First sex toy advert to be aired in UK

Biggins · 28-09-2011 2:24pm #1

The first sex toy advert is to be aired in the UK - under standard TV rules and NOT before early evening viewing.
How do you feel about some say RTE doing same?

THE UK’S BROADCASTING authority has given the green light to a sex toy retailer to air a television advertisement during the day.
Lovehoney will become the first sex toy retailer to have a commercial aired on primetime TV, according to the ad makers Halo Media.

Brand Republic reports that fans of the Real Housewives of New York will get the first glimpse of the ad during the programme’s commercial breaks on October 3 at 10.15am.
The advertisement will also be seen on ITV2, Living, MTV, E4 and E Entertainment.

Halo Media worked with TV compliance specialists to ensure they were adhering to strict industry standards which do not allow sex toy companies to use sex to sell their products.

“It shows the benefits of a healthy, happy, adventurous sex life – without showing sex (vital if you want to get on daytime TV),” said Halo Media.
The advert, which is part of a broader campaign including billboards and print ads, shows a close-up of a woman giving her husband a passionate kiss – instead of a peck on the cheek – as they head out to work.

Source: http://businessetc.thejournal.ie/sex-toy-advert-to-air-on-primetime-tv-239002-Sep2011/

Personally it don't bother me. I've no embarrassment in saying that my wife and I sex life is enhanced by such items.
Seeing adverts for them if done appropriately (in case of young eyes, etc) , I would have no problem with.

MODS: I ask this here because if the question was asked in the Sex & Sexuality section - those already there by their very presence and/or posting show willingness to be more liberal than those that might just object and stay silent, possibly voting "I would object to them being aired" above only.

Cupcake_Crisis · 28-09-2011 2:26pm

They sell vibrators in Boots now. Just so ya know.

Bonavox · 28-09-2011 2:27pm

See no problem with it, it's a good sign for moving forward.

Larianne · 28-09-2011 2:28pm

Cupcake_Crisis wrote: »

They sell vibrators in Boots ow. Just so ya know.

Using it wrong!

chin_grin · 28-09-2011 2:29pm

Cupcake_Crisis wrote: »

They sell vibrators in Boots ow. Just so ya know.

Um, they're not meant to be sore! :pac:

They're really going for the stay-at-home-morning-tv-viewing-Mum with that air slot aren't they?

I don't really have a problem. I do see hilarity ensuing as a lot of bewildered parents having to explain to their younglings what it is exactly. Or how santy can't get it for them. Pffffft heheheeh.

Snowie · 28-09-2011 2:32pm

still not as raunchy as some of levis adds they made some of the best god dam adverts ever

smash · 28-09-2011 2:32pm

Cupcake_Crisis wrote: »

They sell vibrators in Boots now. Just so ya know.

They sell them in Tesco!

Snow-Monkey wrote: »

still not as raunchy as some of levis adds

they're called ads... :P

Korvanica · 28-09-2011 2:34pm

Step in the right direction, cant wait to hear about all the calls and complaints they get..

http://www.youtube.com/watch?v=PrZovrNCf7I

chin_grin · 28-09-2011 2:34pm

smash wrote: »

They sell them in Tesco!

Thought they were pepper grinders.

smash · 28-09-2011 2:36pm

chin_grin wrote: »

Thought they were pepper grinders.

wrong isle

Jimmy Bottlehead · 28-09-2011 2:37pm

It's awful Joe, to see this kind of thing in Catholic Ireland... or England... or... ah sure everyone watches ITV anyways.

Insect Overlord · 28-09-2011 2:38pm

Vibrators for some, miniature Dana flags for others!

Biggins · 28-09-2011 2:38pm

Jimmy Bottlehead wrote: »

...Sure everyone watches ITV anyways.

Just a few more that Channel 5 anyway! :pac:

ardinn · 28-09-2011 2:39pm

Necessary - It's terrible Joe!

Ah Boll0x

ejmaztec · 28-09-2011 2:41pm

Cupcake_Crisis wrote: »

They sell vibrators in Boots now. Just so ya know.

Do they make you walk faster?

Ghandee · 28-09-2011 2:41pm

The makers of the Ad say, 'anyone not offeneded by this t.v commercial can go fcuk themselves'!

Eroticfishcake · 28-09-2011 2:44pm

Definitely a step in the right direction.

Awkward enough with a kissing or sex scene on the telly when in the parents house, I think if this ad came on I would explode die

Cupcake_Crisis · 28-09-2011 2:45pm

Larianne wrote: »

Using it wrong!

chin_grin wrote: »

Um, they're not meant to be sore! :pac:

Yiz are like vulchers!!

28-09-2011 2:46pm

Cupcake_Crisis wrote: »

They sell vibrators in Boots now. Just so ya know.

They sell them in some DIY shops as well. :pac: http://www.harborfreight.com/power-tools/concrete-vibrators/concrete-vibrator-42947.html

Cupcake_Crisis · 28-09-2011 2:48pm

Deleted User wrote: »

They sell them in some DIY shops as well. :pac: http://www.harborfreight.com/power-tools/concrete-vibrators/concrete-vibrator-42947.html

That'd do some damage!

smash · 28-09-2011 2:49pm

Eroticfishcake wrote: »

Awkward enough with a kissing or sex scene on the telly when in the parents house, I think if this ad came on I would explode

You'd get that horny thinking about it?

Biggins · 28-09-2011 2:54pm

Eroticfishcake wrote: »

...I think if this ad came on I would explode

There goes one sale. All you would have to do to save money, is record the advert and watch it over and over!

Job eventually done!

Eroticfishcake · 28-09-2011 3:02pm

smash wrote: »

You'd get that horny thinking about it?

Biggins wrote: »

There goes one sale. All you would have to do to save money, is record the advert and watch it over and over!

Job eventually done!

Excuse me while I vomit....sickos :P

dilallio · 28-09-2011 3:09pm

As for sex-toys

take a look at 15 secs into this short clip

https://www.youtube.com/watch?v=-10DgWsSZNc

smash · 28-09-2011 3:10pm

dilallio wrote: »

As for sex-toys

take a look at 15 secs into this short clip

classic

ballsymchugh · 28-09-2011 3:14pm

they've been advertising them for ages. just under a guise...

https://www.youtube.com/watch?v=xXHUdvvHTkw

smash · 28-09-2011 3:15pm

ballsymchugh wrote: »

they've been advertising them for ages. just under a guise...

Ah that's not a sex toy, it's a training aid.

mike65 · 28-09-2011 3:15pm

Battering ram indeed! (well with a bit of help)

Yakult · 28-09-2011 3:18pm

ballsymchugh wrote: »

they've been advertising them for ages. just under a guise...

https://www.youtube.com/watch?v=xXHUdvvHTkw

Still laugh at that

livinsane · 28-09-2011 3:44pm

ballsymchugh wrote: »

they've been advertising them for ages. just under a guise...

https://www.youtube.com/watch?v=xXHUdvvHTkw

Very funny Southpark episode about that product. Don't think the real one jizzes in your face though.

The Gnome · 28-09-2011 3:48pm

Deleted User wrote: »

They sell them in some DIY shops as well. :pac: http://www.harborfreight.com/power-tools/concrete-vibrators/concrete-vibrator-42947.html

16" vibrating head
Lightweight and easy to use
Protective metal roll cage

Sounds like a wild night!

Mickey H · 28-09-2011 4:02pm

livinsane wrote: »

Very funny Southpark episode about that product. Don't think the real one jizzes in your face though.

Doesn't give you cab fare either.

xsiborg · 28-09-2011 5:24pm

to be honest, i think its a cringeworthy idea, i know there are adverts for sex toys only just a click away on the internet, but i think this is only the thin end of the wedge, a year from now, they'll be showing instructional videos and all ffs!

there are those that will scream for the government to stay out of their bedroom, well i'd just as soon have desperate marketing executives stay out of my bedroom too!

if i need a vibrator, i know where to get one, and there are many available of all shapes, sizes and indeed various functions, so i have no problem asking the shop assistant for her advice when i need to buy one, (i've been known to buy them as jokey birthday presents for female friends), but the idea of them being advertised on tv makes me just, well, not uncomfortable, but it's like the same feeling i have when i see an advert for female sanitary products, and they do all the "look how it absorbs water", it fúcking doesn't absorb water, we all know what it does, we all know where to get them, it's probably the mental imagery it conjures up is what makes me cringe...

perhaps im just missing the point, but to me it's just a desperate marketing attempt, like that advertising campaign a while ago for the morning after pill manufactured by some company- the usual "stir up a bit of controversy, controversy = publicity, publicity = free advertising!", i don't hear anything about that particular product now, so i imagine this will probably go the same way, and the publicity will soon die down.

El Weirdo · 28-09-2011 5:31pm

smash wrote: »

they're called ads... :P

smash wrote: »

wrong isle

They're called "aisles".

xsiborg wrote: »

...but i think this is only the thin end of the wedge, a year from now, they'll be showing instructional videos and all ffs!

No they won't.

Biggins · 28-09-2011 5:57pm

xsiborg wrote: »

...a year from now, they'll be showing instructional videos and all ffs!

I seriously doubt that!

xsiborg wrote: »

...i'd just as soon have desperate marketing executives stay out of my bedroom too!

They are in your bedroom anyway when they want to sell other body products besides condoms and sanitary goods.

xsiborg wrote: »

...the idea of them being advertised on tv makes me just, well, not uncomfortable...

Thats fair enough - but that's you - not everyone.

xsiborg wrote: »

....I imagine this will probably go the same way, and the publicity will soon die down.

It in all honesty, probably will. Such is life - it goes on.

Poor Uncle Tom · 28-09-2011 6:24pm

Biggins wrote: »

Personally it don't bother me. I've no embarrassment in saying that my wife and I sex life is enhanced by such items.

Ah here, I just had me dinner....

the damn thing's not going to settle for the night now.....:mad:

Biggins · 28-09-2011 6:27pm

Poor Uncle Tom wrote: »

Ah here, I just had me dinner....

the damn thing's not going to settle for the night now.....:mad:

LOL :pac:

Just hang on a minute and I'll give you a personal demonstration with the wife, via webcam while your eating desert!

BrokenArrows · 28-09-2011 6:28pm

They have had adverts with sex toys on UK and Irish tv before.

Poor Uncle Tom · 28-09-2011 6:31pm

Biggins wrote: »

Just hang on a minute and I'll give you a personal demonstration with the wife, via webcam while your eating desert!

That's my food intake for the week fcuked now, ta......

BrokenArrows wrote: »

They have had adverts with sex toys on UK and Irish tv before.

That's right, I wasn't dreaming...
and what about the ads for the Durex Gel...
(I nearly said Dulux...)

Lukeage · 28-09-2011 6:33pm

I want Pele back on my screen promoting erectile dysfunction!

orourkeda · 28-09-2011 6:34pm

They've been advertising fruit and veg for years.

The aul fruit\veg\fist has done a perfectly adequate job thus far

IrishEyes19 · 28-09-2011 6:36pm

Meh, as long as its at nighttime hours and not when the little ones are around watching tv its grand. Leaning towards the mid night hours would be appropriate. If I was a teen again, sitting down watching the late late or something and seeing an ad for such a thing whilst in the room with my parents would prob have left me gagging in a cushion cringing. haha

almostnever · 28-09-2011 7:00pm

I'm all for progress and stuff but I can already see the awkward scene: sitting down to watch TV with my dad and BAM! ad for a vibrator appears on screen, cheesy music and all.

28-09-2011 7:24pm

Never mind the ad they have a movie.

http://www.youtube.com/watch?v=4FWReqkTWfA

starbelgrade · 28-09-2011 7:31pm

Biggins wrote: »

The first sex toy advert is to be aired in the UK - under standard TV rules and NOT before early evening viewing.

It's not actually the first time a sex toy has been advertised on British TV - Durex have been advertising their "vibrating ring" on telly for a few years now.

Bit of lazy journalism from the journal.ie there.

dvpower · 28-09-2011 7:41pm

Lukeage wrote: »

I want Pele back on my screen promoting erectile dysfunction!

What's so good about erectile dysfunction?:eek:

FlutterinBantam · 28-09-2011 7:51pm

Biggins wrote: »

LOL :pac:

Just hang on a minute and I'll give you a personal demonstration with the wife, via webcam while your eating desert!

Listen buddy, spare us the details ok.

So you are an uninhibited swinger with a broad taste in sexual preferences.

Eh.... I doubt it. :rolleyes:

xsiborg · 28-09-2011 8:03pm

FlutterinBantam wrote: »

spare us the details ok.

ah come on now flutt, you're a fine one to be talking about sparing people the details!

i for one welcome our new webcam oralords!

28-09-2011 9:10pm

Some women just sit on the washing machine while it's on the fast spin cycle.

Corkfeen · 28-09-2011 9:18pm

These sex toys are rampant across all mediums it seems. Although to be perfectly honest I can't see how people could fault it at this point. It's classier than the sex line ads.

Just remembered this classy ikea one.

https://www.youtube.com/watch?v=wy1f8ruJbMM

Biggins · 28-09-2011 9:18pm

FlutterinBantam wrote: »

Listen buddy, spare us the details ok.

So you are an uninhibited swinger with a broad taste in sexual preferences.

Eh.... I doubt it. :rolleyes:

LOL I wouldn't be that cruel to the world.
Ye would never look again at a computer screen in case you might see something so horrfying as myself in action!

First sex toy advert to be aired in UK

Would you object to sex toy adverts late at night on TV? 263 votes

Comments