Cosmetic ad that looks like The Matrix 4.

Turkana

This looks like the most epic make up of all time, but do women really fall for this nonsense? The technical terms are a load of crap but they could easily fool a random biddy into believing that the end to old age is nigh.

Would you run out to the shop to buy this or would you stick with the stuff you know

https://www.youtube.com/watch?v=tOKpLuAjc30

Maple

To be fair, Vichy are a very reputable brand, i've used and liked a number of their products before.

But I do think that advert is very OTT and no, I wouldn't be running to the pharmacy to buy it. After many years of trying facial products, I've found one I love and am sticking to it.

If I was given a free sample of it tho, i'd try it.

g'em

Turkana wrote: »

This looks like the most epic make up of all time, but do women really fall for this nonsense?

I don't think any reasonably intelligent woman would actually take those ads at face value, but what the ads do do (as any good advertisement should) is generate awareness. They're not necessarily selling the indvidual product, they're selling the impression you get of it, the brand name, establishing a relationship between it and your subconscious so that when you're browsing the shelves for a new moisturiser you'll see the brand, images and ideas of new fandangled technological breakthroughs will spring to mind and you'll be more likely to choose it over a product you've never seen or heard of before.

LittleBook

Ads actually put me off beauty products. I tend to rely on word-of-mouth, personal recommendations and such for this kind of thing.

I love watching an ad for mascara and seeing eyes are styled with lash inserts or for a hair product where they say styled with extensions :pac:

I'd like to think that very few people are gullible enough these days not to take ads for anything with a pinch of salt ... but you never now.

southsiderosie

Turkana wrote: »

This looks like the most epic make up of all time, but do women really fall for this nonsense? The technical terms are a load of crap but they could easily fool a random biddy into believing that the end to old age is nigh.

Would you run out to the shop to buy this or would you stick with the stuff you know

I don't think this is any more over the top than a lot of beauty product ads tbh.

Personally I've found over time that the fewer chemicals, perfumes, and 'magical properties' that products have, and the less I use them, the better my skin looks, so I've generally stopped paying attention to advertising. Pretty much everything I get is from the drugstore and is less than $10. Most dermatologists will tell you the same thing.

Wibbs

What does stand out with a lot of these ads aimed at women is how daft they assume women to be. The "here comes the science bit" mentality. Never mind the outright BS. I'm a man and it makes me want to kick the telly in. So you'll have an "odd" premise where Cheryl Cole/tweedy is a spokeswoman for hair dye and beauty and she's mostly wearing hair that isn't hers. It would be akin to getting Sean Connery to front a head and shoulders campaign. Or the mascara ads claiming longer lashes with women wearing false eyelashes. Again a male version might be "Anti slaphead lotion" Now modeled by a bloke wearing a toupee. Or anti wrinkle creams being promoted by 17 year old models. Or the one that claims botox like results with the teeny line at the bottom "doesn't give botox like results". At least when Jane Fonda is the subject you think fair play, seems to work etc. Otherwise it's a very odd world these advertisements aimed at women live in.

MissFlitworth

Wrinkles -20% = contains some kind of filler/waxy substance that fills them in
"tightening effect" = contains a chemical that irritates your skin into tightening up
"youthful radiance" = contains fish scales/some kind of pearlescent crap that makes your face shiny

I tend to smell bullpoo off most cosmetic/shampoo/mascara ads & would rather not put anything on my face that threatened to penetrate cells or the like. Badscience has some great reads on cosmetics/cosmetic ads

LittleBook wrote: »

I love watching an ad for mascara and seeing eyes are styled with lash inserts or for a hair product where they say styled with extensions

Love it! Also '81% of Women agree' based on a sample of 52 women or the 'Not ready for a radical approach' results not equal to radical approach facecream-in-a-syringe-shaped-tube ad

krudler

"Its all I use for a natural hair colour!"*



*Ms Longoria's hair with added extensions, 4 hours in a chair styled by world class stylists, face reduced to featureless weirdness through Sony Vegas Pro with added after effect work by our cgi gurus

wild_cat

MissFlitworth wrote: »

Wrinkles -20% = contains some kind of filler/waxy substance that fills them in
"tightening effect" = contains a chemical that irritates your skin into tightening up
"youthful radiance" = contains fish scales/some kind of pearlescent crap that makes your face shiny

I tend to smell bullpoo off most cosmetic/shampoo/mascara ads & would rather not put anything on my face that threatened to penetrate cells or the like. Badscience has some great reads on cosmetics/cosmetic ads



Love it! Also '81% of Women agree' based on a sample of 52 women or the 'Not ready for a radical approach' results not equal to radical approach facecream-in-a-syringe-shaped-tube ad

Yeah I've read before that a cream actually cant penetrate into the layer of the derma that would actually create a change in your skin!

Wibbs

Oh a cream can alright, only then it becomes a medicine not a cosmetic.

southsiderosie

Wibbs wrote: »

Oh a cream can alright, only then it becomes a medicine not a cosmetic.

If I remember correctly, the only anti-wrinkle cream that dermatologists agree does actually have an effect is prescription-strength Retin-A (not sure if this has the same mane in Ireland). And it only works if you use it daily and stay out of the sun. It also takes about a year of consistent use to see real results, so despite the fact that generic Retin-A is very cheap and actually works, more women will go for the 'quick fix', expensive over-the-counter anti-ageing creams.

krudler

krudler wrote: »

"Its all I use for a natural hair colour!"*

Yes, I always find it amusing to see products advertised with "natural"...

Beruthiel

Wasn't there some programme done a few years ago where a bunch of scientists tested a load of creams from a tenner to a hundred quid?
They found that the Nivea one for a tenner was by far the best....

LittleBook

Beruthiel wrote: »

Wasn't there some programme done a few years ago where a bunch of scientists tested a load of creams from a tenner to a hundred quid?
They found that the Nivea one for a tenner was by far the best....

Aldi Own Label Anti-Ageing Cream

They don't do Siana anymore, or they do but they've just re-branded it.

Aldi Lacura "miracle face cream"

Eve_Dublin

Beruthiel wrote: »

Wasn't there some programme done a few years ago where a bunch of scientists tested a load of creams from a tenner to a hundred quid?
They found that the Nivea one for a tenner was by far the best....

Oh yeah? Which one? I don't spend much money on make up, shampoo etc but I do spend a fair bit on moisturiser (20 Euro, sometimes more)...I'm obviously a sucker for the guff. I'll happily change to a cheaper brand if it does the job...

southsiderosie

Eve_Dublin wrote: »

Oh yeah? Which one? I don't spend much money on make up, shampoo etc but I do spend a fair bit on moisturiser (20 Euro, sometimes more)...I'm obviously a sucker for the guff. I'll happily change to a cheaper brand if it does the job...

Both Neutrogena and Aveeno moisturizers are around $15, and they last for ages because you only need to use a little bit. They always pop up on 'Best of' lists.

beeftotheheels

Now I have to say I don't buy into science all that much when it comes to beauty products, but I do buy into packaging and marketing.

So when I get out of the bath and slather in loads of 25% shea butter cream from l'Occitane

1. I like the smell
2. The cream feels indulgent
3. It does make my skin less dry, and
4. I feel a bit better buying into the notion that my beauty product is making the lives of shea nut picking women in Burkina Faso a little bit better off

And I'm willing to spend a bit more just for that.

So nivea might deal with my dry skin just as well, but it would deprive me of items 1, 2 and 4.

southsiderosie

beeftotheheels wrote: »

Now I have to say I don't buy into science all that much when it comes to beauty products, but I do buy into packaging and marketing.

So when I get out of the bath and slather in loads of 25% shea butter cream from l'Occitane

1. I like the smell
2. The cream feels indulgent
3. It does make my skin less dry, and
4. I feel a bit better buying into the notion that my beauty product is making the lives of shea nut picking women in Burkina Faso a little bit better off

And I'm willing to spend a bit more just for that.

So nivea might deal with my dry skin just as well, but it would deprive me of items 1, 2 and 4.

True, but the luxury factor and the sourcing factor are quite distinct from the quasi-scientific claims that many beauty product companies indulge in. I lurrrve L'Occitane products mainly because they do smell really nice, but they aren't claiming to give you the skin of a 25 year old...they just offer the chance to smell like a field in Provence.

LittleBook

Eve_Dublin wrote: »

Oh yeah? Which one? I don't spend much money on make up, shampoo etc but I do spend a fair bit on moisturiser (20 Euro, sometimes more)...I'm obviously a sucker for the guff. I'll happily change to a cheaper brand if it does the job...

Aldi Lacura Range

Seriously, it's @ €3, I use it myself as do many of my friends, it's great stuff.

Eve_Dublin

LittleBook wrote: »

Aldi Lacura Range

Seriously, it's @ €3, I use it myself as do many of my friends, it's great stuff.

I need something with an SPF as I live in a hot country, you see.

Eve_Dublin

southsiderosie wrote: »

True, but the luxury factor and the sourcing factor are quite distinct from the quasi-scientific claims that many beauty product companies indulge in. I lurrrve L'Occitane products mainly because they do smell really nice, but they aren't claiming to give you the skin of a 25 year old...they just offer the chance to smell like a field in Provence.

I had a look at that website that tells you how "dangerous" your beauty products are and my L'Occatine shampoo and conditioner I got for xmas rated up there with the very risky products, which surprised me. I'll try and find that website to back it up.

beeftotheheels

Eve_Dublin wrote: »

I had a look at that website that tells you how "dangerous" your beauty products are and my L'Occatine shampoo and conditioner I got for xmas rated up there with the very risky products, which surprised me. I'll try and find that website to back it up.

Do post the link.

While I can see my cherry blossom shampoo/ conditioner being dangerous in the sense of potentially attracting insects that might bite me, I have really never considered any other dangers associated with shampoos. I tend to trust my eczema and if it doesn't flair up then I continue using the product and assume it to be pretty benign.

Ginny

Oh I have that Aldi serum, must root it out. I use L'oreal for year until they discontinued the line I used, then I used Clinique DD moisturiser, was fine for about 6 months and then I had a reaction to it. Now I'm using the Lidl €2 24 hour moisturising cream, and I love it!

Beruthiel

Eve_Dublin wrote: »

Oh yeah? Which one?

I wouldn't swear in a court of law, but I think it's this one:

Stargazer7

As someone who has a degree in physics I dunno whether these ads amuse me or annoy me. I really wonder if the marketing/sales companies think we are that easily duped or that we are that self obsessed that "every girl needs product X"

If you listen closely to what they say in the ads or what the small print says it's usually something along the lines "This anti-wrinkle cream MAY help reduce the signs of aging" or "based on a survey of 20 women, 11 found this product helpful in reducing the signs of aging". Anyone who has any idea of stats will know that's a crap sample size.

Also the amount of hijacking of decent science they do is frustrating....4D lash effect mascara....4D? Seriously? 4 dimensions...so we've got the 3 spatial ones and then time comes into it somehow....Or microbubbles etc etc.

You can tell this annoys me just a little bit can't you :pac:

beeftotheheels

Stargazer7 wrote: »

Also the amount of hijacking of decent science they do is frustrating....4D lash effect mascara....4D? Seriously? 4 dimensions...so we've got the 3 spatial ones and then time comes into it somehow....:

I forgot about that one. It amused me it has to be said but my Dad has a habit of shouting at such adverts and pushing his glasses down his nose to read the sample size and shout some more from which I can conclude definitively that 100% of physics graduates also find the adverts incredibly annoying*


*Based on a survey of 6 immediate family members 1 of whom has a degree in physics

Merrick

I can't watch cosmetic ads at all any more without picking out flaws.

Survey says 80% agree! (from a sample size of 5)
Longer looking lashes! (not actually longer, lash inserts used)
Natural looking colour! (not actually natural)
Healthy looking hair! (not actually healthy)

I'll never buy into the "science" crap. I prefer cheap things that smell nice and don't make me look 16 again to ludicrously expensive things that smell nice and don't make me look 16 again.

Stargazer7

beeftotheheels wrote: »

I forgot about that one. It amused me it has to be said but my Dad has a habit of shouting at such adverts and pushing his glasses down his nose to read the sample size and shout some more from which I can conclude definitively that 100% of physics graduates also find the adverts incredibly annoying*


*Based on a survey of 6 immediate family members 1 of whom has a degree in physics

Your post makes me happy and your dad sounds cool