleeping. The app would come into force when you have free time. The chances are that when you have free time, you'll be spending the time on your phone, on the internet or watching tv. Around these times, you would get notifications on the phone, outlining quotes or reasons to do something productive.

    The app would take a users common interests and general location after they download it. At any given moment if somebody got a notification from the app, and the person was unsure on what to do to be productive, they could look into a section of the app and there would be a list of things that the person should be interested in, that show positive health results. Certain suggestions could be expandable. For example, going to the gym or going out for a run. Upon clicking one of those options, it could list a recommended Spotify playlist to play while doing the activity. This is just a general example, I know it should be tailored down a lot more.

    I believe it would be possible to factor in advertising. Once we have the persons interests and location, it would be easy to display relevant advertisements on the app in a designated section. The advertisements would also have to be for a productive reason, for example there was a 10k road race on in the local area. The user might get a notification for an event maybe once a week. The advertisements would be opportunities to be productive in the future. This should not be mistaken for opportunities to be productive in the present.

    These are the fundamentals to it.


  • Closed Accounts Posts: 5,191 ✭✭✭Eugene Norman


    Ok I'll post the technical limitations on iOS regarding that tomorrow. You may be better off targeting Android.


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Ok I'll post the technical limitations on iOS regarding that tomorrow. You may be better off targeting Android.

    Appreciate that Eugene. I'm open to hearing about both :)


  • Closed Accounts Posts: 5,191 ✭✭✭Eugene Norman


    Ok so here are the problems on iOS as I see it, with non-Jailbreaking phones.

    Code:

    1) Your application will not be able to tell the amount of time spent in another application. Applications are totally sandboxed on iOS.
    2) The lighter features you are suggesting are not enough because they are just rehashes of the reminder and alarm functionality.
    3) The other slightly more useful feature, you have been using the phone for too long, is difficult but not impossible. However have to make sure your app always runs in the background, and it needs to catch sleep and awake events and so on. If the user is using a very memory intensive app in the foreground, like game, you will be jetisoned anyway. So when the users need you to warn them they are wasting their time the most, you will be gone. Also Apple frowns on apps that don't behave nicely in the background unless you need to always be on.
    4) The advertising you are talking about is actually very difficult on your own. Thats what google does. You need a backend server architecture for that and some way to allow advertisers to input their ads. That won't be an app but a website. Adds significantly to the cost.

    funding:

    Because of this I think funding would be an issue.

    Marketing:

    You have a chicken and egg situation with the locale aware advertising you hope to add to the app. Lets assume the original idea was great and could sell. You still need to market the app to tens of thousands to millions, so that you can sell your own adverts about local events to advertisers. You need to be able to do this in more than one language. You correctly noted that marketing is everything. Google allows small advertisers to use their website to choose keywords and to show ads in applications ( including locally aware ads), but it goes aggressively after some companies too. They are your competitors for the ads on Google Play, and Apple is a competitor on iOS.

    Solution ( partly):

    Think about Android and use Google for advertising. Firstly Android is not so sandboxed so you may be able to do the more complex application you described at the start. Use Google advertising to begin with, they do what you want anyway.


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  • Closed Accounts Posts: 19,777 ✭✭✭✭The Corinthian


    Use Google advertising to begin with, they do what you want anyway.
    For monetization or marketing?


  • Registered Users, Registered Users 2 Posts: 30 conorryanofla


    Ok so here are the problems on iOS as I see it, with non-Jailbreaking phones.

    Code:

    1) Your application will not be able to tell the amount of time spent in another application. Applications are totally sandboxed on iOS.
    2) The lighter features you are suggesting are not enough because they are just rehashes of the reminder and alarm functionality.
    3) The other slightly more useful feature, you have been using the phone for too long, is difficult but not impossible. However have to make sure your app always runs in the background, and it needs to catch sleep and awake events and so on. If the user is using a very memory intensive app in the foreground, like game, you will be jetisoned anyway. So when the users need you to warn them they are wasting their time the most, you will be gone. Also Apple frowns on apps that don't behave nicely in the background unless you need to always be on.
    4) The advertising you are talking about is actually very difficult on your own. Thats what google does. You need a backend server architecture for that and some way to allow advertisers to input their ads. That won't be an app but a website. Adds significantly to the cost.

    funding:

    Because of this I think funding would be an issue.

    Marketing:

    You have a chicken and egg situation with the locale aware advertising you hope to add to the app. Lets assume the original idea was great and could sell. You still need to market the app to tens of thousands to millions, so that you can sell your own adverts about local events to advertisers. You need to be able to do this in more than one language. You correctly noted that marketing is everything. Google allows small advertisers to use their website to choose keywords and to show ads in applications ( including locally aware ads), but it goes aggressively after some companies too. They are your competitors for the ads on Google Play, and Apple is a competitor on iOS.

    Solution ( partly):

    Think about Android and use Google for advertising. Firstly Android is not so sandboxed so you may be able to do the more complex application you described at the start. Use Google advertising to begin with, they do what you want anyway.

    Thanks for that Eugene, you are a great help..

    As regards to the alarm functionality, I understand where you are coming from however this concept is different for the most part. With the alarm clock, yes you can set it up to receive notifications for yourself, and yes you can add a label to it. What the alarm clock does not have though is an extensive library of quotes that are going to empower you to get up off your arse and do something. The app would constantly be giving you different and empowering quotes and reasons, where as with the alarm clock you need to label things yourself and it is a lot less motivating in my opinion. In addition, the alarm clock doesn't tell you new and interesting things you could do to be productive - that should all be aligned to your general interests.

    I don't believe we should write off that idea above, as although it does have a bit in common to the alarm and reminders, it is a lot more complex, in depth and motivating. I'm don't have too much knowledge about the tech side of things, but from what I know, running apps in the background wear down the battery the most of the time. I don't want to do that, as then the app would be first to be deleted. I think it would be a more sensible idea to target both iOS and Android, with the concept I mentioned above.

    If everything behind the app was in line to be a success, I was hoping to approach several parent companies that are in charge of numerous events across a country. I thought that they then could distribute targeted ads depending on the app users location. When you put it that way it does sound a lot more complicated and costly, to put in simply I'm just looking for a way that advertisers can put their ads on the app without too much hassle. It wouldn't be pop up advertisements, just a different part to the app where all the ads would be displayed, in a subtle form.

    I was planning on marketing the app with various fitness Instagram celebrities you can call them. I feel the followers of those kind of people are the ones that would be most interested. In another project of mine, I have translators from 20 different languages, that apply to over 50 countries. I do not think there will be a language barrier block. I'm very familiar with AdWords and I definitely feel this is not the best use of my money marketing wise, I feel endorsements are much more successful and kind of in your face, if you get me.


  • Closed Accounts Posts: 5,191 ✭✭✭Eugene Norman


    For monetization or marketing?

    I meant for monetisation - the google ads that appear in the apps. That said I am not all the knowledgeable about how it all works on Android.


  • Banned (with Prison Access) Posts: 388 ✭✭Atomico


    OP I think there are better ideas to which you can apply yourself. The problem with these kind of ideas is that they look fairly decent on paper, but translated into reality don't really stack up without a massive marketing budget (as someone else mentioned).

    To get advertisers on board you need tens of thousands or more likely hundreds of thousands of app users, but you can't get to that level of usage without a very large marketing spend.

    While the idea seems ok, I don't think it stands out enough or is all that compelling to attract large numbers of users. Even with a large marketing spend this could be unlikely to happen either.

    Also I don't think that using your phone a lot equates to not being productive, and getting notifications to drop what you are doing in favour of something 'productive' (the definition of which will vary person-to-person too), could get a bit irritating after a while.


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