Farewell Network 2, Hello RTÉ TWO ?!?

Leesider

According to a report in today's Irish Independent, RTE Network 2 will be re-branded in September as - wait for it - RTE2.

They felt that the title RTE Network 2 was too long-winded, and want to show more sports and other programmes to attract the 30+ age group viewers, blah blah.

BuffyBot

Could see that coming as soon as they re-introduced the RTÉ part back into the name. I think I predicted it on the Television forum a while ago, but I can't be arsed searching for the thread.

Mossy Monk

ok, hands up who never saw this coming

it only became long winded when they added RTÉ to the name
is 2FM going to become RTÉ Radio 2

spockety

I think 2fm is far too strong a brand to be changed to RTE Radio 2.

2fm sounds 'cooler'.. doesn't it?

Elmo

Well this is just stupid

Lets all face it when RTE 2 changed its name the first time and when 2fm became 2fm it was because the RTE Brand stunk.


Excuse me marketing people in RTE but since when did the RTE brand become so good?


All N2 needs is a proper schedule. YOU FOOLS.



Edit

Does this mean the Irish Examiner will become Cork Irish Examiner and back to the Cork Examiner.

And let me guess Today FM becomes RAIDO IRELAND TODAY FM and back again to Raido Ireland.

What 02 and Vodaphone will be after that.

segadreamcast

Originally posted by BuffyBot
Could see that coming as soon as they re-introduced the RTÉ part back into the name. I think I predicted it on the Television forum a while ago, but I can't be arsed searching for the thread.

Indeed you did Miss!

http://boards.ie/vbulletin/showthread.php?s=&threadid=156276

DMC

Right back to where we started.....

There has been a whiff of this in the air... with the new 2fm big prize blitz promoting "RTÉ 2fm" and thetvroom.com getting wind if it some months back too...

I wonder what the logos will be like.... ?

segadreamcast

While we're on the topic of RTE rebrands - any chance they'll become truthful with the 'You're A Star' franchise and just rename it 'Money-spinner 2004', or perhaps more bluntly, 'We can't afford Pop Idol'.

sceptre

Everything I wanted to say I said here. Apart from thoroughly demonstrating that the markedroids have taken over at Montrose I don't see the point. Still I suppose they have to try and bury that surplus somewhere lest they run the tiny chance of a licence fee reduction.

Elmo

'We can't afford Pop Idol'.

Thank God!

article6

Yet another waste of money from the masters of that art. Why can't they just attract an audience by showing programming that they will be interested in?

Elmo

Could we merge these two threads?

icdg

Originally posted by BuffyBot
Could see that coming as soon as they re-introduced the RTÉ part back into the name. I think I predicted it on the Television forum a while ago, but I can't be arsed searching for the thread.

Don't know about the Television forum, but we discussed it right here on the Broadcasting forum a whole eight months ago...

http://www.boards.ie/vbulletin/showthread.php?s=&threadid=119238

billy the squid

Will all this RTE branding affect TG4

There was a big write up in the independent today about it and the feeling i got from the article is that it is a good idea.

Another question I have will they give both RTE 1 and 2 the same brand identity like they had around the time of RTEs 25th anniversary, where both stations had the same logo and things like that.

icdg

TG4 has so far been exempt from all the RTE branding which has been going on since last September. Even RnaG did not escape this time...

The plan is for TG4 to demerge from RTE (its one of the many yet-to-be-implemented-and-probably-never-will-be clauses of the Broadcasting Act 2001), and also RTE TG4 would be even more of a mouthful than RTE Network 2. I think RTE will wait to see what the Government will do regarding TG4 before trying to brand it as RTE. If TG4 is to de-merge from RTE, there would be no point in any rebranding.

Elmo

I think TG4 want to be Seprate from RTÉ but RTÉ have halted their plans to demerge.

I beleive that RTÉ also halted their plans to have a morning show a few years back.

I think it would be devastating for TG4 to merge with RTÉ, the little freedom they have from RTÉ has been good for TG4.

But RTÉ are saying that currently it wouldn't be good for TG4 to be completely independent.

byte

At work, RTE had sent a pile of leaflets telling of the move of RTE Radio 1 from Medium Wave to Long Wave 252. On the back of the leaflet, RTE listed it's "companies" and one of them was "RTÉ TG4"

Possibly a printing error?

Elmo

Oddly I am looking forward to the renaming/reidentity????

OK going back to where they came from in the first place, a reimaging????

Only because I think the current Idents for N2 have been the worst they have ever had, there so boring.

Bring back the good old days when the relaunched????? as N2. Brillant Idents.


Well thats all i have to say. :rolleyes: yes very sad.

John R

<Yawn>
Does anyone actually give a toss?

Elmo

No only me

your my only reply

tipperaryboy

Yes RTE are stuck in the 1980's.They would want to start making a move into the 21st century

DMC

From: Digiguide

ENTERTAINMENT: Farewell Network 2
Channel: RTE Network 2
Date: Saturday 2nd October 2004
Time: 9:10 pm to 9:45 pm (starting in 8 days)
Duration: 35 minutes.
Dara O' Briain narrates this lighthearted celebration of 18 years of RTE Network 2 as its name changes to RTE Two, recalling shows including Nighthawks and Bachelor's Walk and performers who found an outlet for their talents on the channel, like Barry Murphy and Ardal O'Hanlon.

EIGHTEEN YEARS??? No way.... October 1988, and thats just 16...

byte

I noticed an advert with Podge and Rodge regarding the name change. Don't think it'll make much difference though!

Elmo

I noticed an advert with Podge and Rodge regarding the name change. Don't think it'll make much difference though!

No of course it won't.

RTE need to start making TV for N2/RTE2.

I have only heard of one show and that's The Dinner Party (Reality TV :mad: )

Oh I suppose there's The Panel.

But come on is that all they have to offer us?

Oh and more american imports on at 1am???????

Schedule people the schedule is crap.

More like

RTE TWO out with the old in with the even older.

What a waste of time.

icdg

Seems that Podge and Rodge are doing all the continuity on Saturday night on RTE Two (reminds me of the old Halloween/Christmas theme nights that N2 used to do), and that the relaunch will take place at 8pm.

At least they're not doing what they did in 1997 and running non-stop music videos for the relaunch. (And it will have to be some package if its going to match that overall, the 1997 N2 relaunch is one of this best on-air identities any station I have ever seen as had, even if it did get lazy and diluted in later years).

patrickmooney

Yeah I noticed tonight many new promos for new and up-coming shows on the new RTÉ TWO. Graphic style for promos is in keeping with ONE, i.e. simple use of colours, which is mainly green. I look forward to seeing what the final graphics package will be like....will we see this Saturday?

icdg

From the trailer it seems it will be a lot like RTE ONE - different obviously, green is the dominent colour instead of blue, and no doubt with different idents with a different theme. But it seems the RTE TWO will be in the same position on screen as on RTE ONE's idents and menus, and promos seem to follow the same style as the parent channel.

Obviously the brief has been to make it part of the RTE family, which really keeps with RTE policy since September 2003 (ie, mention RTE as many times as possible and put the logo on everything.) Wheras in 1997, the brief seems to have been do the opposite (remember the "N2 Production" endcaps on programmes quite clearly made by RTE...).

Elmo

One of the reason that RTE is changing the name back was because RTÉ Network 2 was to long winded.

Emmmm

RTÉ Radio Na Gealtachta
RTÉ 2fm
RTÉ Lyric fm

mmmmmm

pity there so long winded.

icdg

Although the 2FM DJs seem to be resisting the RTE Branding Machine, they usually still refer to the station as simply 2FM. However the news bulittens seem to have become fully RTE-ised with "RTE News on 2FM" followed swifly by "RTE Sport on 2FM" and "RTE Weather on 2FM". With RTE TWO taken care of who bets 2FM will be the next station to have its branding examined by RTE???

No idea what RnaG is doing, nil a lan Gaelige agam.

It has to be said, none of RTE's long-winded names match that of UKTVG2, a channel whose name even its own announcers slag off.

Widescreen

For RTE2 to improve as a station they need to minimise the output of Childrens TV. It is just wall to wall kiddies stuff at the moment.

Elmo

No idea what RnaG is doing, nil a lan Gaelige agam.

Cheapim:-

Beidh tú ag eistacht le RTÉ Radio Na Gealtachta.

Ní Cheapim:-

Beidh tú ag eistacht le Radio Telefis Éireanne Radio Na Gealtachta.

Tá suil agam. (I hope)

And the question remains how do they introduce the nuacht, that would just be a nightmare.

Anois Nuacht Radio Telifis Eireanne ar Radio Telifis Eireanne Radio Na Gealtachta le ...... :rolleyes:

Sorry about the bad spelling and Grammar, I too do not have great Irish.

For RTE2 to improve as a station they need to minimise the output of Childrens TV. It is just wall to wall kiddies stuff at the moment.

I don't think that is true. They output The Den from 6am to 5.30pm, and then ID from 5.30pm to 7pm and then RTE2 from 7 to 2.

They just need to make more Irish TV (or prehaps a good choice while Emmerdale, Coronation St., Fair City and EastEnders are on) for viewers of the channel from 7pm to 2am (the should extend that to 6am) and also need to sort out their SCHEDULE. (Have I mention that they have a terrible schedule on RTE2)

Of course I think they should use their UHF transmission of RTE2 to provide some other daytime TV. (Perhaps RTE2 Local from 12pm to 3pm)

But I dont think they transmit two RTE2s around the country??????

culabula

On my programme, I simply announce (ta tu ag eisteacht le) RTE Raidio na Gaeltachta -it's fine.

as for the news.....

Agus beidh an nuaiocht ag teacht chugaibh ag a naoi......(mar shampla)


Incidentally Raidio na *Gealtachta* would meen "looney radio" -tee hee :-)

Eamonn

doh.ie

Elmo wrote:

No only me

your my only reply

I'm with you, Elmo - I like this kind of thing. Agree too that the old Network 2 logo (the original) was by far the best. The earth/fire/water/air one set wasn't so bad, but the current (and previous to this) crop were a disaster, with no definable identity of their own.

That said, the new batch of RTÉ TWO promos have already begun airing and I don't think there's very much of an identity or brand visible there. Just RTE ONE with a different set of letters.

They really should have tried harder to revamp the whole channel.

If I was in charge the gombeens who present ID would go, I'd give the Den back its time up from 6am-6pm (no DOG allowed on it, though), probably put a yoof show like Jo-Maxi on at 6pm, keep Home & Away, put Neighbours at 7pm. a sitcom/Simpsons at 7.30, imported US shows at 8pm, Irish material from 9-10 every night (bit of the aul investment required, of course!), decent imports at 10pm (Six Feet Under, Dead Like Me, CSI, 24 etc.), News on Two at 11pm, decent comedy at 11.30pm (maybe Irish standup on alternate nights, or a return for a late night show like Nighthawks), and from midnight a late movie for the insomniacs, followed by the imported stuff they like to throw in the wee hours at the moment. It needs to be more tied down, more Irish, more organised. You can't actually look at Network 2 on any given night at the moment and even vaguely know what to expect.

I'm ranting now. Don't get me started on TV3!

Elmo

On my programme, I simply announce (ta tu ag eisteacht le) RTE Raidio na Gaeltachta -it's fine.

So from some one who works in RTÉ what do the staff think of the whole marketing ploy?

Is it uninspired? Especially from Cathal Goan who really created TG4/TnaG's Image and allowed so much Imagination occur.

Is it RTÉ or are you pronouancing the R T E as Gealige?

Incidentally Raidio na *Gealtachta* would meen "looney radio"

Tá bron orm?

icdg

Merging this with the existing RTE TWO thread:

On the whole question of which image was best - well N2 1997 was IMO the best. Not only was it a superb graphical package, but the programming was well thought out too. There were definable theme nights, comedy night was Monday, there was a different news service to RTE ONE (News 2, abandoned a year ago in favour of regular RTE News) and that was followed by the Later strand.

The original Network Network (etc) - well a classic ident no doubt, but a bit boring by today's standards. Hopefully we will get an airing of it on Saturday night. That too was a good relaunch.

1995 was an attempt to bring it in to the RTE corporate image - much like we're getting this week...

blobert

I never liked the name Network 2 so it's nice to see the old name coming back.

And regarding RTE bashing, I really don't think they are too bad at all.

It's only because we can get BBC (probably the best chanels in the world) that make RTE seem so lame in comparison. But if you compare RTE with national channels in other European countries (especially considering its comparative budget) then I really don't think it's too bad at all.

Now if they could just come up with some way to have Marty Wheelan on the air 24 hours a day.....

Elmo

And regarding RTE bashing, I really don't think they are too bad at all.

I don't think we are RTE bashing.

At least I am just say that RTE need to make a few basic changes to the N2/RTE2 schedule.

500,000 euro is not worth the make over.

Network 2 (imo) should be Irelands answer to C4.

We could certainly bash RTE (and it is done quite often on boards) however this is about the biggest Marketing mistake in the history of RTE.

A good schedule with an hour (at least) of Irish programming. All of which should be willing to compeate with EastEnders, Fair City, Emmerdale and Coronation Street.

All I am asking for is a good choice.

10000maniacs

blobert wrote:

I never liked the name Network 2 so it's nice to see the old name coming back......

Correct. As somebody said already, "Network" refers to a collection of broadcasting entities, For example RTE is a network, and BBC is a network.
Network 2 was not a network.
Referring to a single tv station as a network is just plain wrong syntactically.
I always thought Network 2, Only in Ireland....

Elmo

Network 2 was not a network.
Referring to a single tv station as a network is just plain wrong syntactically.

Honestly, do we care. Only in Ireland could someone actually care. :rolleyes:

It was more about the image then what they actually called it.
Lets face it Station 2, Channel 2 or Network 2?
I thought it was a good choice.

You could take it that it is the Second channel in their Network. That is the RTE Network. Thus you get the name Network 2.

RTE2 just brings it so back into the 1980's, I can't help but thinking how old fashioned that name is, RTE2.

Personally I dont like the new Idents. Not the best they have ever had.
As for the Breaks. After 5 years of having Break parts that tell you whats on they have reverted to just the RTE TWO ident. Grrrr. Grrr. Old Fashioned. Lame.

Victor

Elmo wrote:

Does this mean the Irish Examiner will become Cork Irish Examiner and back to the Cork Examiner.

You forget the neutral "Examiner".

channelsurfer

if you look at the shedule except for an half hour here or there of irish programmes it is the same station ie CSI Miami.LAw and Order and Friends ohhhhhh and the highly brand new FR Ted.. what a difference it made.. honestly at least back then it had jo maxi and some irish programmes on. and dont get Me started on the widescreen issue. if the truly wanted to be a bit adventurous they could have started to use full widescreen i.e 16/9 at least for movies. but hey its rte it will take another 20 years for them to formulate a policy on that.

byte

I don't like the RTE TWO breakers (I think that's what they're called, the things at beginning and end of advert breaks). The panning around a green room or something? WTF?

monument

byte wrote:

At work, RTE had sent a pile of leaflets telling of the move of RTE Radio 1 from Medium Wave to Long Wave 252. On the back of the leaflet, RTE listed it's "companies" and one of them was "RTÉ TG4"

Possibly a printing error?

Possible marketing bull, the registered ‘Business Name’ is ‘TG4’.

Re-brands can be fine as long as something is changing, so-far I know nothing with RTE 2 that is changing.

Elmo

honestly at least back then it had jo maxi and some irish programmes on.

Just look at the time they put Song's From Another Room on at. (Did you know a new series was coming up???)

They did the same with No Disco.

Indeed with the last to Re-branding there had several new Irish Programmes.

Network 2
Jo Maxi
Dempsey's Den (Moved over from RTE One)
Cursí (A half hour irsh language show)
Night Hawks
Sratch Saturday
The Beat Box

And with N2

Later On 2.....
Den TV (from 6 to 6)
News 2 (Tabloid version of Network News)
DFTG
Rodge And Podge
2TV

With this reimaging we get?????

A couple of new shows that would have went out no matter what the station was called.

eth0_

I wish they'd bring back 'The End'! That was a fantastic show, i'd forgotten all about it until I saw Podge and Rodge doing the 'highlights' of Network 2's run last night.

Mossy Monk

**** sake, that show they had with yer wan getting freaked out by the farm animals, get rid of the canned laughter ffs

10000maniacs

Elmo wrote:

Honestly, do we care. Only in Ireland could someone actually care. :rolleyes:
.

You have already answered that Elmo. 12 posts on the subject.
You care about this a great deal.

icdg

No personal attacks now please!

Elmo

(Posted by 10000manaics)
Network 2 was not a network.
Referring to a single tv station as a network is just plain wrong syntactically.

Honestly, do we care. Only in Ireland could someone actually care.

It was more about the image then what they actually called it.
Lets face it Station 2, Channel 2 or Network 2?
I thought it was a good choice.

You could take it that it is the Second channel in their Network. That is the RTE Network. Thus you get the name Network 2.

You will notice that I was only using your phrase ("Only in Ireland") to argue the fact that prehaps Network Two was possibly renamed network 2, as it was the 2nd channel in the RTE network.

Yes I have posted alot on this thread but this is only in relation to the rebranding of Network 2, NOT as to weather or not Network 2 is "syntactically" correct.

Let face it TV3's offical name is

TV3 Television Network Ireland Ltd.

Straight of is TV3 a TV network?
and Does the offical name have to state that TV3 is a Television Network, as I am sure that most, if not all, people know that TV stands for Television.

monument

What TV3?....

TV3 BROADCASTING LIMITED
TV3 IRELAND PRODUCTIONS LIMITED
TV3 TELEVISION NETWORK LIMITED

FX Meister

byte wrote:

I don't like the RTE TWO breakers (I think that's what they're called, the things at beginning and end of advert breaks). The panning around a green room or something? WTF?

Theys is called bumbers