J.N.L.R day

Liam Byrne

Poly wrote: »

What's that about?

Station runs a promo that says that their representatives are on the streets, and that "if anyone asks you what radio station you listen to, say XXXXXXX" and we'll give you €100.....

Listener wanders down the street, and is asked by the JNLR pollster. Thinks it might be the staton rep, and answers accordingly.

Yes, they obviously listen "enough" to have heard the promo, but would it be their number one answer otherwise ?

dixierip

I'm surprised with Tubridys huge bounce. Show can be very hit and miss. Maybe its success is due to it being scheduled straight after morning Ireland.

Laois_Man

Just a question please.

Has anyone here ever been asked, or has anyone here got family or firends who have told then they were asked to answer questions about what radio shows they listen to - or for that matter, what political party or party leader they approve of?

I'd swear there JNLR, MRBI etc polls are not as scientific as they'd like you to think.

dh0661

Laois_Man wrote: »

Just a question please.

Has anyone here ever been asked, or has anyone here got family or firends who have told then they were asked to answer questions about what radio shows they listen to - or for that matter, what political party or party leader they approve of?

I'd swear there JNLR, MRBI etc polls are not as scientific as they'd like you to think.

:eek: ---

Laois_Man

dh0661 wrote: »

:eek: ---

What?

Cunsiderthis

dixierip wrote: »

I'm surprised with Tubridys huge bounce. Show can be very hit and miss. Maybe its success is due to it being scheduled straight after morning Ireland.

And then again it could be that more people like his show and listen to it, or it could be that some people who have seen him on the Late late show decided to tune in to the radio show also, or it could be due to the seemingly never ending amount of advertising ORETE done for his show...

His show was scheduled after morning ireland before the bounce too......

mike65

Its JNLR day today (albeit at week late due to you know what)

Set phazers to spin.

Fago!

Radiowaves says they delayed it a week out of respect for Gerry Ryan. And If they said it, it's true!

Mike O' Brien

Let me be the first to announce that The 90s Network is THE number 1 listened to online radio station in the Dublin market.(well we all have to put some spin on our figures!!!)

This is tongue in cheek BTW!!!!!

Leaderbored

Fago! wrote: »

Radiowaves says they delayed it a week out of respect for Gerry Ryan. And If they said it, it's true!

To clarify, a lone poster on the Radiowaves message board offered this opinion. It has not appeared anywhere else on the site.

I have no reason to disbelieve the poster in question, and it may well turn out to be correct, but as Radiowaves news pages are generally regarded as a decent source of factual radio information, (being a compilation of official press releases and media stories) it's misleading to state that one persons currently uncorroborated opinion on a site-affiliated message board is tantamount to saying that the site itself actually "said it".

BrianD

Laois_Man wrote: »

Just a question please.

Has anyone here ever been asked, or has anyone here got family or firends who have told then they were asked to answer questions about what radio shows they listen to - or for that matter, what political party or party leader they approve of?

I'd swear there JNLR, MRBI etc polls are not as scientific as they'd like you to think.

rest assured that the JNLR is done on a very acceptable and scientific sample. It is representative of each franchise area - geographically and denographically. Because it's a sample, it's unlikely that you will have been or will know somebody who has been surveyed.

If you go to the IPSOS site you'll find information on the methodology:

http://www.info.ipsosmrbi.com/jnlr/methodology

There are many methods of radio research - all will have pros and cons.

The JNLR was delayed by a week owing to the funeral of Gerry Ryan that was likely to occur on the day of the planned release. It was felt that it was not a goot time to celebrating the cause of radio. I don't think that there is any surprise or secret in this.

Liam Byrne wrote:

Are many stations still undermining the survey results using the "Cash on the Streets" technique ?

I know of no station that is doing this. If you do, let us know as all stations have signed up to not carrying out this type of activity. Also the JNLR is an in-home survey and is not carried out in the street. The JNLR staff identify themselves as market researchers when they call.

Liam Byrne

BrianD wrote: »

I know of no station that is doing this. If you do, let us know as all stations have signed up to not carrying out this type of activity.

Fair enough.....that's why I asked if any station was still doing it.

mike65

Anyway onto the actual numbers, these lifted from the Irish Times

http://www.bai.ie/pdfs/20100513_JNLR_Apr09-Mar10)AR.doc

The JNLR/Ipsos mrbi survey showed that the most popular programmes Morning Ireland , and Liveline lost 19,000 and 10,000 listeners respectively during that period. Broadcasters such as Ryan Tubridy, Pat Kenny and the late Gerry Ryan all lost listeners, but Mr Ryan's programme held its place as the tenth most listened to show.

Marian Finucane, on the other hand, gained 1,000 listeners for her Saturday morning show and 4,000 listeners for her Sunday show. Her Sunday show moved up one place in the top ten to sixth place, passing out Pat Kenny's daily current affairs show in the process.

There was also good news for the radio highlights show Playback presented by Ruth Buchanan and The Business , presented by John Murray with both showing a rise in ratings.

The Drivetime show lost 7,000 listeners, while its Today FM rival, The Last Word fared worse, losing 9,000 listeners. Today FM's most listened to presenter, Ray D'Arcy, lost 5,000 listeners over that period while Newstalk's George Hook lost 3,000.

National weekday reach figures
RTÉ Radio 1 at 25% (-1)
RTÉ 2FM 15% (unch)
Today FM at 14% (-1)
Newstalk at 7% (-1)
RTÉ Lyric Fm 3% (unch)

National weekday market share
RTÉ Radio 1 at 22.9% (-0.5)
RTÉ 2FM at 9.7% (-0.4),
Today FM at 9.6% (-0.3)
Newstalk at 3.9% (-0.1).
RTÉ Lyric FM 1.6% (unch)

4FM is on a miserable 1.5% of 7am - 7pm

Big Balls

How does this even apply when an interviewer calls to the house, they don't survey on the street?

craoltoir

I was questioned on radio listenership about two years ago by a pollster in Glasnevin. Also got cold called by a person doing the survey by telephone in the Christmas period last year although this turned out to be for a specific station.

Brian CivilEng

mike65 wrote: »

National weekday market share
RTÉ Radio 1 at 22.9% (-0.5)
RTÉ 2FM at 9.7% (-0.4),
Today FM at 9.6% (-0.3)
Newstalk at 3.9% (-0.1).
RTÉ Lyric FM 1.6% (unch)

4FM is on a miserable 1.5% of 7am - 7pm

Can someone explain to me how the national market share is down for every station? I can understand that less people are listening to radio, but surely the stations should still add up to 100%. Nowhere have I seen reports of any station increasing it's market share, is there a magic invisible (inaudible maybe) station that is taking all the extras?

Dub13

abitofacomedian wrote: »

Can someone explain to me how the national market share is down for every station? I can understand that less people are listening to radio, but surely the stations should still add up to 100%. Nowhere have I seen reports of any station increasing it's market share, is there a magic invisible (inaudible maybe) station that is taking all the extras?

Could people be tuning into local radio..?

coldwood92

Galway Bay FM up 40%

eiresandra

abitofacomedian wrote: »

Can someone explain to me how the national market share is down for every station? I can understand that less people are listening to radio, but surely the stations should still add up to 100%. Nowhere have I seen reports of any station increasing it's market share, is there a magic invisible (inaudible maybe) station that is taking all the extras?

People are going to their local stations. Also the new regionals have been growing in every JNLR... Spin SW, the two Is... so they will be taking listeners from Today and 2FM.

BrianD

abitofacomedian wrote: »

Can someone explain to me how the national market share is down for every station? I can understand that less people are listening to radio, but surely the stations should still add up to 100%. Nowhere have I seen reports of any station increasing it's market share, is there a magic invisible (inaudible maybe) station that is taking all the extras?

The market share is a measure of the share of minutes listened. So when you add all the radio minutes listened Radio 1, say, has a share of 22.9% (just using the figure in the earlier post for example). It's not a "people" measure. It does not mean that 22.9% of people listen to Radio 1. The measure that you may have been looking at is just the share that national stations only have.

"Reach" e.g. daily reach (listened yesterday) is a people measure and is a duplicated measure i.e. will exceed 100%. The reason for this is that many people listen to more than one radio station per day.

Plowman

This post has been deleted.

BrianD

Plowman wrote: »

This post has been deleted.

The information comes from the JNRL survey. When the respondent has answered what stations they listened to yesterday, the interviewer then takes them through every quarter hour of the day for each station and asks them when they were listening. If they listened for at least 8 min of the 15min block then it counts as a full quarter hour. The interviewer will have programme schedules for every station to assist the respondent in going through the day. You add up all the quarters for every station and thats the market in terms of radio listening.

Fago!

Leaderbored wrote: »

To clarify, a lone poster on the Radiowaves message board offered this opinion. It has not appeared anywhere else on the site.

I have no reason to disbelieve the poster in question, and it may well turn out to be correct, but as Radiowaves news pages are generally regarded as a decent source of factual radio information, (being a compilation of official press releases and media stories) it's misleading to state that one persons currently uncorroborated opinion on a site-affiliated message board is tantamount to saying that the site itself actually "said it".

You think too much! Have a beer!

Fago!

Anyone have individual figures? I don't understand weekly reach and daily blah.

Mainly Foley and KC on Today Fm, the Dublin breakfast shows, Colm and JimJim, and basically everyone else who's a "Star"!

Plowman

This post has been deleted.

BrianD

Fago! wrote: »

Anyone have individual figures? I don't understand weekly reach and daily blah.

Mainly Foley and KC on Today Fm, the Dublin breakfast shows, Colm and JimJim, and basically everyone else who's a "Star"!

Daily/Weekly reach is how many people listened to an individual station. There are also reach measures for individual shows. You have to subscribe to the JNLR to get all the data but usually the national newspapers have a run down of all the figures for the "stars". Individual stations may have press releases with their figures.

Market share is the more important measure but reach is of more interest as it's about people and the percentages and figures tend to be higher!

Badabing

Any information on how Tom Dunne did?

Fago!

Anyone have actual figures for Ray Foley and the Dublin breakfast shows?