MBS in Marketing Question

douglashyde

Hi guys,

I've tried finding this answer on DCU's website without any luck.

I am a 3rd year Marketing, Innovation and technology student in DCU. Our 3rd year is all INTRA.

Normally when applying for a masters you need a 1.1 or a 2.1. This 1.1 or 2.1 result is based 20% on your 3rd year results and 80 % on your 4th year.

However, because my 3rd year is all INTRA how am I graded?


Also, how many applcations are made each year to this MBS? and how many are filled?

Thanks

An Citeog

I know that the overall BS result is based 100% on 4th year, so I'm assuming it's the same for MINT. You shouldn't have a problem getting a place with a 2.1 aswell.

ConSkin

I'm on the MBS course. There's over 50 in the class this year. Probably has a lot to do with the lack of graduate jobs. I got a 2:1 but I know at least 1 person got on it with a 2:2 so you shouldn't have a problem getting on it. Take a minute or two to check out the video we made for our brand management buzz marketing project. You'll probably end up doing a similar project.

http://www.youtube.com/watch?v=SbLk40IlNxo

fontana

I am doing this course and I would not recommend it.

The whole class has signed a letter complaining about some of the content (one "surprise" module which was not on the prospectus and is worth over 20% of credits) and also we have made detailed complaints about a lecturer. This was over a week ago and no feedback.

Some of the contents on the surprise module are so bad it is a joke. We have had 3 hour sessions where slides have been effectively read out - Sales Strategy, Corporate Governanace. A session on China where speakers had totally different stats and the whole session was pointless - China is big and has a big population. We would have got more from Wikipedia.

For Friday class I have to contact 20 friends / colleagues and get them to provide their feedback on me, it is total rubbish. You have to do a personal reflection after each class. It is really, really bad.

I would suggest you check out a real Masters in UCD or Trinity - even if it costs more, it would be money well spent.

DO NOT DO THIS MASTERS - IT IS A JOKE.

douglashyde

Wow, that was a strong response, also I see that it was your first comment, so Im presuming that you signed up just to reply.

Thanks for the feedback on this.

And as I mentioned, I am currently in 3rd year marketing and we certainly have had some similar problems with our course.

Mainly we where abandoned for most of our 2nd year.


Your comment really has me considering this course now......

Firstly, I love DCU. I also, despite its problems, love my course...

If i where to take a masters, I don’t think I would do one if it was outside of DCU.

How long has this masters been there?

fontana

Ask anyone in the class, they will all tell you the same thing. Same comment goes for Master in Ecommerce, Masters in Business Management however for some reason they are more afraid to complain. I wonder who the chair of these Masters is?

DCU Busines School needs a total overhaul. It totally lacks direction...

We were all dragged to the Helix today for a mandory session on Ethics or some such bull*** and at 1210 it was announced that it's cancelled, you could not make this stuff up. It's poor beyond belief.

Check out UCD, I know it might seem daunting but you'll get a real education not some transition year masters make it up as we go along bullXXXX.

doublehelix

I agree with Fontana. The course is terrible.

The surprise module Fontana alludes to is so bad it is unreal.

I did my undergraduate in another college and if we complained there like we complained in DCU the president of the college would have come to see us. I think the President of DCU needs to get involved. It would appear that no one in the Business School has the balls to take a stand.


To summarise, do not do this Masters until there is a major overhaul.

douglashyde

Oh Boy , Oh Boy , Oh Boy.

Right, well it looks like I have a lot to think about.

Thanks for the replies guys.

LocalGrid

The points highlighted by the two people above are valid not only for Marketing but for three other masters, the Business Management, and Electronic Commerce (Business and Technical streams).

I would strongly recommend avoiding any of these masters programmes, unless they are radically changed before next year to rectify all the outstanding issues.

Speak4yourself

I am currently doing one of these masters also in DCU and I really have to disagree with all of the other posts. I think it is both rude and untrue to talk about us ALL having this mentality about NGM. I think it’s a very good module and it provides you with a range of skills and options. For a CV you can engage in a number of activities that broadens your skill base and furthermore it’s interesting!!! The more you get involved the more you get out of it. You pick the events you go to and make a portfolio of your achievements.

For the person in 3rd year asking about the course, yes do talk to people about it! It will not be the reaction you are receiving from the other posts.

Lastly, I don’t like the way these posts stereotype our classes, put down our masters, and to be honest SLANDER our lecturers. It’s childish and unprofessional. Attitudes like this wouldn’t be accepted in a workplace.

I think there would be a lot more posts like mine up here, but unfortunately most people are too busy with NGM and our respective masters to engage in this rubbish. Still I feel I had to take the time out to defend this.

MMKstudent

Fontana,

Do you realise that your rant is going to do nothing but make life that little bit harder for us in this course? The fact that you made it so personal is going to negate any point you made!! I would urge you to apologise, there is a line and you most definitly crossed it. Your rant lowered the value of this course for any potential employers that may see it, well done!!

Sure there are problems in this course, as there is in anything, but I would recommend it to a DCU student, and any student, hopefully the NGM problems will be resolved by the time they get to it.

gizmo

Alright folks, I've had to edit some of the above posts to get rid of some potentially libelous statements. Remember, identifying a lecturer doesn't just mean naming him and some of the posts above narrowed it down to an unacceptable level.

Nevertheless people are entitled to voice their concerns and as such, as long as the conversation stays within the bounds of the charter, the thread will remain open. Remember though, if you want to make a valid point you will need to back it up with facts, not wild and/or vague statements.

If it seems like the thread is going down the toilet it will have to be locked so it's up to you to make sure it stays on track. And a note to those reading it, if you see a specific problem with a post, hit the report button as it's the fastest way the mods can deal with it.

Note: MMKstudent, watch the personal insults please, they will not be tolerated.

MMKstudent

I didn't realise that saying cop on to someone who should is a personal insult?!

wexgal

I agree fully with Speak4yourself!

I am doing the masters in electronic commerce, in DCU, and I love it. I considered doing a few masters but in the end decided on DCU because of the course content. Yes, it is challenging but it's a masters, it's meant to challenge you. I was working for two years before this and what DCU asks of you in course load is not much different than my job work load. In the first week the previous years students told us that it was as time consuming, and maybe more, than a full time job.

So Mr Fontana said "Ask anyone in the class, they will all tell you the same thing." for a marketing student, he hasn't done much market research. There are approx 150 students on across the 4 masters and anyone I have asked about this thread is horrified by it. Mr. Fontana says that "DCU Business School needs a total overhaul. It totally lacks direction." I have to disagree! What I study is hugely relevant to the market place. To date my modules include:

1) Organisation Management in the Networked Era: This is how to manage companies but unlike the Organisation Management I did in my undergrad, I really enjoy this. The reason being is that it teaches you how to manage companies in today's world, how does technology affect business and how can technology be harnessed as a competitive advantage. You learn about the technologies out there and the moment and what’s emerging, so when you finish the masters you can go out there and recommend strategies

I am from a business background so before this course I had no technical background. This course gives you a good insight into how the technical side can be used but also how it is build

2) Web Design and Implementation: This module teaches you how to evaluate websites according to usability, e-commerce model etc. It also trains you in how to build a website yourself using HTML, XML, CSS. So now when I enter a business I can act as a point guard such as web site creation. I can guide the web developer to what I want and relay that information effectively and clearly to higher management

3) Java: This is always an ominous word but is hugely relevant module. Like web design, it teaches you the basics so you can understand the technical side greater

Ok so now for the surprise module that Fontana is alluding to, NGM (Next Generation Management)
Yes this course is time consuming, but it is worth 20 credits, every other module is worth 5 credits. So if you look at the problem mathematically, you should be spending 4 times the amount of time and effort on it than your other modules. As it turns out you only need to spend double the time, so as the recession busters would say, Barrrrrrgain:)

So what is NGM. Well it’s a mix of every topic relevant to help develop fully rounded managers. Each week you learn about something different, Corporate Governance, Sales Strategy, CV preparation and interview skills, How to do business in different countries (culture, barriers to entry, resources available), presentation skills, how to develop research proposals, the list goes on.

The great thing I love about NGM is that you get to work with real life companies, on real life problems and develop a solution for them and put it into action. So you not only develop your academic skills and reasoning but actually directly apply them in today's market.

Also the NGM lecturers are continuously putting up seminars outside the university that are relevant to our study. Yes we need to get credits to pass NGM and thus need to go to outside events but we don't always have to find them on our own. The events the lecturers suggest are hard to get on and are great for networking and understanding what is currently/about to be launched in the market place.

I enjoy this masters and work hard because of that. I take great offence to the previous slander as it undermines my achievement as well as the achievement of my fellow students, previous year’s students, lecturers and DCU.

If anyone wants to find out more about my masters, send me a message. And no I do not work for DCU J

gizmo

MMKstudent wrote: »

I didn't realise that saying cop on to someone who should is a personal insult?!

If you have an issue with moderating decisions then please drop one of us a PM and we'll discuss it. Like every forum on Boards such discussion is not to be done on-thread.

1student

fontana wrote: »

Ask anyone in the class, they will all tell you the same thing. Same comment goes for Master in Ecommerce, Masters in Business Management however for some reason they are more afraid to complain. I wonder who the chair of these Masters is?

I am an MECB student and am really enjoying NGM and the rest of the course. Yes its tough but its supposed to be. Just because other people aren't complaining doesn't mean they're afraid! Maybe they just don't agree with you!

If you spent more time doing the work than complaining- you probably wouldn't have such a problem. A lot of the things that people are complaining about are optional!! Only attend things that you are interested in.

Happy MECB student.

phantom_lord

i wonder how many of the "students" defending the course are really students...

MECBstudent

fontana wrote: »

Ask anyone in the class, they will all tell you the same thing. Same comment goes for Master in Ecommerce, Masters in Business Management however for some reason they are more afraid to complain.

Oh dear, you really aren't as clued in as you would like to think your are.

As a current DCU student undertaking this module I can say with clarity that you certainly don't speak for me or a number of my associates. We have discussed your comments at length and you will be disappointed to hear that the overwhelming opinion is one of satisfaction with the challenges of the module.

I would suggest you don't confuse the content, relevance, and aim of the module in question with your own inability to understand comprehend it.

"One of my greatest strengths is.......my lack of maturity"

Empty vessels make the most noise.

MECBstudent

phantom_lord wrote: »

i wonder how many of the "students" defending the course are really students...

Feel free to PM me for details of all the 174 participants registered for this module on Moodle, or the assignments due tomorrow, class rep meetings held today, assignments outstanding, etc...,

Please don't attempt to discredit the opinions just because they are from new posters, everybody was a new poster at some stage.

1student

MECBstudent wrote: »

Feel free to PM me for details of all the 174 participants registered for this module on Moodle, or the assignments due tomorrow, class rep meetings held today, assignments outstanding, etc...,

Same here!

phantom_lord

MECBstudent wrote: »

Feel free to PM me for details of all the 174 participants registered for this module on Moodle, or the assignments due tomorrow, class rep meetings held today, assignments outstanding, etc...,

Please don't attempt to discredit the opinions just because they are from new posters, everybody was a new poster at some stage.

that information would not prove your student, just that your connected with the course.

i just find it suspicious for a few accounts to suddenly reg in order to defend this course.

1student

phantom_lord wrote: »

that information would not prove your student, just that your connected with the course.

i just find it suspicious for a few accounts to suddenly reg in order to defend this course.

Your right. I only registered today because I was really annoyed that people claimed to be talking on my behalf! In the next NGM class or whenever- you can ask 1student to stand up and I will and I'm sure the other students who are defending the course will do the same. Im not going to hide behind my username.

MECBstudent

phantom_lord wrote: »

that information would not prove your student, just that your connected with the course.

i just find it suspicious for a few accounts to suddenly reg in order to defend this course.

Yet you don't find it suspicious that a few accounts were registered to defame the course?

I registered today purely out of frustration upon hearing that I was being spoke on behalf of, and misrepresented.

The site wide administrators of boards.ie have my DCU email address which clearly indicates that I am a student of the course.

Thats all.

JoePie

I had a problem with the NGM class at first, but this was due to it not being on the course outline page on the DCU site. I didn't know what I had signed up for. After having completed ten weeks of it, it really isn't that bad. There is a good bit of work involved with it, but its only going to benefit us all at the end of the day. Overall, I wouldn't say that theres any more work than a final year of a degree so far. As for the rest of the classes over the three masters, they all seem to be fine. I have no problems with mine anyway.

Also, people keep mentioning the four masters, MECT do not have to do NGM. Just to clear that up.

I don't know too much about the marketing end of things douglashyde, but anyone I know in the class seems to be getting on grand. And from what I have seen of the course, it looks interesting enough.

NGM really isn't that big a deal. You just have to keep up with it.

MMKstudent24

I'm an MMK student and i am disgusted at anyone who feels they have the right to speak for an entire class without the permission of "ALL" members of the class.

Yes there has been issues with the NGM course but we (as a class) have been trying to resolve them through the appropriate channels, which is why the class rep has been dealing with it.

It's a new course and it would be ridicules not to expect a few hiccups a long the way. But i love all of my other subjects and they completely outweigh the negative sides to NGM and their are many good sides to NGM too! In my opinion the concept is very good it has just had a very rocky start.

I would love for Fontana to let the class know why he or she thinks they have the right to speak for all of us. maybe they can explain it in class tomorrow!

Oh by the way Trinity doesn't even offer a full time masters in marketing! So there is another example of how Fontana is stating facts which are untrue!

In response to the MINT student and any other MINT's out there who may be curious about the MBS in marketing, the marketing class attend the marketing foresights lectures on Mondays i think they are also open to MINT students too, if so you should just ask a few of us there so you can get the full picture on what the course is like. Its definitely hard work but any masters course will be!

highEQ

Ask anyone in the class, they will all tell you the same thing. Same comment goes for Master in Ecommerce, Masters in Business Management however for some reason they are more afraid to complain.

Sigh,

I too now feel the need to take issue with this suggestion, as Fontana has incorrectly represented me with his/her overly broad and under-researched statement - as a Masters in E-commerce student, I can say with confidence that most, if not all students on my course have expressed satisfaction with the Next Generation Management module.

Yes - it is a tough module, and it requires a lot of work. However, one of the clearly stated & defining points of the module is to force us into making smart compromises, identifying & choosing the path of greatest effect, prioiritising which aspects are most personally relevant, and learning how to balance those priorities within the surrounding work environment - skills that are absolutely central to being an effective manager or entrepreneur.

NGM is structured to both provide theoretical and practical learning outcomes, but simultaneously, to develop our emotional intelligence, agenda building capabilities, teamwork, communication, and critical thinking. In this respect, and like any worthwhile Masters degree, it is a huge step up from undergraduate education - you can't just come in, sit exams, and get a degree. The vast majority of my class understand and welcome the accelerated development of our personal, emotional, critical, and leadership skills that is enabled by the carefully designed and extremely challenging nature of the course -abilities that are as, if not more important to real world business than good exam results.

Some people have been unable or unwilling to adapt fast enough to the demands of the course - but most people have. Rather than implying a failure of the course modules or its design, rather, this suggests an inflexibility or perhaps even fundamental inability on the part of the small minority to engage with a complex, challenging, and, in the opinion of the majority, extremely effective and intensive approach to shaping the multifaceted and adaptable business leaders of the coming knowledge economy.

Perhaps the small minority who can't handle the pressure and resort to anonymous, personal and public diatribes (attacks that carry potentially negative effects for the rest of us) should carefully consider how far up the real life business food chain this immature, self-righteous and under-thought attitude is going to get them. Additionally, they might consider dropping out and pursuing a less challenging course, as frankly, the rest of us would be better served by not having to carry and cover for them in the various group projects that the course involves.

Finally, a note to the moderator - i'd be happy to supply you with my name & student number should you need to verify who I am. Additionally, i have registered with my DCU student email address, please feel free to contact me there. I appreciate that this is my first visit to boards.ie... and a pretty unhappy one at that. Had i not been misrepresented, I would not have felt the need to reply.

wexgal

Just to clarify, I am a DCU, and since the moderator asked the question, they can verify as I used my DCU student e-mail to register. If I was a lecturer in DCU my email would be name.surname@dcu.ie, but students are name.surname@mail.dcu.ie, which is what I have.

nuttlys

wooza

As a recent alumni of the Marketing MBS I was pretty disappointed when I started reading this tread. I'm pretty sure I know the OP and I reckon some of the mods know me to see from the last 5 years in DCU so I hope my opinion isn't brushed aside as it seems some already have.

Let me get something straight. This MBS is possibly the best Marketing course in Ireland for 3 reasons: the workload is immense, the majority of lecturers actually care about their subject and the rep of the course, and its connected to real world trends - so those of you on the course or thinking about applying next year should not worry.

When I did the course last year, we recommended and fought for a number of changes on the course, changes which we would not experience but for the future of the course and its reputation were critical. The programme board listened and in our eyes this years course has been vastly improved! I would have loved to had done more technology related marketing but couldn't. Those complaining on this years course actually get a choice next semester on module streams, something we fought for last year. You get a choice between thesis or company project! and some still complain. The only thing I actually found disadvantageous was that the class went from 16 students to over 50. This I feel is partly because of the recession, but I also feel that the course's reputation is being raised as more alumni become significant members of Irelands marketing community.

This course is not a typical MBS Marketing course. When you leave this course you leave more hungry, more sensible and more focused than other marketing graduates. I have a feeling that both fontana and doublehelix need a traditional masters degree, which UCD will gladly over-charge you for.

It is great however to see so many current students enjoying the course and realizing what its trying to do. I've always said that you only get out what you put in. I worked my ass off on my masters - I got into the top 5% worldwide of the Google Online Marketing Challenge (had I applied for Google would have helped), I won a trip to Dubai (which only happened because of one of the lecturers), and I got an actual marketing job - not sales, not promotions - with a multinational here in Ireland.

Best of luck to all doing the course now and keep up the hard work. It will be worth it.

douglashyde

Hi guys,

Since my original post regarding entry to this course, the topic has moved into a debate for this course.

As I’m a 3rd Year Undergrad in a new course in the business school, I have also seen some development hiccups. The problem itself hasn’t necessarily the hiccups - rather it has been the efficiency in dealing with the hiccups.

Part of my consideration is if to do a; Masters in Marketing or a Masters in Business Administration. Any suggestions on which would be better recognized in the work place?

Also, how new exactly is the Marketing Masters?

nuttlys

douglashyde wrote: »

Hi guys,

Since my original post regarding entry to this course, the topic has moved into a debate for this course.

As I’m a 3rd Year Undergrad in a new course in the business school, I have also seen some development hiccups. The problem itself hasn’t necessarily the hiccups - rather it has been the efficiency in dealing with the hiccups.

Part of my consideration is if to do a; Masters in Marketing or a Masters in Business Administration. Any suggestions on which would be better recognized in the work place?

Also, how new exactly is the Marketing Masters?

If its marketing you want get into then a masters in marketing. MBA's are frankly for senior level, progression managers. Coming out of college with an MBA and no career experience is likely to be more a disadvantage than an advantage from an employable point of view. You can be "too qualified". Also many courses require you to have at least x amount of years experience before allowing you on an MBA. I know some schools make exceptions but I still wouldn't recommend it.

As far as I am aware DCU's Masters in Marketing is the longest running in the country - hence the change of structure this year.

douglashyde

Thanks Nuttley,

Also, I think I do know who you are are to.

Hope work is going well, I might see you around campus.

StephenM_smc

highEQ wrote: »

I can say with confidence that most, if not all students on my course have expressed satisfaction with the Next Generation Management module.

Be-careful with crossing the line of representing all, I can assure you the only one who represents my opinion in MECB is myself, so I cannot be counted in your "if not all students on my course".

phantom_lord

ok i apologise for my earlier scepticism!

RecessionBuster

As a recent alumni of the MBS myself, I second the wise and apt sentiments of my good colleague and friend Nuttlys. A Masters Degree is something to be earned and should not be regarded as "something to pass the time". I feel Fontana might be a bit disillusioned in that regard. It is tough,intense and difficult but it's also interesting and rewarding. The balme game is awful tempting to those who are hurting, but in the end you'll only have yourself to blame.

To quote Bob Kelso from scrubs......"Nothing in this world that's worth having comes easy!"

".........Life is scary,get used to it! ......go start doing the work!"

I may be a bit biased having gone the distance myself,but at least i am being honest.