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The decline continues

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    #602
    An Ciarraioch
    Registered Users Posts: 5,803 ✭✭✭An Ciarraioch


    IRE60 wrote: »
    I did mean to comment! Yea, the latest figures are very concerning. The 12m rolling average of the Daily titles is falling off a cliff. Madness.

    The Telegraph I think will kick off a few more papers to drop out as well and if enough of them go the ABC audit will be a busted flush – nobody will want it.

    Daily Telegraph salles 317,817 a day and the Sunday 248,288, but one site, similarweb.com, estimated that their website got 65m visitors in December 2019! So,
    It shows where they feel their priorities should be focused

    Which is incredible, given virtually every article on there tends to be Premium!


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    #603
    Gekko
    Registered Users Posts: 1,189 ✭✭✭Gekko


    Telegraph is a heap of ****e anyway


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    #604
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    IRE60 wrote: »
    The Telegraph I think will kick off a few more papers to drop out as well and if enough of them go the ABC audit will be a busted flush – nobody will want it.

    Between INM pulling out of the ABC audit in Ireland, and now the Telegraph in the UK, are we at the beginning of the end of being able to properly statistically monitor the decline of the newspaper industry? Sad if that is the case.
    The 12m rolling average of the Daily titles is falling off a cliff. Madness.

    Surely, we will see blood sooner rather than later as a consequence of these significant declines? Irish Daily Star now clocking in at 36k down from 100k little over a decade ago. Irish Daily Mail down to 35k and Irish Daily Mirror down to 25k too. At what point does the plug get pulled on the Irish edition?


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    #605
    Nemesis
    Registered Users Posts: 659 ✭✭✭Nemesis


    For a long time I have been losing money selling newspapers as a newsagent due to their high service charge.

    I wont be selling newspapers or magazines in a years time.


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    #606
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    Nemesis wrote: »
    For a long time I have been losing money selling newspapers as a newsagent due to their high service charge.

    I wont be selling newspapers or magazines in a years time.

    Interesting. I have seen 2 convenience stores lately that don't sell newspapers but they are a rare exception. Most have just reduced newspaper shelf space.

    Why are you waiting a year? Are you aware of other stores who have done the same?


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    #607
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    Buffet is giving up on the newspaper industry which is "toast". He has sold his investments which might help the significant consolidation that is occuring the local US newspaper industry.


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    #608
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    Independent.ie paywall goes live on 11 February. Cost will be 130 EUR per year or 2.50 EUR per week. Probably be a leaky paywall.

    Peter Vandermeersch, Mediahuis’s man in Ireland said:
    - “stupid” to stop the Sunday World website
    - “We have never seen a company in which morale was so low”
    - Vandermeersch criticises RTE’s role — “it’s not behaving as a public body”

    Difficult to see how significant numbers will pay for Independent.ie when similar content is available on The Journal and elsewhere for free.


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    #609
    jmcc
    Registered Users Posts: 7,321 ✭✭✭jmcc


    JTMan wrote: »
    Difficult to see how significant numbers will pay for Independent.ie when similar content is available on The Journal and elsewhere for free.
    An interview in The Currency suggested that clickbait content is to be cut in favour of serious journalism. (That would obliterate a lot of the Indo commentators.) Not sure how Mediahuis will handle the absolute mess of an Information Architecture of the current Indo website. It may opt for a better design with more depth.

    Regards...jmcc


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    #610
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    jmcc wrote: »
    An interview in The Currency suggested that clickbait content is to be cut in favour of serious journalism. (That would obliterate a lot of the Indo commentators.) Not sure how Mediahuis will handle the absolute mess of an Information Architecture of the current Indo website. It may opt for a better design with more depth.

    Regards...jmcc

    Yeah, difficult to see how they can switch to serious journalism. Many of the Indo journalists contribute content that also ends up on the Sunday World, The Herald or filters in regional newspapers. Not the kind of role that can easily make the switch to serious journalism.

    That said, the only type of content that people have displayed some interest in purchasing online is high quality content so the Indo will need to do something or their paywall will fail.


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    #611
    jmcc
    Registered Users Posts: 7,321 ✭✭✭jmcc


    JTMan wrote: »
    Yeah, difficult to see how they can switch to serious journalism. Many of the Indo journalists contribute content that also ends up on the Sunday World, The Herald or filters in regional newspapers. Not the kind of role that can easily make the switch to serious journalism.
    Serious journalism is hard to sell in such a small market and even the Irish Times has gone downmarket.
    That said, the only type of content that people have displayed some interest in purchasing online is high quality content so the Indo will need to do something or their paywall will fail.
    The new site seems to be rolling out at the moment. Design-wise, it is a big improvement but a lot of the older content seems to be the process of being transferred.There is a major shift in content positions on the index page.It is definitely a change from the crayon jockey design.

    Regards...jmcc


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    #612
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    Spoke to a senior manager of a large Irish company today who told me that they have cancelled all newspaper orders in order to reduce the firms carbon footprint and offered FT/IT digital subs in their place.


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    #613
    Loafing Oaf
    Registered Users Posts: 16,055 ✭✭✭✭Loafing Oaf


    I see Daily Mail has gone up to €1.80. (My dad says he keeps buying it for the sudoku:P).

    I'm guessing 2 quid is the outer limit of what they could jack up the price to before it became totally counterproductive...


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    #614
    jmcc
    Registered Users Posts: 7,321 ✭✭✭jmcc


    Day one of the Indo paywall today. They have some novel ideas of what constitutes "premium" content. Seems to be an attempt to get people to pay for opinion mongering.

    Regards...jmcc


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    #615
    beauf
    Closed Accounts Posts: 22,651 ✭✭✭✭beauf


    Generally you find a lot of the news is syndicated. The exact same story will be on a legally free news site.

    Opinion however isn't syndicated. So it really comes down to the quality of the opinion and insights offered.


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    #616
    Loafing Oaf
    Registered Users Posts: 16,055 ✭✭✭✭Loafing Oaf


    jmcc wrote: »
    Day one of the Indo paywall today. They have some novel ideas of what constitutes "premium" content. Seems to be an attempt to get people to pay for opinion mongering.

    Regards...jmcc

    Dying to see Eoghan Harris's scream of rage and betrayal if Micheal Martin does indeed go back on his word about coalition with SF. Would almost be worth the price on its own...


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    #617
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    jmcc wrote: »
    Day one of the Indo paywall today. They have some novel ideas of what constitutes "premium" content. Seems to be an attempt to get people to pay for opinion mongering.

    Regards...jmcc

    Seems that the opinion pieces are behind a hard paywall (incognito does not work). The articles can still be read for free via the library Press Display website.


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    #618
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    UK magazine ABC stats show the magazine market is continuing to sail into the sunset. Double digit declines for most publications. Ok down 22% YoY.

    No ABC numbers from the RTE Guide as they have exited the ABC audit too.

    Irish ABC numbers next Thursday for those that are still ABC audited.


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    #619
    Muahahaha
    Registered Users Posts: 19,615 ✭✭✭✭Muahahaha


    If the Indo is no longer ABC audited how are advertising buyers to know what the circulation numbers are? Are they being expected just to take the publishers word for it?


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    #620
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    Yeah, they got to take the publishers word. Nearly all the remaining advertising these days in the Indo is from Tesco, Dunnes, Aldi, Lidl, government agencies and concert advertising. I bet the government agencies just pay the going rate and don't demand sales stats. The concert organisers are milking it so much these days the newspaper advertising cost is probably an after thought. Do the supermarkets care about no ABC numbers? Maybe.


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    #621
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    Washington Post on the decline of the US local newspaper industry ... https://www.washingtonpost.com/lifestyle/media/the-future-of-local-newspapers-just-got-bleaker-heres-why-we-cant-let-them-die/2020/02/14/a7089d16-4f39-11ea-9b5c-eac5b16dafaa_story.html#click=https://t.co/nhjW5IhBLZ


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    #622
    IRE60
    Registered Users Posts: 1,880 ✭✭✭IRE60


    Yea, I wouldn't be massively surprised if another publisher dropped the ABC. At this point it's a busted metric. Not that it's not straight up, worked with them for a good while and they run the rule over everything, but the momentum is gone in it's value. The Thursday figures are just a set of figures and not a market overview.


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    #623
    L1011
    Moderators, Business & Finance Moderators, Motoring & Transport Moderators, Society & Culture Moderators Posts: 67,823 Mod ✭✭✭✭L1011


    With INM out of ABC I'm vaguely expecting them to lead a dig-up of the JNRS to try claim all the bulks in O'Briens/McDonalds/Insomnia are being read a hundred+ times a day.

    When I was a road warrior I did actually read the then free IT/SBP with Applegreen fryups in full most days, but I took it with me and didn't leave it there for re-use :pac:


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    #624
    Muahahaha
    Registered Users Posts: 19,615 ✭✭✭✭Muahahaha


    JTMan wrote: »
    Yeah, they got to take the publishers word. Nearly all the remaining advertising these days in the Indo is from Tesco, Dunnes, Aldi, Lidl, government agencies and concert advertising. I bet the government agencies just pay the going rate and don't demand sales stats. The concert organisers are milking it so much these days the newspaper advertising cost is probably an after thought. Do the supermarkets care about no ABC numbers? Maybe.

    Out of those three Id expect the supermarkets to care about numbers, they tend to watch all their purchases/supply chains like a hawk because of the tight margins and those full page ads every week must be a significant spend. They also have their own apps with the weeks offers on them so they can track numbers of people viewing their offers there too. Perhaps as app usage goes up their newspaper spends will go down.


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    #625
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    ABC newspaper circulation numbers for Q2 2019 are out for Irish newspapers that are still registered.

    No ilevel analysis so far :eek:

    Irish Times down to 54,147 from 58,131 in the same period last year.
    Irish Examiner down to 24,574 from 26,085 in the same period last year.
    Echo (Cork) down to 8,081 from 8,559 in the same period last year.
    Belfast Telegraph down to 31,340 from 33,951 in the same period last year.
    Sunday Life down to 28,636 from 30,435 in the same period last year.

    I can't see the Business Post numbers? Are they still registered? They seem to be.

    The UK ABC numbers are here.

    The journey into the sunset for print continues.


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    #626
    IRE60
    Registered Users Posts: 1,880 ✭✭✭IRE60


    Jasus JT don't know what happened there! Maybe a cache issue with the site but there were completed lunchtime (even checked if I had left the brain in gear and marked the post public!)

    Anyhoo...

    Yea, pretty underwhelming given the lack of brands being audited. But the takeaway was the 11.4% dip y.o.y. for the mornings, 'only' 9% for the Sundays. The morning figure is a new low, I though our race to the bottom had finished, seemingly not.

    In general, I'd be surprised if the rest of the titles were in the ABC in 12 months. Times paid for circulation was 41K and its digital subs were 24K - so you can see that the concentration for the business will be drawn to the digital world.



    The threat of exile to the gulags, like on a previous occasion, prevents a link! Sig will spin you there!


    C


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    #627
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    @IRE60 - Great analysis as always. I think you might have 2 typos. The Echo number is 8,081 ( https://www.abc.org.uk/Certificates/49619908.pdf ). The Business Post figure that you quote is their January to June figure ( https://www.abc.org.uk/product/5254 ) - Do you have their July to December figure?

    Yeah, the ABC numbers are on their last legs as the focus shifts to digital. Pitty that we can't follow the numbers all the way into the sunset!

    Also, will you be doing analysis of the January 2020 UK figures?


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    #628
    Loafing Oaf
    Registered Users Posts: 16,055 ✭✭✭✭Loafing Oaf


    JTMan wrote: »
    @IRE60 - Great analysis as always. I think you might have 2 typos. The Echo number is 8,081 ( https://www.abc.org.uk/Certificates/49619908.pdf ). The Business Post figure that you quote is their January to June figure ( https://www.abc.org.uk/product/5254 ) - Do you have their July to December figure?

    You missed the worst one: He said 'alluded' when he meant 'eluded'!:P

    Sense of futility about the whole exercise when you take out the Indo...


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    #629
    IRE60
    Registered Users Posts: 1,880 ✭✭✭IRE60


    Loafing Oaf wrote: »
    You missed the worst one: He said 'alluded' when he meant 'eluded'!:P

    Sense of futility about the whole exercise when you take out the Indo...


    And here's one we all fcuking missed and i'm sick! the business post didn't file a cert!!!!!!!! Granted JT the Echo is a typo but, the SBP cert was there so I assumed it was the current - not so. Still registered, but no cert.


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    #630
    JTMan
    Registered Users Posts: 5,537 ✭✭✭JTMan


    IRE60 wrote: »
    And here's one we all fcuking missed and i'm sick! the business post didn't file a cert!!!!!!!! Granted JT the Echo is a typo but, the SBP cert was there so I assumed it was the current - not so. Still registered, but no cert.

    Strange how the Business Post are paying to be registered but not filling their cert :confused: Disorganised perhaps.


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    #631
    IRE60
    Registered Users Posts: 1,880 ✭✭✭IRE60


    JTMan wrote: »
    Strange how the Business Post are paying to be registered but not filling their cert :confused: Disorganised perhaps.
    No, has happened before . The Farmers Journal were still registered - but no cert - then gave up and de-listed, and the ABC don't do the 'disorganisation' thing.


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