flyer distribution experiences?

YossiA

What sales conversion rates did you achieve?

antoinolachtnai wrote: »

An Post have a widget on their website to generate a quote for leaflet drops, delivered with the mail.

It is basically around 10c/house.

I would not expect to pay less than 8c for a leaflet delivery. A well run leaflet drop is just not a cheap thing to do. You can get delivery guys to quote you anything you want, but if you pay less than 8c/leaflet, you just will not get many delivered.

In my experience the quality of the leaflet helped a lot. It really has to stand out. I did a three-colour thing with a metallic ink, produced by a great design firm.

Paper weight helps too. I did 240gsm A4 folded into a leaflet.

As I recall the campaign I did last in Swords was around

1200+VAT for printing
1400+VAT or so to deliver to 16000 homes and some industrial commercial too

I had design coming forward from a previous campaign. You can argue forever about the cost and value of design. I have contacts in the area and am comfortable spending money in that business and getting value for it. The trick is to keep your design costs in proportion with your overall printing/promotion spend.

At the same time, I would think carefully about whether sending leaflets is right for your business. It is a bit of an instant reaction you see in local businesses like gyms and takeaway restaurants. Need more business => send out some fliers. It isn't necessarily going to be effective. Sometimes it seems to be done more out of desperation than anything else.

I wouldn't expect too much out of a leaflet campaign with a drop of less than 5000 or so. If there aren't enough houses to cover that, I would leaflet the same area again and again, month after month. The repetition does help.

If you can put meaningful vouchers in the leaflet, it will help a lot to gauge the effectiveness of the thing.

bbam

antoinolachtnai wrote: »

An Post have a widget on their website to generate a quote for leaflet drops, delivered with the mail.

It is basically around 10c/house.

It's more like €0.57 a leaflet delivered when I checked...

EIREHotspur

I think people have to come up with more imaginative ways of advertising nowadays.

Flyers nearly always end up in a bin.

unnameduser

Flyers do serve a purpose.

I have seen where we've been called to houses and see flyers / businesses cards 2 years old pinned to a fridge or the inside of a cupboard door or wallet.

It's a bit like a local chinese menu. We'll all use and need one at some stage, and we'll know where in the house to find the it when we need it.

It all depends on the business, amongst many other factors. Although, from a B2C basis, flyers are hard to ignore.

Zascar

I think it very much depends on what product or service you are offering what conversion rate you are going to get. The more specialist or niche the product/service, the lower its going to be. But if it is something that most households may have a need for at some stage, I’d say the conversion rate could be good. . A friend of mine runs a car valeting business in south Dublin and he’s trying to build his client base, I think a leaflet drop could be very effective. I did a Google search and there are loads of companies offering this. I just need to pick the right one. Does anyone have any recommendations?

bbam

Just going to drag this one up as I got a call from Golden Pages offering leaflet distribution, was surprised they did this.

They were offering 5000 leaflets, designed and delivered for €550 (presume plus vat)
But a similar number on admailer.ie is north of €2k
I'm in a rural county so it would cover the top two urban areas..


Does anyone know who they get to do the drops and are they reliable ??
I'm not in a position at the moment but maybe down the line....

Gloomtastic!

bbam wrote: »

Just going to drag this one up as I got a call from Golden Pages offering leaflet distribution, was surprised they did this.

They were offering 5000 leaflets, designed and delivered for €550 (presume plus vat)
But a similar number on admailer.ie is north of €2k
I'm in a rural county so it would cover the top two urban areas..


Does anyone know who they get to do the drops and are they reliable ??
I'm not in a position at the moment but maybe down the line....

To be honest, I've never heard of Golden Pages doing this (although they do need to change their revenue streams). It seems a very good rate including printing. I'd want to see something in writing via the post on proper printed letterheads before signing anything.

Zascar

Can anyone get this, is there a link?

What I wonder is if they are going to deliver your leaflet through the letter box with 11 others, all of which go in the bin...

bbam

bbam wrote: »

Just going to drag this one up as I got a call from Golden Pages offering leaflet distribution, was surprised they did this.

They were offering 5000 leaflets, designed and delivered for €550 (presume plus vat)
But a similar number on admailer.ie is north of €2k
I'm in a rural county so it would cover the top two urban areas..


Does anyone know who they get to do the drops and are they reliable ??
I'm not in a position at the moment but maybe down the line....

Gloomtastic! wrote: »

To be honest, I've never heard of Golden Pages doing this (although they do need to change their revenue streams). It seems a very good rate including printing. I'd want to see something in writing via the post on proper printed letterheads before signing anything.

Zascar wrote: »

Can anyone get this, is there a link?

What I wonder is if they are going to deliver your leaflet through the letter box with 11 others, all of which go in the bin...

I'm curious myself now..
I was on the road when I took the call and coverage was sketchy..
He took my email address as I asked him to send on details of the drop..

Nothing when I got back !!

When I google the number it shows golden pages as a result but I dont see the number listed on their site.. Ringing it back there is a goldenpages.ie voicemail ??

Gloomtastic!

bbam wrote: »

I'm curious myself now..
I was on the road when I took the call and coverage was sketchy..
He took my email address as I asked him to send on details of the drop..

Nothing when I got back !!

When I google the number it shows golden pages as a result but I dont see the number listed on their site.. Ringing it back there is a goldenpages.ie voicemail ??

Earlier, I Googled Golden Pages and Leaflet Distribution and got a load of listings on Golden Pages but no link to a Golden Pages site. That's why I smelt a rat. The web page you were directed to, was it an actual Golden Pages page or a company listing in Golden Pages?

bbam

Gloomtastic! wrote: »

Earlier, I Googled Golden Pages and Leaflet Distribution and got a load of listings on Golden Pages but no link to a Golden Pages site. That's why I smelt a rat. The web page you were directed to, was it an actual Golden Pages page or a company listing in Golden Pages?

I wasn't online I was on the phone, driving to an appointment so I couldn't pull over to talk either, they lifted my number of my website..
Thinking back, another odd thing - he asked about google adwords and said something like "we're working with google on that now"

Its definitely a bit odd..

But the number brings up Golden Pages website in google when you restrict the search to Ireland.. ?

bbam

Just had the email from them today..
All looks legit in fairness.. they are teamed up with City Post so that explains how...
They are also registered as a google adwords SME Premium Partner according to the email so that would explain his reference to it...

Anyway.. I thought the price was good and its something I'll be looking at int he future..

zoid

these are prices i paid, worth checking out before you go with the Golden Pages offer...

printing from leafletstore.ie: €99 for 5,000 A5 colour flyers with free delivery

print quality was fine, service was extremely fast.

distribution from Allhomes: €270.60 including VAT for 5,000 flyers

Allhomes say they have a 10,000 minimum run but I got around that by saying I would be getting several more runs of 5,000 and upwards... planning on getting another run out in next few weeks.

Gloomtastic!

zoid wrote: »

these are prices i paid, worth checking out before you go with the Golden Pages offer...

printing from leafletstore.ie: €99 for 5,000 A5 colour flyers with free delivery

print quality was fine, service was extremely fast.

distribution from Allhomes: €270.60 including VAT for 5,000 flyers

Allhomes say they have a 10,000 minimum run but I got around that by saying I would be getting several more runs of 5,000 and upwards... planning on getting another run out in next few weeks.

And what was the response like? Did you make a return on your investment?

zoid

Gloomtastic! wrote: »

And what was the response like? Did you make a return on your investment?

the conversion rate was not great, 0.1%, 5 leads from 5,000

even though only 2 of the 5 leads became students, over three months the income from these two students is enough of a return on the investment to keep trying with flyers.

next steps: improve flyer, increase distribution, keep growing...

:-)

Peterdalkey

The key question that needs to be asked with regard to flyers (or any form of advertising/promotion) a is, how can I be sure I am getting in front of my target market and not just using a hugely wasteful scattergun approach. You would want to be sure that the drop area contains a high proportion of your target market.

There is no point in leafleting the Grand Canal Dock area with a promo for gardening services or replacement windows/conservatories but a cleaning service or fast food delivery set-up might be perfect!!

The more niche the offering, the more difficult it is to target the correct demographic and I would imagine training/education services would require some innovative thinking/research to find out where the typical potential client works/lives/hangs out and hit them there!

Zascar

I heard an add on the radio this week for one of the flyer ditribution people - saying they have GPS tracking to guarnatee delivery, I think it was http://allhomes.ie/ but not sure - sounded like excellent value anyway

neris

Ive always found flyers give very poor returns on interest and sales. We used to do flyers up to 3 years ago, i think people are getting alot more flyers in their doors now. Ive found adwords to be good and has given far better returns at lower costs then flyers

Mickk

I just did a flyer drop in Greystones for a new gym I opened, we got 10,000 fliers dropped for about 800 euro, (i should also say we did some radio advertising for 400 euro so the response wasn't 100% from the fliers) we advertised a 2 day special price for a years membership and took in about 20k over the weekend. I'll find the name of the company and post it during the week but it worked well for us.

Mickk

The company we used was newsgroup.ie

purethick

I know I'm resurrecting an old thread...sorry. However I made a bad choice based on some information from this thread and I would like to ensure that others don't make the same mistake.

In short, do NOT use Leaflet Company Ireland (also known as Leaflet Distribution Dublin / Leaflet Post / Digital Response / Premium Leaflets). They are an absolute nightmare to deal with. They promised the earth, made loads of assurances that their service is top notch on the basis that they would be out of business if they had a poor reputation; however once they had been paid (prior to distribution) they completely renaged on everything.

The standard response I got any time I called them up to find out what was going on was "Oh that's odd, let me call the distribution manager and find out what's going on". Not once did they call me back - I spoke with them many times over a few months and got nowhere. No explanation, nada.

I'm done dealing with them after giving them more than ample attempts to resolve this. Next stop is the small claims court I really have better things to be doing with my time, but I can't write this one one off or let them get away with it

highlandseoghan

Are you in Dublin or outside because I use leaflet company Ireland and all homes in Dublin and I have never had any major issues. The only issue I had once was 3 leaflets going into the one house but we got onto them and got it sorted. I have been using them for years and would highly recommend them.

purethick wrote: »

I know I'm resurrecting an old thread...sorry. However I made a bad choice based on some information from this thread and I would like to ensure that others don't make the same mistake.

In short, do NOT use Leaflet Company Ireland (also known as Leaflet Distribution Dublin / Leaflet Post / Digital Response / Premium Leaflets). They are an absolute nightmare to deal with. They promised the earth, made loads of assurances that their service is top notch on the basis that they would be out of business if they had a poor reputation; however once they had been paid (prior to distribution) they completely renaged on everything.

The standard response I got any time I called them up to find out what was going on was "Oh that's odd, let me call the distribution manager and find out what's going on". Not once did they call me back - I spoke with them many times over a few months and got nowhere. No explanation, nada.

I'm done dealing with them after giving them more than ample attempts to resolve this. Next stop is the small claims court I really have better things to be doing with my time, but I can't write this one one off or let them get away with it

purethick

highlandseoghan wrote: »

Are you in Dublin or outside because I use leaflet company Ireland and all homes in Dublin and I have never had any major issues.

Dublin!

highlandseoghan wrote: »

I have been using them for years and would highly recommend them.

I chose them due to recommendations here - really odd that you would have had no issues and that they chose to blank me (after taking my €€)

highlandseoghan

What issues did you have? Were you looking for leaflets delivered in Dublin?

Like I said I have been using them for years and I get a huge response when I use them. Now outside Dublin I don't use them because I've never found any company to do a good job so I hire people myself but within Dublin I find leaflet company and all homes excellent. I know people that also use them and have never had any issues.

purethick wrote: »

Dublin!


I chose them due to recommendations here - really odd that you would have had no issues and that they chose to blank me (after taking my €€)

purethick

highlandseoghan wrote: »

What issues did you have? Were you looking for leaflets delivered in Dublin?

Like I said I have been using them for years and I get a huge response when I use them. Now outside Dublin I don't use them because I've never found any company to do a good job so I hire people myself but within Dublin I find leaflet company and all homes excellent. I know people that also use them and have never had any issues.

The short version is that they said they would deliver the leaflets (they said they did) nor did they provide the GPS data which would have backed up their claim. Everytime I rang up I got spouted a version of their standard response. I never got an explanation. I tried to talk to one of the directors via email+phone, no response there either. At the very least you'd expect some level of communication, I expected them to be adamant they had done what they said they'd do but they didn't even do this. Everytime I was told, we'll get back to you. Bizarre

Buckin

I’m deleting your post Buckin because it’s libellous. It may be true but you’re leaving Boards exposed to prosecution I’m afraid so it’s gone.

The Gloomster!