Suggest a name for the new DTT service

kuro_man

The new Irish digital service needs a catchy name. Obviously "freeview" is taken and "Boxer" would be reserved for subscription services.
Suggestions here please - you never know, maybe yours will be the chosen one.

Here's one to get the ball rolling, though advertisers might not like it:
DIre (Digital Ireland)

petronius

Saor2Air
Saor2Aer
Digital Tallamh Teilifis

Apogee

RTÉ's FTA service - "Saorview". Boxer's overpriced muck would, correspondingly, be known as "Daorview".

Mossy Monk

Digiteach Teilifís Éireann

byte

AFFON! A Few Free, Others Not.

Free-Digi
Teilifís Saor or Teili Saor
Digiter (digital terrestrial).

Peddyr

Digitallamh!?

DMC

Saorfís.

(Also sounds like Service)

byte

or, imaginatively... RTÉ Digital!

MACHEAD

How about 'Digiview'

podgeandrodge

"notmuchfree view"

Capt'n Midnight

Digital4u - to emphasise the mpeg 4

NoDish

galwayguy22

How about

"boxers-package-is-so-overpriced-and-crap-you-can-get-it-over-satellite-for-free-therefore-boxer-have-folded-now-RTE-run-the-show-but-because-of-budget-cutbacks-this-digital-service-is-no-longer-available."

Catchy.

medoc

kuro_man wrote: »

The new Irish digital service needs a catchy name. Obviously "freeview" is taken and "Boxer" would be reserved for subscription services.
Suggestions here please - you never know, maybe yours will be the chosen one.

Here's one to get the ball rolling, though advertisers might not like it:
DIre (Digital Ireland)

DIre could be a good name for it all right
adj. dir·er, dir·est 1. Warning of or having dreadful or terrible consequences; calamitous: a dire economic forecast; dire threats.
2. Urgent; desperate: in dire need; dire poverty

Sorry...couldnt resist

Digiview or digifree could highlight the free nature of it in comparison to Boxer

Onikage

The UK has BBC, we have TBC.

weehamster

How about just simply call it "D", for digital.

Capt'n Midnight

weehamster wrote: »

How about just simply call it "D", for digital.

or D4
to emphasis the mpeg4
and who can afford it

scath

A free-to-air brand in the current economic climate is a waste of money I think. Not enough channels to justify it. We can't compare with the mostly fta in the UK. It didn't work when the BBC and ITV did this!

Digitelly-'more channels choices, more functions, telly4 everybody'. Digitelly is one Sponge Bob suggested to me. You could have had Digitelly for the free-to-air and digitelly plus for the subscription channels. I passed this onto the interested parties before the license award but none went with it.

Digitelly is not copyrighted etc. It think its good because it covers what it is, digital telly.

However Digitelly is maybe best for the switchover campaign covering all platforms switch to digital and Dig Ita L as the switchover mascot or Digita L. as the mascot like the UK. But Digita is the name of a DTT company in Finland. So not sure about that one. I believe some sort of joint UK Irish switchover campaign should now happen given the coinciding switchover timelines. It makes public sense and is cost effective for both.

RTÉ, TV3 could contributing money towards promoting the free channels as Boxer partners and Boxer Plus is what Boxer DTT could solely promote with its subscription channels with RTÉ NL taking a minority 10% stake in Boxer DTT. Would make sense wouldn't it. Like if Boxer sign the dotted line then its the way to go. If they don't the it would be Easy TV and Easy TV Plus or Onevision and Onevision Plus.

RTÉ Digital should probably not be the name used for the RTÉ Mux because TV3, TG4 the Irish Film Channel are likely to use that Mux. RTE Digital can be the name for the RTÉ TV channels and radio stations on DAB and DTT.

To my mind Boxer Saorview could also be used. But the free-to-air mux will have too few channels free-to-air to be viable as a brand seperate to Boxer so why not go with Boxer and Boxer Plus.

It makes sense for one brand with Boxer being promoted as offering free channels and paid channels. What this would mean is that Boxer would promote itself as both a free-to-air option and a subscription service. This makes the most sense. Since it will be the majority service (3 muxes versus 1 later 4 versus 2) in a small population this makes more financial sense instead of 2 brands.

In the UK its different, the free brand is the main one, the small amount of channels for top-up came later unlike us. Again I think a single brand would be better in the UK but that's how it it went. So I think a separate free-to-air brand is wasteful spend. Also the Minister of Comms has promoted the idea of only the Boxer box being the DTT box. I agree with that aswell because it allows people the option to get subscription at any time that a free-to-air box would not allow. Pay DTT needs to be viable, if it is not you'll end up with Sky or UPC buying it up anyways.

Rather than people getting another box its better that the one they buy first always works. For the business its just better like a mobile phone capable of internet and mobile TV, its a temptation. Of course avowed free-to-air people may not want that temptation. But anyhow.They buy the box and own it, and if they subscribe they get more channels.

I believe that a combo box is the way forward from the consumer point of view. It means that viewers get the best of both worlds and if they switch to Sky they only need change box. I suspect Sky may come out with an agreed DTT FTA-Sky box. New TVs will in effect have this!

It will save Sky money on carriage costs without affecting them. Such an arrangement would suit Sky as it would promote satellite and make switching cheaper. But it could be market distorting. However nothing to stop UPC comboing. I mean this will happen anyways by default with new TV purchases.

A funny one would be cable-freesat combo because it would play into the hands of switching to Sky.

It of course could save UPC much carriage costs so it has pluses and offer substantial cable free-to-air. What's in it for Freesat? Well it means less royalty rights on the Freesat combo boxes (one-off versus ongoing) and combined EPGs. But combo boxes mean this may happen anyways so why not UPC/Boxer take the lead by saying to the BBC/ITV etc listen we're dropping you from Boxer & UPC so listen we'll combine for a one-off EPG royalty and box. I mean Sky boxes do this already after you drop subscription in month 13! Yes they're a UK platform but anyhow.

Each system will lock its subscription competitor out while saving on carriage cost for the non competing free-to-air end. All of these are consumer friendly reducing the switching costs.

For the consumer its very convenient as the dish works for both and only the box would need changing while the comboer saves carriage costs. It makes each platform more competitive to the consumer and saves spectrum and royalties.

Sky won't mind Freesat comboing because well it makes switching to Sky cheaper!

I think Boxer will quickly learn that their UK charged channels will not work with many who'll learn about free-to-air satellite and they'll have to subsidise these. They'll learn that its better to combo with freesat, UPC will find they also have to on free main UK channels and RTÉ reciprocity etc...as it saves them money. If Boxer do it, they'll be forced to.

One factor is determining, consumers, their lack of ignorance or otherwise. I suspect Boxer will offer combo and non-combo options. Because I suspect Sky will start promoting free-to-air once DTT kicks off like they do in the UK. With more channels free, Boxer will have to as will cable. So I see this as happening. How soon is down to consumers as much as Boxer.

kuro_man

Digitelly has a ring to it
Digitelly+ could be used for advanced PVR functions, not subscription services

Don't think a seperate service name is required to subscription channels, just package names:
Digitelly Free: FTA channels only, RTE Mux
Digitelly Basic: + some UK FTA channels + some encrypted like Discovery
Digitelly Movies
Digitelly Sport
Digitelly BoxOffice - This could be a real winner for Boxer, they could sell people 1 movie or 1 match at a time without committing to a contract.

Agree with your one-box rule but I would like more than 1 manufacturer (prefer HUMAX over Sagem) and a decent PVR. Also they should all support HD from the start.

slegs

scath wrote: »

I believe that a combo box is the way forward from the consumer point of view. It means that viewers get the best of both worlds and if they switch to Sky they only need change box. I suspect Sky may come out with an agreed DTT FTA-Sky box. New TVs will in effect have this!

It will save Sky money on carriage costs without affecting them. Such an arrangement would suit Sky as it would promote satellite and make switching cheaper. But it could be market distorting. However nothing to stop UPC comboing. I mean this will happen anyways by default with new TV purchases.

A funny one would be cable-freesat combo because it would play into the hands of switching to Sky.

It of course could save UPC much carriage costs so it has pluses and offer substantial cable free-to-air. What's in it for Freesat? Well it means less royalty rights on the Freesat combo boxes (one-off versus ongoing) and combined EPGs. But combo boxes mean this may happen anyways so why not UPC/Boxer take the lead by saying to the BBC/ITV etc listen we're dropping you from Boxer & UPC so listen we'll combine for a one-off EPG royalty and box. I mean Sky boxes do this already after you drop subscription in month 13! Yes they're a UK platform but anyhow.

Each system will lock its subscription competitor out while saving on carriage cost for the non competing free-to-air end. All of these are consumer friendly reducing the switching costs.

For the consumer its very convenient as the dish works for both and only the box would need changing while the comboer saves carriage costs. It makes each platform more competitive to the consumer and saves spectrum and royalties.

Sky won't mind Freesat comboing because well it makes switching to Sky cheaper!

I think Boxer will quickly learn that their UK charged channels will not work with many who'll learn about free-to-air satellite and they'll have to subsidise these. They'll learn that its better to combo with freesat, UPC will find they also have to on free main UK channels and RTÉ reciprocity etc...as it saves them money. If Boxer do it, they'll be forced to.

One factor is determining, consumers, their lack of ignorance or otherwise. I suspect Boxer will offer combo and non-combo options. Because I suspect Sky will start promoting free-to-air once DTT kicks off like they do in the UK. With more channels free, Boxer will have to as will cable. So I see this as happening. How soon is down to consumers as much as Boxer.

You will not see Sky/DTT or UPC/Freesat or Sky/Freesat or whatever combination you like of Pay/Non-PayTV. It is not in their interest to promote the non pay options as it only weakens their proposition.

You may want it but it doesn't mean it makes business sense for them.

scath

Fair point Slegs, however you mentioned Sky/DTT is a little unclear what you mean.

Do you mean Sky/FTA DTT? or Sky/pay DTT with FTA DTT? They can be separated.

You can have a combo box with no pay DTT slot. This is technically possible and it doesn't weaken the proposition at all business wise. In fact it would save Sky money. That's why I believe it will happen. New TV purchases will by default make it happen. But this can be formalised with combo set top boxes.

This would be nothing to do with Boxer. It is Irish broadcasters being platform neutral, given neither has won the pay DTT license. RTÉ NL is a seperate business from RTÉ for all intents and purposes.

You will not see ie Sky/Boxer box. It makes no sense. Agreed.

The same goes for UPC/FTA DTT. Again you would not see UPC/FTA DTT/Pay DTT for the reasons you mention.

Promoting non-pay options does not weaken their proposition once pay DTT is not in the combo. What it does is save them carriage costs for spectrum.

But it does mean a combo EPG. It frees up valuable spectrum though! So it it benefits Sky/UPC

Sky/Freesat will never happen because Sky has a freesat option called freesatfromsky. They even have a website http://www.freesatfromsky.co.uk. Once DTT comes in here I expect we'll see it offered here.

Boxer/Freesat does not weaken Boxer's proposition, What it will do is strengthen it. Because it means that you can have all of the free channels you want with Boxer that you would get with Sky. But Boxer can offer more flexible offerings, no-contract etc....

However it makes them more vulnerable to switchover by making it cheaper. But conversely it also makes Sky more vulnerable to switchover too because you dont' lose FTA channels by switching to Boxer and no new dish is required or wiring. Only the box changes.


I believe that RTÉ will agree to FTA DTT combo boxes for cable and satellite in order not to be seen to distort the market.

These boxes would have no DTT pay slot.

This is something that UPC should be actively pursuing simply because it saves them carriage costs for the Irish channels and the spectrum they use. I believe Boxer may pursue it.

I will not be suprised in the future if Liberty buy out Boxer AB and replace its UPC brand in order to grow their business. It would certainly compliment their strategy. This would allow Liberty to compete head on with satellite in Denmark, Sweden and Ireland. Whether Terracom would sell is the question. Anyhow

Then if you don't pay for cable, they take the box back from you as I think they currently do. That means you have to buy another box.

Cable/freesat has its advantages but does works against the model that cable has and would leave cable with alot of free spectrum. Also cable/freesat would make cable vulnerable to Sky switchover so I agree its very unlikely to happen. Cable is in the subscriptions business.

The advantage cable has is people having difficulties getting a dish in the properties, but I suspect Sky will make a big drive into the future to address this, like cable did in bygone years. If I were Liberty I would get into bed with Setanta and compete via satellite with Sky. For those who want to keep cable, of course continue with that until the numbers are so small and then move them over and give back the spectrum. But anyhow that's not for now, its a future consideration.

Cable/Sky would never happen as it doesn't make sense

scath

Ta Kuro_man, but I think the name is already decided by the market entrants and I argue it doesn't make sense for the reasons I mentioned for RTÉ to have a free-to-air brand. Digitelly will not be used. Players here have decided to go for their own ie Easy TV, Onevision, Boxer. I suspect Boxer will be used as they won the license (if the sign up with the BCI finally). Below is already in the submission at http://www.bci.ie/DTT/boxer/licencea_section6_progmaterial.pdf.

But I agree that Digitelly could be used for the Switchover campaign. Another mascot name could be Digit Ellie.

Boxer+ for advanced PVR functions, Boxer HD for HD.

I agree just package names are required. I reckon that RTE will go with the Boxer EPG.

Boxer Free: FTA channels only, RTE Mux
Boxer Basic: + some UK FTA channels + some encrypted like Discovery
Boxer Movies
Boxer Sport
Boxer BoxOffice - This could be a real winner for Boxer, they could sell people 1 movie or 1 match at a time without committing to a contract.

I agree more than 1 manufacturer and a decent PVR should be standard. I think that will happen as people like to have different design options. Also they should all support HD from the start. Chances are that Boxer might go exclusive with one manufacturer to save money. Humax, having demonstrated Irish DTT on the trial gives them a good chance of being the selected one. Reliability is as important as price which is why RTÉ argued for delaying DTT launch until summer this year at least and not January 2009. Glad that www.boxer.ie has removed mention of it.

kuro_man

Don't think calling the FTA channels "Boxer anything" is a good idea; afterall, they have nothing to do with Boxer and, in the future, Boxer may loose their licence. Boxer is a subset of the service, not the service in itself.

I think the DTT service needs a seperate name like Digitelly. Boxer would then provide "Boxer on Digitelly."

watty

Boxer branding for FTA or the system.

It would be practically illegal and very misleading. Advertising Standards, Consumer Association etc..

Got to be the most unlikely and stupidest suggestion ever. It would help kill DTT.

Boxer have no connection at all with the FTA channels.
They have no ownership of the system.
They have only (if they complete the deal and launch) some capacity for a Pay TV package. After Analogue switch off there would be more capacity that might be licenced separately or used for PSB HD.


There must be no perception that DTT is a pay platform. That would play into the hands of Sky and UPC. The pay TV (Boxer) must absolutely be seen as an option.

Sky have very successfully convinced people that Satellite is just a better version of Cable and is only for Multichannel Pay TV. RTE believed this at launch on Sky.

There was plenty of free satellite even before Freesat was launched as a brand and setbox platform.

scath

A stupid suggestion hehe..shoot me metaphorically lol. No, if its the stupidest suggestion ever, fair play. Doesn't mean I am, just the idea lol.

But okay,on a serious note, I take the consumer point. What you have to remember is cost, a separate brand costs money to promote. That could be argued is wasteful spend. But anything could be argued as wasteful spend.

The set top box is going to be a 'boxer' box anyhow, assuming they finally sign off and get the license. If RTÉ NL take a small stake in Boxer DTT then there's no problem with using the name Boxer Free for the free to air channels. The name Boxer free could be also understood as Boxer-free meaning without Boxer subscription.

Okay..Boxer has no connection with the RTÉ Mux FTA channels.

But you know if there is to be need for a free-to-air brand then indeed Digitelly is a good a brand as any to avoid the confusion with the Freeview UK system.

However good chance the Freeview name could be used with the colour green used. I'm sure they could get a license to use the name like New Zealand have done.The benefits of this is its straightfoward to understand what it is. Saorfeach (the Irish of that would be uncatchy and hard to understand what it is for many).

However use of the Freeview name could lead to confusion with the UK system as its going to be different to ours for another 2 or 3 years at least ie MPEG2/MPEG4 issue. But on the other hand a different colour should allay fears that it is different to the UK but similarly free.

So okay, agreed Freeview in green lettering perhaps using the New Zealand logo just to make clear its different is the best way to go. Digitelly is an alternative to that that eliminates the cost of license for its use but Freeview is well understood as a concept. Digitelly is too. So I think 2 good names.

Digitelly or Freeview Ireland (Searféach Eireann). Take your pick?

Slogan-'more channel choices, more functionalities, telly for everybody'. Any chance we'll see EasyChannels used? a 3rd name? Odds on RTÉ could revive Easy.

So 3 potential good names: Freeview (using the NZ logo for great clarity and colour green), Digitelly and Easy Channels.

I reckon Sky will bid for the extra mux ASO Mux as they did in the UK and drop off Boxer if on it. Odds on Setanta will be the one on Boxer. In my view selling UK FTA's on Boxer is a waste of spectrum. Freesat combo makes more sense so you use the spectrum for Setanta/Sky/Adult channels. Don't know how Adult TV will be license here given the IFCO's refusal to license R18 type material.

There's one thing I really want DTT to have that has not been part of DTT anywhere I know so far, and I try to plug it as much as possible is Amigo TV ie IPTV over DVB-T. The community converged experience!

Alcatel-lucent have developed it. And it has the potential to play drive flat rate broadband further. Thank god the National Broadband Scheme is underway for the sake of Amigo TV! Because digital TV and broadband allows VOD services, and buddy to buddy text and chat, avatars. Social DTV. Also I can see opportunities for an advertising ticker off the social DTV button that switched on/off the IPTV over DVB-T

All that's required is inclusion of the software in the Boxer DTT box and a CD of the software sold with the usb stick. Its if you like Digital TV 2.0. where you not alone have teletext, video on demand and some interactivity but real interactivity.

Take a look at http://www1.alcatel-lucent.com/publications/abstract.jhtml?repositoryItem=tcm%3A172-195491635 and the pdf document. It really is something.

It can bring TV to another level. Its a block of the converged experience or 'community' building that together with Intel and Yahoo's widget TV will drive take-up offering a compelling advantage over Sky and UPC as first mover.

I really think it could be a driver for DTT, and it would be a first in the DTT world in the marketplace. Webcam and keyboard can be integrated into the set top box and a wireless (bluetooth) headset purchasable.

You could buy avatars and subscribe to programme watching 'communities' where you comment over the programme as you watch it on the bottom of the screen.

You can imagine the likes of its popularity during for American Idol etc... Teens would probably really go for it. And with a dvb-t usb stick and wireless broadband you can do it that way also with software supplied with all for sale usb DTT sticks in a CD version for free in Ireland.

BeerNut

scath wrote: »

The set top box is going to be a 'boxer' box anyhow, assuming they finally sign off and get the license.

But you won't necessarily need a box. I won't be getting one.

scath wrote: »

If RTÉ NL take a small stake in Boxer DTT then there's no problem with using the name Boxer Free for the free to air channels.

There is if you want the FTA content to be seen as belonging to the licence-payers rather than a third-party commercial service.

scath wrote: »

However good chance the Freeview name could be used with the colour green used

Given the cross-pollination of the the TV set trade, and the non-compatibility of the two systems, as you mentioned, I think it would make a confusing system even worse. Buying the licence to re-use the TNT-HD logo would make more sense. Just.

scath wrote: »

a different colour should allay fears that it is different to the UK but similarly free.

Mr Unscrupulous TV Dealer will unallay those fears pretty sharpish. Sure never mind the colour, it's the same thing. Cash only, thanks.

scath

I think u might be right, because of some Mr.Unscrupulous retailers maybe Freeview is a bad idea.

So its digitelly or Easy Channels/Easy TV it is. You make good points about the license fee. I think digitelly is better because it is clear what digitelly is.

I see the RTE Authority has been given a new board for 6 months meaning the Broadcasting Bill must not be expected to be signed into law for another 3 or 4 months.

Capt'n Midnight

scath wrote:

The set top box is going to be a 'boxer' box anyhow, assuming they finally sign off and get the license. If RTÉ NL take a small stake in Boxer DTT then there's no problem with using the name Boxer Free for the free to air channels. The name Boxer free could be also understood as Boxer-free meaning without Boxer subscription.

go to Germany , UK or Italy
a wide range of generic boxes on sale, the more expensive ones have CAM slots

there is no need for a "special box"

all that's needed is a clear identifier that the box will work, so that people will know not to buy much cheaper mpeg2 boxes (~ €27) abroad

Bog Butter

So are we likely to see the lauch of DTT this year? Is is still to risky to buy a DTT decoder?

slegs

It is already being rolled out so highly unlikely not to be officially launched this year (for at least the FTA service - Boxer may be delayed)

watty

malman wrote: »

So are we likely to see the lauch of DTT this year? Is is still to risky to buy a DTT decoder?

Yes. For the 4 Irish stations. But only 75% to 80% POPULATION (not geographic) coverage.

Slightly. There is no point before launch. The longer you wait, it's likely cheaper.

Features that are important (mandatory in bold):

• Dual tuners and built in HDD for recording. VHS is dead. built in HDD recording gives playback equal to live reception. External recording can't.
• MPEG4, MHEG5, HD H.264 AVC, HDMI and SCART, even if you don't have an HD set, then you can watch downscaled HD transmissions.
• Optionally Dual Satellite tuners with Freesat EPG support
• Optionally CI (CAM slot)

scath

Capt'n Midnight wrote: »

go to Germany , UK or Italy
a wide range of generic boxes on sale, the more expensive ones have CAM slots

there is no need for a "special box"

all that's needed is a clear identifier that the box will work, so that people will know not to buy much cheaper mpeg2 boxes (~ €27) abroad

I suspect fta will work on any box but to subscribe to Boxer may require a Boxer box. I mean you would be able to buy a FTA box abroad and if its MPEG4 have it work. But I would assume that it makes more sense here to market pay DTT compliant boxes, if necessary to match them on price with FTA boxes so that people can avail at any time of the subscription services. I don't know what'll happen but the logic was for boxes provided by Boxer to be for sale by retailer. What's the benefit to consumers of buying FTA only boxes and then having to change box later, and perhaps paying the cost of this.

I think the Minister said something like this but I can't find it on the site currently. I think Boxer are to have a certification program as in Sweden. Compliant Irish DTT boxes would have the Boxer sticker as being compliant here.

There is no sense in RTÉ promoting FTA boxes as it won't assist RTÉ NL as the more subs Boxer have the better return for RTÉ NL on rental of its network for the 3 pay muxes.

But sale of FTA only Irish DTT boxes would be bad for Boxer which is why it may be discouraged by Boxer, the BCI and the Dept of Comms as it does nothing for the viability of pay DTT.

slegs

scath wrote: »

But sale of FTA only Irish DTT boxes would be bad for Boxer which is why it will be discouraged here.

Discouraged by "who"?

There are 3 scenarios.

1. RTE/BCI operate some certification program which would allow a box to be labelled "Irish DTT Ready" or whatever branding they choose. This may have 2 levels - FTA or Boxer Ready

2. They leave it to Boxer who will do something similiar for Boxer only or only licence manufacturers they engage directly

3. Nobody certifies anything and they all see what happens.

In all three options there is nothing stopping anybody selling compatible FTA only boxes - and it will happen. Certification will help stem consumer confusion but to be honest I see no appetite just yet for a similar model to Freeview branding/certification in the UK. Option 2 is most likely

Scottish paddy

As I have already suggested........DIGI 4 YOU or DIGI 4 IRELAND I think it's important that the 4 is emphasized for obvious reasons.

Bog Butter

watty wrote: »

Yes. For the 4 Irish stations. But only 75% to 80% POPULATION (not geographic) coverage.

Slightly. There is no point before launch. The longer you wait, it's likely cheaper.

Features that are important (mandatory in bold):

• Dual tuners and built in HDD for recording. VHS is dead. built in HDD recording gives playback equal to live reception. External recording can't.
• MPEG4, MHEG5, HD H.264 AVC, HDMI and SCART, even if you don't have an HD set, then you can watch downscaled HD transmissions.
• Optionally Dual Satellite tuners with Freesat EPG support
• Optionally CI (CAM slot)

Thanks for that Watty. I am recieving DTT through my new tv, which is not compatable with MPEG4 so I get only sound therefore I am waiting to buy a decoder.

I have my aerial at quiet a height (it's on its own mast) to get above the whatever interference there is. But even at that, while I can get a perfect picture, there seems to be a fine margin of error in alignment. When I do get to watch DTT will this eliminate my problems?

Onikage

"Goodbye Sky"

TV4D? As opposed to D4TV

watty

Why the 4 everyone?

There will be more than 4 channels eventually even without Boxer.

TTD Teilifís Talúnta Digiteach

Or if we want a French Style naming (TNT)
TDT Teilifís Digiteach Talúnta

scath

Digitelly has the best ring to it In fact you could use the Digitelly brand to promote Irish channels on any platform such as cable or Sky Ireland. As Watty pointed out, there will be more than 4 channel.

"Digitelly-more channel choices, more functionality, free-to-air telly4 everybody!"

galwayguy22

watty wrote: »

Why the 4 everyone?

I'd assume it's because of MPEG4

Although a name with H.264 somewhere in it would be a bit more accurate.

The majority of end users won't understand the concept of the Irish system using MPEG4 and the UK using MPEG2, so all we need over here is a branding of SOME kind to allow Irish consumers buy compatible hardware.

Capt'n Midnight

Onikage wrote: »

"Goodbye Sky"

ByeSky ?

mumhaabu

DTI - Digital Television Ireland or RTED RTE Digitial

medoc

Scottish paddy wrote: »

As I have already suggested........DIGI 4 YOU or DIGI 4 IRELAND I think it's important that the 4 is emphasized for obvious reasons.

I dont think that the 4 will mean much to most people. Any brand name that can be agreed on and promoted will do the trick. Digiview or something similar would be ok, as long as its decided soon and retailers are made to inform people. Simple adds on tv etc to get the name across to people so they know what to ask for in shops. Shops are still selling MPEG2 tv's and telling people "that they will work fine and if the signal changes, sure you can get a digibox for a few quid anyway" as I was told in Tullamore recently.

The Cush

watty wrote: »

Or if we want a French Style naming (TNT)
TDT Teilifís Digiteach Talúnta

TDT already used in Spain as their DTT logo Televisión Digital Terrestre (TDT)

scath

I agree with medoc. Exactly. Digiview is good. Digitelly is more descriptive. no doubt what it is. DTI is used in UK, Dept of Trade & Industry there. RTED, no because TV3 will also be part of FTA mix so no, stll think Digitelly is hard bet as a brand name. Digitelly=digital telly! Can't be simpler for folk. All they need to know is what digital is, what it means. Avoiding the word view avoids confusion with Freeview that these are the same system as some folk will think they're the same and you know some retailers!

watty

galwayguy22 wrote: »

I'd assume it's because of MPEG4

Although a name with H.264 somewhere in it would be a bit more accurate.

The majority of end users won't understand the concept of the Irish system using MPEG4 and the UK using MPEG2, so all we need over here is a branding of SOME kind to allow Irish consumers buy compatible hardware.

OK, but too obscure.

The branding needs a small logo that is obvious meaning.

A D for Digital and a T for Terrestrial. TV is not needed.

The D could itallic be stylised as a harp

DT
(imagine 3 or 4 vertical lines in the D and maybe a foot on it.)
Rectangular metallic sticker with green ground and the text + border in Gold/Yellow

Here is button/raised badge version with no border

kuro_man

I hope the BCI use the suggestions here, rather than waste 60k of tax-payers money on image consultants and graphic designers who will come up with "DTI" or similar anyway.

Digitelly is the best suggestion so far, I think.

medoc

kuro_man wrote: »

I hope the BCI use the suggestions here, rather than waste 60k of tax-payers money on image consultants and graphic designers who will come up with "DTI" or similar anyway.

Digitelly is the best suggestion so far, I think.

The chances of them passing on a chance to have an expensive process to pick a name is slim. They would miss out on having lots of meetings with lovely expenses .

Digitelly is good but I prefer Digiview it sort of rolls of the tongue, at some stage in the future we could even have a Digisat for RTE etc. ( even if it involved FTV instead of FTA). The Digiview name shouldnt be easy to confuse with Freeview because of the word free. An easy to remember brandname could become popular with the public with a little advertising. Educating the retailers now thats another story...

scath

Both are good. There is still potential for some folk to confuse Freeview and Digiview with view in the name. Ya know how some folk are though for most Digiview should be clear enough. Its a good name. Digi in the name is a good way to clarify what it is. View lets people know its something you view or watch. If you used Digiview you could use Digitelly for the DTSO Campaign which would then include Digital Cable which also should switch off analogue to. Though I suspect there's no ITU issues there regarding analogue, just a matter of when for UPC and the small few others who use it.

I like Digiview and Digitelly. Maybe Digiview for DTT and Digitelly for to describe the switchover process with a slogan. "Get your TV set for Digitelly" hosted by Digit Al cousin 'Digit Ellie'... options: UPC Digital, Digiview/Boxer, Sky. (Do we mention Freesat or do they have to permit its promotion?)

BeerNut

scath wrote: »

There is still potential for some folk to confuse Freeview and Digiview with view in the name.

Given the confusion we get in these parts between Freeview and Freesat, that's quite likely.

scath wrote: »

(Do we mention Freesat or do they have to permit its promotion?)

It's more a question of who's going to go round and explain to granny that she can't get Telefís Éireann any more. Irish PSB is fairly fundamental to the whole DSO thing, I'd've thought.

Onikage

It occurs to me that rather than trying to think of clever names, the time would be better spent warning people not to buy the MPEG-2 TV's that are out there now.

http://www.boards.ie/vbulletin/showthread.php?threadid=2055505580

Capt'n Midnight

Onikage wrote: »

It occurs to me that rather than trying to think of clever names, the time would be better spent warning people not to buy the MPEG-2 TV's that are out there now.

http://www.boards.ie/vbulletin/showthread.php?threadid=2055505580

but they are cheaper up north :pac:

Onikage

Capt'n Midnight wrote: »

but they are cheaper up north :pac:

You'll certainly get more than you bargained for.