Ranting!

calfmuscle

Can I just say to anyone out there that might have a relative or friend who has worked and studied very hard to become a qualified therapist, that we do not like spending our time giving you lots of advice for you not to listen! Don't ask if your not prepared to put in the work to help yourself! I have better things to be doing than working out programs for you to just say you don't like exercise X Y and Z! :mad:




rant over Ill put the crazy back in the box:(

deadlybuzzman

eat a snickers, you're not yourself when you're hungry

deadlybuzzman

I read a great piece from a trainer on the same subject. He called it the rule of proximity, it's where the less well you know someone inexplicably the more credence you give to it.
The flipside of that being the better you know someone the more likely they are to disregard your advice

Hanley

deadlybuzzman wrote: »

I read a great piece from a trainer on the same subject. He called it the rule of proximity, it's where the less well you know someone inexplicably the more credence you give to it.
The flipside of that being the better you know someone the more likely they are to disregard your advice

Is proximity bias not about how you're more likely to believe that which you're closer to? But I do agree that the better you know someone the less they are believed.

deadlybuzzman

Hanley wrote: »

Is proximity bias not about how you're more likely to believe that which you're closer to? But I do agree that the better you know someone the less they are believed.

That's what I wouldve thought and maybe that would be the correct interpretation of it but I think it was him saying the opposite of what I expected that made me remember the piece

calfmuscle

Cheers guys I had a rasher before seeing my last client and it honestly made me feel better.

But I am still frustrated that some family will ask for advice and ill spend ages coming up with programs to suit their specific needs only for it to be throne to the way side. grumble grumble grumble . . . .
(wierdly I don't care as much if they are paying for it )

I think I have head of that theory, its similar to the one about the more people present at a robbery reduces the likelhood of anyone helping the victim.

deadlybuzzman

calfmuscle wrote: »

Cheers guys I had a rasher before seeing my last client and it honestly made me feel better.

But I am still frustrated that some family will ask for advice and ill spend ages coming up with programs to suit their specific needs only for it to be throne to the way side. grumble grumble grumble . . . .
(wierdly I don't care as much if they are paying for it )

I think I have head of that theory, its similar to the one about the more people present at a robbery reduces the likelhood of anyone helping the victim.

Might these people be less motivated than most, only asking for advice because you just happen to be around as opposed to someone that would actively seek you out hence its fair to assume they're more motivated?
I'm no trainer but I've done out basic basic programes for people, some have followed them and others have ignored entire sections of the plans e.g. they might do absolutely nothing for the lower half of the body, why? because it was too much effort! :rolleyes:
Or it could be a thing of how much value they value what you do for them. The owner of my gym personally trained a guy for free because he's a nice guy and he genuinely loves helping people get in shape. He then swore that he would never do it for free again, and the reason was because the guy got it for free he didnt value it like he should and fell by the wayside. My gym owners convinced had the guy had to pay for it he would've stuck at it.

Will Heffernan

Rather than respond and quote things individually I will just make some observations in general.

1. I have absolutely no idea what goes on in peoples heads.
2. I have absolutely no idea of peoples motivations and decision making processes when it comes to 'fitness/health' at all.
3. Just as an example with absolutely no context whatsoever...when IP was established and after operating some months...we changed the price from 79 euro to 80 euro a month. I was sick of giving people a euro every month when they paid their gym fees. Barry and I think Dan as well said that it was a mistake and that we'd 'lose' members...I said that this was rubbish...well at that stage we had (completely making these numbers up because I don't remember them exactly) 113 members or whatever it was then....well...we put it up to 80 euro an increase of 1 euro and we lost I think 9 or 11 members that month. 1 euro was the threshold....79 euro was great value....80 euro was a rip off apparently. That's the market psychology you are dealing with...just an example of it I mean.
4. I used to give free seminars in Ireland and next to no one came...I now give seminars that cost more than a years gym membership (an expensive one) and have a waiting list to get into one. The seminars now are what I do in my spare time and I make more money from it in a month than I did from IP for the duration it was open.
5. My other observation is that for all the time and effort I put in to learning and studying to be 'good' at what I do...which you think would be the important part...(it's not) I would of been better off putting time into sales and marketing.
6. I don't do any of my own sales and marketing anymore. I pay other people to do it out of what I now make thanks to them.
7. I don't think I had a holiday the whole time IP was open and now every time I have time off I go away. I've been here (http://www.saffire-freycinet.com.au) twice already this year just to chill out. That's because of sales and marketing...as in someone actually doing it that is...the product (me) is exactly the same...when I tried to sell (me) no one is interested...someone else sells me that knows what they are doing and people can't get enough.
8. The point I am making is that whether it is fitness product (TRX, P90X anything else with x in it...by the way...buying something with x in it is pretty much a guarantee you've over paid and or you are proof that marketing is more important than substance) or fitness services (Crossfit) that product means nothing...it is all about the sales and marketing. The product is irrelevant.

As always...I could go on and on but I guess what I am trying to say is stop p*ssing and moaning about it and go get some sales and marketing skills because whether you are good and your job or crap it's basically irrelevant...it is all about the sales and marketing.

Yes, it is sad that it is the case but it's the truth and the sooner you embrace it the better.

calfmuscle

Thanks for the ramblings! Very insightful. I was just thinking that my brother keeps telling me to use more social media to advertise my business.
Do I do it - NO :pac::pac::pac:

Id better get tweeting!

Oisinjm

calfmuscle wrote: »

Thanks for the ramblings! Very insightful. I was just thinking that my brother keeps telling me to use more social media to advertise my business.
Do I do it - NO :pac::pac::pac:

Id better get tweeting!

Definitely get on Facebook and Twitter, use it properly and it's a really effective, and more importantly, free form of advertising. I know the business I work in has had a huge volume of sales as a direct result of both. Just some tips, make every post meaningful and don't just post for the sake of it and don't spam people. Like & Share competitions go down great for getting your followers up even if Facebook frown on it. Just pay a 5er for facebook advertising if they get onto you about it and they'll quieten down.

Hope this helps you,
Oisín