Gillette | Toxic masculinity advert.

Boom_Bap · 15-01-2019 10:28am

It's just a sh*t ad really.

Hurrache · 15-01-2019 10:30am

Who are the snowflakes, those that made the video, or those who have polluted the internet in recent days to voice their outrage over it?

Plopsu · 15-01-2019 10:31am

batgoat wrote: »

I'm not insulted, bit odd to be.

If you don't find the portrayal of men in that ad insulting, I'd find that far more odd (unless you actually are a mansplaining sexual harasser).

20Cent · 15-01-2019 10:32am

It's the new marketing method. Basically trolling right wing reactionaries and they make your ad go viral. PETA did it recently with an ad about stopping meat based slogans, the right went nuts, hadn't heard anything about PETA in years suddenly they are everywhere. Same with Greggs vegan sausage roll. The folks being triggered by this advertising style are the same people who call those fighting for basic human rights snowflakes. Think it's great promotions, coke and hookers all round for the marketing department.

Ri_Nollaig · 15-01-2019 10:32am

Bit of a stupid ad but whats new there.
Doubt it will hurt Procter & Gamble and their $50 billion in annual revenue, considering they make just about all cosmetic and cleaning products!

Ush1 · 15-01-2019 10:32am

Where's the ad for toxic femininity?

The trauma of poorly made sandwiches, badly ironed shirts and being nagged at that time of the month.

20Cent · 15-01-2019 10:34am

Doesn't every ad for women basically say you are ugly, fat, lazy, your house/family are a mess and you eat crap.

cgcsb · 15-01-2019 10:34am

I think it's a bit weird in places. Like preventing a man from speaking to a woman he doesn't know in public is something that the self-appointed sharia police in Saudi would do. Is that carry on to now be tolerated in the western popular media?

chalkitdown1 · 15-01-2019 10:35am

Imagine getting upset over an ad for razor blades.

cgcsb · 15-01-2019 10:35am

20Cent wrote: »

Doesn't every ad for women basically say you are ugly, fat, lazy, your house/family are a mess and you eat crap.

It sells though, maybe men are just less open to criticism from advertisers.

conorhal · 15-01-2019 10:37am

tedpan wrote: »

Any publicity is good publicity, especially if you're Gillette. It's not going to stop me buying razors, blades and foam from them. It's just another way to get into people's heads...

Yeah, no.

Gillette I suspect are about to learn what the phrase 'get woke, go broke' means. They could ask EA who's wokening of Battlefield 5 lead to a stock price slump. All publicity isn't good publicity, especially when you attack your core audience.

0cp71eyxkb94qf · 15-01-2019 10:37am

"Triggered", "snowflake" etc etc. The same people who leap to the defence of women whenever ads that dont fit into their ridiculous ideology are shown (club Orange anyone?). I'm not surprised at the hypocrisy tbh.

Regarding the ad, I dont think its worthy of outrage but it deserves to be criticised for jumping on the latest "all men are bastards unless they become more like women" bandwagon. I can only imagine the fat, purple haired, black rimmed glasses wearing marketing team behind it.

cgcsb · 15-01-2019 10:39am

Ush1 wrote: »

Where's the ad for toxic femininity?

The trauma of poorly made sandwiches, badly ironed shirts and being nagged at that time of the month.

Probably more about women calling each other sluts and whores and making fun of each other for being fat and not wearing something nice/different everyday.

Pelvis · 15-01-2019 10:40am

I'm really not seeing the problem.

20Cent · 15-01-2019 10:40am

https://www.youtube.com/watch?v=9swKKZy0CCM

Hurrache · 15-01-2019 10:42am

Topathemornin wrote: »

Regarding the ad, I dont think its worthy of outrage but it deserves to be criticised for jumping on the latest "all men are bastards unless they become more like women" bandwagon. I can inly imagine the fat, purple haired, black rimmed glasses wearing marketing team behind it.

So what you're saying is that the ad triggered you to come on here and criticise the appearance of the person you imagine made it?

freshpopcorn · 15-01-2019 10:43am

Quick question regarding Gillette products. Are the one's aimed at women still a lot more expensive because there pink?
Several women in the past have said this to me and they used buy the male razors!

lbc2019 · 15-01-2019 10:43am

A lot of snowflakes on today

https://twitter.com/danhett/status/1085102304678817792

Sir Oxman · 15-01-2019 10:43am

20Cent wrote: »

It's the new marketing method. Basically trolling right wing reactionaries and they make your ad go viral. PETA did it recently with an ad about stopping meat based slogans, the right went nuts, hadn't heard anything about PETA in years suddenly they are everywhere. Same with Greggs vegan sausage roll. The folks being triggered by this advertising style are the same people who call those fighting for basic human rights snowflakes. Think it's great promotions, coke and hookers all round for the marketing department.

I'm not too sure about the callout about all encompassing right wing reaction.
I'm left of centre and it has bugged me.
I'm not foaming at the mouth about it and I comprehend it's about profits not any bull about corporate responsibility. Which makes it even more nauseating IMO.

Won't hold my breath waiting on a tampon ad signalling "toxic" femininity

conorhal · 15-01-2019 10:43am

Ciaran_B wrote: »

If they're winding up the losers of AH they must be onto a winner.

With who?

I put it to you that intersectional feminists might be happy, but they probably won't buy their razors either...... because shaving is patriarchy!

Mrsmum · 15-01-2019 10:43am

Il Fascista wrote: »

Why do men need to be told this? Is the implication that we're already that way and need fixing? I sincerely doubt you'd take such a stance if a similar ad was aimed at women. It's situations like this that shine a light on the every growing hypocrisy of "progressives".

Maybe the message is supposed to be that boys and men have been very badly served and often damaged not by who they really are but by old fashioned, outdated views of certain aspects of masculinity and it's time to retire these views so that tomorrow's men can thrive better without dragging these toxic messages around with them ?? As a mum of boys that's my best interpretation of it.

batgoat · 15-01-2019 10:43am

Plopsu wrote: »

If you don't find the portrayal of men in that ad insulting, I'd find that far more odd (unless you actually are a mansplaining sexual harasser).

Not really, I know that I wouldn't sexually harass anyone. So I'm not gonna get offended by an effort to reduce sexual harassment.

lbc2019 · 15-01-2019 10:44am

cgcsb wrote: »

It sells though, maybe men are just less open to criticism from advertisers.

me aren't open to criticism full stop. What u saying? Fight you!

0cp71eyxkb94qf · 15-01-2019 10:44am

Hurrache wrote: »

So what you're saying is that the ad triggered you to come on here and criticise the appearance of the person you imagine made it?

And there's my point proven.

seamus · 15-01-2019 10:46am

Pelvis wrote: »

I'm really not seeing the problem.

That's because there is no problem.

Just a group of people whose entire sense of identity is based on "manliness" and who foam at the mouth whenever anyone would dare to question whether traditional notions of manliness such as "boys will be boys" are actually a reasonable way to raise children who can be functional members of society that treat everyone else with respect.

Realistically the people who get worked up about this so-called "attack on men" are only one step removed from the same psychopath who kidnapped that 13 year old girl and kept her trapped for months.

Hurrache · 15-01-2019 10:46am

Topathemornin wrote: »

And there's my point proven.

You like to think so, but read back over your contradictory post in which you fit right into the stereotype.

cgcsb · 15-01-2019 10:47am

Mrsmum wrote: »

Maybe the message is supposed to be that boys and men have been very badly served and often damaged not by who they really are but by old fashioned, outdated views of certain aspects of masculinity and it's time to retire these views so that tomorrow's men can thrive better without dragging these toxic messages around with them ?? As a mum of boys that's my best interpretation of it.

The application of Sharia law in the ad is a bit alarming, no?

0cp71eyxkb94qf · 15-01-2019 10:49am

lbc2019 wrote: »

A lot of snowflakes on today

https://twitter.com/danhett/status/1085102304678817792

"Art, games, noise". A stand up member of society alright. He's also makes out that anyone criticising the ad is a basement dwelling incel which is the extent of his limited intelligence. It wouldn't surprise me if this idiot lives with his parents which further adds to the hypocrisy.

cgcsb · 15-01-2019 10:49am

seamus wrote: »

Realistically the people who get worked up about this so-called "attack on men" are only one step removed from the same psychopath who kidnapped that 13 year old girl and kept her trapped for months.

wow

Zorya · 15-01-2019 10:50am

I think it's bullcrap, saw it yesterday. This group guilt thing is going too far. The faces of the men - serious, then with dawning awareness - are supposed to convey some sort of awakening from a shared past as marauders, bullies, rapists, aggressors. All the scenarios are completely cliché, not to mention poorly acted. Imagine if there was an advert for a product targeting young women that implied they are all potential mean girls, or bitchy, or gold diggers, or vain, or gossipy, and that they should start calling each other out. Bullcrap.

lbc2019 · 15-01-2019 10:50am

Ciaran_B wrote: »

If they're winding up the losers of AH they must be onto a winner.

I doubt the loser incels even use Gilette, with their neckbeards and spotty oily skin

lbc2019 · 15-01-2019 10:51am

Topathemornin wrote: »

"Art, games, noise". A stand up member of society alright. He's also makes out that anyone criticising the ad is a basement dwelling incel which is the extent of his limited intelligence. It wouldn't surprise me if this idiot lives with his parents which further adds to the hypocrisy.

Hit a raw nerve???

razorblunt · 15-01-2019 10:51am

lbc2019 wrote: »

A lot of snowflakes on today

https://twitter.com/danhett/status/1085102304678817792

The guy is wearing a beanie hat, indoors, with a short sleeve t-shirt.
That's all you need to know about that.

Plopsu · 15-01-2019 10:51am

batgoat wrote: »

Not really, I know that I wouldn't sexually harass anyone. So I'm not gonna get offended by an effort to reduce sexual harassment.

Riiiiggghhht. So, if I called you a wife beating, pedo (and I'm not), you'd be okay with that because you know it's not true? I think not. The ad portrays men (of which I am one) in a very negative way. I find it insulting precisely because I am nothing like that portrayal.
And if you think an ad is an effort to reduce sexual harassment, well now that really is odd.

lbc2019 · 15-01-2019 10:53am

Plopsu wrote: »

Riiiiggghhht. So, if I called you a wife beating, pedo (and I'm not), you'd be okay with that because you know it's not true? I think not. The ad portrays men (of which I am one) in a very negative way. I find it insulting precisely because I am nothing like that portrayal.
And if you think an ad is an effort to reduce sexual harassment, well now that really is odd.

I am a man, why am I not offended???

0cp71eyxkb94qf · 15-01-2019 10:53am

seamus wrote: »

Realistically the people who get worked up about this so-called "attack on men" are only one step removed from the same psychopath who kidnapped that 13 year old girl and kept her trapped for months.

Wow. So criticising what is clearly an idelogues wet dream of an ad is close to being a psycho? Did you get your psychiatry licence in gender studies class?

jobless · 15-01-2019 10:54am

Zorya wrote: »

I think it's bullcrap, saw it yesterday. This group guilt thing is going too far. The faces of the men - serious, then with dawning awareness - are supposed to convey some sort of awakening from a shared past as marauders, bullies, rapists, aggressors. All the scenarios are completely cliché, not to mention poorly acted. Imagine if there was an advert for a product targeting young women that implied they are all potential mean girls, or bitchy, or gold diggers, or vain, or gossipy, and that they should start calling each other out. Bullcrap.

here here

Plopsu · 15-01-2019 10:54am

seamus wrote: »

Realistically the people who get worked up about this so-called "attack on men" are only one step removed from the same psychopath who kidnapped that 13 year old girl and kept her trapped for months.

Bwahaha. Well done. People who criticise an ad are more or less child abductors. Superb! Now let's see if you can make it over two sharks.

Mrsmum · 15-01-2019 10:54am

cgcsb wrote: »

The application of Sharia law in the ad is a bit alarming, no?

I see what you mean but maybe we don't see his actions as too bad because in the video from my memory he is quite dishy and good looking people get away with anything but women get followed by all sorts of guys and unless Brad Pitt is following you down the street, it's not really such a good experience imho.

lbc2019 · 15-01-2019 10:55am

jobless wrote: »

here here

hear, hear! (fyp)

seamus · 15-01-2019 10:55am

Topathemornin wrote: »

Wow. So criticising what is clearly an idelogues wet dream of an ad is close to being a psycho? Did you get your psychiatry licence in gender studies class?

No, I got it at my homeopathy college.

I can guarantee you this guy was a redpiller, incel and all over 4chan.

The same kind of fragile egos that are crying about a Gillette ad with a responsible message.

Hurrache · 15-01-2019 10:56am

Zorya wrote: »

This group guilt thing is going too far.

You're being made feel guilty by an ad for shaving products? Excuse the term here, but man up.

degrassinoel · 15-01-2019 10:56am

i liked that ad tbh, bit long but it has a really good message
The "girls of tomorrow" part must have been removed or something, coz it deffo says "men of tomorrow" at the end.

Plopsu · 15-01-2019 10:56am

lbc2019 wrote: »

I am a man, why am I not offended???

You want me to offer an opinion on your thought process? Seriously? :rolleyes:

conorhal · 15-01-2019 10:57am

razorblunt wrote: »

The guy is wearing a beanie hat, indoors, with a short sleeve t-shirt.
That's all you need to know about that.

"fragile masculinity pfft, I'm definitely learning to knit this year. Looking forward to coding myself a jumper, and who knows what" :pac:

"We got my 2yo son a toy dog for crimbo, and my partner's brother accused us of emasculating my son just because the dog happens to be pink. When we challenged him he was all "err... I was only joking." **** off. Toxic masculinity is both real and so ****ing pathetic."

This soy boy's twitter feed is a delight!

lbc2019 · 15-01-2019 10:57am

I love the irony of the username of the op

cgcsb · 15-01-2019 10:58am

Mrsmum wrote: »

I see what you mean but maybe we don't see his actions as too bad because in the video from my memory he is quite dishy and good looking people get away with anything but women get followed by all sorts of guys and unless Brad Pitt is following you down the street, it's not really such a good experience imho.

The person stopping him had no idea what the guy was going to say to her, and it would be fundamentally not his business anyway. Imagine being so presumptuous in western society that you would stop a free individual from approaching another, regardless of their gender.

0cp71eyxkb94qf · 15-01-2019 11:00am

seamus wrote: »

No, I got it at my homeopathy college.

I can guarantee you this guy was a redpiller, incel and all over 4chan.

The same kind of fragile egos that are crying about a Gillette ad with a responsible message.

Nah. No fragile ego here mate just a mild amusement at the hypocrisy of people on boards when it comes to these types of issues.

jooksavage · 15-01-2019 11:01am

Jesus the state of some of these comments. Lot of insecurity here. Anyone who doesn't think toxic masculinity is a thing should spend some time at the factory I worked at for 5 years or sit in with the taxi driver I was unfortunate enough to catch over the Christmas.

Hurrache · 15-01-2019 11:01am

The only clear thing to come from this ad and resulting thread, is that there's an entire generation of "men" who are anything but.

God be the days of real men using a blunt steak knife to shave and splashed the Brut on immediately afterwards for that bracing refreshing feeling to wake you up in the morning.

Gillette | Toxic masculinity advert.

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