RSA - Stop With Your Bloody Slogans And Watch This

ikillcopiers

As many have said in the previous few months, the RSA seems to be a waste of space
more interested in pumping out useless slogans, blaming certain members of the
community, and uninterested in addressing core causes of accidents, such as lack
of attention, understanding of vehicle dynamics and basic road law.

The TAC in Australia took a far more educated look into the actual causes of
road accidents, what actually gets through to people,
and in the last 20 years have halved the road deaths in Australia.

Watch the video, the whole video, and lets all have a safe, happy Christmas.

https://www.youtube.com/watch?v=Z2mf8DtWWd8

Thanks draffodx for sorting the video, for some reason the wrong number was in the BBCode(!).

Atomic Pineapple

EDIT: got video sorted

-Corkie-

You sorted it!!

Good video in fairness

unknownlegend

Emotionally very powerful, and kind of encompasses all of society too.

Anan1

TBH, the difference there is money. The Australian ads are far better thought-out, and made with far higher production values. You get what you pay for.

Poly

Powerful ad, Why don't they just run this Aussie ad? It still hammers the message home.

wyndham

I disagree with your harsh criticism of the RSA.
Road deaths here have virtually halved in the past 5 years. Below are the monthly and annualised death statistics.

I think their campaigns are good, and can vividly remember many of the images from their campaigns.

Monthly Comparisons 2001 - 2010

YEAR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Totals
2001 30 38 31 22 40 24 41 34 42 32 40 37 411
2002 35 33 34 32 20 34 42 35 36 31 23 21 376
2003 20 21 33 23 38 37 32 26 20 34 30 21 335
2004 32 36 25 27 26 36 38 35 34 22 29 34 374
2005 33 37 26 23 41 22 41 24 31 44 34 40 397
2006 40 31 27 37 30 32 38 17 23 32 27 31 365
2007 22 25 34 30 24 29 31 28 28 26 23 38 338
2008 25 32 20 19 19 28 26 28 19 22 22 19 279
2009 18 15 24 20 28 15 19 20 14 22 25 18 238
2010 15 14 12 19 28 11 22 19 13 36 13 02 204

corglass

Anan1 wrote: »

TBH, the difference there is money. The Australian ads are far better thought-out, and made with far higher production values. You get what you pay for.

That video is fantastic and harrowing and really 'real'. Tough viewing

Heroditas

wyndham wrote: »

I disagree with your harsh criticism of the RSA.
Road deaths here have virtually halved in the past 5 years. Below are the monthly and annualised death statistics.

I think their campaigns are good, and can vividly remember many of the images from their campaigns.

Yes but is it the RSA or the vast improvement in our road network that has led to the reduction in deaths?

Atomic Pineapple

Heroditas wrote: »

Yes but is it the RSA or the vast improvement in our road network that has led to the reduction in deaths?

Not to mention newer safety features in modern cars!

Alkers

Is one of those short clips not from an Irish ad? On my phone at the moment so can't easily explain which one I'm talking about but I'll have a look later. May just be because I've seen most of the Oz ones before though.

EDIT:
In fact the RSA has already used some of the Oz adverts over here:
"To raise awareness of the serious risk that drug driving poses to road safety, the RSA is currently airing two 60 second TV adverts. The first, ‘Cell’, which has been acquired from Victoria in Australia, has been adapted for use here in the Republic of Ireland"

Anita Blow

Heroditas wrote: »

Yes but is it the RSA or the vast improvement in our road network that has led to the reduction in deaths?

And could the same not be said for the TAC? Could their reductions not be due to other factors too?

ikillcopiers

Anita Blow wrote: »

And could the same not be said for the TAC? Could their reductions not be due to other factors too?

Valid points, but Australia hasn't had as major an infrastructure upgrade
as we have in the last 5 years - new motorways, bypasses etc.

Also, I'm more pointing to the much slogans like
"He Drives, She Dies"
"Speed Kills" (the vaguest most useless slogan of the lot)
and so on.

My own opinion of the RSA is low, but I'm going more on the general
vibe of threads on the RSA in recent months, they haven't been many
positive ones on here to be honest...

All their ads seem to choose the same members of the population over
and over again, leaving the majority to think everything they do must be ok.

The TAC made ads that encompassed ALL members of the population,
I for one have NEVER seen an Irish ad that showed a middle aged man
mow down a motorcyclist, or a mother on the school run cause an accident
in an RSA advert, something that the TAC shows time and time again.

It's always another 17 year old in a Honda Civic in their ads, because we all
know we have never seen a car accident with anything other than teenagers,
hatchbacks and the obligatory thumping music followed by a stupid catch phrase.

Corkladddd!!

As a member of the general target audience of these videos, I have to say this was the first video that ever really made me stop and think. There was no one saying that " Male 18-25 is going to kill you". This is what makes me switch off for all the other ads. No one likes being given out to. The sooner the RSA make these general ads the better!
I genuinely believe that these ads are currently the greatest waste on television! They don't appear until night when apparently my friends and I are turning every B-road into a racetrack and drinking copious amounts of alcohol before we sit into our cars for round 2. I am not saying that this doesn't happen; there will always be a few bad eggs but from my point of view the older generations of society are just as bad if not worse...
My main axe to grind is with the following groups..

Middle aged salesmen in their Mondeos (slight generalisation but you get my drift) who feel it is their god given right to tail gate while talking on their phones.

People that believe the lanes on a roundabout are for decoration.

People in the OVERTAKING lane who feel they are martyrs by trying to enforce a 50mph speed limit. (The road was approved for 120kmh, that is what i'll do, no more, no less. conditions allowing of course)

And finally the "I'll have 4 pints and drive home generation, shur I never had any trouble before", ok you havn't caused an accident yet, but it only takes one second to change a life! In this day and age there is no excuse!

When the RSA start genuinely targeting these groups, not just the young males, we will sit up and listen but until then, their "he drives,she dies" campaigns are of no more use than an ash tray on a motorbike!

/rant over

Voodoomelon

Powerful ad, saw it before. RSA should be scrapped until they can come up with something useful.

Gophur

That video is simply a compilation of a series of Road Safety ads, including one RSA ad. I really have to laugh at the continuous derision poured on the RSA, without a single positive argument. You critics of the RSA should take some time out and stay quiet.
The RSA are doing great work, and have a lot of work to do. The critics are only showing the rest of us how ignorant and stubborn you are. Far too many critics seem to take RSA ads personally, for some reason.
The RSA have ads based on excessive speeding, drink and drug driving, propert road etiquette and, the sorest for most, targeting a known and proven risk group, young male drivers. They have, correctly, targeted known risk groups. They have tightened up driver testing, also, but are still the target for ridiculous, excessive and unjustified criticism.

So funny how a foreign ad is deemed to be better than an Irish one, yet contains the same material and message as our own, home produced ones v

Anan1

Gophur wrote: »

So funny how a foreign ad is deemed to be better than an Irish one, yet contains the same material and message as our own, home produced ones v

The foreign ad is better. Although how this is a reflection on the RSA is a mystery to me - give the RSA the budget and they could commission really good ads too.

sean1141

the rsa is not a bad thing but they need to stop blaming young drivers and speed for every crash on the road.. this only give every older person someone to blame and loose focus of their own bad driving.. a more varied selection of people in there adds would educate more people.... they have the base set up to reduce road deaths and bad/reckless driving plus educate dangerous and annoying clueless drivers on the road but i think new managment and more clued in people are needed in the agency to make this happen..

helimachoptor

Tough to watch especially the guy who lost both his legs, but whatever helps to get death down. I've posted something on the ES forum which ill repeat here.

About a year ago, the GF set off one sunday morning about 5am, she needed to go home and get back later that day. I woke up with her she left and i fell back asleep. 1 hour later the gardai knock at the door, straight away i think the OH is dead or seriously injured.

so I open the door, they ask do you know X, i say no, they say are you Y person and is this 123 fake street. I say no this is 123 fake road.

At this stage i ask them wtf is going on, they say a young girl has been killed in a car crash and they were going to inform the parents. Fcuk me hearing that even though it wasnt someone i knew was honestly heartbreaking (and tbh it takes a lot to get me emotional!).

People stay safe, dont ever drink and drive.

Absurdum

Anan1 wrote: »

The foreign ad is better. Although how this is a reflection on the RSA is a mystery to me - give the RSA the budget and they could commission really good ads too.

I agree and disagree :P

The Australian ad looks too Hollywood imo, I don't relate to it, it may as well be a series of movie trailers.

The RSA ads with the A&E doctor and the other ones with the short clips of parents speaking about their loved ones are more hard-hitting for me because they could easily be my family.

cabrwab

The aussie ads are more hard hitting, and more based on the serious of all consequences in the actual crash.

There was a road safety ad out in the eighties with the bodies laying on the road which is still hard hitting.

The RSA uses that drugs ad, but its an Australian ad.

But they do target the younger population, im not in this age group but these ads annoy me they are always targeting younger people.

Yes young lads are more likely to speed, but so are alot of the passet, a4 rep mobile people yet there is no ad out there condemning there behavior on the motorways of this country.

OP good point for raising the debate.

The RSA have a tough job, i think they could do it better to be honest.

First off i would stop the straight out targeting of speed only and young drivers and start targeting everyone and bad driving.

Talk to people about driving to the conditions.
Keep the ad's with the families etc id believe they work hitting a message home.

Then again sometimes a post like above and ottostreets post hit home just as hard.

dr.fuzzenstein

RSA does nothing but show teenagers driving fast to loud "dishco" music.
There are plenty of lunatics out there.
Rep Man in his 200 km/h Mondeo, Yummy Mummy who is more interested in looking at the kids in the backseat and doing the makeup, the ever popular White Van Man, Old Bastard who still drives despite three strokes and on 23 kinds of medication, Farmer John And His Unlit Tractor (on the motorway), Sunday George who only drives (guess when) at 20 km/h.
I'm past being a boyracer at 40, never was one anyway (never could afford the body kit), but the RSA is annoying even me with saying "If you are a 20 year old male ALL deaths on the road are YOUR fault".
Everyone else is ok, you don't have to look where you're going, nothing can happen to you, unless some spotty kid comes along the road in his Civic, in which case HEAD FOR THE DITCH!
Young males DO cause a lot of accidents, but are the RSA not interested in cutting ALL road deaths instead of targeting only one group?
Or do they say "well, we've cut it by so far by targeting young males, that's our work done, let's head for the pub"?

Atomic Pineapple

Gophur wrote: »

That video is simply a compilation of a series of Road Safety ads, including one RSA ad. I really have to laugh at the continuous derision poured on the RSA, without a single positive argument. You critics of the RSA should take some time out and stay quiet.
The RSA are doing great work, and have a lot of work to do. The critics are only showing the rest of us how ignorant and stubborn you are. Far too many critics seem to take RSA ads personally, for some reason.
The RSA have ads based on excessive speeding, drink and drug driving, propert road etiquette and, the sorest for most, targeting a known and proven risk group, young male drivers. They have, correctly, targeted known risk groups. They have tightened up driver testing, also, but are still the target for ridiculous, excessive and unjustified criticism.

So funny how a foreign ad is deemed to be better than an Irish one, yet contains the same material and message as our own, home produced ones v

Your acceptance of a poor job by an Irish agency funded by tax payers money is very worrying, if the majority of the public have the same attitude to letting the RSA away with sub standard campaigns then no wonder the driving standards in Ireland are so poor.

The driver etiquette ads while welcome are useless, why? because there is no threat of punishment for not following what the adverts state nor is there any conviction in the adverts.

The adverts containing the families/doctors are again welcome and an improvement but lack any visual impact at all, you have the aftermath without the shock images from the crash, its only half the equation.

You say they target young males as a known risk group and again I have no problem with that, what I do have a problem with is the manner they target them, they target them using blame tactics which simply wont work with young males. They fail to interact and engage with the highest risk group on the roads, they fail to understand them, they fail at getting a message across to them.

You say they have tightened up driver testing yet someone can still get a provisional licence without ever sitting in a car and the driving test doesn't take into account motorway driving, day & night driving elements, adverse weather testing, varying road type testing, its a 45 min spin around a town.

The Australian video is a compilation of Australian adverts targeting drivers for all sorts of things, the part you mention is an Australian advert bought and used by the RSA, it is not an Irish advert nor did any part of it come from the RSA.

Just because some people don't except a mediocre service does not make them stubborn or ignorant.

TJJP

Simona1986 wrote: »

Is one of those short clips not from an Irish ad? On my phone at the moment so can't easily explain which one I'm talking about but I'll have a look later. May just be because I've seen most of the Oz ones before though.

EDIT:
In fact the RSA has already used some of the Oz adverts over here:
"To raise awareness of the serious risk that drug driving poses to road safety, the RSA is currently airing two 60 second TV adverts. The first, ‘Cell’, which has been acquired from Victoria in Australia, has been adapted for use here in the Republic of Ireland"

Yes, you’re right. There’s an Irish TV ad lift at 1.42 in, the old E38 BMW clip, but as you say, it could have came from Australia originally.

Voodoomelon

Gophur wrote: »

That video is simply a compilation of a series of Road Safety ads, including one RSA ad. I really have to laugh at the continuous derision poured on the RSA, without a single positive argument. You critics of the RSA should take some time out and stay quiet.
The RSA are doing great work, and have a lot of work to do. The critics are only showing the rest of us how ignorant and stubborn you are. Far too many critics seem to take RSA ads personally, for some reason.
The RSA have ads based on excessive speeding, drink and drug driving, propert road etiquette and, the sorest for most, targeting a known and proven risk group, young male drivers. They have, correctly, targeted known risk groups. They have tightened up driver testing, also, but are still the target for ridiculous, excessive and unjustified criticism.

So funny how a foreign ad is deemed to be better than an Irish one, yet contains the same material and message as our own, home produced ones v

The RSA are simply piggybacking the success of lower amounts of deaths due to better roads, better cars, massive insurance hikes for young drivers, a larger garda presence on the road and primarily a massive clampdown on drink driving.

If you took the RSA away, absolutely nothing would change. They can continue to churn out speed is the biggest of cause of road deaths shíte and cars launching into family gardens but no one takes a blind of bit of notice, especially young male drivers as draffodx said. Not to mention the fact that there will always be far far far more young male drivers on the road than any other demographic of driver and "blaming" them for road deaths is absolutely retarded and un-productive, they will always be in the highest road death category considering the amount of them on the road.

How about more ads focusing on how to use the bloody road, roundabouts, junctions, motorways, NON stop until it is drilled into everyone. How about people crashing as a result of texting, not paying attention, drifting onto the other side of the road (a very large amount of crashes caused by this), accidents caused by tailgating, driving in bad weather conditions (i'm talking visual ads here).

Speed is a tiny factor in all crashes (less than 6% in the last stats) and the RSA are just wasting their time and our money on that one point and pointing the finger at young males. The only decent thing they do is issue free high-vis vests.

Gophur

Lads (and lassies?), all this victimisation is a joke. There is science behind the strategy, but "there are none so deaf as those who do not want to hear!"

I'll bet not one of the critics have bothered their barney to look up teh RSA website and read their stuff.

So what you're young, you're male? You are a high risk group. Like it or not, get over it.

Seems the critics are perfect drivers, blameless on all counts, able to select road laws that should nor not apply to them, the problem is obviously everyone else, eh?

galwaytt

Gophur wrote: »

Lads (and lassies?), all this victimisation is a joke. There is science behind the strategy, but "there are none so deaf as those who do not want to hear!"

I'll bet not one of the critics have bothered their barney to look up teh RSA website and read their stuff.

So what you're young, you're male? You are a high risk group. Like it or not, get over it.

Seems the critics are perfect drivers, blameless on all counts, able to select road laws that should nor not apply to them, the problem is obviously everyone else, eh?

Well I did, I do, I have. And I'm not shy about emailing them, or lodging complaints to RTE, ASAI and BAI over their efforts either.......

Which begs the question - have YOU read their site, and their reports ? If so, you'd know -as the RSA does - that 'speeding' is a causal factor for less than 10% of accidents..............which proves they 'say not as they do'.......

robtri

Just to add....

while that video is very good.. ( froma point of view of a raod safety mesage)

also in 1994 TAC brought out the "Don't fool yourself, speed kills " slogan and ad campaign .......

Persoanlly.. i See them the same as the RSA.... same sort of video's
just theres are a bit more encompasing

RSA did ads already on Drink Driving...

https://www.youtube.com/watch?v=xtJqw--DGl8

Voodoomelon

Voodoomelon wrote: »

Not to mention the fact that there will always be far far far more young male drivers on the road than any other demographic of driver .

There's more young males on the road than 35 to 50 year old males ?

Gophur

galwaytt wrote: »

.......... If so, you'd know -as the RSA does - that 'speeding' is a causal factor for less than 10% of accidents..............which proves they 'say not as they do'.......

It proves nothing of the sort. The "speeding" campaigns, while uncomfortable, are part of the overall education of a driver. Educate him/her young, and you have a hope that you educate him/her for life.

It may well be a sledge-hammer being used to crack a nut, but, so what?

It affects the pride of a few boy-racers? So what?

You feel affected by it? So what?

If it saves lives, it's worth it.

Are you saying there should be no anti-speeding campaigns? Or they are disproportionate? Or are the RSA supposed to campaign only in the proportion of how accidents are recorded in the past?

The cold weather has shown that if you reduce the speed of traffic, lives will be saved. It is inconvertible. Look at the cold spell RTA stats, and you will see a huge effect from slowing people down.

Yet again, the RSA are doing things the same way as the Brits, the same way as the Aussies, yet, because they are Irish, because they affect us, and effect changes in our deriving, they are derided. The stats are not lying. The Road Fatalities numbers are falling, TG, and here's hoping we never have to have the dreaded knock on the door in the middle of the night.

Excessive Speed and Road Traffic casualties
Excessive speed is said to be the main direct contributor to road traffic collisions and collision severity, in terms of serious
injury and fatality, with other major factors such as drink driving, illicit drug use and risk taking. Speed has exponentially
detrimental effect on road safety. Thus as speed increases, so do the number and severity of collisions.
The European Transport Safety Council (ETSC) in its report ‘Traffic Law Enforcement across the EU’ published in May 2006
concluded that, “To control speed, automated speed enforcement systems must be used, and offences must be followed
up by procedures able to manage with a large number of violations.” The successful reduction of speed related road
casualties throughout the EU has been achieved by focusing on this strategy.
The examination of the excessive speed related road collisions and casualties on Irish road over the period 1997-2008
revealed the following:
Over the period 1997-2008, 1,131 lives were lost on Irish road network where excessive or inappropriate speed
was the main contributory factor. This represents 25% of the total fatalities within the period 1997-2007. Additional
3,321 people were seriously injured over the same period,
33% of the people killed due to excessive speed occurred between the hours of 12-midnight and 04:59,
47% of the speed related fatalities occurred on Saturday and Sunday,
30% of the speed related fatalities occurred during the summer months (June, July and August),
39% of the people killed due to excessive speed were young male aged 17-24,
Just under half of all drivers responsible for fatal collisions where excessive speed was cited as contributory
factor were young male aged 17-24.

kippy

Heroditas wrote: »

Yes but is it the RSA or the vast improvement in our road network that has led to the reduction in deaths?

One could say the very same thing about Australia in fairness,
And that is particularly true of the "modern cars" mentioned in the next post.
However any escuse to ciriticise (unfairly) in this country.

Some people love to hammer the RSA, however he majority of their add campaigns have been very similiar to what was in that video.
Most of their adds to address the core causes of accidents, in pretty much the same way that that TAC video does.

Yep, the RSA have their issues and things could improve but no need for unfair criticism in my opinion.

Also, the point about using that video instead of ones we pay to make ourselves is valid. I am sure there are plenty other countries that have similiar campaigns, using their material if apt wouldnt be the worst idea in the world.