Is this RSA poster good enough?

Atomic Pineapple

/OPEN RANT

Does anyone else think this RSA advert is a serious waste of money and doesn't achieve anything? It sends out absolutely zero message to me at all and is really a poor attempt at creating awareness of speed.



Issues I have with it:

Its a tachometer that shows what revs the car is doing, a car could be out of gear going nowhere and still be showing 6k revs.

Its surrounded by a saw, covered in blood, whats a saw got to do with a car crash?

And it says KILLER on the display, its more like an advert for a bad horror movie involving a stalker who kills people in cars with a buzz saw.

The slogan "The faster the speed,the bigger the mess" doesn't work, no body listens to it and then for some reason it says Shame beside speed at the bottom.

Its an advert lacking in any visual impact, any decent information, it just appears to me like it was made to suck up some leftover money, what a waste.


/END RANT

Ardennes1944

maybe the driver went into 3rd instead of 5th, that could also cause the high revs. imo the RSA needs to take a good review of what they actually wished to achieve and how they were going to get it, and then measure it against what they have done to date. i believe they should start a whole new campaign with different slogans and leave the good pretty people and the ugly mullocker bad people out of it

Top Dog

Maybe the advert is aimed at the numpties who get their kicks from bouncing cars off the limiter at standstill? Go beyond it and engine blows up? Killer is referring to the engine rather than a living being? :pac:

Agree though, it is kinda sh**e :rolleyes:

Atomic Pineapple

Top Dog wrote: »

Maybe the advert is aimed at the numpties who get their kicks from bouncing cars off the limiter at standstill? Go beyond it and engine blows up? Killer is referring to the engine rather than a living being? :pac:

Agree though, it is kinda sh**e :rolleyes:

An advert aimed at them would be very welcome, if this was it though I feel its probably too cryptic for them to get

djimi

My car only springs to life at 6000rpm :pac:

Its an appalling ad from the RSA but to be honest Ive come to expect nothing more from them and rarely pay much attention to them at this stage.

The problem the RSA face is that anyone with half a brain knows that driving dangerously is going to end badly, and dont need an ad campaign to be told this. Those who drive dangerously most likely dont even have half a brain and you can show them all the ads and throw all the slogans at them that you want, they will be too thick for it to sink in. Instead of wasting money on rubbish like this the RSA would be much better off spending their money and effort going into schools and educating kids in their early teens of the dangers of the road and how to behave properly when behind the wheel. At least that way by the time people hit 17 and get a license its already been drilled into their head about road safety.

L1011

Clearly designed by someone who had no idea about cars; but from their previous campaigns, its clear that nobody in their market department understands cars, or physics.

Gary ITR

They clearly want to have a go at us Honda drivers


IMO it's crap much like 90% of the publications/posters/ads that the RSA put out. The current ad on TV with the Doctor speaking about dealing with a RTA is in the 10% of the good ads they put out.

Mr.David

Is it a fuel economy campaign? Revs above 5000rpm kills your fuel economy?

DarkJager

draffodx wrote: »

/OPEN RANT

Does anyone else think this RSA advert is a serious waste of money and doesn't achieve anything? It sends out absolutely zero message to me at all and is really a poor attempt at creating awareness of speed.



Issues I have with it:

Its a tachometer that shows what revs the car is doing, a car could be out of gear going nowhere and still be showing 6k revs.

Its surrounded by a saw, covered in blood, whats a saw got to do with a car crash?

And it says KILLER on the display, its more like an advert for a bad horror movie involving a stalker who kills people in cars with a buzz saw.

The slogan "The faster the speed,the bigger the mess" doesn't work, no body listens to it and then for some reason it says Shame beside speed at the bottom.

Its an advert lacking in any visual impact, any decent information, it just appears to me like it was made to suck up some leftover money, what a waste.


/END RANT

I swear, this shower of inept asshats get more and more ridiculous with everything they put out. That advert does absolutely **** all, and looks like it was dreamed up by some idiot fresh out of school.

"Lets have a saw...with blood on it"
"Great idea, but it won't grab the attention"
"Yeah you're right - lets stick the word "KILLER" in the display"
"Genius".


So what I'm left to ponder is - did the tachometer somehow become possesed, kill the driver and then display its true intentions via a single word? Or have the RSA once again proved they haven't got a ****ing clue, are a waste of taxpayers money and ignore the fundamental problems of drivers on the road?

At least they didn't think up someway to take another dig at male drivers....although I suspect not many females would have a saw blade display in their dashboard.

peasant

At 6000 rpm the mess would certainly be big, oil and engine bits all over the road...



...my diesel redlines at 4500:D

stupid ad ..."speed shame" ...whazzad all about ?

Gophur

Time some people actually grew up and stopped being so sensitive and so offended by the RSA campaigns.

Nobody (apart from the two low-life scumbags from Limerick) died during the recent cold spell, because drivers were so cautious and speed of cars was so low. Accidents were plentiful, but relatively low-impact and nobody died.

The past two weeks reinforced the RSA mantra about speed. Reduce it enough and lives will be saved.

And, lads, if it annoys you so much, look the other way. Alternatively, how about you come up with a message to make the roads safer?

DarkJager

Gophur wrote: »

Time some people actually grew up and stopped being so sensitive and so offended by the RSA campaigns.

Nobody (apart from the two low-life scumbags from Limerick) died during the recent cold spell, because drivers were so cautious and speed of cars was so low. Accidents were plentiful, but relatively low-impact and nobody died.

The past two weeks reinforced the RSA mantra about speed. Reduce it enough and lives will be saved.

And, lads, if it annoys you so much, look the other way. Alternatively, how about you come up with a message to make the roads safer?

No I won't look the other way because my taxes are being used to fund this idiotic, out of touch ****. And the RSA mantra has nothing to do with people having less accidents. You shouldn't be behind the wheel of a car if you don't have the mental capacity to know you don't drive at high speed in icy conditions, thats common sense and **** all to do with the RSA or their lame arsed campaigns.

We don't need messages or mantras, we need driver education as a fundamental start. These sexist, half brained muppets are clearly not the people to do that.

peasant

Gophur wrote: »

The past two weeks reinforced the RSA mantra about speed. Reduce it enough and lives will be saved.

I'm by no means a speed merchant but the last two weeks showed something else as well ...reduce speed enough and the economy suffers. (with congestion, delays, work hours missed etc)

This anti-speed campaign by theRSA is all well and good and it does have a certain point. But I for one am still waiting for the day when the ROAD SAFETY agency will actually start looking at ROADS for a change.

The amount of roads that could be made 200% safer by simply putting down cats eyes, refreshing the line markings and proper signage is unreal.

Everybody who drives a bit of a distance every day knows a spot or two on their road that is an accident waiting to happen (or worse, where an accident happens every other week) ...how about focussing on that for a change, dear ROAD SAFETY authority?

sogood

djimi wrote: »

My car only springs to life at 6000rpm :pac:

Its an appalling ad from the RSA but to be honest Ive come to expect nothing more from them and rarely pay much attention to them at this stage.

The problem the RSA face is that anyone with half a brain knows that driving dangerously is going to end badly, and dont need an ad campaign to be told this. Those who drive dangerously most likely dont even have half a brain and you can show them all the ads and throw all the slogans at them that you want, they will be too thick for it to sink in. Instead of wasting money on rubbish like this the RSA would be much better off spending their money and effort going into schools and educating kids in their early teens of the dangers of the road and how to behave properly when behind the wheel. At least that way by the time people hit 17 and get a license its already been drilled into their head about road safety.

I agree 100% with the above. Preaching to the converted is a waste of time and money and the same time and money should be directed towards teens in schools BEFORE they get behind the wheel. The ad in question is symptomatic of many ads, in that they try too hard to be "clever" and forget to be accurate or, more importantly, informative. As mentioned previously, the ad is too cryptic and misses the point entirely. More like an advertising poster for some shock/horror Stephen King killer car movie!

I'd be interested to know, who in the RSA has any relevant experience or qualifications for the job they're supposed to be doing, or is it just another case of "jobs for the boys"? Any comment from Mr. Gay Byrne most welcome..............

bladespin

Complete air shot IMO

TBH I refuse to even listen to the 'speed kills' whinge brigade, that's a cop out of epidemic proportions, the message should always be to take responsibility for your driving, driving like an idiot kills, not speed.

-Corkie-

The RSA are pure retarded when it comes to ads. Hadnt they that one that said `He drives she dies`. What a load of crap.

The worst one imo is the one for tired awareness. I cant remember the wording exactly but it says stop for no more than 20 mins. Drink a coffee and thats it!!. Cant remember the exact words but you would think it would be pull in full stop!!

2 stroke

I'm going to check the speed of my skillsaw tomorrow morning.

Stinicker

Note to self, electric circular saws are dangerous.

Seth Brundle

Stinicker wrote: »

Note to self, electric circular saws are dangerous.

Only over 6,000rpm!

**Timbuk2**

bladespin wrote: »

Complete air shot IMO

TBH I refuse to even listen to the 'speed kills' whinge brigade, that's a cop out of epidemic proportions, the message should always be to take responsibility for your driving, driving like an idiot kills, not speed.

Strangely appropriate username!

Stinicker

I wonder if the chaps in Top Gear think this is plagiarism?

kyote00

for people who have lost loved ones on the roads, the ad makes sense.

GTE

Yet another reason why the TDI kicks ass!

It wont even rev that high so that means no matter what I do I will never kill on the roads!

Oh yes!
Thank you RSA for clearing that one up, with your cheap ass Photoshopping.


*cough* educate drivers *question mark cough*

Sheeps

kyote00 wrote: »

for people who have lost loved ones on the roads, the ad makes sense.

no, even if youve lost loved ones on the road the same flaws exist in the graphics in the ad

Hal1

Cars are not always at fault in a RTA. The ad is ****e EOD.

Nephew

How about this ad in Irish? http://rsa.ie/RSA/Road-Safety/Campaigns/Current-road-safety-campaigns/Crashed-Lives/ I know there is an English version of the ad too but I saw the Irish version one night around 9pm. For 95% of the audience the ad has absolutely no impact as gaeilge, as it's such a dull uninspiring language that he may as well be talking about the time he was picking spuds with his son. Surely dubbing the ad in Chinese or Polish would have more of an impact as there are more people in this country with pidgin Engrish than those who can only speak Irish.

bladespin

kyote00 wrote: »

for people who have lost loved ones on the roads, the ad makes sense.

How do you find that? I can't see the sense in it at all, as a biker I've lost more than enough friends on the roads, but don't know of any case where the crash was down to their speed; poor observation by a car at a junction killed one and badly injured another, foolish bravado claimed another and in one case a drunken driver who drove off.

Back on topic though, what does the ad actually say? Revving your engine too hard will make it bleed?

ShadowHearth

/facepalm...


you know what... i am just giving up...

Iwannahurl

Gophur wrote: »

Time some people actually grew up and stopped being so sensitive and so offended by the RSA campaigns.

The past two weeks reinforced the RSA mantra about speed. Reduce it enough and lives will be saved.

And, lads, if it annoys you so much, look the other way. Alternatively, how about you come up with a message to make the roads safer?

Very good suggestion.

I reckon that several regular contributors to this forum have (a) the driving experience and (b) the design skills to produce such an ad campaign.

Any takers?

Iwannahurl

Stinicker wrote: »

I wonder if the chaps in Top Gear think this is plagiarism?

Well spotted!

Thing is, if a 'saw blade' is out of place in an RSA ad (as suggested here), what's it doing in the Top Gear logo?

MagicMarker

Guys, it's not a saw, it's supposed to be a spinning wheel.

DOC09UNAM

Gophur wrote: »

(apart from the two low-life scumbags from Limerick)

That really necessary?

Crasp

Iwannahurl wrote: »

Well spotted!

Thing is, if a 'saw blade' is out of place in an RSA ad (as suggested here), what's it doing in the Top Gear logo?

I'm guessing that one is a gear lol




That poster does suck, yes. All the flaws pointed out are valid! Why the saw, why is it a tachometer?



I have to put a "but" in here though, there's no question that the slogan is correct! Makes perfect sense!

Gary ITR

MagicMarker wrote: »

Guys, it's not a saw, it's supposed to be a spinning wheel.

If that's not a saw I'm Gay Byrne

Iwannahurl

Onkle wrote: »

If that's not a saw I'm Gay Byrne

Someone here has to be!

Saw blade / gear wheel / spinning wheel / whatever: the RSA poster seems to be a visual reference to the Top Gear logo.

Visual reference, to be fair, is not plagiarism.

Iwannahurl

Crasp wrote: »

That poster does suck, yes. All the flaws pointed out are valid! Why the saw, why is it a tachometer?

Validity is in the eye of the beholder.

My guess: the image of a tachometer showing extremely high revs tries to suggest speed.

If they were to show a specific nominal speed, what speed would they choose?

Stick in an absolute figure, and all you would do is trigger endless tedious and ill-informed arguments about speed. Refer to numerous Boards posts elsewhere for examples.

Iwannahurl

LIGHTNING wrote: »

So a quick email to the BBC about the RSA using their logo would be a waste of time right

Go on, have a go: http://www.bbc.co.uk/complaints/homepage/

Remember to post the response here for our enlightenment (and entertainment, hopefully).

Gophur

It is really pathetic to see so many posters so anti-road safety. The RSA are clear in their messages, their objective is to make our roads safer. So many posters get their knickers in a twist over every campaign.

Get a life and understand what the campaigns are about, and show a bit of intelligence for once.

As for the Top Gear reference? Clutching at straws and pathetic are what come to mind.

bladespin

Gophur wrote: »

It is really pathetic to see so many posters so anti-road safety. The RSA are clear in their messages, their objective is to make our roads safer. So many posters get their knickers in a twist over every campaign.

Get a life and understand what the campaigns are about, and show a bit of intelligence for once.

As for the Top Gear reference? Clutching at straws and pathetic are what come to mind.

The topic here is the actual poster, not the campaign, it's message is unclear and really doesn't make sense, just like the campaign really, tackling speed is pointless unless you tackle the cause of accidents.

TBH a child could do a better job than the RSA at the moment, I can't think of one thing they've actually done to increase safety.

BTW The poster does bear a more than passing resemblence to the top gear logo.

DOC09UNAM

bladespin wrote: »

The topic here is the actual poster, not the campaign, it's message is unclear and really doesn't make sense, just like the campaign really, tackling speed is pointless unless you tackle the cause of accidents.

TBH a child could do a better job than the RSA at the moment, I can't think of one thing they've actually done to increase safety.

BTW The poster does bear a more than passing resemblence to the top gear logo.

FYP.

-Corkie-

DOC09UNAM wrote: »

FYP.

Whats FYP...

bladespin

DOC09UNAM wrote: »

FYP.

What? Either way, same to you.


BTW You've obviously spent more time thinking about my post than the cause of accidents, I've caused no accidents in over 20 years of racing, riding and driving, I don't speed on the road but think using it as the excuse for fatalities is a red herring, the roads are full of ignorant and careless drivers, they're the real cause of accidents, a campaign to educate them or better still continuous testing to make drivers actually think about their driving would be money much better spent.

Zen65

DarkJager wrote: »

We don't need messages or mantras, we need driver education as a fundamental start. These sexist, half brained muppets are clearly not the people to do that.

There is no evidence to support the much-touted idea that education changes driver behaviour, and certainly it does not change driver attitude.

Enforcement of driving point penalties / fines has been shown to be the only effective way to change driver behaviour. After the behaviour has changed (as a result of the fear of penalty points or fines) the attitude changes, and drivers actually believe that it is right to drive at a more appropriate speed.

Be at peace,

Z

Gophur

Driver education?

Going by the response to the RSA campaigns and the attitude towards the RSA, one can safely say that many drivers are uneducatable [sic].

Top Dog

Gophur wrote: »

It is really pathetic to see so many posters so anti-road safety.

Sorry but can you point out a SINGLE poster on this thread who's anti-road safety? :rolleyes:

People are rightly pointing out the pathetic poster from the RSA, no-one is slating road safety as being important!

Top Dog

-Corkie- wrote: »

Whats FYP...

Fixed Your Post

Atomic Pineapple

Gophur wrote: »

It is really pathetic to see so many posters so anti-road safety

Can you describe how pointing out how ineffective a poster is at highlighting road safety as being anti-road safety!?

I am not anti-road safety.

As for the Top Gear logo it contains a gear not a saw.

bladespin

Gophur wrote: »

Driver education?

Going by the response to the RSA campaigns and the attitude towards the RSA, one can safely say that many drivers are uneducatable [sic].

I don't think so, or at least I hope not, I just believe the RSA have gone about it in completely the wrong way; they haven't tried to improve our driving, they've just tried to slow us down.

That's all good but it doesn't make the roads safer, I've been in two crashes (not at fault in either) in both cases the speeds involved (both parties) were well below the limits, in my first, I was on the motorbike was rear ended at a T junction by a driver not paying attention, the other happened when a driver pulled out onto a main road without looking; that one was serious enough to write my car off, if I'd been on the bike I could have been killed, again I was travelling at less than 50 kmh past a school. The other driver in both cases was female and neither could be described as a speeder, this kind of ad would mean nothing to them, they could have seen it and carried on driving as they did, thinking they were a very safe driver compared to a 'boy racer' say or even worse the kamakazi bikers lol when, in fact they were more dangerous.

Crasp

Speed does not cause most accidents. Crap driving causes most accidents.


Speed can be a form of crap driving, if you are driving too fast for the conditions. (130km/h on the M8 is fine in the dry if you're any way capable, 130km/h on the M8 in torrential rain is ridiculously stupid and counts as bad driving. In this instance, speed could be the entire cause of an accident).



Regardless of the cause of accidents, speed will always, always determine the outcome.

Sandwlch

Its a good poster I think.

The majority of people will not analyse it like the OP.

And in the instant that most people will glance at it the impact of speed/blood/death message is grasped. Whether that makes any impact on their behaviour is another question, but behavioural changes are made by minute subconsious modifications rather than a single dramatic 'Oh speed kills? Right, I'll slow down then' moment.

It is not intended to be disected 'but the gearbox could be in neutral, high revs of themselves dont make the driver a killer, so what the hell does that sign mean? I just cant figure out the message.'.

Atomic Pineapple

Sandwlch wrote: »

The majority of people will not analyse it like the OP.

Due to the majority of the posts on thread agreeing with me it looks like your wrong on that.

Sandwlch wrote: »

And in the instant that most people will glance at it the impact of speed/blood/death message is grasped.

In the context of it looking like a poster for a bad horror movie maybe but as a serious road safety poster I think your way off the mark.