O2 get the Point

Xavi6

http://www.rte.ie/arts/2008/0702/pointtheatre.html

Point Theatre to re-open under new name

Dublin's Point Theatre is to re-open as a 13,000 capacity venue with a new name this December.

Mobile phone company O2 today announced Ireland's first ever music venue naming rights deal, which will see the Dublin docklands venue renamed The O2.

The deal was done in conjunction with worldwide music promoter Live Nation.

The venue will open its doors this December and promises to stage 150 live events each year.

The venue promises an amphitheatre design and "clear sightlines and proximity to the stage for everyone in the audience, due to its unique tiered seating design".

The Point closed its doors for the refurbishment early last year.

The phone company will also be offering ticket incentives to its customers, saying that they will have the chance to buy tickets 48 hours before they go on general release and can receive fast track entry to the venue.

The amount the company paid for the naming rights has not been disclosed.

So what do we think about 'The O2'? Will you be going to see the next Springsteen concert there or will it always be 'The Point' to you?

I'm gonna keep it old skool and always refer to it as 'The Point'.

eVeNtInE

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portomar

Mr Crystal wrote: »

What a stupid idea. Nobody will call it 'the o2'

youd be suprised., everyone refers to 02 arena in london as that, even though its in the millenium dome. though to be fair its the 02 IN the milllenium dome, and obviously hasnt bin round long as the point

eVeNtInE

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the dee

It'll always be The Point to me. Well I say that now, but I imagine once you have to buy a ticket for a gig there you'll have to change your ways. I think it'll phase itself in quite easily.

DonkeyStyle \o/

Why don't they just buy up some street names while they're at it.
lame

Dont be at yourself

'The Point' is a hole anyway.

Similar to how my 'local' chipper I still call Vincents (even though it's been around 4 years since it's been called that) I'll keep calling this The Point.

Predhead

'The O2'. Sounds pathetic and doesn't make any sense.

Long live (the name of) The Point!

Sherifu

Sounds stupid.

humanji

Wow, I'm working on it and didn't even know it was being renamed. I say it'll remain The Point in most peoples eyes.

Occidental

I never stopped still calling it The Point Depot.

monkeyfudge

Wow.. great job on throwing out an incredibly strong brand indentity....

How much did O2 pay for this honour anyway?


I really can't see Dublin people calling it anything other than the point... Out in Coolock we still refer to Liz Delaney's as 'The Blacker' even though it must be over 20 years since it was called the Black Sheep.


EDIT: Haha.. that's right... I still call it the Point Depot as well..

Crumble Froo

always be the point, always.

ironictoaster

Indeed, I can imagine people will be still calling it The Point. It's just like my dad calling starburst opal fruits!

fonpokno

It'll always be The Point. the o2...pfft i say. Pfft!

creggy wrote: »

It's just like my dad calling starburst opal fruits!

I still call opal fruits opal fruits. It's a way better name. Starburst...pfft!

Cathmandooo

It'll always be the point.

That 48 hours thing for o2 customers getting a preference for tickets is crap, must be desperate times for o2 to have to pull that.

Cabaal

it'll also be the point to me,

brick tamland

people will call it the 02 though

to prove the point see how many on this thread are calling it " the Point " rather than " the Point Depot ". not sure how long ago they dropped the depot bit.

zAbbo

o2 customers will also get a 10% discount on tickets as well, it's not purely a brand exercise.

Good for the consumer imo

Crap name. The 02?

monkeyfudge

zAbbo wrote: »

o2 customers will also get a 10% discount on tickets as well, it's not purely a brand exercise.

Good for the consumer imo

Maybe they should charge people who continue to call it 'The Point' an extra 10%.

Will always be the Point to me, especially since Ive been to "the O2" in London a few times and I regularly refer to that as "The O2"!

So are we expecting The Meteor, the Vodafone, the 3 and maybe in the Tescos

Doctor DooM

Deleted User wrote: »

So are we expecting The Meteor, the Vodafone, the 3 and maybe in the Tescos

The Tesco's tickets will prob just let people get a piggyback to people watching concerts in the O2.

(This will be funny to about 1 person.)

zAbbo

monkeyfudge wrote: »

Maybe they should charge people who continue to call it 'The Point' an extra 10%.

Yeah, I don't think it will take long for people to call it "The o2" either.

There's a lot of development happening in the docklands area, all the hip kids are into it - wicka wicka.

zAbbo

SDooM wrote: »

The Tesco's tickets will prob just let people get a piggyback to people watching concerts in the O2.

(This will be funny to about 1 person.)

Oooh, they're getting carried away.

MysticalSoul

Cathooo wrote: »

It'll always be the point.

That 48 hours thing for o2 customers getting a preference for tickets is crap, must be desperate times for o2 to have to pull that.

Will that work if I buy a pay as you go phone, and only top it up by €5 every six months :P.

I think for shows/concerts high in demand that is unfair IMHO. If U2 decided, for example, play there, why should anyone be given preference. I presume it will be a per centage of the seats would be available to their customers, rather than the fact that a gig could be sold out on that basis alone.

MysticalSoul

brick tamland wrote: »

people will call it the 02 though

to prove the point see how many on this thread are calling it " the Point " rather than " the Point Depot ". not sure how long ago they dropped the depot bit.

But The Point is just an abbreviated version of The Point Depot, whereas The O2 is a completely different name altogether.

Doctor DooM

irishamethyst wrote: »

But The Point is just an abbreviated version of The Point Depot, whereas The O2 is a completely different name altogether.

So's O2. We just don't have a smiley here for an oxygen molecule.


EDIT: I used to work for them and the amount of people who thought O2 was water because of the ads was mental.

Dord

Crap name and stupid tactics. I hope none of the bands I like play there.

One thing there, preference for O2 customers? Thats absolute bollox

irishamethyst

irishamethyst wrote: »

Will that work if I buy a pay as you go phone, and only top it up by €5 every six months :P.

I think for shows/concerts high in demand that is unfair IMHO. If U2 decided, for example, play there, why should anyone be given preference. I presume it will be a per centage of the seats would be available to their customers, rather than the fact that a gig could be sold out on that basis alone.

+ 1.

Its a disgrace, and has made me less likely to switch to them out of principle.

dr.bollocko

The point is a ****ty ****ty venue. Making it bigger only makes it ****ter.
So at least the **** venue allied itself with a **** phone company.
Maybe they only sell Budweiser exclusively and all and complete the **** trifecta.

How does being a customer of O2 make u more worthy of tickets than a non- O2 customer? screwin over the real fans.........

humanji

It won't make that much of a difference. I'd say it's just that they'll have a load of tickets issued to them in the same way many companies do. Then they'll sell them off to the first load that ask for them. It's the same as radio stations being given promotional ticketed and giving them away. It's not like you complain about them getting the tickets you wanted to buy.

Earthhorse

Another triumph for marketing.

zAbbo wrote: »

Good for the consumer imo

Yeah, the O2 consumer. And by the O2 consumer I mean the "O2" consumer i.e. someone who has their phone service with "O2" not the "The O2" consumer i.e. someone who is attending an event at the "The O2".

Okay, let me start again...

conical

Can't see next years Meteor Awards being held at The O2 can you?!

Steve_o

conical wrote: »

Can't see next years Meteor Awards being held at The O2 can you?!

Bit of a conflict of interest alright...

OP it will always be the Point

MysticalSoul

SDooM wrote: »

So's O2. We just don't have a smiley here for an oxygen molecule.


EDIT: I used to work for them and the amount of people who thought O2 was water because of the ads was mental.

But the O2 is no connection with the original name, whereas The Point does IYSWIM.

bluto63

I don't like it but eventually it'll stick. Not only that, but it's gonna be a huge boost to o2 sales cause a large amount of people will switch over to gain the benefits of getting tickets early.

Bard

I'll always call it "The Point"!

And I'll always call Snickers "Marathon"! And Starburst? Why they'll always be "Opal Fruits" to me! New York? That's New Amsterdam, that is. And Istanbul? Feck that. I'm calling it Constantinople.

You get the idea. It's a new name. It'll worm it's way into the consciousness, the zeitgeist, and stick... eventually.

Clever move by O2, in fairness.

http://rickoshea.wordpress.com/2008/07/02/whats-the-point/

Blisterman

There already is "The O2", in London. Could not they not have at least called it the "O2 Point".

It's almost as bad as England, where every second venue is called "The Carling Academy".

Cianos

Yeah, it's a very good marketing move. Their brand is now one of the biggest venues in the country, and every time any newspaper, magazine or website lists an event taking place there, it's another representation of the O2 name.

dumbyearbook

Marathon/Opal fruits might be right some time soon!

http://www.dailymail.co.uk/news/article-565849/Farewell-Snickers-Marathon-bars-make-comeback.html

http://news.sky.com/skynews/Home/Sky-News-Archive/Article/20082851315601

tHE vAGGABOND

People said the same thing when the Millennium Dome became the 02 arena in London...

Now most people have forgotten all about the Millennium Dome

Mweelrea

tHE vAGGABOND wrote: »

People said the same thing when the Millennium Dome became the 02 arena in London...

Now most people have forgotten all about the Millennium Dome

True but the millenium dome was a bit of a flop anyway until O2 took it over.
The O2 is the most unimaginative name i've ever heard.

Larianne

Eddie Vedder won't be able to do his amazing Point joke anymore... oh no..

faceman

Larianne wrote: »

Eddie Vedder won't be able to do his amazing Point joke anymore... oh no..

Good call!

Im all for old school. I dont recognise O'Connell st either. I dont even call it Sackville St. Drogheda street ftw!!

I think the most the shameful thing about the purchase is preference given to o2 customers. I despise the ethics of mobile operators despite having to burden myself with one.

Its bad for the consumer if certain consumers are given preference because of their purchasing choices on an unrelated product.

Nightwish

Its the Point and it always will be for me anyway. The O2 for me refers to the millennium dome in London. The new name stuck with the Dome, because it was only referred to by its original name for a short period of time, whereas the Point has been the Point for about 20 years. I hate the whole corporate naming of arenas/stadia nowadays. Is there any shred of originality left?

Niamho!

creggy wrote: »

Indeed, I can imagine people will be still calling it The Point. It's just like my dad calling starburst opal fruits!

I've heard they're going Back to the Original name on those!!
Anyone else heard this??