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Diageo Screw BrewDog

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    #32
    stevenmu
    Moderators, Society & Culture Moderators Posts: 9,689 Mod ✭✭✭✭stevenmu


    If it is all a bit of a p**s take, then I can get behind that.

    Wait, does that mean that I'm their target demographic and it's all just a meta-marketing ploy?

    :pac:


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    #33
    Seaneh
    Banned (with Prison Access) Posts: 18,300 ✭✭✭✭Seaneh


    BeerNut wrote: »
    adding that it musrt be brewed in Ireland by an Irish-owned company.

    SO 8 degree's isn't an Irish Craft Brewery, seeing as it's not Irish owned?


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    #34
    the beer revolu
    Registered Users Posts: 16,895 ✭✭✭✭the beer revolu


    Seaneh wrote: »
    SO 8 degree's isn't an Irish Craft Brewery, seeing as it's not Irish owned?

    And how do you make that out seeing that it is a irish registered compan, independently owned by irish residents?(afaik)


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    #35
    BaZmO*
    Registered Users Posts: 18,625 ✭✭✭✭BaZmO*


    the beer revolu wrote: »
    And how do you make that out seeing that it is a irish registered compan, independently owned by irish residents?(afaik)
    I'd imagine that the company is registered in Ireland alright, but it's run by an Australian and a Kiwi.


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    #36
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 11,827 Mod ✭✭✭✭BeerNut


    Yeah, "Irish-headquartered" might be a better term than "Irish-owned". :)

    My beer blog | The Twitter | My other beer blog



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    #37
    the beer revolu
    Registered Users Posts: 16,895 ✭✭✭✭the beer revolu


    BaZmO* wrote: »
    I'd imagine that the company is registered in Ireland alright, but it's run by an Australian and a Kiwi.

    Is that not a slightly zenophobic view of what 'irish' means?

    It reminds me of an argument I had with someone once who was claiming that a guy was mis-selling potatoes at a farmers market as "Irish potatoes" because the guy wasn't Irish.


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    #38
    BaZmO*
    Registered Users Posts: 18,625 ✭✭✭✭BaZmO*


    the beer revolu wrote: »
    Is that not a slightly zenophobic view of what 'irish' means?
    I dunno, you tell me. You asked a question and I answered it.


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    #39
    Seaneh
    Banned (with Prison Access) Posts: 18,300 ✭✭✭✭Seaneh


    the beer revolu wrote: »
    And how do you make that out seeing that it is a irish registered compan, independently owned by irish residents?(afaik)

    I was questioning why Beoir worded it "Irish Owned" instead of "Irish Registered".
    To me, 8 Degrees are, obviously, An Irish company and part of the Irish Craft/micro brew scene. But accordinf to Beoir's wording, they are not an "Irish Craft Brewery". Which is stupid.


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    #40
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 11,827 Mod ✭✭✭✭BeerNut


    Seaneh wrote: »
    But accordinf to Beoir's wording, they are not an "Irish Craft Brewery".
    According to your interpretation of Beoir's wording. Not the same thing. According to Beoir, Eight Degrees is an Irish craft brewery. Here it is in the Directory.

    My beer blog | The Twitter | My other beer blog



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    #41
    irish_goat
    Moderators, Recreation & Hobbies Moderators Posts: 5,780 Mod ✭✭✭✭irish_goat


    They're an Irish based brewery run by an Aussie and New Zealander making Indian pale ale using American hops. Simples!


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    #42
    Martyn1989
    Closed Accounts Posts: 1,561 ✭✭✭Martyn1989


    irish_goat wrote: »
    They're an Irish based brewery run by an Aussie and New Zealander making Indian pale ale using American hops. Simples!

    Probably English grain aswell.


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    #43
    oblivious
    Registered Users Posts: 4,381 ✭✭✭oblivious


    Martyn1989 wrote: »
    Probably English grain aswell.

    A lot of maltings don't make it easy to use "Irish malted barely", though lack of specialty malts, min order or amounts and no option for crushing


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    #44
    Martyn1989
    Closed Accounts Posts: 1,561 ✭✭✭Martyn1989


    oblivious wrote: »
    A lot of maltings don't make it easy to use "Irish malted barely", though lack of specialty malts, min order or amounts and no option for crushing

    Yeh of course I was just pointing out that there was another element to irish goats post.

    I thought it was because the maltings are producing lager grains and no specialty malts aswell as the fact they won't bag it, they'll only deliver to silos.

    Would the Irish micros not take their malt uncrushed for freshness?


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    #45
    oblivious
    Registered Users Posts: 4,381 ✭✭✭oblivious


    Martyn1989 wrote: »

    Would the Irish micros not take their malt uncrushed for freshness?

    of course, but a good malt mill can cost a few thousand, its an extra expense that a start up may not have.


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