Video killed the radio star so what killed the video star?

Agent Coulson · 12-03-2019 1:42pm #1

Talking with friends last night the subject of great music videos came up and none of us (late 30's to mid 40's) could remember when the last great new music video we saw was.

Wrecking Ball was the last one we all remembered and that was 6 years.

Do acts still make music videos?

jimgoose · 12-03-2019 2:29pm

Agent Coulson wrote: »

...Do acts still make music videos?

Everyone makes music videos. That's the whole trouble. These days you ain't shit in the music bidness unless you're a sex person of some denomination, be it either an assaulter or assaultee.

Plopsu · 12-03-2019 2:31pm

How much time do you actually spend watching music channels?

TheValeyard · 12-03-2019 2:36pm

Youtubers killed it off.

Ryan ToysReview – $22 million
Jake Paul – $21.5 million
Dude Perfect – $20 Million
DanTDM – $18.5 million
Jeffree Star – $18 million

whiskeyman · 12-03-2019 2:45pm

Great song, but a great video from an Irish director.

https://www.youtube.com/watch?v=FrARlI83tjA

Giveaway · 12-03-2019 2:45pm

Toxic political correctness and twitter storm watching old prodigy videos(smack yo b up). Excellent vid but would get no airtime now die to drug references and sexual content despite the lesbian twist.
In summary there is more money in playing it safe rather than trying something different

Deebles McBeebles · 12-03-2019 2:48pm

All went downhill after Sledgehammer.

orourkeda1977 · 12-03-2019 3:04pm

pornhub

Grayson · 12-03-2019 3:18pm

Giveaway wrote: »

Toxic political correctness and twitter storm watching old prodigy videos(smack yo b up). Excellent vid but would get no airtime now die to drug references and sexual content despite the lesbian twist.
In summary there is more money in playing it safe rather than trying something different

It caused loads of controversy when it came out first. It wasn't shown back then. It didn't stop them making it though.

https://en.wikipedia.org/wiki/Smack_My_Bitch_Up#Lyrical_controversy

GLaDOS · 12-03-2019 3:20pm

It's 10 minutes long so it's practically a short film, but the video for Steven Wilson's Routine is beautiful and heartbreaking

I'd imagine due to the internet, music video channels have declined in popularity pretty significantly. So there isn't nearly as much need for a video to promote a video. Similarly, it means people are less likely to see a video that has been made.

Grayson · 12-03-2019 3:26pm

GLaDOS wrote: »

It's 10 minutes long so it's practically a short film, but the video for Steven Wilson's Routine is beautiful and heartbreaking

I'd imagine due to the internet, music video channels have declined in popularity pretty significantly. So there isn't nearly as much need for a video to promote a video. Similarly, it means people are less likely to see a video that has been made.

To be fair though, youtube is the biggest music streaming site in the world.

Hassan Minhaj covers it in his latest episode of patriot act. And he's bemoaning the state of Hiphop including music videos.

BrokenArrows · 12-03-2019 3:27pm

Drugs

leakyboots · 12-03-2019 5:44pm

Less than a year ago this caused the world to sit up and notice it

https://www.youtube.com/watch?v=VYOjWnS4cMY

neris · 12-03-2019 5:49pm

Giveaway wrote: »

Toxic political correctness and twitter storm watching old prodigy videos(smack yo b up). Excellent vid but would get no airtime now die to drug references and sexual content despite the lesbian twist.
In summary there is more money in playing it safe rather than trying something different

That was a great video. MTV used to show it in the early hours of the morning. Found it online a few months and showed it to a few friends in late 30s & early 40s who never saw it.

valoren · 12-03-2019 6:00pm

Murray TheDemonic TalkingSkull wrote: »

Youtubers killed it off.

Ryan ToysReview – $22 million
Jake Paul – $21.5 million
Dude Perfect – $20 Million
DanTDM – $18.5 million
Jeffree Star – $18 million

But wouldn't that mean creating a music video is still financially viable?

Didn't that Psy fella make $8 million because of the Gangnam Style video ad revenue alone.

DEFTLEFTHAND · 12-03-2019 6:02pm

Acts still make them.

You just stick them on youtube now. Music channels are basically a thing of the past.

aaronjumper · 12-03-2019 6:05pm

Streaming or downloading self made playlists killed the video star.
Here's my cleaning playlist, my party playlist etc.

TheValeyard · 12-03-2019 8:08pm

valoren wrote: »

But wouldn't that mean creating a music video is still financially viable?

Didn't that Psy fella make $8 million because of the Gangnam Style video ad revenue alone.

Yeah true. But wild that have made it to radio/tv/mtv if not for YouTube?

riclad · 12-03-2019 11:08pm

Every music video goes on youtube now, if its popular it gets millions of views .
The difference now is theres 100,s of tv channels .
i remember when there was maybe 3 or 4 music channels ,mtv, vh1,etc
I dont think music videos are as important now.
Its not dead, its just that a music video has to be really good to get noticed .i don,nt know if young people watch music videos on tv ,
The have a purpose ,when a new band has a hit they make a video,
it,ll be seen worldwide, i think it,s impossible for a band to get fans
worldwide without releasing some music video,s .
Kpop bands are popular in europe because people can watch their video,s , even though they dont sing in english .
Theres at least 10 music video channels on sky satellite so i assume someone must be watching them .

Video killed the radio star so what killed the video star?

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