Graphic designers, ad designers and their ilk?

Balanadan · 05-01-2019 2:18pm #1

Why, even when you hand everything to them on a plate, do the majority of them go off and come up with completely different and of lesser quality?

Atoms for Peace · 05-01-2019 2:19pm

Too much brandy before noon I'd reckon.

frozenfrozen · 05-01-2019 2:20pm

Ask them to jazz it up a bit

orourkeda1977 · 05-01-2019 2:38pm

frozenfrozen wrote: »

Ask them to jazz it up a bit

Insect Overlord · 05-01-2019 2:42pm

Probably because they're the professional artists, the ones who understand not only the techniques but also the theory, and because the demands given to them "on a plate" are usually impractical or silly.

WoollyRedHat · 05-01-2019 2:49pm

Balanadan wrote: »

Why, even when you hand everything to them on a plate, do the majority of them go off and come up with completely different and of lesser quality?

Because most of the time the concept or pitch given to them by clients are vague wishy washy tosh.

'We want to convey the message to our audience of hubris, exuberance and a Carpe Diem mentality' - For a baby food ad campaign probably.

4068ac1elhodqr · 05-01-2019 2:52pm

Send back their drafts with the words 'that's great, but make it pop' on a stickie note, they really love that.
Almost as much as hearing the other Americanism 'just dropped', used when some popstar releases a new record.

kneemos · 05-01-2019 2:58pm

Big Ed loves Mona.

gctest50 · 05-01-2019 3:54pm

Balanadan wrote: »

Why, even when you hand everything to them on a plate, do the majority of them go off and come up with completely different and of lesser quality?

Because usually they're trying to describe some site/poster/ad they've seen already - then they get a bit upset when you point this out, they half blame you for shattering their dreams

Then you'll find they it's really that they want to be on TV, or on stage

But you shattered all that. Great craic realky

Whatsisname · 05-01-2019 4:24pm

gctest50 wrote: »

Because usually they're trying to describe some site/poster/ad they've seen already - then they get a bit upset when you point this out, they half blame you for shattering their dreams

Then you'll find they it's really that they want to be on TV, or on stage

But you shattered all that. Great craic realky

Some load of nonsense.

05-01-2019 5:20pm

kneemos wrote: »

Big Ed loves Mona.

A great add campaign to get a new brand out there- whatever happened to Mona yoghurt anyway, is it still around?

gctest50 · 05-01-2019 5:25pm

Whatsisname wrote: »

Some load of nonsense.

It's all true, the customer would be there without a f*****ng clue telling you what they want

Then get all upset when they get told their idea is basically sh*t

.

Chris_Heilong · 05-01-2019 6:26pm

Usually op it is because the original Idea doesn't work or the client has given them a brief on something you have seen somewhere else that looks like it had taken a small company a week to produce and you want it done in a day by one person.

John_Rambo · 05-01-2019 9:05pm

Balanadan wrote: »

Why, even when you hand everything to them on a plate, do the majority of them go off and come up with completely different and of lesser quality?

What's the project and what's the budget?

Whatsisname · 05-01-2019 9:22pm

gctest50 wrote: »

It's all true, they'd be there without a f*****ng clue telling you what they want

Then get all upset when they get told their idea is basically sh*t

Dunno what designers you've been working with but obviously the wrong ones.

Or you're one of these clients who think they know better than the designer they've hired.

gctest50 · 05-01-2019 9:26pm

Whatsisname wrote: »

Dunno what designers you've been working with but obviously the wrong ones.

Or you're one of these clients who think they know better than the designer they've hired.

i was referring to the clients there

probably doesn't render properly on a mac

Whatsisname · 05-01-2019 9:47pm

gctest50 wrote: »

i was referring to the clients there

probably doesn't render properly on a mac

Ah in that case, I retract my statement, clients are bastards. :pac:

NSAman · 05-01-2019 9:56pm

WHY? GRAPHIC Designers are great if they know your business and know what you want to achieve.

We have a team who are absolutely superb. They come up with ideas that are imaginative and different. They have transformed our web presence completely. They have developed new brand identities that people recognize instantly.

A good graphic designer is a must nowadays for online and also in print.

Our team are young and dynamic. A small business and I trust them implicitly they are friends of mine at this stage.

OleRodrigo · 05-01-2019 10:31pm

The problem with graphic designers is they need to be digital marketeers and web developers as well.

Muckka · 06-01-2019 12:02am

Balanadan wrote: »

Why, even when you hand everything to them on a plate, do the majority of them go off and come up with completely different and of lesser quality?

I think it's the reality of the level of creativity we have today.

Some of the best artist's and set designer's I know are usually 50 year's of age plus and still draw with pensils.

Even the best art directors draw with pensils and pens.
The easy way out doesn't cut it when it comes to creativity.

06-01-2019 12:06am

Insect Overlord wrote: »

Probably because they're the professional artists, the ones who understand not only the techniques but also the theory, and because the demands given to them "on a plate" are usually impractical or silly.

Marketing Insects- Now that's a good challenge- will probably involve chocolate or honey with chilli and sea salt :P

andekwarhola · 06-01-2019 1:09am

It's something I've never really considered to be honest.

gctest50 · 06-01-2019 3:43am

Muckka wrote: »

I think it's the reality of the level of creativity we have today.

Some of the best artist's and set designer's I know are usually 50 year's of age plus and still draw with pensils.

Even the best art directors draw with pensils and pens.

The easy way out doesn't cut it when it comes to creativity.

Muckka wrote: »

The easy way out doesn't cut it when it comes to creativity.

All designers work in different ways, there's no prescribed method.

Wibbs · 06-01-2019 9:54am

NSAman wrote: »

WHY? GRAPHIC Designers are great if they know your business and know what you want to achieve.

We have a team who are absolutely superb. They come up with ideas that are imaginative and different. They have transformed our web presence completely. They have developed new brand identities that people recognize instantly.

A good graphic designer is a must nowadays for online and also in print.

Our team are young and dynamic. A small business and I trust them implicitly they are friends of mine at this stage.

That reads like something on linkedin.

But yeah if you get a good one then cool. I've known/worked with a fair number down the years. Like any pursuit you get good, bad and average and at about the same percentages as any pursuit. Compared to say Italy or France we're not a particularly visual/aesthetic culture, or at least it's a pretty recent thing locally which doesn't help on both the designer and client side.

abcabc123123 · 06-01-2019 11:11am

I used to do a bit of freelance webdesign until I had a client who was basically this: https://theoatmeal.com/comics/design_hell

After the nth revision adding flashing buttons, they sent me the link of a competitor (who had a horribly dated website themselves) and asked me to copy it. I suggested the client hire the competitor's webdesigner instead and I haven't done any webdesign (other than for myself) since.

Not worth it. I don't know how others can do it.

NSAman · 06-01-2019 11:36am

Wibbs wrote: »

That reads like something on linkedin. But yeah if you get a good one then cool. I've known/worked with a fair number down the years. Like any pursuit you get good, bad and average and at about the same percentages as any pursuit. Compared to say Italy or France we're not a particularly visual/aesthetic culture, or at least it's a pretty recent thing locally which doesn't help on both the designer and client side.

Have to agree. It’s not LinkedIn. It is my person view of the people i work with.

I have tried designers in Ireland and other countries. Our current designers are not from Ireland. we had a major issue with our on line presence once, this causes you to re-evaluate a major part of any business and after searching we came across a young and small firm. We tried them, they wanted to work with us, I liked them and after 6 years they are an integral part of my team.

Muckka · 06-01-2019 12:18pm

gctest50 wrote: »

All designers work in different ways, there's no prescribed method.

That's true.

professore · 06-01-2019 12:51pm

There are some great ones and some terrible ones. I find the great ones generally work by giving them a rough outline of what you want and let them off. Getting into the nitty gritty of button shades etc makes it worse.

Telling them to copy someone else's work is generally a disaster, plus your business is just aping your competitor instead of standing out.

NSAman · 06-01-2019 1:27pm

professore wrote: »

There are some great ones and some terrible ones. I find the great ones generally work by giving them a rough outline of what you want and let them off. Getting into the nitty gritty of button shades etc makes it worse.

Telling them to copy someone else's work is generally a disaster, plus your business is just aping your competitor instead of standing out.

You know they are designing properly and doing a good job, when the competition starts copying your websites..;)

Wibbs · 06-01-2019 1:59pm

NSAman wrote: »

It’s not LinkedIn. It is my person view of the people i work with.

I don't doubt it N, I just meant it reads like business speak of the type you read there and in other business environments. To be fair you didn't use "going forward" or "paradigm" so there's that.

I have tried designers in Ireland and other countries. Our current designers are not from Ireland.

I'm not so surprised with that TBH N. Im not saying there aren't good Irish designers, there most certainly are, but the pool is small and the client base is small(and usually cheap) because the population is small. Off the top of my head I can personally think of three graphic/web "designers" that are pretty well established who seem to be in the position because of personality, longevity, hard neck[delete as applicable] rather than anything like a decent personal aesthetic. Neville Brody they are not. In the corporate world it can be worse again.

4068ac1elhodqr · 06-01-2019 3:52pm

Graphic Design covers about x100 specailist occupations from signage, publishing, digital, font designers, exhibition space, packaging etc etc

Ad Designers often get a bad rap as the earn their crumbs promoting horrid sugar saturated pop drinks or fatty takeaway/junk food.
But they're also reponsible for charity, appeals and social awareness campaigns e.g. Domestic voilence and drink driving campaigns.

Perhaps the most memorable ads are the 1990's tv ads for the 'GFA' (effectively selling 'peace as a product/commidity').
And the famous poster for 'you country needs you' which enlisted millions to prevent Germanys pending reign over Europe.

The BA is now running 'Snowflakes, your country needs you', such is the changing social framework in an German led EU.
The concept was likely concevied by a Copyrighter (not designer), along with an Art Director. The actual Designer simply produced the final directed artwork.

whisky_galore · 06-01-2019 5:06pm

^A twist on the oft copied WW1 Kitchener recruiting posters, nothing much original about that.

its_steve116 · 06-01-2019 6:10pm

orourkeda1977 wrote: »

Original Mad Stuntman pon di case!

4068ac1elhodqr · 06-01-2019 8:28pm

whisky_galore wrote: »

^A twist on the oft copied WW1 Kitchener recruiting posters, nothing much original about that.

Nothing is entirely 'original' in the design world, and the aim of this campaign is not 'point scoring for originality', but instead simply to increase the volume signatures on a dotted line.

There is a reason non-german car brands use a german voice-over - which is to 'borrow or carry (free) leverage' of the well-regarded german brands upon their less reliable spanish/grench/itaian/eastern-block vehicles.

The Kitchener ads carry instant message recall and product placement, the fact they have females and requests for 'snowflakes, phone zombies etc' on them is a polar opposite to the original request for brave, strong, young men.

NSAman · 06-01-2019 11:46pm

If you look at many of the major companies out there today.. Turner Duckworth, 3st kommunication.. they have major resources and are trusted by larger companies simply because of “name association” and clients... does their work always stand out? .. IMHO not really.

Some of the corporate in-house design companies eg. Pepsi, Coke have some seriously good people working for them. We don’t really see a huge amount of the work they do in Europe but places like China have different soda cans for major events... some of this work is fantastic.

whisky_galore · 07-01-2019 11:24pm

Jimmy Rancid Pool wrote: »

Nothing is entirely 'original' in the design world, and the aim of this campaign is not 'point scoring for originality', but instead simply to increase the volume signatures on a dotted line.

There is a reason non-german car brands use a german voice-over - which is to 'borrow or carry (free) leverage' of the well-regarded german brands upon their less reliable spanish/grench/itaian/eastern-block vehicles.

The Kitchener ads carry instant message recall and product placement, the fact they have females and requests for 'snowflakes, phone zombies etc' on them is a polar opposite to the original request for brave, strong, young men.

Ad campaign own goal.

https://www.dailyrecord.co.uk/news/scottish-news/angry-scots-squaddiequits-army-after-13821486?fbclid=IwAR1TJD5Qq9VkSyFU5zSwEmcVhsLVfwHgCGGaoraNExO4kX1DlmhFwAzfCsM

Chris_Heilong · 08-01-2019 7:44pm

^^^^
A good designer also has to be business savvy and know what he/she can use and what they can not use unless the images are supplied by the Client, This designer has failed in that regard.

Graphic designers, ad designers and their ilk?

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