Safefood.eu Campaign

japanesebanana

www.safefood.eu have launched a campaign to tackle Irelands obesity. If your waist is more than 32" for females and 37" for males.

Thoughts?

http://www.youtube.com/watch?v=YarpWrLn9Zo

discus

Fair enough. There's been tons of people talking about it in work, but they are mostly in their fourties and fifties and they regularly do triathlons / orienteering etc. Haven't heard any fatties mention it yet.

japanesebanana

Seems to be causing a huge split between people saying it's good and fair play and others "OMG they're calling me fat"

eco2live

Its true. fat is the norm in Ireland. I am 2 stone overweight with high blood pressure and liver problems and most people don't think that I am fat. I was 4 stone overweight and people are saying to me now that i should not lose any more weight. Most people are in denial.

When somebody is in the ideal bmi range people tell them that they are too skinny.

discus

japanesebanana wrote: »

Seems to be causing a huge split between people saying it's good and fair play and others "OMG they're calling me fat"

Is 32 inches fat for a girl?

deadlybuzzman

chances are the people that need to pay attention the most wont, while those that dont, will

japanesebanana

No what's above 32" is supposedly fat. Obviously the problem here is there are a lot of different body types, body fat % is a better indicator but the ad is raising awareness and seems to be working so good!

I'm constantly told by my family mainly that I'm too skinny and work out too much, even though I eat a lot and am well within a normal BMI

deadlybuzzman

japanesebanana wrote: »

No what's above 32" is supposedly fat. Obviously the problem here is there are a lot of different body types, body fat % is a better indicator but the ad is raising awareness and seems to be working so good!

I'm constantly told by my family mainly that I'm too skinny and work out too much, even though I eat a lot and am well within a normal BMI

While the idea behind its good and hopefully it is getting people at least thinking about it I think its a bit hard on bigger framed tall people and soft on small slightly built people.
I remember when I was a kid some cereal had a 'Pinch an Inch' slogan-if you could pinch an inch you had a spare tyre to lose. Course for a nation of tubbies that could be a bit too hard to swallow.....unlike most junk foods!

The Guvnor

It's not a bad thing - but it's just a guideline.

rocky

32'' for women seems a bit low. I know someone with a BMI of 22 and 33.4 inch waist. She deadlifts

ragg

for the average person the advice is great. getting a measuring tabe and measuring around the belly button is great way to force people to think about how fat you ACTUALLY are.

I know thats what made me start losing weight in the first place!

gavtron

there's a thread on this in the nutrition and diet forum...

Pace2008

rocky wrote: »

32'' for women seems a bit low. I know someone with a BMI of 22 and 33.4 inch waist. She deadlifts

I reckon most people who train with weights are aware BMI guidelines don't necessarily apply to them if they have a reasonable degree of muscularity. For the average inactive desk-jockey, it's probably not a bad guideline.

eco2live wrote: »

Its true. fat is the norm in Ireland. I am 2 stone overweight with high blood pressure and liver problems and most people don't think that I am fat. I was 4 stone overweight and people are saying to me now that i should not lose any more weight. Most people are in denial.

I'm afraid I'm one of those guys who goes some way towards propagating these dangerous notions. If someone I knew was packing a bit of paunch and brought the issue up, I'd be inclined to dismiss it with an "Ah, sure you're grand."

It's a tricky one. Some people need the proverbial boot up the arse, but others don't take blunt criticism so well and may just get upset and redouble their endeavour towards self destruction.There's no one-size-fits-all solution, unfortunately.

cc87

rocky wrote: »

32'' for women seems a bit low. I know someone with a BMI of 22 and 33.4 inch waist. She deadlifts

Thats not the norm in ireland, its closer to being inactive and overweight with a poor diet

The only issue I would have with this ad is that, people probably wont apply it to children or teenagers. I lived near a secondary school for about the last 8 months and their standard of health and diet was terrible.

Im only out of secondary school about 6 years and the change is shocking

Jerrica

rocky wrote: »

32'' for women seems a bit low. I know someone with a BMI of 22 and 33.4 inch waist. She deadlifts

For the average woman it's a good indicator and isn't low at all.

This idea has been running in the British Heart Foundation campaign for years, is it only coming into the Irish media now??

irishmanmick

It's shocking that 2 out of 3 people in Ireland are overweight! Didn't realise the problem was so epidemic. Hopefully it gets people thinking bout their weight but will it change things, probably not though.

Government really needs to educate people on nutrition. Should be brought in while kids are in school, show them what exactly is in junk foods, how some simple changes can make a huge difference and the consequences of a bad diet.

It's apalling that we are never thought about nutrition in Ireland. We're going to have serious problems with our healthcare in teh future, it's bad now wait until the effects of an overweight life hit two thirds of our population!

King of Kings

I think they are great ads. Bring awareness to the situation

LoganV

I think it's a good idea generally. One thing that always comes to mind around these issues is that I heard the Celts made anyone larger than a standard belt size pay a fine. I think they could have been on to something there.