Yorkie Bars!

cavinio

hey guys, not sure if this is the right place for this but i am currently doing a thesis on companys ad campaigns, i chose yorkie bars and thier long running campaign "Not For Girls"..
I was just wondering what people of both sexs feel on subject, do they care? and could an ad campaign put you off eating a bar?
any help would be a great help cheers in advance!

C

Kiera

Try here

General Zod

cavinio wrote: »

hey guys, not sure if this is the right place for this but i am currently doing a thesis on companys ad campaigns, i chose yorkie bars and thier long running campaign "Not For Girls"..
I was just wondering what people of both sexs feel on subject, do they care? and could an ad campaign put you off eating a bar?
any help would be a great help cheers in advance!

C

No different than ads for magnum or galaxy showing women having mickey fits over the idea of eating chocolate.

r3nu4l

General Zod wrote: »

No different than ads for magnum or galaxy showing women having mickey fits over the idea of eating chocolate.

Women? Having 'mickey' fits? What women do you know that have mickeys? :eek:

On topic, I agree with the General in that it's no different to those ads he mentioned.

one2one

Sorry but, who cares?



i joke...

General Zod

r3nu4l wrote: »

Women? Having 'mickey' fits? What women do you know that have mickeys? :eek:

On topic, I agree with the General in that it's no different to those ads he mentioned.

The mickey in question being the chocolate bar they're ramming down their throats.

Sykk

I googled a funny yorkie picture to post here and all I got was a dog. How sad

Anyway, no it's not sexest. I love yorkies. If however, a woman tried to purchase one and said woman got refused her yorkie. I'm sure that's classed as discrimination.

Misticles

I dont see why they chose to go with such an ad campaign?!

Barrys Tea- not for men!!

Cianos

It's just a campaign to provoke a reaction and in turn more exposure and marketing, which they have obviously done quite well if you're now writing a thesis on the subject.

r3nu4l

Misticles wrote: »

I dont see why they chose to go with such an ad campaign?!

Barrys Tea- not for men!!

Oh yeah? Then why does Barry have it in the first place? Because it's his tea damn it!
:pac:

Donkey Oaty

In the 1980s the Late Late show examined the then Yorkie advertising with assorted feminists saying their campaign was sexist because of a Yorkie-chomping driver being a big leery towards a lady overtaking his truck.

"Big rich and thick
A milk chocolate brick
Each bite's a chunky big mouthful...
...and when I reach that big old mill there's plenty more in store for me
From that chunky bar of mine."

Make of that what you will.

Wazdakka

I think Tampax's advertisement campaigns are sexist..

HxGH

YES!

But who cares

mike65

https://www.youtube.com/watch?v=DCeQNPJtMWY

Snowie

hey women have galaxys men have yorkys end of !

epgc3fyqirnbsx

'tis all in the name of good fun

orourkeda

r3nu4l wrote: »

Women? Having 'mickey' fits? What women do you know that have mickeys? :eek:

On topic, I agree with the General in that it's no different to those ads he mentioned.

Castor Semanya

ytpe2r5bxkn0c1

All must be well with the world if this is all the OP has to think about.:rolleyes:

HxGH

Snickers promote testicular growth.

WIN

NothingMan

Wazdakka wrote: »

I think Tampax's advertisement campaigns are sexist..

And give you false expectations, no woman ever waves her fanny in my face when trying to get by at a restaurant or cinema, no matter how daisy fresh they smell.

mikom

New Dyslexic Yorkie.... its not for grills

kumate_champ07

cadburys flake, for some reason I associate it as a womans chocolate treat

Dublin_Gunner

Its not sexist - they're not for girls.

Though it must be said, considering this thread, and I'm sure countless discussions on the very topic - the Yorkie Ad campaigns really have done their job well!

Mars Bar

Yeah it kinda is, but it makes for funny adverts.

I'm actually just after eating two slabs(?) of my Yorkie bar I got with my Yorkie easter egg.
My favourite bar is Yorkie Biscuit and Raisin.

VW 1

i dont see a problem with the ad campaign myself but would any ladies out there be put off by the campaign??

admiralofthefleet

is the curves gym campaign sexist?

NothingMan

mars bar wrote: »

I'm actually just after eating two slabs(?) of my Yorkie bar I got with my Yorkie easter egg.
My favourite bar is Yorkie Biscuit and Raisin.

:mad: Raisins are the devil Mars! Noone should take a perfectly good fruit and suck all the good parts out of em!!! and if you do insist on doing that, you should never mix fruit with chocolate!!! Honeycomb or plain Yorkies are the only ones fit for consumption!!!

I think there's enough exclamation marks in there to get my point across, but just in case!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Kiera

VW 1 wrote: »

i dont see a problem with the ad campaign myself but would any ladies out there be put off by the campaign??

I dont eat chocolate but the campaign doesnt bother me at all. Its only a bit of fun.

Glenster

Cianos wrote: »

It's just a campaign to provoke a reaction and in turn more exposure and marketing, which they have obviously done quite well if you're now writing a thesis on the subject.

thesis.... yeah.....

did you read the op?

if he's writing a thesis then i'll pay you a squillion dollars.

Cook!eMonster

mars bar wrote: »

Yeah it kinda is, but it makes for funny adverts.

I'm actually just after eating two slabs(?) of my Yorkie bar I got with my Yorkie easter egg.
My favourite bar is Yorkie Biscuit and Raisin.

honeycomb ftw

Snowie

mikom wrote: »

New Dyslexic Yorkie.... its not for grills

It lisdexia thank you very much

pablomakaveli

I love when im eating a Yorkie and a female friend is with me as i can then offer them a piece and then say "Oh wait, it's not for girls". Never gets old.:)

m5ex9oqjawdg2i

If you want to take it literaly, yea it's sexist, but then again, so are women only gyms... double standards? :rolleyes:

Dave!

Hah there was a thread about this before and I thought it was a bit strange (in this PC day and age ) that they'd get away with such a slogan !

I whipped up this snazzy alternative that I think they should run for a while !

https://us.v-cdn.net/6034073/uploads/attachments/49247/45141.jpg

kelle

kumate_champ07 wrote: »

cadburys flake, for some reason I associate it as a womans chocolate treat

I wonder why!

https://www.youtube.com/watch?v=kcbhHOZZXnI

Back to Yorkies, I only ate them when I was a girl. I found out recently they have a higher fat content than Dairy Milk, it's no wonder I looked like a barrell! Men, you're welcome to them...

Mars Bar

NothingMan wrote: »

:mad: Raisins are the devil Mars! Noone should take a perfectly good fruit and suck all the good parts out of em!!! and if you do insist on doing that, you should never mix fruit with chocolate!!! Honeycomb or plain Yorkies are the only ones fit for consumption!!!

I think there's enough exclamation marks in there to get my point across, but just in case!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Haha! Raisins are nyummy and taste even better in chocolate!

I can't remember trying the honeycomb one. Are they still in the shops?

jigglywoo

A few years ago my friend said she wrote to them compaining about the bar being sexist and got a fiver in return.
So I wrote them a little letter too and got nothing

NothingMan

mars bar wrote: »

Haha! Raisins are nyummy and taste even better in chocolate!

I can't remember trying the honeycomb one. Are they still in the shops?

Any and all dried fruits are the devil :mad:.

They probably don't do the honeycomb Yorkie anymore, everything I love ends up destroyed.

Mars Bar

NothingMan wrote: »

Any and all dried fruits are the devil :mad:.

They probably don't do the honeycomb Yorkie anymore, everything I love ends up destroyed.

What did dried fruits do to you?!

I think you need help.

G_R

Kiera wrote: »

Try here

i was gonna suggest here. I feel the OP would get a better response there

Caveat

They have to have some novel way of selling the stuff.

Nestlé - probably the worst chocolate in the world.

GeorgeBailey

mars bar wrote: »

My favourite bar is Yorkie Biscuit and Raisin.

Now that IS for girls

neil_hosey

Cant bate a yorkie come a sunday...

For best results fry them. im having this one later: http://www.storyfinders.co.uk/directory/uploads/fdb9256e-e91e-476e-bbc5-a5d15eeb8fbe/yorkshire-terrier-0024.jpg

Prof.Badass

Yes, fundamentally it is sexist. But when it first came out it was the only ad sticking up for men hidden amongst the vast sea of misandria that was the media of the time*.
When i first saw this ad at 15 it actually made me happy, it gave me hope that a time when men and women are finally seen as equal. Where men are allowed stand up for themselves instead of being expected to let women walk all over them and where women have been taken down off their pedestal of infallibility.

I admit that i was a bit bitter towards women in general (not specific women though) at that age , but why shouldn't i have been? The message growing up was always "women can do everything men can do, but there's loads of things women can do that men can't and women have all these special privileges that men don't get" (basically women> men). The few times i ever picked up a sunday newspaper i inevitably saw some "feminist intellectual" columnist spouting another variation on the theme girls>boys".All the while I never saw any columnist even suggest boys>girls :mad:, even boys=girls didn't really seem to happen .

*I'm not sure if things have gotten better or if i've just grown up and stopped taking such things to heart like i used to. Probably a good bit of both.....

redout

Cant fault a Yorkie bar.

I lived on them in Secondary school.

The chunky bricks made great weapons to fire around the class along with masking tape balls

MaybeLogic

I love this one.

https://www.youtube.com/watch?v=8GVXnyD93qc

Ann22

Houston Witty Teammate wrote: »

All must be well with the world if this is all the OP has to think about.:rolleyes:

The op clearly said he's doing a thesis on the subject, it's not just an aimless question.

cafecolour

Aubrey Unsightly Gong wrote: »

If you want to take it literaly, yea it's sexist, but then again, so are women only gyms... double standards? :rolleyes:

They have male-only gyms as well - they're the ones with all the free weights

In actuality, a male-only gym is one of the more frightening things I can think of.

alwaysadub

I love Yorkies. I was in a shop one night and decided to treat myself so picked one up. The stupid fcuker fella behind the counter starts messing with me telling me i'm not allowed buy it cos i'm a girl.
He shut up quick enough after i looked at him like he'd two heads.
No man comes between me and my chocolate

Fighting Irish

cavinio wrote: »

hey guys, not sure if this is the right place for this but i am currently doing a thesis on companys ad campaigns, i chose yorkie bars and thier long running campaign "Not For Girls"..
I was just wondering what people of both sexs feel on subject, do they care? and could an ad campaign put you off eating a bar?
any help would be a great help cheers in advance!

C

lol, anyone who thinks this sh1t is sexist needs a life

OutlawPete

mars bar wrote: »

My favourite bar is Yorkie Biscuit and Raisin.

But .. your .. why didn't .. wasn't ..

Why aren't we calling you Yorkie is what I am trying to say?