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All The Way Round 2011 Charity Drive Logo
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18-11-2010 5:29pm#1Hi all,
RopeDrink has kindly allowed me to post in here again for our 2011 logo for the All The Way Round charity drive in aid of Barretstown.
A bit of background, in 2010 thirteen people from Boards.ie traveled around the country in 3 days in 9 cars in aid of Barretstown, we covered almost 1400km in a hard 3 days of grueling driving but it was very much worth it to raise €6627 for the charity.
Last year we ran a competition on this forum to help create our logo and in the end DonkeyStyle \o/ won with the excellent effort posted below.
This year we want to run a similar competition, except this time we simply want to "spruce up" the logo for 2011.
So what we want is to use the same logo below as but make it stand out a bit more so that its different in such a way that people will not pass it off as an old log.
Basically we want:
To add 2011 to the logo.
To give the logo more depth
To have the logo jump out and grab you a bit more
Basically how would you make what is already an excellent logo even better while still keeping it recognisable?
Logo:
We are a strictly non profit event so we cant offer much in terms of a prize but the winning logo will be placed on press releases, website, signatures and cars. And credit will be given to both DonkeyStyle \o/ for the base logo and whoever makes the winning changes.
So any takers?
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How about this?
A little less emphasis on the 2011 and keep the ATWR text and logo much more crisp and clear and clear.Have you any photos of where it was used/printed? Would help people immensely to see the context that you guys used the logo.
Sure, here is a pic of how the logo was used on the cars last year.
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Here's my effort.
I quite like the logo and didn't want to change it too much.
Added an inner glow to the geometry and a subtle drop shadow to the text.
that looks good! it has 2011 and it keeps the original logo. i cant wait til next symester so i can learn to use photoshop properly!:P0 -
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Yup
Hope this doesn't mean bevels, embossing, textures, 3D effects etc. as those kinds of effects usually detract from a logo.
You want it to be simple (for different format and size purposes: posters, stickers etc.), eye-catching, memorable, recognisable and apt to your activity.
Personally, bar the year, I don't think you should change anything, except perhaps thicken the curves a bit as any major change will affect the consistency of your brand - this is important.
Also it ain't broke.
\my 2c
Yes I agree, it should be kept simple, and I agree that adding bevels, 3d effects or the likes are too fussy, I guess depth is the wrong word, we basically want it to be the same but slightly different so that when its put in signatures that people dont pass the logo off as something from last year.DonkeyStyle \o/ wrote: »Yep, I think the problem with the full/car logo last time was that it got lost against the white background... the first thing you notice, especially from a distance, is a white circle. The white sticker on a dark coloured car just 'pops' so much that it drowns out what's actually on the sticker.
And the two circles around the edge really robbed a lot of important space, forced the logos down in size and made them even more lost.
Some lessons learned I guess.
I'm not sure what you mean... like a 3d effect?
sorry, as above depth is the wrong word, more in terms of it should stand out on its own as something new but keep the logo mainly the same.
5uspect's effort is excellent and on the right line of what we wantpeejay1986 wrote: »Could you provide us with a vector file?
Should be an svg file attached0 -
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Here's my effort.
I quite like the logo and didn't want to change it too much.
Added an inner glow to the geometry and a subtle drop shadow to the text.
If you could somehow make the 2011 appear in the same style of font rather than a 2 followed by 011 then for me that would be an excellent logo, and pretty close to what we were hoping for.
I love how this is so simple and Bold whilst also leaving it easily customizable to changing the year in future.DonkeyStyle \o/ wrote: »Maybe this is too much of a departure from the original, but it's more simple and bold. It's also less wide, and a little more centered around the text.
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DonkeyStyle \o/ wrote: »Maybe this is too much of a departure from the original, but it's more simple and bold. It's also less wide, and a little more centered around the text.
Think this is really nice. Only thing I'm not a fan of is the way the '2011' is on a separate 'box' to the rest of the text. Looks isolated and I'm not sure why this is done. I think ,erging that bit on to the bottom of the box would look well.0 -
change the all the way 'round to the blue you've used for the 2011. Use the same font for all 4 numbers and make them white and I think that'd be it.Here's my effort.
I quite like the logo and didn't want to change it too much.
Added an inner glow to the geometry and a subtle drop shadow to the text.DonkeyStyle \o/ wrote: »Maybe this is too much of a departure from the original, but it's more simple and bold. It's also less wide, and a little more centered around the text.
Can I see a reversed colour code on that? Make the car blue and the text orange?
Excellent suggestion by all. Fair play. 0 -
change the all the way 'round to the blue you've used for the 2011. Use the same font for all 4 numbers and make them white and I think that'd be it.
No!!!! The ATWR text should remain black and the "wheel" blue if possible, and white cant be used as it wont be able to be seen against the white of the stickers.
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Thanks.peejay1986 wrote: »Think this is really nice. Only thing I'm not a fan of is the way the '2011' is on a separate 'box' to the rest of the text. Looks isolated and I'm not sure why this is done.
If you follow the blue line all the way round ( :pac: ) the car, pretend it's going behind the car, that box at the bottom is where it'd re-emerge... it's also a smaller / more distant version of the foreground box that holds the main text. That was the thinking behind it, but I suppose if you have to explain it...
Maybe re-introducing the yellow colour would make the connection between the blue areas more clear.
Yeah I'll pick this up again later and do some more variants. I want to bring the yellow back in somehow too, but it might be too complex then.Can I see a reversed colour code on that? Make the car blue and the text orange?0 -
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Ok, starting back at the original... some simple changes... thickened the lines, darkened the text, and added a basic 2011.
I think this tweaked version solves some of the problems with it not being bold enough. Maybe we can build off of this version.0 -
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How about something a little different:
The ring obviously represents the road and the journey but as the background cuts through the car outline it also helps to fill out the structure of the car a little more.
I copied the rear wheel to the front but a new wheel "swoosh" could be used instead.0 -
DonkeyStyle \o/ wrote: »Ok, starting back at the original... some simple changes... thickened the lines, darkened the text, and added a basic 2011.
I think this tweaked version solves some of the problems with it not being bold enough. Maybe we can build off of this version.
I'm liking the chunkier lines but not liking where the 2011 is, it kind of looks out of place, like it's being bullied by the car
DonkeyStyle \o/ wrote: »Like this? http://omg.wthax.org/atwr2011_03x.png
2011 looks better placed (in the second one) but I don't like the way its in a semi circle it gives me the impression something is missing?How about something a little different:
The ring obviously represents the road and the journey but as the background cuts through the car outline it also helps to fill out the structure of the car a little more.
I copied the rear wheel to the front but a new wheel "swoosh" could be used instead.
Interesting to see something different, I think we'd like to keep the orange blue and yellow colours of last year in the logo to keep it recognisable though. I think the ATWR text gets lost in the image somewhat too.
Really appreciate the effort so far everyone, its been great.0 -
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Yeah the 2011 was pretty much just dropped in there. It shares a baseline with the 'Round', so it's not completely on its own. But the important part is the line thickness and darker text.I'm liking the chunkier lines but not liking where the 2011 is, it kind of looks out of place, like it's being bullied by the car
If we can ignore the 2011 for a minute, and ask if, overall, it solves enough of the boldness problem, then we can build on this version and then work the '2011' in in a more pleasing way.
I agree, it looks like it frames something that isn't there. Someone asked for it though.2011 looks better placed (in the second one) but I don't like the way its in a semi circle it gives me the impression something is missing?0 -
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