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Gabe Newell "The easiest way to stop piracy is not by putting antipiracy technology"

  • 25-10-2011 8:06am
    #1
    Registered Users, Registered Users 2 Posts: 473 ✭✭


    Valve co-founder and managing director talks piracy, sales and economics:
    One thing that we have learned is that piracy is not a pricing issue. It’s a service issue. The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.

    [...]

    We do a 75 percent price reduction, our Counter-Strike experience tells us that our gross revenue would remain constant. Instead what we saw was our gross revenue increased by a factor of 40. Not 40 percent, but a factor of 40.

    Full transcript (it's not very long)


«1

Comments

  • Registered Users, Registered Users 2 Posts: 9,284 ✭✭✭RobertFoster


    So, he doesn't consider having to log in to Steam an anti-piracy measure?

    I agree that certain DRM is more anti-consumer than anti-pirate.


  • Registered Users, Registered Users 2 Posts: 8,085 ✭✭✭Grumpypants


    He does talk a lot of sense (on this topic at least) Give people a good service and they will respond. I still remember the Football manager fiasco where people had to go online and authenticate their purchase, the site couldn't handle the traffic and crashed so the only people who could play it without any issues were the pirates ! :D


  • Users Awaiting Email Confirmation Posts: 141 ✭✭moomooman


    I always buy my games but in the last two years I've found that the required sign-ups and online authentication shenanigans are reaching the point where a cracked download seems attractive.

    I dont want Games for Windows, or battlenet, or even steam. On more than one occasion I havent been able to play a game I legally own (and physically posess) because I couldnt sign in to a online service.

    Seems that its punishing the legit consumer and not afecting the pirate anyway.


  • Registered Users, Registered Users 2 Posts: 473 ✭✭ríomhaire


    So, he doesn't consider having to log in to Steam an anti-piracy measure?

    I agree that certain DRM is more anti-consumer than anti-pirate.
    Really Steam isn't intended as an anti-piracy measure, that's just a side-effect of it. Steam was a pointless piece of crap when it came out but now with all the stat-tracking and community features as well as the overlay and screenshot feature I think it adds more to any game that uses it properly now that it annoys.

    Also not every game you buy on Steam needs Steam running to be able to play. The ones that run Steamworks with achievements and such obviously do but I believe GTA4 for example doesn't require Steam running at all.

    Games in steam/steamapps/[username] folder will never run without Steam but games in the steam/steamapps/common folder may run with or without it.


  • Moderators, Social & Fun Moderators Posts: 28,633 Mod ✭✭✭✭Shiminay


    I don't consider Steam an anti-piracy authentication thing, but it is one of it's features. I don't know what I'd do without it at this stage and I was one of it's most vocal opponents when it came out because it simply didn't take into account that 10 years ago (or however long it was) there were people like me who didn't have broadband and simply could not afford to leave a dial up connection live for 5 hours waiting for a Steam Client update and then a further 14 hours for a game client update and signing in in Off-Line Mode was disabled if you'd not played in 3 or 4 days.

    Mr Newell is correct though, focus on providing a better service to the people who've paid for the game and stop punishing them with jumping through silly hoops for having been good enough to purchase in the first place.

    The pre-order DLC stuff is a part of this too - it's equal parts "new game sales" and encouraging people not to pirate.


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  • Closed Accounts Posts: 33,733 ✭✭✭✭Myrddin


    You'd think he'd close his busy mouth for a while & release the next incarnation of Half Life.

    Shut up Newell, make with the goods.


  • Registered Users, Registered Users 2 Posts: 34,788 ✭✭✭✭krudler


    its the same as anti pirate ads on dvds.

    pirate copies= play movie.
    legit copies= 10 mins of unskippable ads and "you better have bought this!!!" shenangians.


  • Registered Users, Registered Users 2 Posts: 7,237 ✭✭✭mcmoustache


    Until Steam was installed on my PC, I hadn't bought a legit game in about 6 years. That game required the CD to be in the drive and since this was a PITA, I had to get a NO-CD crack. Since then I decided not to bother buying since I was going to have to crack the games anyway.

    Then, a few months ago I heard about TF2 being free to play. I decided to give it a try so I signed up to Steam and had a great time playing the game. I still do.

    I found the Steam client to be excellent for what it does. I understand that it's a type of DRM but it's very non-intrusive. The store and stats collection work well and the News section is handy for finding deals.

    Unfortunately, these deals are sometimes very good. Portal was offered for free a few months ago too so I installed that. Then, I ended up getting the Halflife episodes for 7 quid each. Now, my credit card details are already there so I can buy games in seconds. Since then I got left4dead, the STALKER games and the GTA games for a pittance.

    They've successfully turned a pirate into a legit buyer. I know that the games I buy won't píss me off and I know that I'll always have my games. losing CDs no longer matters. I check the deals regularly and I'm buying more games than I can play.

    Steam are offering a good service that suits me and as a result, they are getting my money. When games companies try to inconvenience me with DRM, they don't get a penny from me.

    I don't think my attitude is too unique and I think that Steam's success reflects this. They know what gamers want, they know that we're willing to pay but they also know that selling a product which is inferior to those offered by pirates just won't fly.

    Please excuse the fanboy tone in my post but Steam have really impressed and surprised me.


  • Closed Accounts Posts: 6,706 ✭✭✭Voodu Child


    So, he doesn't consider having to log in to Steam an anti-piracy measure?

    I agree that certain DRM is more anti-consumer than anti-pirate.

    You misread it. He is saying that DRM is not the easiest way to stop piracy.

    That doesnt mean he is dismissing DRM. He is just saying that the first thing to worry about is by providing a better product/service. Sort that out before you worry about other ways to reduce piracy.


  • Registered Users, Registered Users 2 Posts: 5,785 ✭✭✭eddhorse


    EnterNow wrote: »
    You'd think he'd close his busy mouth for a while & release the next incarnation of Half Life.

    Shut up Newell, make with the goods.

    +1 from Ed


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  • Moderators, Computer Games Moderators Posts: 23,282 Mod ✭✭✭✭Kiith


    If only Ubisoft would listen to him and stop being dicks with their over the top DRM. They'll not be getting a penny from me until they do.


  • Registered Users, Registered Users 2 Posts: 2,534 ✭✭✭FruitLover


    krudler wrote: »
    its the same as anti pirate ads on dvds.

    pirate copies= play movie.
    legit copies= 10 mins of unskippable ads and "you better have bought this!!!" shenangians.

    You wouldn't kill a policeman, steal his hat, go to the toilet in his hat, then leave the hat on the policeman's widow's doorstep. And then steal it again.


  • Registered Users, Registered Users 2 Posts: 9,175 ✭✭✭Doge


    FruitLover wrote: »
    You wouldn't kill a policeman, steal his hat, go to the toilet in his hat, then leave the hat on the policeman's widow's doorstep. And then steal it again.

    QUE?


    tve15212-00000001-118.gif


  • Registered Users, Registered Users 2 Posts: 13,295 ✭✭✭✭Duggy747


    He does talk sense, though. Valve's games don't have the same experience cracked as they do integrated with a full system like Steam.

    There are work arounds to use Steam on cracked games but the idea of having to repeatedly crack your game every week because of new updates is daunting, especially if the latest crack screws things up. L4D2 would be an example of this which has to be repeatedly cracked when a certain update is released, it's just too annoying to keep up for the casual downloader.

    Steam runs a good service and community which can't be replicated on cracked games unless there are dedicated servers & sites people can connect to.


  • Registered Users, Registered Users 2 Posts: 8,824 ✭✭✭ShooterSF




  • Closed Accounts Posts: 9,770 ✭✭✭danthefan


    All my games are tied to my Steam account, I can download them to any computer at any time as many times as I like. Not sure how this would be achieved without a log in. I think Steam is a great service now tbh, and I buy a lot of games on it, particularly when the sales are on.

    Not even sure why companies bother with their anti-piracy stuff anymore anyway. Is there even one example of a recent PC game that hasn't been cracked?


  • Registered Users, Registered Users 2 Posts: 9,175 ✭✭✭Doge


    ShooterSF wrote: »

    Ohhhhhh.....si.

    I thought Fruit Lover may have been bate from d'oul heroin again.

    Been meaning to watch the series lately, and I think that clip may just have swayed me.


  • Registered Users, Registered Users 2 Posts: 9,255 ✭✭✭anonymous_joe


    danthefan wrote: »
    All my games are tied to my Steam account, I can download them to any computer at any time as many times as I like. Not sure how this would be achieved without a log in. I think Steam is a great service now tbh, and I buy a lot of games on it, particularly when the sales are on.

    Not even sure why companies bother with their anti-piracy stuff anymore anyway. Is there even one example of a recent PC game that hasn't been cracked?

    I love Steam, but I remember the howls of rage from people I knew when they first bought Half-Life 2.


  • Registered Users, Registered Users 2 Posts: 2,997 ✭✭✭Adyx


    I love Steam, but I remember the howls of rage from people I knew when they first bought Half-Life 2.
    Not having an Internet connection when it came out (and not having done my homework), I couldn't play it for 6 months or so after I bought it. :(


  • Registered Users, Registered Users 2 Posts: 22,929 ✭✭✭✭ShadowHearth


    Once more cd project red gets my respect: droped drm on witcher 2 after 1 month release. I bet it still sells like hot pancakes. It's allways priced reasonable too.

    Minecraft creater said: pirated copy is not a sale and it will newer be.

    You can put such drastic drms like give a print of your cock everytime you want to play mw3, but pirate will still just crack it.

    Drm makes paying customer suffer, and it should be other way around.

    I pirated a good few games back in the day. I could not afford it. 1 licensed game costed about 1 months wages from where I came!

    Pirates will pirate, paying customers will pay for games. All the resaurces spent on stupid drm, should better go to development and debugging of games. I look at you ubisoft...


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  • Closed Accounts Posts: 3,922 ✭✭✭hooradiation


    Once more cd project red gets my respect: droped drm on witcher 2 after 1 month release. I bet it still sells like hot pancakes. It's allways priced reasonable too.

    Counterpoint - humble indy bundle. No DRM, pay whatever you like and the money goes either to the developer directly or to charity.
    25% piracy rate.

    People are shits and there are no excuses or justifications for piracy maybe, with the sole exception of really old, out of print games.
    So frankly, publishers are justified in doing whatever the hell they want with regards to DRM. Don't like it? Try growing the fuck up and just not buying it instead of pirating it.


  • Registered Users, Registered Users 2 Posts: 14,012 ✭✭✭✭Cuddlesworth


    Counterpoint - humble indy bundle. No DRM, pay whatever you like and the money goes either to the developer directly or to charity.
    25% piracy rate.

    People are shits and there are no excuses or justifications for piracy maybe, with the sole exception of really old, out of print games.
    So frankly, publishers are justified in doing whatever the hell they want with regards to DRM. Don't like it? Try growing the fuck up and just not buying it instead of pirating it.

    When given the option 75% of people paid for it. I think thats pretty good. If you listened to advocates of DRM measures that punish the paying user, they would imply a 100% theft rate.


  • Closed Accounts Posts: 33,733 ✭✭✭✭Myrddin


    Counterpoint - humble indy bundle. No DRM, pay whatever you like and the money goes either to the developer directly or to charity.
    25% piracy rate.

    People are shits and there are no excuses or justifications for piracy maybe, with the sole exception of really old, out of print games.
    So frankly, publishers are justified in doing whatever the hell they want with regards to DRM. Don't like it? Try growing the fuck up and just not buying it instead of pirating it.

    Having an unreliable, or very slow internet connection might be a pain though don't you think? Thats no excuse for piracy, but when you say publishers can do whatever they want DRM wise...not everyones situation is as clear cut as it may seem.


  • Registered Users, Registered Users 2 Posts: 473 ✭✭ríomhaire


    I love Steam, but I remember the howls of rage from people I knew when they first bought Half-Life 2.
    Oh god yes. I'm a huge unashamed Valve fanboy but when I bought HL2 I was on dial-up (in fact I was still on dial-up by the time the Orange Box came around) and Steam was such a huuuuuge pain in the ass. At that point it was pretty much only a shop and update service and because Valve update so often and my interent was so bad if I accidently started Steam while connected to the interent it would start updating and offline mode won't work again until it was finished. It was all pretty damn painful.


  • Closed Accounts Posts: 3,922 ✭✭✭hooradiation


    When given the option 75% of people paid for it. I think thats pretty good. If you listened to advocates of DRM measures that punish the paying user, they would imply a 100% theft rate.

    Given that it was everything piracy apologists have said would stop piracy AND it was for charity the 25% rate is a disgusting number.
    So, yeah - the "no DRM and lower prices" solution is just nonsense.

    EnterNow wrote: »
    Having an unreliable, or very slow internet connection might be a pain though don't you think? Thats no excuse for piracy, but when you say publishers can do whatever they want DRM wise...not everyones situation is as clear cut as it may seem.

    I have no problem with that. You can't sell to everyone and if your DRM cuts out people with poor internet connections then fair enough. Just how many people would be excluded by that? More or less than, say would be excluded by not having a PC significantly powerful enough to run the game?

    I don't expect you to know the answer, I doubt anyone does but there's always going to be sections of the total market that'll be excluded by decisions made over development - there's not much point singling out always on DRM as something that should be removed on the grounds that it'll exclude some people because you can apply that to every single decision about making a game and they'd be equally valid.


  • Closed Accounts Posts: 33,733 ✭✭✭✭Myrddin


    I have no problem with that. You can't sell to everyone and if your DRM cuts out people with poor internet connections then fair enough. Just how many people would be excluded by that? More or less than, say would be excluded by not having a PC significantly powerful enough to run the game?

    I don't expect you to know the answer, I doubt anyone does but there's always going to be sections of the total market that'll be excluded by decisions made over development - there's not much point singling out always on DRM as something that should be removed on the grounds that it'll exclude some people because you can apply that to every single decision about making a game and they'd be equally valid.

    Move to Achill island. I doubt you'd be making that same argument in a month. Chances are your hdd will be filled with fixed exe's, & no cd patches etc. And that wouldn't be because your inclined to pirate, it' would be because you've simply no other choice.

    Though in reality your correct, its a case of exclusion over functionality. Again though, all this does is force peoples hand. You will always get pirates, thats accepted, but what Newall is rightly saying is that a percentage of those pirates would be consumers, if the authentication procedure was more transparent/less intrusive.


  • Registered Users, Registered Users 2 Posts: 8,405 ✭✭✭gizmo


    I don't understand why Newell keeps peddling this "don't put in anti-piracy tech and you'll stop piracy" argument, it's been proven on numerous occassions that it simply isn't true.

    hooradiation has already pointed out the Humble Indie Bundle debacle but there was also similar incidents such as with Demigod, World of Goo and the disgusting levels of piracy for GoG content.

    Hell, let's look at last years most pirated games on the PC from last year...

    1 Call of Duty: Black Ops (4,270,000)
    2 Battlefield: Bad Company 2 (3,960,000)
    3 Mafia 2 (3,550,000)
    4 Mass Effect 2 (3,240,000)
    5 Starcraft II (3,120,000)

    Now, four of those games were on Steam, the platform which gives "people a service that’s better than what they’re receiving from the pirates" yet look at those figures. Now I'm not in any way insinuating these are lost sales, they quite clearly aren't, but when you have statements being made like this.
    "Make no mistake," said SEGA this week, "if one quarter of the people that usually pirate [Football Manager] switch to purchasing Football Manager 2012, the sales of the game worldwide would more than double."

    Then I don't understand why people can't see some form of DRM is required.

    Disclaimer: I love Steam, I think it's ****ing great.


  • Registered Users, Registered Users 2 Posts: 86,729 ✭✭✭✭Overheal


    The slow internet connection argument doesnt really excuse piracy does it? It requirs just as much bandwidth to download a game from btmon as it does from Steam if not more because you are having to share with the swarm.

    Gabe Newell is a legend for finally showing the industry "The model WORKS". How many years have I been going on about if they just make the games cheaper, not only will they have more players but more revenue. Proven by his Counterstrike figures. And again by the TF2 figures: Gabe also said recently that TF2 playership jump up 5 Fold when it went free, and how many of those have bought something in the Mann Co. Store?

    Steam aside from being a piece of DRM is a great catalog now and a digital locker with unlimited installs and activations. How many times have I migrated PCs or Reinstalled windows since I first got The Orange Box? Probably about 8-10 times. Never once did I have to worry about losing my games. And now if you go try to download most games that have been out more than a few years from torrents, theres a good chance you're not going to find it, or the installation procedure is going to be different than what you did before, and you'll have to install MagicISO or Daemontools or whatever crack, which itself is more annoying than having to run Steam. And it takes up more space because not only do you install the game but then you mount an ISO for it. GAH!

    Game Piracy has been long since dead for me. And Movie piracy has been dying for a while too, thanks to Netflix.


  • Moderators, Computer Games Moderators Posts: 23,282 Mod ✭✭✭✭Kiith


    Piracy will always exist. Most people, if given an easy option, will download something for free rather than paying for it. Think console gamers are somehow better than pc games because they don't pirate as much? Remove the security on the PS3 and we'll see how that goes.

    I've pirated games before. Not going to try and give an excuse for it, as there really isn't a legitimate one. I was in college and broke. It was free. What did i care at the time. None of those are good reasons to pirate, but they were convenient reasons. I don't pirate games anymore, and haven't for ages. There are a few reasons, and Steam is definitely one of them.

    It's a fantastic service, that really sets the bar for DD and non-invasive DRM.


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  • Closed Accounts Posts: 3,922 ✭✭✭hooradiation


    EnterNow wrote: »
    Move to Achill island. I doubt you'd be making that same argument in a month. Chances are your hdd will be filled with fixed exe's, & no cd patches etc. And that wouldn't be because your inclined to pirate, it' would be because you've simply no other choice.

    Well anyone who moves to Achill deserves everything they get....
    And I'm curious, how am I going to get all these no-cd patches and pirate on a connection that won't allow me to authenticate with remote servers?

    And you've missed out on the secret third option - simply do without.
    Video games aren't a necessity, they are a luxury, so I find any argument which takes the view that you simply must have access to them to be flawed.
    Living on Achill or being poor or whatever don't give you the right to pirate because games are luxury goods.
    You are not being deprived by not having them, you are being inconvenienced.
    In that case, deal with it.
    EnterNow wrote: »
    Though in reality your correct, its a case of exclusion over functionality. Again though, all this does is force peoples hand.

    See above, your hand isn't being forced. This isn't a loaf of bread to feed your starving children we're talking about here.
    EnterNow wrote: »
    You will always get pirates, thats accepted, but what Newall is rightly saying is that a percentage of those pirates would be consumers, if the authentication procedure was more transparent/less intrusive.

    That I can agree with, but I have no issue in publishers using less transparent methods if they want to and thusly I have no issue simply not buying the game if I think the DRM would be a step to far.
    That's pretty much as far as it goes.


    And I've used Steam, GFWL, uplay and games with starforce on them, and I've had zero problems.
    Seeing as the last three make grown men howl in dismay I'm wondering exactly how much more intrusive people think DRM will get, especially with the steam model pushing the idea that DRM as a service is the way to go?


  • Registered Users, Registered Users 2 Posts: 473 ✭✭ríomhaire


    gizmo wrote: »
    I don't understand why Newell keeps peddling this "don't put in anti-piracy tech and you'll stop piracy" argument, it's been proven on numerous occassions that it simply isn't true.

    hooradiation has already pointed out the Humble Indie Bundle debacle but there was also similar incidents such as with Demigod, World of Goo and the disgusting levels of piracy for GoG content.

    Hell, let's look at last years most pirated games on the PC from last year...

    1 Call of Duty: Black Ops (4,270,000)
    2 Battlefield: Bad Company 2 (3,960,000)
    3 Mafia 2 (3,550,000)
    4 Mass Effect 2 (3,240,000)
    5 Starcraft II (3,120,000)

    Now, four of those games were on Steam, the platform which gives "people a service that’s better than what they’re receiving from the pirates" yet look at those figures. Now I'm not in any way insinuating these are lost sales, they quite clearly aren't, but when you have statements being made like this.



    Then I don't understand why people can't see some form of DRM is required.

    Disclaimer: I love Steam, I think it's ****ing great.
    Black Ops and Mafia 2 require Steam, Bad Company requires an EA Account, Starcraft II requires a Battle.Net account. All these games had DRM so I don't see how they they show that some form of DRM is required when they had DRM but still managed to be the most pirated games.


  • Closed Accounts Posts: 3,922 ✭✭✭hooradiation


    ríomhaire wrote: »
    Black Ops and Mafia 2 require Steam, Bad Company requires an EA Account, Starcraft II requires a Battle.Net account. All these games had DRM so I don't see how they they show that some form of DRM is required when they had DRM but still managed to be the most pirated games.

    I think you're misunderstanding.
    Gabe Newell believes that using DRM as a service is the easiest way to stop piracy - yet the games there all use DRM as a service solutions (Steam and BNet) and their piracy rates don't look very stopped to me.

    It might seem to work for Valves games, but it's not a universal solution.


  • Registered Users, Registered Users 2 Posts: 7,182 ✭✭✭Genghiz Cohen


    Gabe Newell believes that using DRM as a service is the easiest way to stop piracy
    Gabeinator wrote:
    The easiest way to stop piracy is not by putting antipiracy technology

    :confused:


  • Closed Accounts Posts: 3,922 ✭✭✭hooradiation


    :confused:

    Steam is DRM as a service. It's not complicated.
    Unless you think Gabe Newell is advocating that people don't use steam.... which seems stupid.


  • Registered Users, Registered Users 2 Posts: 473 ✭✭ríomhaire


    All he said was that you need to provide a better service than pirates to win customers. He never said "use DRM as a service" and he certainly never said that you will wipe out piracy by providing a better service. People will always pirate. You know that, I know that and he knows that. He's just talking about how his company has been providing better service that the pirates and how many other companies are providing a worse service than pirates.


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  • Closed Accounts Posts: 3,922 ✭✭✭hooradiation


    ríomhaire wrote: »
    All he said was that you need to provide a better service than pirates to win customers. He never said "use DRM as a service"

    Jesus wept.

    Steam is the service he's talking about, Steam is DRM.
    Therefore the way to stop piracy, according to Mr Newell, is to mimic the steam model where the DRM is also a service that is good enough to make people want to use it.

    This is not open to interpretation.


  • Registered Users, Registered Users 2 Posts: 7,182 ✭✭✭Genghiz Cohen


    Jesus wept.

    Steam is the service he's talking about, Steam is DRM.
    Therefore the way to stop piracy, according to Mr Newell, is to mimic the steam model where the DRM is also a service that is good enough to make people want to use it.

    This is not open to interpretation.

    You get another :confused:


  • Closed Accounts Posts: 3,922 ✭✭✭hooradiation


    You get another :confused:

    I can only assume you're being intentionally obtuse, seeing as nobody is that fundamentally thick and still capable of using a keyboard, so feel free to continue your pantomime.


  • Registered Users, Registered Users 2 Posts: 12,561 ✭✭✭✭Varik


    When i got the orange box i was stuck on dial up, steam at the time was worse than any current DRM relative to the time.


  • Registered Users, Registered Users 2 Posts: 6,465 ✭✭✭MOH


    So frankly, publishers are justified in doing whatever the hell they want with regards to DRM. Don't like it? Try growing the fuck up and just not buying it instead of pirating it.

    No, they're not. That's the attitude they have, and that's the whole problem.

    They're quite willing to use DRM that may cause hardware/software conflicts leaving paying customers unable to play the game, or worse, unable to use their machines for some other purposes.

    But the publishers don't care about that, once they get their money. And when people encounter these issues, and complain, the general response is "ah it's only a tiny percentage, sure we can't account for every hardware/software combination out there".

    Even when it does work it often requires jumping through hoops (GTA4 and the godawful GFWL).

    So you pays your money and takes your chances. Or you gets a pirated version for free, which is a superior product since it's not hobbled by DRM.

    That's exactly the point Newell is making. Intrusive, hobbling DRM does nothing to stop piracy, since it makes the product inferior to the pirated version.
    Steam, which I've cursed a few times, including the 2.5 hours on dialup the night I got HL2, provides not only DRM, but a whole host of services that make the gaming experience better, and so does help cut down piracy. It's far not perfect, but on the whole it works.

    But as long as most DRM is based on the attitude that "our money is more important than the customer's" it's just going to push more people toward piracy or out of gaming.

    Actually, that's an interesting point - you say don't use it as an excuse to pirate, just don't buy it. Which is a perfectly fair statement. But that's as much a lost sale as piracy - even more so, since you're someone who was willing to buy the game, but didn't just because of the DRM.
    But that's a factor that never seems to be even considered in the # downloads = # lost sales equation.


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  • Registered Users, Registered Users 2 Posts: 86,729 ✭✭✭✭Overheal


    GFWL didn't use to piss me off but now every time I try to play Fallout 3 it keeps asking me to re-input my cd key. that is annoying.


  • Registered Users, Registered Users 2 Posts: 7,237 ✭✭✭mcmoustache


    ríomhaire wrote: »
    All he said was that you need to provide a better service than pirates to win customers. He never said "use DRM as a service" and he certainly never said that you will wipe out piracy by providing a better service. People will always pirate. You know that, I know that and he knows that. He's just talking about how his company has been providing better service that the pirates and how many other companies are providing a worse service than pirates.

    Very well put.

    One reason that people pirate (not the only reason, just one) is that the pirated version is often better. The NO-CD versions are a common example of this but the following argument could also be made about other DRM schemes.

    The pirated version doesn't require me to insert a cd to play the game. That makes it more valuable to me than the legit version. This idea of hobbling a game for the people who go and buy the cd when the pirates have no such problems is retarded.

    I know that there are people who pirate because they are cheap feckers who want stuff for free. That's not being disputed. It's just that there are plenty of people like me with plenty of disposable income who pirated games because we didn't want the version that needed the cd to be in the drive.

    I am more than willing to pay for games and I've demonstrated that with my wallet. I've got about 20 games in my Steam account right now and I've only had Steam for a few months. For a lot of us it's not about the money. It's about the product.

    Gabe Newell knows this and when he speaks about reducing piracy, he's talking about turning people like me into customers by offering a better product than the pirates. He isn't talking about all those kids who download because they don't like paying for stuff.

    He's not against DRM either. He's against the kind of DRM that makes the legitimate product worse than the one that pirates offer. By making sure that Steam's products are better than those of the pirates, he's eliminating the reasons that people like myself have for using the pirated versions. This makes us buy the games instead.

    His idea works and my wallet can prove it.


  • Registered Users, Registered Users 2 Posts: 473 ✭✭ríomhaire


    Jesus wept.

    Steam is the service he's talking about, Steam is DRM.
    Therefore the way to stop piracy, according to Mr Newell, is to mimic the steam model where the DRM is also a service that is good enough to make people want to use it.

    This is not open to interpretation.
    He never claimed Steam was the best or perfect solution. He never said everyone do exactly what we're doing. He pointed out the mentality you need to succeed and shared the story of what they have done and the success they have had with it. He did not say "copy us our way is right". In fact he quite clearly said they're still experimenting in lots of ways. Why do you experiment? Because you don't know what the most effective way to do something is.

    They also did not have success because Steam is a DRM. That's retarded. DRM systems are generally hated by game customers but Steam is held extremely highly by many. It is held highly because it provides very good service. Does it provide a good service because it is DRM? No, it is DRM by virtue of the way it functions as a game service. DRM as a service is not his message. His message is service as a service and the service his company provides happens to have very light DRM due to the way it functions.

    You might as well say Steam has a grey colourscheme. Gabe is pointing out how successful they've been with Steam. Therefore Gabe is saying you should sell grey as a service.

    Also, as I already pointed out, Steam does not act as a DRM for all of the games it provide. Many Steam games do not require Steam to be running in order to play them.


  • Moderators, Category Moderators, Computer Games Moderators Posts: 52,408 CMod ✭✭✭✭Retr0gamer


    gizmo wrote: »
    "Make no mistake," said SEGA this week, "if one quarter of the people that usually pirate [Football Manager] switch to purchasing Football Manager 2012, the sales of the game worldwide would more than double."

    Then I don't understand why people can't see some form of DRM is required.

    The problem here is that companies like Sega think that 25% of the people that pirate their games will actually buy them if the game wasn't available to download. I've no proff but I'm willing to bet the figure is much lower than that.

    I like Steam because even though it's DRM it doesn't interfere with playing games. At the moment my parents got some cowboys to install an alarm in the house which cuts off my internet connection intermittently which means Ubisoft games would be unplayable for me but games that just use Steamworks are fine. There's a big difference between ****ty DRM and DRM that doesn't make it hard for a genuine customer to enjoy the game and provides a worse service than the pirated version.


  • Moderators, Category Moderators, Computer Games Moderators Posts: 52,408 CMod ✭✭✭✭Retr0gamer


    I can only assume you're being intentionally obtuse, seeing as nobody is that fundamentally thick and still capable of using a keyboard, so feel free to continue your pantomime.

    hooradiation try to keep comments like this to a minimum please.


  • Closed Accounts Posts: 3,922 ✭✭✭hooradiation


    MOH wrote: »
    No, they're not. That's the attitude they have, and that's the whole problem.

    Actually yes they are.
    Games companies owe you nothing. They can put out any DRM they feel like, as long as it's currently legal.
    You as a consumer have the right to buy it or not buy it.
    That's it.

    ríomhaire wrote: »
    He never claimed Steam was the best or perfect solution.

    Which seems at odds with the constant self-promotion of how well they've done throughout the article, but lets pretend that the man who's behind steam is talking how wildly successful that system has been for the sheer hell of it.

    ríomhaire wrote: »
    They also did not have success because Steam is a DRM.

    The success of steam is all down to making the DRM system palatable to normally kleptomaniacal PC gamers. That's it's.

    If you can make silly comparisons to grey colour schemes all you want, but it won't make a difference.



    Retr0gamer wrote: »
    hooradiation try to keep comments like this to a minimum please.

    That'll depend entirely on how stupid people feel like pretending to be.


  • Registered Users, Registered Users 2 Posts: 7,237 ✭✭✭mcmoustache



    The success of steam is all down to making the DRM system palatable to normally kleptomaniacal PC gamers. That's it's.

    You're half right. The DRM scheme is certainly quite palatable.

    The bit that you missed is all the other stuff that Steam gives you.

    Combining all these things makes gaming on Steam a better experience than pirating. It's really not that hard to understand:

    To someone with a disposable income and no problem paying for games, the inequlaity looks like this

    Steam > pirating > Ubisoft

    Simples.


  • Moderators, Category Moderators, Arts Moderators, Computer Games Moderators, Entertainment Moderators Posts: 30,019 CMod ✭✭✭✭johnny_ultimate


    Simples.

    If only :(. The harsh reality is that, no matter how generous a developer is, some people are and always will be stubborn assholes who feel they deserve everything for free. Unfortunately, an awful lot of these people are PC gamers, and the only people who suffer are the ones who are willing to pay.

    Steam is a wonderful service, almost perfect in implementation (compare it to Games for Windows Live). It's certainly one of the few things keeping PC gaming alive. It's the library and community features, as well as the sales, that have helped it gain deserved dominance (Valve's games certainly helped, though). But there'll always be pirates - there are plenty playing hacked Left 4 Dead out there. TBH, unless you offer them the game for free - hardly viable in all cases - nothing you do will ever win over those who just want **** for free.


  • Registered Users, Registered Users 2 Posts: 6,465 ✭✭✭MOH


    Actually yes they are.
    Games companies owe you nothing. They can put out any DRM they feel like, as long as it's currently legal.
    You as a consumer have the right to buy it or not buy it.
    That's it.
    I'd seriously question whether they have the right to sell me a product which I'm unable to return, featuring restrictions which aren't displayed anywhere on the packaging or point of sale, which prevent me from using it when I've otherwise met all the publicly stated requirements. Of course since the average gamer doesn't have the resources to take them to court, that's unlikely to be tested. Furthermore, whether they have the right to install software on customer's systems without informing them which can prevent them working properly, and pose security risks, seems a bit doubtful.

    Obviously though I'll have to bow to your superior legal knowledge in these areas.

    The success of steam is all down to making the DRM system palatable to normally kleptomaniacal PC gamers. That's it's.
    I'd suggest you use Steam a bit more. And maybe look up the definition of kleptomania while you're at it.


    You're also missing the point that whether someone chooses to pirate the game or just not buy it makes absolutely zero difference to the publisher. They're getting no money either way.
    But hey, let the publishers continue to push out whatever DRM they want. As you point out, if they want to alienate their customers, they're quite entitled to.


  • Moderators, Science, Health & Environment Moderators Posts: 10,088 Mod ✭✭✭✭marco_polo


    Good recent article from Eurogamer, with a few contrasting viewpoints on the subject, which touches on many of the point of debate on this thread.

    http://www.eurogamer.net/articles/2011-09-30-how-bad-is-pc-piracy-really-article.


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