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How much is an ad on rte?

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  • 13-02-2020 3:46am
    #1
    ardinn
    Registered Users Posts: 4,246 ✭✭✭


    I downloaded their "rate card" but its in double dutch and explains nothing.

    How much is it for a 20 second ad, say during the break of the 6:01 news (probably most expensive)

    Anyone any idea or have experience dealing with advertising on rte 1/2?
    images.jpg
    http://slaneyfishing.com




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    #2
    Potential-Monke
    Registered Users Posts: 13,833 ✭✭✭✭Potential-Monke


    This site gives a breakdown, but it's from 2013 so probably changed a bit. Depends on the time, as you said, and it's worked out via 'Cost per spot', which varies depending on the time. In the article, the example given was "If you want your ad to be seen a million times, and the CPS is €5.50, the total cost is €5500", but also noted that an average 30-second ad during prime time at weekends is about €5k.


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    #3
    Arghus
    Registered Users Posts: 14,365 ✭✭✭✭Arghus


    Bout three fiddy.


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    #4
    ardinn
    Registered Users Posts: 4,246 ✭✭✭ardinn


    Potential-Monke wrote: »
    This site gives a breakdown, but it's from 2013 so probably changed a bit. Depends on the time, as you said, and it's worked out via 'Cost per spot', which varies depending on the time. In the article, the example given was "If you want your ad to be seen a million times, and the CPS is €5.50, the total cost is €5500", but also noted that an average 30-second ad during prime time at weekends is about €5k.

    Excellent thanks

    I thought it'd be mad money - actually probably one of the cheapest ways to advertise nationally.
    images.jpg
    http://slaneyfishing.com




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    #5
    Potential-Monke
    Registered Users Posts: 13,833 ✭✭✭✭Potential-Monke


    And newspapers are wondering why they're not going to last, and then tell us how much it costs to advertise on there: https://www.irishtimes.com/about-us/advertise/rate-card (€26k for a full page in 1 print).


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