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Product placement

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  • 11-02-2020 8:51pm
    #1
    Ubbquittious
    Registered Users Posts: 6,188 ✭✭✭


    I was watching a fillum with generic packets marked 'soup' and 'cereal' and that brought me to ponder why they would do this.

    What is the law on it? If I feature a bottle of lucozade orange and a pack of taytos in my upcoming blockbuster just before a filthy steamy sex scene can I get into trouble?


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    #2
    punisher5112
    Registered Users Posts: 24,647 ✭✭✭✭punisher5112


    Ubbquittious wrote: »
    I was watching a fillum with generic packets marked 'soup' and 'cereal' and that brought me to ponder why they would do this.

    What is the law on it? If I feature a bottle of lucozade orange and a pack of taytos in my upcoming blockbuster just before a filthy steamy sex scene can I get into trouble?

    It's to do with getting paid or not getting paid....

    Why show a product if you aren't getting paid to promote it.


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    #3
    gmisk
    Registered Users Posts: 31,973 ✭✭✭✭gmisk


    Ubbquittious wrote: »
    I was watching a fillum with generic packets marked 'soup' and 'cereal' and that brought me to ponder why they would do this.

    What is the law on it? If I feature a bottle of lucozade orange and a pack of taytos in my upcoming blockbuster just before a filthy steamy sex scene can I get into trouble?
    I think in the UK if there are paid product placement on tv they have a little P symbol at start of show.
    It can be big money in films I remember a recent bond film with extremely obvious product placement I think they got millions for them.

    Tonnes in Spectre
    https://www.brandchannel.com/2015/11/08/spectre-bond-product-placement-110815/


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    #4
    careless sherpa
    Closed Accounts Posts: 373 ✭✭careless sherpa


    The Walter Mitty remake with Ben Stiller was like one long advert. ridiculous how obvious the whole thing was . Must have financed the entire film with different products.

    Has been going on for a long time as was a piece on the radio a while ago about the different products featured in ET and the financial rewards for the companies involved


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    #5
    One eyed Jack
    Registered Users Posts: 23,681 ✭✭✭✭One eyed Jack


    Ubbquittious wrote: »
    I was watching a fillum with generic packets marked 'soup' and 'cereal' and that brought me to ponder why they would do this.

    What is the law on it? If I feature a bottle of lucozade orange and a pack of taytos in my upcoming blockbuster just before a filthy steamy sex scene can I get into trouble?


    It’s basically to avoid trademark infringement where they haven’t gotten permission to feature the brand in what is often a commercial venture, in your example a fillum :D

    You could be in trouble if you haven’t gotten permission from is it Glaxo Smithkline and Tayto to feature their products in your upcoming blockbuster. Of course Tayto might say nothing if following the steamy sex scene the protagonist suggests that she would kick him out of bed for eating anything other than Tayto crisps :pac:


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    #6
    iamstop
    Moderators, Music Moderators Posts: 11,890 Mod ✭✭✭✭iamstop


    There may also be the adverse. If you portray a product in a harsh light they may try to sue for damage to their brand.

    https://open.spotify.com/album/69JKwCcZGdLqX4Upj3DwP7



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