What think ye of this?
Essentially Netflix have stated they will cut bitrates by ~25% in Europe, I assume by not letting EU customers hit the top tier of the adaptive streaming bitrate ladder for each of the different profiles they have for SD, HD, 4K and HDR, for the next 30 days.
On the one hand, I imagine that Netflix streaming traffic is through the roof at the moment given everyone working at home so traffic is likely to be significantly up both in volume and the length of the day.
On the other hand, because of the way Netflix aims to get content to the end user, by offering a free content cache server placed inside each country's peering exchange (INEX for Ireland) and also inside the bigger ISP's datacentres (Eir and BT, which includes Sky and possibly still 3 Ireland customers, being two ISP's I know of that have one). The vast majority of Netflix content is thus not actually served from "the internet" at all. Any contention will be at the ISP level as opposed to "the internet" level.
Netflix bitrates weren't industry leading to begin with, although they seem by far the biggest streaming player at least this side of the Atlantic waters so likely to be able to achieve greatest impact in reducing anything they can, so I'm wondering how this will further impact picture quality and whether it will actually make a difference at all?