Greatest marketing campaigns of all time?

Wishiwasa Littlebitaller

What do you think are some of the greatest marketing campaigns of all time?

I would have to say the 'Do you love anyone enough to give them your last Rolo' one was pure genius. Received some and gave many too. One fat kid in my class used to say that it was unlucky to pretend a Rolo was your last and so would insist on eating the rest of your pack to make sure. Nice guy that he was.

https://www.youtube.com/watch?v=1YZ4R1fNYzI

'Bet you can't put a Fruit Pastille in your mouth without chewing it' was another.

Joeseph Balls

Wishiwasa Littlebitaller wrote: »

What do you think are some of the greatest marketing campaigns of all time?

I would have to say the 'Do you love anyone enough to give them your last Rolo' one was pure genius. Received some and gave many too. One fat kid in my class used to say that it was unlucky to pretend a Rolo was your last and so would insist on eating the rest of your pack to make sure. Nice guy that he was.

https://www.youtube.com/watch?v=1YZ4R1fNYzI

'Bet you can't put a Fruit Pastille in your mouth without chewing it' was another.

iPhone.

bleg

Calgon.


You just sang the jingle in your head.

Guinness is good for you.

wazky

Barry and Cillit Bang

Ice Storm

Names on coke bottles.

FierceMild

The current Coca-Cola campaign is actually genius. Put a load of names of the bottles and get a load of free publicity with people taking photos of cans of coke and posting them all over social media.

theteal

Poxy engagement rings.

Nib

Apple.

They have gobshites falling over themselves to buy a €700 phone.

Banjo String

Coca cola.

Fcuking adults going doolally because they got a bottle of coke with their stupid fcuking name on it.

So simple it's Genius all the same.

Edit. Beat to it.

Ok..... Er.......

Got to get a Gateaux, gotta get a Gateaux cake..... When you want a tasty bake.... You gotta get a gat-aeux caaaaaaaake.

Diamonds are Forever.

gerrybbadd

Several... The Budweiser horses. Kelloggs Xmas ads. However, Coca Cola's Santa had got to be the most successful, they more or less invented how Santa is now perceived worldwide, with the red outfit, big white beard and jolly demeanour

Menas

Lucozade with Daly Thompson.

Lucozade was a drink you gave to sick people in hospital before this campaign. Then it became the drink for athletes, or those who just needed a bit more energy.

Before Daly.

https://www.youtube.com/watch?v=8Z8RIdBY6dc

Daly.

https://www.youtube.com/watch?v=xBetudbtRto

monflat

The Christmas budwiser add with the horses in the snow.

I love it.
!!!

Tail Docker

The Marlboro Man.

stmol32

theteal wrote: »

Poxy engagement rings.

I'm guessing you might have seen this already

https://www.youtube.com/watch?v=N5kWu1ifBGU

Hidalgo

Arthurs Day by Guinness was fairly decent marketing for the few years it lasted

D Trent

Hunky Dorys hot girls playing sport campaign without a doubt

Banjo String

Guinness turns your poo back and gives you man tits.

The advertising campaign that never was. :mad:

Chucken

Big Ed loves Mona.

Menas

Banjo String wrote: »

Guinness turns your poo back and gives you man tits.

The advertising campaign that never was. :mad:

Back or black?

Big difference!

Arthur Beesley

Banjo String wrote: »

Coca cola.

Fcuking adults going doolally because they got a bottle of coke with their stupid fcuking name on it.

So simple it's Genius all the same.

Edit. Beat to it.

Ok..... Er.......

Got to get a Gateaux, gotta get a Gateaux cake..... When you want a tasty bake.... You gotta get a gat-aeux caaaaaaaake.

Someone couldn't find their name...

stmol32

Hidalgo wrote: »

Arthurs Day by Guinness was fairly decent marketing for the few years it lasted

Surely that's an example of one that backfired spectacularly isn't it?

SimonTemplar

Ronseal: "Does exactly what it says on the tin"

That slogan has become common place now.

stmol32

Chucken wrote: »

Big Ed loves Mona.

I know it's about 30 years too late but I'm still not sure what that was about?

RhubarbCrumble

Don't think it could be classed as a "great marketing campaign" but this is one I always remember from childhood.

https://www.youtube.com/watch?v=mSlfAOxTTIA

kirb42

Chucken wrote: »

Big Ed loves Mona.

you took the words right out of my mouth....

New Coke.... Guiness Light

Chucken

stmol32 wrote: »

I know it's about 30 years too late but I'm still not sure what that was about?

Yougurt

https://www.youtube.com/watch?v=lz1ehU5qpww

D Trent

BA-DA-BA-BAAAAA

I'm looovin i-i-i-tt

Menas

stmol32 wrote: »

Surely that's an example of one that backfired spectacularly isn't it?

I am sure there are a bunch of marketing students writing their dissertations on that one.

Did it sell a boat load more pints in and around the day? - Yes.
Did its implosion drive any of their customers away - no.
Did it increase brand awareness - yes.
Did it sully the Guinness brand name in more recent times - perhaps a bit.

Sarn

Have a break, have a Kit Kat.

kirb42

kirb42 wrote: »

you took the words right out of my mouth....

New Coke.... Guiness Light[/


Apologies for the typo...

TGJD

Can't believe it hasn't been posted yet but
I'd rather have a bowl of coco pops

Hidalgo

stmol32 wrote: »

Surely that's an example of one that backfired spectacularly isn't it?

Eventually it backfired as its now defunct. But the original premise was brilliant marketing I thought. To get that much publicity from raising a glass to Arthur codswallop. Getting pubs absolutely wedged on a Thurs evening in Sept from the off.

Adamantium

This was the biggest burn I've ever seen for Microsoft and their XBOX ONE, when they announced that that console would not allow games to be used on more than one system. Sony locked on, aimed and fired with laser precision.
Microsoft changed their minds.

https://www.youtube.com/watch?v=kWSIFh8ICaA

Hidalgo

Sarn wrote: »

Have a break, have a Kit Kat.

The ad with the devil and the angel was quality
Likewise the photographer waiting for the panda

House of Blaze

You know......

When you've been Tango'd.

wp_rathead

Pomegranate whole "Death Defying" campaign - pure pseudoscience nonsense

Can watch whole thing here:

caustic 1

The milky bar kid

Sarn

I don't do marketing campaigns, but if I did, they would probably be the best campaigns in the world.

kirb42

p...p...pick up a penguin....

I'm out after this...this will go on for ever...

Menas

wprathead wrote: »

Pomegranate whole "Death Defying" campaign - pure pseudoscience nonsense

Can watch whole thing here:

No ya cant watch the whole thing here! Watching that video thru non youtube sites is disabled...

caustic 1

Oh the gold blend coffee couple.

Panthro

'Who am I?....you're coach'
'And who are you?....'
'I'm Batman!'

Tasden

The "..priceless" ones by mastercard

House of Blaze

How do they get the figs into Jacob's Fig Rolls!

Hotfail.com

Adamantium wrote: »

This was the biggest burn I've ever seen for Microsoft and their XBOX ONE, when they announced that that console would not allow games to be used on more than one system. Sony locked on, aimed and fired with laser precision.
Microsoft changed their minds.

https://www.youtube.com/watch?v=kWSIFh8ICaA

Here comes Iwasfrozen to say it's still illegal! :pac:

wazky

House of Blaze wrote: »

How do they get the figs into Jacob's Fig Rolls!

Was the "Bless our oul souls" thing a Jacob's thing or just fig rolls?

D Trent

House of Blaze

wazky wrote: »

Was the "Bless our oul souls" thing a Jacob's thing or just fig rolls?

Em, sorry mate i'm not sure I know that one!

wazky

House of Blaze wrote: »

Em, sorry mate i'm not sure I know that one!

Sorry!, vaguely remember it being some sort an ad for Jacob's some time ago.