Big Brother at Tesco's?..

arybvtcw0eolkf

A little worrying this one, if its true.

A friend was telling me today how he gets vouchers from Tesco's for various food stuffs. But a few weeks ago he rescued a kitty and held onto it for a few days. He bought some cat food, plus a tray and kitty litter.

Then the other day a voucher arrives for cat products!.

Is Tesco's keeping tabs on our purchases?.

Robbo

Mairt wrote: »

Is Tesco's keeping tabs on our purchases?.

Yes, if you have a clubcard.

arybvtcw0eolkf

Robbo wrote: »

Yes, if you have a clubcard.

Thats what I figured too. Feck that sh*t.

Tha Gopher

In a word, yes. Its the main reason they have loyalty cards, so as to log your purchases and target certain products at you. You leave an electronic footprint everywhere you go- using an ATM, clubcards, logging into boards from a particular location, even carrying your phone around.

In this country coupons are usually to flog some crap product nobody wants to buy. My mate was demanding one night I ring in a Godfathers pizza as he had a buy one get one free offer (he had never eaten them before. I had. Twice. Awful pizza). He went ahead and got his pizza. Said it was muck (dunno if all Godfathers are like this, but my local is pretty poor)

Sully

Mairt wrote: »

Thats what I figured too. Feck that sh*t.

Thats the whole point... lol

admiralofthefleet

i used to use a dunnes clubcard and every few months they would send me out vouchers for stuff i never bought. my thinking was that they checked what i was buying and sent the vouchers out to try and make me buy stuff that i wouldnt normally buy to eventually increase the amounts i bought. never use one anymore although im just back from tesco after spending 250 on food and drink that could work out grand on vouchers

AlmightyCushion

Mairt wrote: »

Thats what I figured too. Feck that sh*t.

What would be the point of the clubcard otherwise? The whole point is to track your shopping habits so they can send out vouchers for things you buy. Saying that though they often send me out vouchers for stuff I never bought.

arybvtcw0eolkf

In all my innocence I didn't know all that lads, thanks.

Nunu

AlmightyCushion wrote: »

What would be the point of the clubcard otherwise? The whole point is to track your shopping habits so they can send out vouchers for things you buy. Saying that though they often send me out vouchers for stuff I never bought.

On the face of it, to encourage you to shop there to get points, no?

humbert

So....what you been buying?

Alter-Ego

Tha Gopher wrote: »

In a word, yes. Its the main reason they have loyalty cards, so as to log your purchases and target certain products at you. You leave an electronic footprint everywhere you go- using an ATM, clubcards, logging into boards from a particular location, even carrying your phone around.

In this country coupons are usually to flog some crap product nobody wants to buy. My mate was demanding one night I ring in a Godfathers pizza as he had a buy one get one free offer (he had never eaten them before. I had. Twice. Awful pizza). He went ahead and got his pizza. Said it was muck (dunno if all Godfathers are like this, but my local is pretty poor)

Finglas?

robinph

Nunu wrote: »

On the face of it, to encourage you to shop there to get points, no?

They give you points to give you the illusion of being payed for shopping there, they get to easily track your shopping habits.

Who do you think is getting the better deal out of that transaction?

Mellor

Every week I try to use my clubcard for a hooker outside tesco,
and they are yet to send me any vouchers, meh

Mint Sauce

i use my clubcard and also get voucers for similar products to the ones i usally buy

Karoma

Mellor wrote: »

Every week I try to use my clubcard for a hooker outside tesco,
and they are yet to send me any vouchers, meh

Why send you milk vouchers when you have the cow at home?

leninbenjamin

yeah, its all targeted advertising these days. all the big companies are investing in this more and more. Google are probably the global leaders in it. basically iGoogle was developed primarily with this in mind - contextual advertising and collaborative filtering can only do so much. the more they know about you personally the better they can effectively target ads at you (and also get paid more to do so). get used to it, you probably wont be able to escape this kind of thing in the future.

FlutterinBantam

Grow some balls people. use your card if you want but when you get vouchers for something you don't want,do as I do ,use them to line the cat's litter tray or clean your hole with them.Since when do you have to buy anything you don't want.:rolleyes:

Karoma

leninbenjamin wrote: »

get used to it, you probably wont be able to escape this kind of thing in the future.

RFID tags in shops mean you won't even have to buy something to register an interest in it.

FlutterinBantam: you have to spend money to save money. duhhhh.

Flashraziel

Mellor wrote: »

Every week I try to use my clubcard for a hooker outside tesco

Where do you swipe the card?:p

Zzippy

Mairt wrote: »

In all my innocence I didn't know all that lads, thanks.

Did your vouchers for KY lube and Anusol cream not tip you off Mairt?

FlutterinBantam

Sorry K but I'm tonkin back some Dunne's Kaiserdom lager.

Santa Claus

Mairt wrote: »

Thats what I figured too. Feck that sh*t.

Perhaps this should be moved to Conspiracy Theories ?

I'm sure there's people reading this thinking it's all part of tesco's global domination plan !!!

Fighting Irish

Mairt wrote: »

Thats what I figured too. Feck that sh*t.

:rolleyes:

so instead of vouchers for stuff you buy, you want vouchers for stuff you don't buy, great thinking

simu

Curses upon you, George Orwell.

monkeyfudge

Santa Claus wrote: »

Perhaps this should be moved to Conspiracy Theories ?

I'm sure there's people reading this thinking it's all part of tesco's global domination plan !!!

Yep... they've changed their slogan from "Every little helps" to "We control every aspect of your life"

And then there was the war with Denmark...

https://www.youtube.com/watch?v=lfSi0D7KESk

ali.c

Mairt wrote: »

Then the other day a voucher arrives for cat products!.

Is Tesco's keeping tabs on our purchases?.

I am actually surprised you didnt know this, basically it helps them collect consumer information and predict shopping trends. According to some trains of thought the value of the informaion they gather is more valuable that the vouchers/cash back you get.

You do also realaise that all the chains (from spar to tesco) have a category management team who lay out the stores (based on trends and information collected from schemes like the value club one) so as to get you (the consumer) to part with as much cash as possible??

leninbenjamin

ali.c wrote: »

You do also realaise that all the chains (from spar to tesco) have a category management team who lay out the stores (based on trends and information collected from schemes like the value club one) so as to get you (the consumer) to part with as much cash as possible??

Paco Underhills Why we buy
is actually a really good read on this kind of thing, although it's a bit out of date and probably doesn't have much of this newfangled technological stuff...

Santa Claus

monkeyfudge wrote: »

Yep... they've changed their slogan from "Every little helps" to "We control every aspect of your life"

And then there was the war with Denmark...

https://www.youtube.com/watch?v=lfSi0D7KESk

I for one welcome our new Retail Overlords !!!!

Senna

I don't really see the problem with all this, so what if their tracking what you buy, as long as their not passing on your specific details to other marketing companies, then let them. Although they might be benefiting more from the marketing information gathered, than the value of the coupons, at least we get something out of it.

JIZZLORD

http://www.compsoc.nuigalway.ie/~c0lmjl/tesco.JPG

tesco pidgeon sees all

TheBigLebowski

When you think about it, Tesco's can learn an awful lot about you for marketing purposes...

Bought some car polish eh? So how about some Tesco car insurance?
Paid by credit card eh? We can give you a Tesco's one of them.
Household goods? Here's some home insurance.
Contact lens solution? Have you visited our Tesco optician? (UK only)
Bought a pack of Johnnies? Here's some ideas for Valentines day...

Senna

Bought 15 curry dinners = Can we interest you in extra soft toilet paper.

AlmightyCushion

TheBigLebowski wrote: »

Bought a pack of Johnnies? Here's some ideas for Valentines day...

If they were Tesco value condoms, they'd probably give you a coupon for Father's day as well.

Archeron

I'm just glad I didnt use my clubcard when I bought that Enriched Uranium they had on special offer. God knows what sort of vouchers I'd be receiving.

The Real B-man

Haha that video is brilliant! and so true they do everything grocerys to mortgages to mobiles ffs!

Hagar

Just wait 'til you are in a car crash having made a "non-drinker" declaration on your Tesco car insurance and they trot out your alcohol purchase records from your club card and refuse a payout.*



*May not be true, but could be.

Gillo

TheBigLebowski wrote: »

Bought a pack of Johnnies? Here's some ideas for Valentines day...

Like this??

spadder

That’s how Osama bin laden has evaded capture for so long, he and his men never use their club cards when they do their weekly shop at tescos in Kandahar.

DublinWriter

Couple of threads in Food and Drink right now on how Tescos nudge out well known brands and replace them with their own brand stuff.

Kinda like Invasion of the Body Snatchers, but in a retail way.

Anyways, I've been doing a lot of research into NLP and subliminal messaging in the past year and I've have always got my tin-foil hat on, or should I say, I'm always on the lookout for this type of thing in ads on the TV and in shops.

If you get a chance to shop at Tescos at Clare Hall, listen to the very low volume in-store music and tell me what you think (or what Tescos told you to think, muaw-haw-haw!).

It may be unconnected, but I know about half-a-dozen people who hate going into that particular Tescos for reasons they can't fully explain.

dade

robinph wrote: »

they get to easily track your shopping habits.

yet for years Tescos in particular did nothing with the data they had. they would collect the data about shopping habits etc and just send out money off vouchers based upon the points you accumulated. they then thought "crap we gather all this data surely we can use it some how" hence the vouchers you now get for certain products. Obviously most of these vouchers are not for products you buy regularly coz then they'd loose revenue, but would be for complementary products to those you already by or general "spend X on fruit and veg and get 100 points" type of thing.

Hell even Amazon do it, that's where the recommendation list comes from when you sign on, they look at your previous purchases and compare what you have bought to what others that bought the same items have also bought and offer it to you in the hope you'll buy it.

they have the data anyway so it's pretty cheap marketing for them.

Santa Claus

DublinWriter wrote: »

If you get a chance to shop at Tescos at Clare Hall, listen to the very low volume in-store music and tell me what you think (or what Tescos told you to think, muaw-haw-haw!).

It may be unconnected, but I know about half-a-dozen people who hate going into that particular Tescos for reasons they can't fully explain.

Tescos are experimenting with brown noise technology ?????:D

TheBigLebowski

gillo wrote: »

Like this??

Haha, excellent, 'sincerity guranteed'.. I'll have to print me out some of them next February...

tampopo

Yeah, it's a real pain in the @rse. I give my points to the oul dear in the queue in front of me. The cashier gets their number via swiping their card before they put it away or else from the receipt.

I hope it skews the marketing directed towards old dears. Maybe they'll get vouchers for bic razors or Clinic shampoo or something!

I always say, don't waste the points, don't waste the points! May as well give them to someone, even if I don't use my clubcard.